What Lupit Pole does

Lupit Pole d.o.o. is a Slovenian-headquartered (Škofljica) designer and manufacturer of premium pole dance, aerial arts, and fitness equipment, founded and operating as a privately held SME with 11-50 employees. The company sells a vertically integrated product portfolio built around its proprietary G2 pole platform — encompassing Classic and Diamond variants in chrome, stainless steel, and powder-coated finishes, available with either Standard (hex-key) locking or Quick Lock tool-free spin/static switching — alongside a full aerial ecosystem comprising the Flying Pole, Hoop/Lyra, Lollipop, Silk, Cube, and a modular Aerial Pulley System that reduces rig-pulling force by ~50%. Differentiated technology includes nickel-free chrome plating, an IPSF-approved nano-powder grip product tested under DAkkS accreditation, and a Safety Block Groove stress-distribution system.

Commercially, Lupit runs a multi-channel GTM: direct-to-consumer e-commerce on lupitpole.com with global shipping, complemented by three structured partner programs (Studio Partner with 10% commission and tiered volume discounts, Web Reseller with global dropshipping, and Influencer Partner with 10% commission codes). Hardware revenue is anchored by 1,000+ B2B studio customers globally, plus individual home users purchasing portable G2 poles and crash mats. Ancillary revenue includes paid 1- and 2-year extended warranty subscriptions. The mix has begun to expand into adjacent categories with the 2024 launch of the outdoor Lupit Ninja Pole, the 2024-2025 Lupit Latte food supplement line (Pole Power, Pole Restore, Sensual Latte), and three apparel sub-brands (Mila Krasna, Zorya, Poledancerka). Brand credibility is reinforced by endorsements from Cirque du Soleil artists, IPSF world champions, and the use of Lupit Flying Poles at the 70th Eurovision Song Contest reaching 150+ million viewers; the company is currently executing an EU/Republic of Slovenia co-financed digital transformation project (B2B portal, Odoo ERP/CRM integration) running through February 2026.

Name

Lupit Pole

Legal name

Lupit Pole d.o.o.

Website

https://lupitpole.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Lupit Pole is a Slovenian manufacturer of premium pole dance, aerial arts, and fitness equipment, serving 1,000+ professional studios and individual home users worldwide through direct e-commerce and a multi-tier partner/reseller ecosystem.

Ownership category

akta.pro rank

Product category

Pole dance and aerial fitness equipment

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Climbing & Mountaineering Gear Retail (CRAMAAAB)

Keywords

• Pole dance equipment
• Aerial fitness gear
• Portable home poles
• Studio rigging systems
• Crash mats safety

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Product Sales: Direct sales of pole dance, aerial, and fitness equipment including home poles, studio poles, stage poles, aerial apparatus, crash mats, grip products, accessories, and apparel through e-commerce. One-time hardware purchase model with optional extended warranty.
2. Extended Warranty: Lupit offers 1-year or 2-year extended warranty plans beyond the standard 12-month manufacturer warranty, covering mechanical defects and offering replacement assurance. Non-transferable, personal/residential use only.
3. Reseller Program: Web resellers and studio partners earn commissions on sales through their unique referral codes. Commission is calculated on discounted price (after 10% customer discount), minimum payout threshold of €250.00.
4. Dropshipping: Web resellers do not need to stock products; orders are sent directly to Lupit who ships to the end customer, enabling global dropshipping business model.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Lupit Pole manufactures and sells premium pole dance and aerial fitness equipment, including portable G2 home poles (Classic and Diamond, in Standard Lock and Quick Lock variants), studio and competition poles, stage poles, an aerial ecosystem (Flying Pole, Hoop/Lyra, Lollipop, Silk, Cube, and the Lupit Aerial Pulley System), crash mats, IPSF-approved nano-powder grip aids, the outdoor Lupit Ninja Pole, food supplement lattes, and pole/aerial apparel. The company sells directly to consumers and through B2B studio, web reseller, and influencer partner programs worldwide.

