Distinct Images

What Distinct Images does

Distinct Images is a privately held, founder-owned custom decorated apparel and promotional products company headquartered at 6830 Hawthorn Park Drive, Indianapolis, Indiana. Founded by Jim Pike in 2001 after a stint in the Advertising Specialty Industry, the company provides screen printing, embroidery, promotional products, and client-branded webstores to businesses, teams, schools, and organizations across the Midwest. Production is organized around a separate screen printing division, Greenline Printing (founded 2012), and an Indianapolis-based sporting goods subsidiary, Webster's Sporting Goods (acquired 2022), giving Distinct Images both custom decoration capacity and a retail-adjacent customer base.

The company's underlying technology stack is conventional for the decorated apparel industry: screen printing and embroidery production equipment paired with a public-facing website (distinctimages.net) that supports quote requests, a contact form, and social channels on Instagram, Facebook, and LinkedIn. There is no proprietary software platform, no AI/ML capability disclosed, and no API or app; the Webstores module functions as an e-commerce front end for clients to reorder custom apparel and promotional items rather than as a standalone SaaS product. Pricing is quote-based and not publicly disclosed, and the revenue model is transaction-based per project rather than recurring subscription.

Distinct Images goes to market through a direct, sales-led motion: customers contact the company by phone, email, or web form, and orders are fulfilled regionally. The horizontal segmentation across use cases (uniforms, team wear, branding, marketing merchandise) and the absence of named enterprise anchor accounts suggest a long-tail of small-to-mid-market project work. The company is bootstrapped with no external institutional investors, and headcount sits in the 11-50 range per firmographic data, having grown from a single founder in 2001 to its present scale.

Name

Distinct Images

Legal name

Distinct Images

Website

https://distinctimages.net

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Distinct Images is a privately held Indianapolis-based custom apparel decorator providing screen printing, embroidery, promotional products, and branded webstores to businesses, teams, schools, and organizations across the Midwest.

Ownership category

akta.pro rank

Product category

Custom Apparel Decoration and Branded Merchandise Services

NAICS

Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC)

akta.pro secondary industries

Event Design, Decor & Styling (HSACAAAB), Hats, Caps & Headwear (CRAAAJAE)

Keywords

• Custom screen printing
• Embroidery services
• Promotional products
• Decorated apparel
• Branded merchandise

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Custom decorated apparel production: One-time project-based production of screen printed and embroidered apparel and promotional products for business clients. Revenue generated per order/project rather than recurring subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Distinct Images produces custom decorated apparel and branded promotional products for businesses, teams, schools, and organizations. Core services include screen printing, embroidery, promotional items, and webstore storefronts, executed under a quote-based, full project-management model from concept through completion.

Product overview

Distinct Images operates as a single integrated platform offering custom decorated apparel and promotional products through four core service modules: Screen Printing, Embroidery, Promo Items, and Webstores. The company was founded in 2001 and expanded in 2012 by founding Greenline Printing, a separate production facility and screen printing division. These services work together to provide complete project management for promotional products, decorated apparel, and indoor/outdoor signage through a one-stop shop approach.

Differentiator

Problem solved

Functional benefit

Products and services

• Screen Printing

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Webster's Sporting GoodscoreStrategic or Co-development Partner · 8 March 2022Distinct Images acquired Webster's Sporting Goods, an Indianapolis-based retailer. This acquisition aligns with Webster's strategic shift from retail sporting goods to embroidery, uniforms, and varsity jackets, expanding Distinct Images' capabilities and customer base in the decorated apparel space.
• Greenline PrintingcoreStrategic or Co-development Partner · 1 January 2012Founded in 2012 as a separate production facility and screen printing division of Distinct Images. Greenline Printing brought on 4 additional team members and operates as part of the company's production capabilities for screen printing services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 4imprint: 4imprint is one of the largest North American distributors of promotional products, offering branded merchandise, apparel, and printed items to businesses and organizations. It directly overlaps DI's promotional products and decorated-apparel offering for the same B2B buyer personas, but at materially greater scale and geographic reach.
• RushOrderTees: RushOrderTees is an online custom screen printing and embroidery provider focused on fast turnaround for groups, teams, and businesses. It is a direct peer to DI on the screen printing / embroidery core capability and overlapping customer base, differentiated primarily by its digital-first, quick-turn national delivery model.
• National Pen: National Pen is a long-established provider of custom printed promotional products, writing instruments, and branded merchandise for businesses. It directly overlaps DI's promotional products line — pens, mugs, bags, and other customizable marketing items — and serves a similar SMB-to-mid-market B2B buyer.
• Brandvia: Brandvia is a full-service B2B provider of custom promotional products, decorated apparel, embroidery, and online company stores. It sells into a similar customer base (businesses, schools, teams) with a comparable bundled offering (print, embroidery, promo, webstores), making it a closely analogous competitor in the same product category.
• HALO Branded Solutions: HALO is a national branded merchandise and corporate apparel distributor delivering custom decorated apparel, promotional products, and online company stores to enterprise clients. It mirrors DI's webstores and project-management-led model while serving larger national accounts, making it a directly comparable peer in the corporate decorated-apparel space.
• Boundless: Boundless is a B2B platform for custom branded merchandise and corporate apparel programs, combining decoration services with managed online storefronts. It is a direct peer to DI because both companies offer embroidery, screen printing, and webstore-based promo programs to corporate clients seeking turnkey branded apparel solutions.
• CustomInk: CustomInk is a leading online provider of custom screen-printed and embroidered apparel and promotional products for groups, teams, and businesses. It is directly comparable to Distinct Images because it sells the same core service (custom decorated apparel) into a similar customer base (businesses, schools, teams), differing mainly in scale and digital-first distribution.

Others

• SanMar: SanMar is the largest wholesale supplier of imprintable apparel, headwear, and accessories in North America, supplying blank garments to decorators like DI. It is a key ecosystem partner (wholesale supplier) rather than a direct competitor, but it is comparable because DI's finished apparel products are built on SanMar-style blank inventory flowing through the wholesale channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/distinctimagesindy
• LinkedInlinkedin.com/company/1748530
• Instagraminstagram.com/distinctimages
• Xx.com/distinctimages

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Distinct Images