Ventura County Coastal Association Of REALTORS

What Ventura County Coastal Association Of REALTORS does

Ventura County Coastal Association Of REALTORS (VCCAR) is a private nonprofit professional trade association headquartered in Oxnard, California, serving over 2,000 REALTOR and affiliate members across Ventura County coastal communities including Oxnard, Ventura, Camarillo, Fillmore, and Santa Paula. It operates as a local chapter affiliated with the National Association of REALTORS (NAR) and the California Association of REALTORS (C.A.R.), enforcing NAR's Code of Ethics, Variable Dues Formula, and broker compliance standards on behalf of its member base of licensed real estate professionals.

VCCAR's core product is its membership program, which bundles access to the CRMLS Multiple Listing Service platform, Supra electronic key box systems, zipForm transaction management software (Lone Wolf), and The CE Shop continuing education. Supporting offerings include a Tangilla Association Management System (transitioning May 2025), Pre-Tour Meetings held weekly in five county locations, the annual Leadership Academy program, broker compliance and dispute resolution services, meeting room rentals at the Oxnard headquarters (Jim Keith Education Center, Jeff Comstock Board Room, Meeting Room), and Ordinance 34 compliance resources developed with the Ventura County Fire Protection District. The association runs advocacy and political investment programs through the REALTOR Party and REALTOR Action Fund, with tiered Major Investor recognition up to $75,000 lifetime contributions.

VCCAR generates revenue primarily through annual REALTOR membership dues structured under the NAR Variable Dues Formula based on licensee count, separate Affiliate dues for industry service providers, MLS subscription fees (with clerical user tiers), meeting room rental fees ($150-$400/day with member discounts), and pass-through REALTOR Action Fund contributions. Distribution is direct and self-serve through the VCCAR Portal, supported by in-person Pre-Tour Meetings and 13+ member committees. The organization is governed by an elected member Board of Directors, currently led by CEO James Holden (RCE, C2EX) and a 9-person staff, with Jeri Becker serving as 2026 President.

Name

Ventura County Coastal Association Of REALTORS

Legal name

Ventura County Coastal Association of REALTORS

Website

https://vcrealtors.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ventura County Coastal Association Of REALTORS is a private nonprofit trade association serving over 2,000 REALTOR and affiliate members in Ventura County, California, providing MLS access, education, ethics enforcement, advocacy, and member services under the NAR/C.A.R. framework.

Ownership category

akta.pro rank

Headquarters

HQ city

Oxnard

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. REALTOR Membership Dues: Annual membership dues for REALTORS based on the NAR Variable Dues Formula, billed according to the number of licensees under Designated REALTOR principals. Dues schedule available for 2026.
2. Affiliate Membership Dues: Annual membership dues for affiliate members connected to the real estate industry who offer services to REALTOR members and their clients. Separate dues schedule from REALTOR members.
3. MLS Fees: MLS subscription fees for listing access and property data services. Separate fee schedules for standard MLS users and clerical users. Includes CRMLS Connect platform access.
4. Meeting Room Rental: Revenue from renting VCCAR facilities including the Jim Keith Education Center ($400/day), Jeff Comstock Board Room ($250/day), and Meeting Room ($150/day). Discounts available for members and non-profits.
5. REALTOR Action Fund (RAF) Contributions: Voluntary political contributions from members at various investment levels (Introductory $20, Minimum $49, True Cost $148, up to Major Investor tiers). 30% supports local issues affecting members' livelihoods.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Ventura County Coastal Association Of REALTORS (VCCAR) is a professional trade association serving over 2,000 REALTOR and affiliate members in Ventura County, California. It provides MLS access through a CRMLS partnership, professional education, broker compliance services, member benefits, and advocacy representation through the REALTOR Party.

