Webster’s Sporting Goods

What Webster’s Sporting Goods does

Webster's Sporting Goods, operating legally as Pedals & Paddles LLC, is an independent multi-category outdoor sporting goods retailer headquartered at 105 E Esterbrook Dr, North Webster, Indiana. The company sells watersports equipment (wakesurf/wakeboards, water skis, kneeboards, towable tubes, kayaks, canoes, paddleboards, life vests, ropes), cycling products (Trek hybrid bikes, Velotric E-bikes, accessories, and repair services), disc golf discs and baskets, pickleball gear (Selkirk, Onix, Franklin), general sporting goods, and apparel. Its underlying technology is a standard WooCommerce e-commerce storefront paired with an in-store retail POS, supporting both in-person shopping and US-wide online shipping with free delivery on orders over $99.

The business operates a direct-to-consumer go-to-market model through two channels: a brick-and-mortar retail showroom serving the northern Indiana lakes region and an e-commerce site at websterssportinggoods.com (also mirrored at pedals-paddles.com). Revenue is generated almost entirely from one-time retail transactions at unit prices ranging from approximately $3.39 (small accessories) to $1,899.99 (Velotric Nomad 1 Plus E-bikes), with supplemental service revenue from bike repair and a $10/paddle/7-day demo paddle rental program. Customer segments are horizontal across use cases (watersports, cycling, disc golf, pickleball, general sports) targeting recreational consumers, with no named enterprise or B2B accounts and no institutional or venture capital backing. Ownership appears to be that of a locally held private LLC; legal founding records indicate 2009 for the current Pedals & Paddles entity, while the Webster's Sporting Goods identity carries a longer heritage.

Name

Webster’s Sporting Goods

Legal name

Pedals & Paddles LLC

Website

https://websterssportinggoods.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Pedals & Paddles LLC (dba Webster's Sporting Goods) is an independent North Webster, Indiana retailer selling watersports gear, bicycles, E-bikes, disc golf, and pickleball equipment through a single storefront and a WooCommerce e-commerce site serving US consumers.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, and Musical Instrument Retailers (4591), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Hobby, Toy & Game Shops (5945), Retail-Miscellaneous Retail (5900)

akta.pro primary industry

Outdoor & Adventure Multi-Category Retail (CRAMABAB)

akta.pro secondary industries

Paddle Sports Retail (Kayak, Canoe, SUP, Paddles) (CRAMAIAD), Water Sports Equipment Retail (Wake, Ski, Tow, Tubes) (CRAMAIAC), Paddling & Packrafting Gear Retail (CRAMAAAL), Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI), Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)

Keywords

• Outdoor sporting goods
• Retail sporting goods
• Watersports equipment
• Bicycle retail
• Pickleball equipment

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: One-time retail sales of sporting goods merchandise. Customers purchase products at listed prices with optional sales and promotions. Revenue generated from direct consumer transactions both in-store and through the e-commerce website. Includes shipping revenue for online orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Webster's Sporting Goods (legal entity Pedals & Paddles LLC) operates a single brick-and-mortar retail store in North Webster, Indiana, paired with a WooCommerce e-commerce storefront, selling more than 2,000 in-stock SKUs of branded outdoor sporting goods. Core categories are watersports (wakesurf, wakeboards, water skis, tubes, kayaks, paddleboards, life vests), cycling (Trek and Velotric e-bikes, road, mountain, gravel, fat, commuter, kids bikes plus parts and repair), disc golf, pickleball, general team sports (basketball, football, baseball, soccer, volleyball, tennis) and recreation apparel. Revenue is generated through one-time retail sales of third-party branded merchandise, with a $10/7-day pickleball paddle demo rental program and bicycle repair services as adjunct offerings.

Product overview

Pedals & Paddles / Webster's Sporting Goods is a local outdoor sporting goods retail store located in North Webster, Indiana. The store operates as a multi-category sporting goods retailer offering an integrated e-commerce platform (built on WooCommerce) alongside in-store services. The product portfolio spans six core categories: Watersports equipment (wakesurf/wakeboards, water skis, kneeboards, towable tubes, kayaks, canoes, paddleboards, life vests, ropes, and accessories); Cycling products (bicycles, e-bikes including Velotric Nomad and Discover series, Trek bikes, parts, accessories, and repair services); Disc Golf equipment (discs, drivers, mid-range, putt and approach discs, baskets, and accessories from Ace Line, Prodigy, Discraft, Discmania, Latitude 64, and Innova); Pickleball gear (paddles, balls, nets, and accessories from Selkirk, Onix, Franklin); General Sporting Goods (basketball, football, baseball, soccer, volleyball, tennis, swimming, camping, and kids/Nerf products); and Apparel (swimwear, boardshorts, casual wear, hoodies, t-shirts, hats, and sportswear). Services include bike repair, demo paddle rental program, in-store pickup, and white glove assembly.

