HR Jetpack

What HR Jetpack does

HR Jetpack, operated by Thrise, LLC (a Connecticut limited liability company), is an online education platform specializing in HR certification exam preparation and continuing education. Founded by Christina A. Danforth in 2016, the company targets working HR professionals seeking SHRM-CP and SHRM-SCP certification, as well as already-certified HR professionals needing recertification credits. The company holds the #1 ranking among SHRM Education Partners globally and operates as an instructor-supported, self-paced program delivered digitally, with the founder actively engaging students through a private Facebook study community of 'hundreds' of members and a broader community of 'over 1,000 HR professionals' who have been through the prep process.

The core offering is the SHRM Certification Prep System, an online instructor-led program combining live classes, recorded lectures, practice quizzes, flashcards, and integration with the official SHRM Learning System. A secondary offering, the HR Recertification Credits subscription, provides access to SHRM- and HRCI-approved continuing education content. The platform's 12-month open-enrollment access allows both asynchronous self-study and synchronous live instruction. A supplementary book, 'Becoming a Human Resources Professional' by the founder, is distributed through Amazon (Kindle at $9.99, paperback at $19.99). The platform's principal differentiator is the 'Elimination Consideration Technique,' a structured test-taking approach to SHRM situational judgment questions.

Revenue is generated primarily through subscription billing (monthly or annual, with annual plans auto-renewing every 365 days) for the prep system and the recertification credits program, plus ancillary book sales. Distribution is direct via hrjetpack.com (self-serve, no enterprise sales motion) and through Amazon Marketplace for the book. The customer base is predominantly individual/professional buyers; named institutional references such as the City of Richmond (Department of Human Resources), Froedtert Thedacare Health, and General Carbide Corporation appear to be individual employees using personal subscriptions rather than enterprise contracts.

Name

HR Jetpack

Legal name

Thrise, LLC

Website

https://hrjetpack.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

HR Jetpack, operated by Thrise, LLC, is an online education platform that prepares HR professionals for SHRM-CP and SHRM-SCP certification exams and delivers SHRM- and HRCI-approved recertification credits, recognized as the #1 SHRM Education Partner globally.

Ownership category

akta.pro rank

Product category

HR Certification Training & Continuing Education

NAICS

Exam Preparation and Tutoring (611691), Professional and Management Development Training (611430)

akta.pro primary industry

Human Resources (HR) & Talent (SHRM/HRCI) Certifications (EDAAANAE)

akta.pro secondary industries

Human Resources Certification Prep (SHRM, HRCI) (EDANAIAK), Human Resources & Talent (SHRM/HRCI Recertification) (EDAAALAN)

Keywords

• SHRM certification prep
• HR recertification credits
• Online HR training
• Professional certification courses
• HR continuing education

Headquarters

HQ city

Hartford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SHRM Certification Prep Subscription: Subscription-based access to certification exam preparation courses including recorded lectures, live sessions, practice tests, flashcards, and SHRM Learning System access. Fees are billed in advance (monthly or annual) and auto-renew. Annual subscriptions renew every 365 days.
2. Recertification Credits Subscription: Recurring subscription service providing SHRM and HRCI recertification credits for HR professionals maintaining their certifications
3. Book Sales: Sale of 'Becoming a Human Resources Professional' book in digital ($9.99) and paperback ($19.99) formats through Amazon

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

HR Jetpack provides online SHRM certification exam preparation courses (SHRM-CP and SHRM-SCP), HR recertification credit subscription services for SHRM and HRCI credentials, and supporting educational products such as the book 'Becoming a Human Resources Professional.' Offerings are delivered via a self-paced online learning platform with live instructor-led classes, recorded sessions, practice quizzes, flashcards, and an active community study group.

Product overview

HR Jetpack is an online HR professional development platform offering SHRM certification exam preparation courses and recertification credit programs. The core product is the SHRM Certification Prep System for SHRM-CP and SHRM-SCP exam preparation, supplemented by an HR Recertification Credits subscription service. The company also publishes the book 'Becoming a Human Resources Professional' by founder Christina Danforth. The platform delivers content through live instructor-led classes, self-paced recorded courses, practice quizzes, flashcards, and study groups, providing a comprehensive learning ecosystem for HR professionals seeking certification and continuing education.