Product overview

Lupit Pole is a premium B2C and B2B manufacturer of pole dance, aerial arts, and fitness equipment headquartered in Slovenia (EU), serving over 1000 studios worldwide. The product portfolio centers on high-precision portable and studio poles (the G2 line in Classic and Diamond variants, with Standard Lock and Quick Lock mechanisms in chrome, stainless steel, and powder-coated finishes), complemented by a full aerial ecosystem (Flying Pole, Hoop/Lyra, Lollipop, Silk, Cube, and the modular Aerial Pulley System for studios), safety surfaces (Crash Mats in round/square Standard/Premium formats), grip aids (Grip G3 nano-technology pads), fitness accessories (Yoga and Core Blocks), and wellness food supplements (Lupit Latte line). Three clothing sub-brands (Mila Krasna, Zorya, Poledancerka) extend the consumer offering. The company operates three reseller platforms: Studio Reseller (B2B commission program), Web Reseller (drop-shipping), and Influencer Partner programs. The Lupit Ninja Pole, co-created with Dr Kenneth Kao, represents the company's expansion into outdoor pole fitness. Equipment has been used at professional venues including the Eurovision Song Contest.

Differentiator

Problem solved

Functional benefit

Products and services

• Lupit Classic G2 Pole (Standard Lock) Portable multi-piece home pole with hex-key (standard) locking mechanism for switching between spin and static modes; installable by one person without drilling for ceiling heights 2300-2800mm (extendable).
• Lupit Classic G2 Pole (Quick Lock) Portable multi-piece home pole with proprietary tool-free Quick Lock mechanism for instant spin/static mode switching, paired with Lupit's nickel-free chrome plating technology.
• Lupit Diamond G2 Pole (Standard Lock) Portable home pole variant with standard lock mechanism, featuring a diamond-shaped pole profile for enhanced grip surface and the same ceiling-height compatibility as the Classic G2 line.
• Lupit Diamond G2 Pole (Quick Lock) Quick-lock Diamond G2 home pole combining the diamond-shaped grip profile with tool-free spin/static mode switching.
• Lupit Ninja Pole (Outdoor) Lightweight portable outdoor pole for nature-based practice and event performances; features spinning and static modes and includes a custom carry bag.
• Lupit Stage Poles Self-standing performance poles with integrated silk mount, available in quick-lock variants in short-leg and long-leg 45mm options, designed for professional events and stage use.
• Lupit Studio Poles (Removable, One-Piece) Single-piece removable studio poles for professional pole dance studios; compatible with IPSF competition standards.
• Lupit Studio Poles (Removable, Two-Piece) Two-piece removable studio poles that transport and store more easily while maintaining professional-grade performance.
• Lupit Studio Poles (Permanent) Permanently installed professional-grade studio poles for high-frequency studio environments.
• Lupit Competition Poles (IPSF approved) Studio poles that meet IPSF (International Pole Sports Federation) competition standards for professional pole sports events.
• Lupit Flying Pole Aerial pole suspended from rigging that swings and rotates through three-dimensional space, engineered for extreme multi-directional G-forces with high-integrity internal joints; used in live stage productions including Eurovision.
• Lupit Aerial Pulley System Modular ceiling-mounted aerial rigging system for studios, supporting 1 to 8 rigging points with 10m or 20m ropes; multi-pulley design reduces pulling force by approximately 50% and enables apparatus changes between silks, hoop, flying pole, and cube within minutes.
• Lupit Hoop/Lyra Aerial Apparatus 950mm aerial hoop (lyra) in 30mm black tube with convertible connection points for single or twin setup; available with IPSF or classic rigging mount and optional swivel and carabiner sets.
• Lupit Lollipop Aerial Apparatus Powder-coated white aerial lollipop with 30mm tube and 890mm inner diameter, designed for aerial performance and training.
• Lupit Silk Aerial Apparatus Aerial silk fabric apparatus for suspension and fabric performance work.
• Lupit Cube Aerial Apparatus Cube-format aerial apparatus for performance and training, sold as a standalone product or with a carry bag bundle.
• Lupit Round Crash Mat (Standard) Foldable round crash mat (1500mm diameter, 120mm or 80mm thick) with high-density EPE foam, waterproof synthetic leather cover, and anti-slip underside; free worldwide shipping as part of pole-and-mat sets.
• Lupit Round Crash Mat (Premium) Premium-finish round crash mat built on the same German fabric and foam padding as the Standard line, offered with enhanced decorative finishes.
• Lupit Square Crash Mat (Standard) Square-format crash mat with high-density foam, waterproof cover, and anti-slip base for multi-use studio environments.
• Lupit Square Crash Mat (Premium) Premium square crash mat offered with metallic finishes (silver and gold) alongside standard colors, sharing the Standard line's safety construction.
• Lupit Grip G3 (Nano-Powder Grip Pads) Two-sided IPSF-approved grip pads: a black side for drying the pole and a nano-powder side that applies adhesion; double-padded for at least 1,600 taps using skin-friendly, recyclable PET material.
• Lupit Studio Accessories Mounting hardware, ceiling mounts, and rigging components used to install permanent and removable Lupit studio poles.
• Lupit Pole Extensions 500mm extension poles in stainless steel, chrome, and powder-coated black for 42mm and 45mm diameters, extending the ceiling-height compatibility of home poles.
• Lupit Pole Power Latte Food Supplement Pre-training food-supplement latte in the Lupit Latte line, positioned as energy and strength support for pole and aerial athletes.
• Lupit Pole Restore Latte Food Supplement Post-training food-supplement latte in the Lupit Latte line, positioned as a recovery and rest ritual beverage.
• Lupit Sensual Latte Food Supplement Food supplement latte positioned as a recovery and wellness beverage for pole dancers and aerialists.
• Lupit Yoga and Core Blocks (Yin Yang) Yoga block and core-training accessory in a yin-yang design supporting flexibility, recovery, and body-awareness practices complementary to pole and aerial training.
• Studio Reseller Partnership Program B2B affiliate program for studio owners who resell Lupit equipment to their students using a unique discount code; partners earn 10% commission and customers receive 10% off, with volume tiers of 5–20% on multi-pole purchases and a EUR 250 minimum payout.
• Web Reseller Dropshipping Program Dropshipping affiliate program for web-store operators; resellers receive special discount pricing off the retail list, marketing collateral, and technical support while Lupit ships orders directly to the end customer.
• Influencer Partner Program Commission-based influencer marketing program where partners share unique codes giving followers 10% off and the influencer earns 10% commission on each sale generated.
• Lupit Gift Card Lupit Pole branded gift card sold through the online store for use on the company's website.