Product overview

Ventura County Coastal Association of REALTORS (VCCAR) is a professional association offering a comprehensive suite of real estate industry services centered around its membership program. The core offering is the VCCAR Membership Portal, which provides access to CRMLS MLS Dashboard for property listings, Pre-Tour Meetings across multiple county locations, and Professional Education through CE Shop. Supporting modules include Supra Key Management for secure property access, zipForm transaction management, Broker Compliance Services for NAR dues formula adherence, Dispute Resolution & Ethics enforcement, Meeting Room Rental facilities, the Leadership Academy development program, REALTOR Action Fund advocacy investment, Ordinance 34 Compliance resources, and various member-driven committees. The organization serves over 2,000 REALTOR members through advocacy, professional development, and industry standards enforcement.

Differentiator

Problem solved

Functional benefit

Products and services

• VCCAR REALTOR Membership Annual membership for licensed real estate professionals holding active NAR membership, providing access to over 2,000 member network, MLS services, advocacy programs, professional development, and member benefits including CRMLS access and Supra key boxes.
• CRMLS MLS Dashboard Access Multiple Listing Service dashboard provided through California Regional MLS partnership, offering real estate professionals property listing management, market data, broker compliance tools, and high-quality property information access.
• Pre-Tour Meetings Weekly networking meetings held across five Ventura County locations (Oxnard, Ventura, Camarillo, Heritage Valley/Fillmore, Heritage Valley/Santa Paula) allowing REALTORS to promote listings to area agents before property tours.
• Professional Education Program Online education platform delivered via CE Shop partnership providing Continuing Education, Post-Licensing, and Pre-Licensing courses for real estate professionals, accessible 24/7.
• Leadership Academy Nine-week leadership development program for REALTORS with at least 18 months of experience, including seminars, guest speakers, group discussions, and leadership exercises. Limited to 7 REALTORS and 1 Affiliate per year.
• Supra Key Management System Electronic key box system provided to MLS participants through Supra partnership, allowing authorized REALTORS secure access to listed properties for showings via the eKEY app and full range of Supra products.
• zipForm Transaction Management Free electronic forms and transaction management platform provided as a member benefit through NAR and C.A.R. partnership with Lone Wolf Technologies, featuring Digital Ink, AuthentiSign, and DocuSign integration.
• Broker Compliance Services Compliance services ensuring adherence to NAR Variable Dues Formula including non-member assessment management, licensee tracking, and LFRO/MLO certification processing for Designated REALTORS and brokerages.
• Dispute Resolution and Ethics Enforcement Professional standards and dispute resolution services including arbitration for commission disputes, Code of Ethics enforcement, C.A.R. Ombudsman Program, and ethics complaint filing support for members.
• Meeting Room Rental Venue rental services including the Jim Keith Education Center (up to 102 theatre seating, $400/day), Jeff Comstock Board Room (23 attendees, $250/day), and Meeting Room (12 attendees, $150/day), with A/V, Wi-Fi, and kitchen amenities.
• REALTOR Action Fund (RAF) Advocacy investment program where 30% of contributions support local issues affecting members' livelihoods. Protects private property rights through C.A.R. lobbying and candidate campaigns at multiple contribution tiers.
• Ordinance 34 Compliance Resources Fire safety and legal transparency compliance resources for Ventura County real estate transactions, including guidance on defensible space requirements and fire hazard disclosure through partnership with Ventura County Fire Protection District.
• Affiliate Membership Annual membership for service providers connected to the real estate industry offering services to REALTOR members and their clients, including lenders, title companies, inspectors, and other real estate service providers.

