Bankers Insurance Agency

What Bankers Insurance Agency does

Bankers Insurance Agency, operating in the market as Bearing Insurance (legal name Bearing Insurance Group, LLC), is a privately held, full-service independent insurance agency founded in 1999 and headquartered at 4490 Cox Road in Glen Allen, Virginia. The firm employs 101-250 staff and serves clients across the Virginia market through a relationship-driven sales-led model. Its core product organization spans three lines: Personal Insurance (covering home, auto, health, and life), Commercial Insurance (business risk management and cost control), and Employee Benefits (programs to attract, retain, and support talent). A Private Client sub-brand addresses the specialty needs of high-net-worth individuals, including high-value homes, fine art, and jewelry coverage.

Revenue is generated through commissions earned from insurance carriers when policies are placed and renewed, supplemented by fees for specialized services such as risk assessment and employee benefits administration. The pricing model is quote-based and tailored to individual client circumstances including risk profile, coverage needs, and policy terms; specific pricing is not publicly disclosed. The go-to-market operates on a horizontal segmentation approach across both consumer and business-buyer personas.

Underlying technology consists of standard insurance agency infrastructure including online quoting, bill payment, claims submission, and client account login portals, complemented by mobile applications available on Google Play and Apple Store and a multi-channel digital presence spanning LinkedIn, YouTube, and Facebook. Distribution combines direct agency sales with digital self-service for routine transactions. The company is privately held with no disclosed parent, institutional investors, or venture backing, and reports no M&A or recapitalization events in the source data.

Name

Bankers Insurance Agency

Legal name

Bearing Insurance Group, LLC

Website

https://bankersinsurance.net

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Bearing Insurance Group, LLC (operating as Bankers Insurance Agency) is a privately held, full-service independent insurance agency headquartered in Glen Allen, Virginia, offering personal insurance, commercial insurance, and employee benefits to individuals, businesses, and high-net-worth clients across Virginia.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro industry

PRIMARYFSAEADAA

Retail (Personal Lines) Insurance Brokerage

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk Advisory

Keywords

• Personal insurance brokerage
• Commercial insurance solutions
• Employee benefits administration
• Independent insurance agency
• Risk management services

Headquarters

HQ city

Glen Allen

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Insurance brokerage commissions and fees: As an insurance agency, the company generates revenue through commissions earned from insurance carriers when policies are placed and renewed. Additional revenue may come from fees for specialized services such as risk assessment and employee benefits administration.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Bankers Insurance Agency, operating as Bearing Insurance Group, LLC, is a full-service independent insurance agency that places personal, commercial, and employee benefits coverage with insurance carriers on behalf of individuals, businesses, and high-net-worth clients. Core offerings span Personal Insurance (home, auto, health, life), Commercial Insurance (business risk management and cost control), Employee Benefits (health, retirement, wellness programs for employers), and Private Client (specialized coverage for high-value personal assets).

Product overview

Bearing Insurance Group offers a unified insurance services platform organized around three core product lines: Personal Insurance (including Private Client sub-brand), Commercial Insurance, and Employee Benefits. Personal Insurance protects individuals' assets such as homes, vehicles, health, and loved ones. Commercial Insurance provides creative business risk management and cost control solutions. Employee Benefits help companies attract and retain talent. The company positions itself as a client-centered insurance partner, delivering services, tools, and resources throughout the insurance journey.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Insurance Insurance coverage for individuals' personal assets including home, auto, health, and life, with policies built around each client's specific needs.
• Commercial Insurance Business risk management and cost control solutions offering commercial insurance coverage tailored to the unique needs of each business client.
• Employee Benefits Benefits programs — including health insurance, retirement benefits, and wellness programs — designed to help companies attract, retain, and support their employees in alignment with company values and goals.
• Private Client Premium, specialized insurance coverage for high-net-worth individuals, addressing complex coverage needs for high-value personal assets such as luxury homes, fine art, and jewelry.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Strategic PartnersminorOthersThe company maintains a 'Partner With Us' page for strategic partnerships, indicating a program for collaboration with other businesses in the insurance ecosystem. Details of specific partners and partnership terms are not disclosed on the main website.

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Lockton Companies: Largest privately held global insurance brokerage serving commercial and personal clients — comparable independent-ownership positioning with much broader geographic and product reach.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with retail brokerage and benefits operations across commercial and personal lines — a strategic peer in the same product categories with materially greater scale.
• Aon: Global professional services firm with major insurance brokerage and reinsurance brokerage arms — directly competes for commercial and benefits accounts and recently absorbed NFP, signaling continued consolidation of the channel.
• USI Insurance Services: Large national brokerage delivering property/casualty, employee benefits, and personal lines to mid-market and large clients — overlapping capability set with Bearing but at substantially greater scale and geographic breadth.
• Brown & Brown: Public diversified insurance brokerage with strong retail and program businesses across P&C, benefits, and personal lines — represents the scaled incumbent destination for independent agencies considering partnership or sale.
• Marsh McLennan: World's largest insurance brokerage and risk advisory firm — competes for the same middle-market commercial and benefits clients that Bearing serves, and is a benchmark for what scaled brokerage platforms look like.

Direct peers

• Hilb Group: Virginia-based independent insurance agency rollup offering multi-line personal, commercial, and employee benefits brokerage across the Mid-Atlantic — highly comparable in size, geography, and product mix to Bearing Insurance Group.
• World Insurance Associates: Public independent insurance agency aggregator offering personal, commercial, and specialty lines through a decentralized agency network — directly comparable business model of acquiring and operating multi-line independent agencies.
• NFP (an Aon company): Mid-market insurance broker and consultant delivering property/casualty, life, and benefits solutions to commercial and personal clients — closely parallels Bearing's mid-market commercial and employee benefits mix.

Regional players

• Erie Insurance: Mid-Atlantic-focused property/casualty insurer and agency force — overlapping Virginia geography and personal/commercial line mix, representing both a carrier-counterparty and a regional competitor for the same household and SMB clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@BearingInsurance
• Facebookfacebook.com/bearinginsurance
• LinkedInlinkedin.com/company/bearing-insurance
• Xx.com/bankersins

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bankers Insurance Agency