Quantifiable outcome

• Equipment used at Eurovision Song Contest with 150+ million viewers
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Circus Gear Australia: Australia-based circus and aerial apparatus retailer serving the APAC market with rigging, fabric, and pole equipment. Regionally comparable to Lupit's APAC distribution (Australia shipping) with overlapping aerial catalogue.

Direct peers

• Bad Kitty Apparel: Long-established pole dance and aerial fitness apparel and equipment brand. Directly comparable to Lupit's Mila Krasna, Zorya, and Poledancerka pole/aerial wear sub-brands, serving the same pole dancer persona with apparel-led offerings.
• The Pole Company: US-based pole dance equipment retailer stocking multiple pole brands and accessories. Comparable to Lupit's e-commerce plus product extension model, addressing home and studio buyers with overlapping catalog depth.
• X-Pole: X-Pole is the dominant global pole dance equipment manufacturer and Lupit's closest direct competitor. Both companies sell portable and permanent pole lines, spin/static switching mechanisms, and compete for the same home and studio customer base across Europe, North America, and APAC.
• Pole Stars UK: UK-based pole dance equipment retailer competing in the same portable pole and accessory category as Lupit, with comparable pricing tiers and direct-to-consumer GTM motion in Europe.
• Firetoys: UK-based retailer and distributor of aerial and circus equipment (silks, hoops, lyras, rigging). Overlaps with Lupit's aerial product line (Hoop/Lyra, Silk, Cube, Aerial Pulley System) and serves overlapping studio and individual customer segments.
• Vertical Wise: UK-based aerial arts studio and equipment retailer offering silks, hoops, and pole training gear. Comparable in aerial rig and apparatus focus with Lupit's aerial pulley and apparatus portfolio for studio-grade use.
• ProPole: European pole dance equipment specialist offering stage poles, studio poles, and competition-standard equipment. Directly comparable to Lupit's Studio Poles (Removable, Permanent) and Competition Poles lines targeting IPSF-style competition users.

Broad incumbents

• Decathlon: Global sporting goods megaretailer carrying fitness poles, aerial gear, and grip products. A broad incumbent not specialized in pole dance but with pricing power that could pressure niche leaders like Lupit if it expands pole-specific ranges.

Emerging players

• Dragonfly Aerial: US-based aerial fabric and rigging manufacturer focused on aerial silks and aerial yoga equipment. Comparable to Lupit's aerial silk and pulley system offerings with overlapping studio and aerialist customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lupitpoleworld
• LinkedInlinkedin.com/company/lupitpole

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lupit Pole