Differentiator

Problem solved

Functional benefit

Products and services

• Watersports Equipment Watersports gear including wakesurf/wakeboards, water skis, kneeboards, towable tubes, large inflatables, kayaks, canoes, paddleboards, floating mats, pool floats, life vests, ski/wake/tow ropes, swimwear, wetsuits, and related accessories for lake recreation customers.
• Cycling Products Bicycles and e-bikes including Velotric (Nomad 1 Plus, Discover series), Trek (Verve, Marlin), and other lines in fat, gravel, mountain, road, commuter, comfort, cruiser, hybrid, kids, tandem, trike, and recumbent styles, plus cycling accessories, apparel, helmets, parts, and on-site repair services for recreational cyclists and commuters.
• Disc Golf Equipment Disc golf discs (drivers, mid-range, fairway, putt & approach) from Ace Line, Prodigy, Discraft, Discmania, Latitude 64, and Innova, plus disc golf baskets and accessories, marketed to players of all ages and skill levels.
• Pickleball Gear Pickleball paddles (Selkirk Luxx, Vanguard, Amped Pro Air Invikta/Epic), balls, nets, court accessories, and gloves from brands including Selkirk, Onix, and Franklin, positioned as the store's largest-in-area pickleball assortment.
• General Sporting Goods Team and outdoor sports equipment including basketball, football, baseball, soccer, volleyball, tennis, swimming, camping, backyard sports, indoor games, and kids/Nerf products.
• Apparel Lake and beach wear (swimwear, men's/women's/boys'/girls' boardshorts), casualwear (hoodies, t-shirts, hats, men's/women's casual), and category sportswear for cycling, disc golf, and pickleball.
• Demo Paddle Rental Program Rental service allowing customers to try up to three pickleball paddles for 7 days at $10 per paddle with a $30 refundable deposit per paddle; pickup and drop-off handled at the North Webster, Indiana retail store.
• Bicycle Repair Service In-store bicycle repair and assembly services offered alongside the cycling product line, including white-glove assembly for sold bikes.

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• REI Co-op: Cooperative outdoor and sporting goods retailer with strong cycling, watersports, and outdoor recreation assortment. Competes on the same multi-category outdoor lifestyle positioning but at national scale with strong brand authority.
• Gander Outdoors: Outdoor and sporting goods retailer with strong Midwest footprint and assortment in hunting, fishing, watersports, cycling, and camping. Comparable multi-category outdoor positioning to Webster's.
• Academy Sports + Outdoors: Mid-market sporting goods and outdoor retailer with broad assortment across team sports, cycling, watersports, and outdoor recreation. Competes on value-oriented multi-category positioning.
• DICK'S Sporting Goods: Largest U.S. sporting goods retailer operating hundreds of stores across multiple categories (watersports, cycling, disc golf, pickleball, team sports). Directly competes on overlapping assortment but with vastly greater scale, pricing power, and omnichannel reach.
• Scheels: U.S. sporting goods chain with an experiential large-format store model and full multi-category assortment (watersports, bikes, hunting, team sports). Overlaps with Webster's broad assortment and service-led experience approach.

Direct peers

• Play It Again Sports: Franchise-based new and used sporting goods retailer with stores across the Midwest. Direct competitor for Webster's general team sports, cycling, and watersports categories in the same regional geography.
• Sun & Ski Sports: Multi-store U.S. retailer specializing in outdoor action sports (watersports, cycling, skiing, paddle sports). Highly comparable business model to Webster's lake-region watersports and cycling focus, but operating at greater geographic scale.

Emerging players

• Pickleball Central: Largest U.S. pickleball specialty retailer offering paddles, balls, nets, and accessories from Selkirk and other leading brands. Direct competitor in Webster's pickleball vertical, with far deeper category expertise.
• The House (house.com): Specialty outdoor retailer focused on watersports, cycling, and snow sports equipment. Closely comparable to Webster's watersports and cycling category emphasis with a national e-commerce footprint.
• Disc Golf Store: Specialty online retailer dedicated to disc golf equipment and accessories. Competes head-on with Webster's disc golf category but at greater depth and as a disc-golf pure-play.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Websters-Sporting-Goods-125482484163195

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webster’s Sporting Goods