Quantifiable outcome

• Members receive free legal advice through C.A.R. hotline with attorneys answering 1.5 million+ questions
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• California Regional MLS (CRMLS)coreTechnology or IntegrationPartnership provides VCCAR members with CRMLS MLS listing platform, market data, and compliance tools. VCCAR staff serve on CRMLS committees including Association Executives, Finance, Operational Steering, and Rules committees. The partnership offers exclusive CRMLS training sessions for VCCAR members.
• Supra (Key Box System)coreTechnology or IntegrationSupra provides electronic key box system for VCCAR MLS participants. Sturdy, reliable, and secure key boxes hang on listed properties allowing only authorized REALTORS access for showings. Full range of Supra products available through VCCAR.
• National Association of REALTORS (NAR)coreStrategic or Co-development PartnerParent organization providing membership framework, Code of Ethics standards, REALTOR Party advocacy, and member benefits including zipForm. VCCAR enforces NAR Variable Dues Formula and Code of Ethics requirements.
• California Association of REALTORS (C.A.R.)coreStrategic or Co-development PartnerState association providing legislative advocacy, legal hotline, education courses, and member benefits. VCCAR participates in C.A.R. programs including Legislative Day, RAF investments, and Major Investor recognition tiers.
• The CE ShopminorChannel Partner/ Reseller/ DistributorOnline education provider offering Continuing Education, Post-Licensing, and Pre-Licensing courses to VCCAR members. Courses written by industry experts and accessible 24/7 through VCCAR partnership.
• zipForm (Lone Wolf Technologies)coreTechnology or IntegrationElectronic transaction management platform provided free as member benefit through NAR and C.A.R. partnership. Features include Digital Ink, AuthentiSign, DocuSign integration for document signing and transaction management.
• C.A.R. Insurance / RealCareminorChannel Partner/ Reseller/ DistributorExclusively endorsed insurance broker of California Association of REALTORS providing competitively priced insurance products for individual, group, or business needs.
• Member Benefit PartnersminorChannel Partner/ Reseller/ DistributorVarious vetted business partners including Milestones (customer loyalty platform), Homebot (homeowner intelligence), Nuts.com (grocery gifts), Avocado (mattresses). Offer exclusive member pricing.
• Ventura County Fire Protection DistrictminorOthersPartnership for Ordinance 34 Compliance providing fire hazard disclosure and defensible space requirements guidance for real estate transactions in Ventura County.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Stellar MLS: Florida-based regional MLS serving a large member base across multiple associations. Similar MLS business model to CRMLS, which VCCAR's members rely on for listing access.
• California Regional MLS (CRMLS): Regional MLS operator serving multiple California local associations including VCCAR. VCCAR resells CRMLS access to its members; CRMLS staff participate in joint training. Closely related ecosystem player rather than direct competitor.
• Bright MLS: Large regional MLS covering Mid-Atlantic states (DC, DE, MD, NJ, PA, VA, WV). Comparable to CRMLS in business model (regional MLS serving multiple local associations) and serves a similar role in VCCAR's member experience.

Broad incumbents

• California Association of REALTORS: California's state-level REALTOR trade association providing legislative advocacy, legal hotline, education, RAF investment programs, and Major Investor tiers. VCCAR is a local chapter that participates in C.A.R. programs and is governed in part by C.A.R. affiliation rules.
• National Association of REALTORS: National umbrella organization for REALTORS in the US, providing the Code of Ethics framework, REALTOR trademark and designation, REALTOR Benefits Program, and zipForm transaction tools. VCCAR operates as a local NAR member association.

Direct peers

• Greater Los Angeles Association of REALTORS: Large California local REALTOR association serving the Greater Los Angeles area. Same product structure (membership dues, MLS access, CE, advocacy, committees, events), same NAR/C.A.R. affiliation, and same nonprofit trade association model as VCCAR.
• San Diego Association of REALTORS: Southern California local REALTOR association offering comparable services (MLS, education, advocacy, networking, leadership programs) under the NAR/C.A.R. framework. Direct comparable for VCCAR in terms of scale, scope, and operating model.

Regional players

• Florida Realtors: State REALTOR association in Florida operating the same trade association model (membership dues, advocacy, education, MLS partnerships). Different geography but comparable scale, structure, and revenue model to VCCAR's NAR/C.A.R. affiliation pattern.
• Texas Realtors: State REALTOR association serving Texas with similar association services, governance structure, and revenue mix. Functions as a regional comparable to VCCAR's NAR/C.A.R. framework at a different state level.
• New York State Association of REALTORS: State REALTOR association in New York with analogous mission (membership, advocacy, professional standards, education). Comparable operating model to VCCAR though at a larger geographic scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VCRealtors
• LinkedInlinkedin.com/company/ventura-county-coastal-association-of-realtors
• Instagraminstagram.com/vcrealtors

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ventura County Coastal Association Of REALTORS