Differentiator

Problem solved

Functional benefit

Products and services

• SHRM Certification Prep System An online instructor-led certification exam preparation program for SHRM-CP and SHRM-SCP credentials, featuring live classes, recorded sessions, practice quizzes, flashcards, and study materials aligned with SHRM's Body of Applied Skills and Knowledge (BASK). Designed for working HR professionals seeking SHRM certification on a flexible 12-month access model.
• HR Recertification Credits A recurring subscription service offering SHRM Professional Development Credits (PDCs) and HRCI-approved credit hours toward recertification for SHRM-CP, SHRM-SCP, aPHR, PHR, PHRca, SPHR, GPHR, PHRi, and SPHRi credentials. Delivered through self-paced online options and HR community events.
• Becoming a Human Resources Professional (Book) A career guide book authored by Christina A. Danforth that follows Maria's journey from early career to senior HR professional, providing practical advice and lessons for HR practitioners. Sold in Kindle ($9.99) and paperback ($19.99) formats via Amazon.

Quantifiable outcome

• Students consistently beat the average SHRM exam pass rate

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• SHRM (Society for Human Resource Management)coreStrategic or Co-development PartnerHR Jetpack is an official SHRM Education Partner, recognized as the #1 SHRM Learning System provider. This partnership allows HR Jetpack to offer official SHRM assessments and the SHRM Certification Prep System, empowering HR professionals to earn SHRM certifications. HR Jetpack is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP or SHRM-SCP recertification activities.
• HRCI (Human Resource Certification Institute)coreStrategic or Co-development PartnerHR Jetpack is recognized by HRCI as an approved provider to offer credit hours towards aPHR, PHR, PHRca, SPHR, GPHR, PHRi, and SPHRi recertification. This allows HR professionals to maintain their HRCI certifications through HR Jetpack's continuing education offerings.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Udemy: Global marketplace for professional courses including SHRM-CP and PHR/SPHR prep taught by independent instructors. Comparable as a low-cost alternative channel for HR certification candidates.
• SHRM (Society for Human Resource Management): The certifying body and largest HR professional association globally; offers its own SHRM Learning System and prep content. Highly comparable as it both defines the exam and competes in the prep market that HR Jetpack serves.
• Coursera: Major online learning marketplace partnering with universities and companies to offer HR and management specializations. Comparable as a broad incumbent in professional certification and continuing education.
• HRCI (HR Certification Institute): The other major HR credentialing body (aPHR, PHR, SPHR, GPHR families). Comparable as a partner-issuer of recertification credits and as a potential competitor for HR certification learning materials.
• LinkedIn Learning: Large-scale professional learning library owned by LinkedIn/Microsoft with HR course tracks. Comparable as a well-capitalized incumbent offering competing HR learning content, though not HR-certification focused.

Direct peers

• AIHR (Academy to Innovate HR): Online training and certification provider focused specifically on HR professionals. Directly comparable as a niche HR-only online education business targeting the same audience with similar subscription-led content.
• Lorman Education Services: Provider of continuing professional education and HR recertification credits. Comparable as an approved HRCI/SHRM credit provider competing for the same recertification wallet.
• HR.com: HR-focused online community and education platform offering webinars, courses, and recertification credits. Comparable as a long-standing HR continuing-education destination with overlapping content and customer base.
• Josh Bersin Academy: Subscription-based HR professional development academy offering courses, research, and certification-aligned content. Directly comparable as a premium, HR-only learning subscription targeting HR leaders and practitioners.

Emerging players

• Simplilearn: Online professional certification training platform with HR and talent management course offerings. Comparable as a digital-first certification prep provider, though broader in scope than HR Jetpack's niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/christinadanforth
• Xx.com/hrjetpack
• Facebookfacebook.com/hrjetpack

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HR Jetpack