X-Pole
X-Pole is a private manufacturer of portable pole and aerial fitness equipment, founded in 2001 and headquartered in North Hollywood, selling patented X-LOCK and X-JOINT hardware through DTC e-commerce, wholesale, and a Crunch-powered XPERT instructor-training program worldwide.
- Company typePrivate
- Founded2001
- HeadquartersNorth Hollywood, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What X-Pole does
X-POLE US LLC. is a privately held pole and aerial fitness equipment manufacturer founded in 2001 by Clive Coote, who engineered the first portable home pole. The company designs, manufactures and distributes pressure-mounted poles, portable stages, aerial rigs, silks, hoops, hammocks and related accessories from its US headquarters in North Hollywood, with regional offices in Potters Bar (UK/Europe) and Shanghai (Asia-Pacific). Its product engineering centers on two patented mechanisms — X-LOCK (instant switching between static and spin modes without tools) and X-JOINT (tool-free connection of multi-piece poles) — combined with independently weight-load-tested safety ratings (140kg/308lbs at 5:1 safety factor) and a pressure-mount architecture that avoids permanent ceiling/floor fixings.
The company's go-to-market is primarily direct-to-consumer e-commerce through xpoleus.com, augmented by a formal wholesale/dealer program for studios, gyms and resellers, an individual affiliate program, and a recurring-revenue instructor-training business (XPERT Pole & Aerial Fitness, powered by Crunch Fitness and accredited by ACE, AFAA, Fitness Australia, Active IQ and CIMSPA). Ancillary sub-brands include X-POLE TV (subscription streaming of pole and aerial instruction), Mighty Grip (grips and body protectors), and PoleAway (studio space management). Revenue mechanics are predominantly one-time hardware purchases spanning roughly $3 accessories to $1,664 premium portable stages, complemented by training-program service revenue and subscription fees. The brand is positioned as the self-described '#1 manufacturer worldwide,' backed by endorsements from professional pole athletes and event sponsorships including LOLPoleFest and Original Sin Show.
X-Pole firmographics
Firmographics- Name
- X-Pole
- Legal name
- X-POLE US LLC.
- Website
- https://xpoleus.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- X-Pole is a private manufacturer of portable pole and aerial fitness equipment, founded in 2001 and headquartered in North Hollywood, selling patented X-LOCK and X-JOINT hardware through DTC e-commerce, wholesale, and a Crunch-powered XPERT instructor-training program worldwide.
- Ownership category
- akta.pro rank
Where X-Pole is headquartered
LocationHeadquarters
- HQ city
- North Hollywood
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
X-Pole business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Sales - E-commerce: Direct-to-consumer sales of pole fitness equipment, aerial equipment, stages, parts, and accessories through xpoleus.com. One-time hardware purchases with various price points from $2.99 for small parts to over $1,600 for complete stage systems.
- Wholesale/Reseller Revenue: B2B sales to studios, gyms, and commercial fitness facilities through the wholesale program. Volume-based pricing for business customers.
- XPERT Training Certification: Revenue from XPERT Pole & Aerial Fitness teacher training program, one of the largest worldwide, powered by Crunch gym chain. Accredited courses in Pole Fitness, Aerial Hoop, Aerial Silks, Aerial Hammock, Flexibility Flow, and Children's Pole & Aerial.
- Affiliate Program: Commission-based revenue sharing with affiliates who promote X-POLE products. Part or full-time income opportunity for individuals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | X-STAGE Lite - Portable stage system |
| Unit Pricing | Pay-as-you-go | X-STAGE Standard - Full-size portable stage |
| Unit Pricing | Pay-as-you-go | X-Stage Pro - Premium portable stage with X-LOCK |
| Unit Pricing | Pay-as-you-go | XPERT Pro (PX) - Professional home pole |
| Unit Pricing | Pay-as-you-go | SPORT (NS) - Starter static pole |
| Unit Pricing | Pay-as-you-go | X-POLE A-Frame - Portable aerial rig |
| Unit Pricing | Pay-as-you-go | X-FLY Flying Pole Set |
| Unit Pricing | Pay-as-you-go | LyraPole - Hoop and pole combination |
| Unit Pricing | Pay-as-you-go | Aerial Silks |
| Unit Pricing | Pay-as-you-go | Aerial Hammock |
| Unit Pricing | Pay-as-you-go | Tabless (Zero Point) Hoop |
| Unit Pricing | Pay-as-you-go | Gift Cards |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels11 records
X-Pole product offering
Product offeringCore offering
X-Pole designs, manufactures, and sells portable pole dance and aerial fitness equipment, including home and professional poles (SPORT and XPERT Pro), portable stages (X-STAGE, X-STAGE Lite, X-STAGE Pro), aerial rigs and accessories (X-POLE A-Frame, X-FLY flying pole, hoops, silks, hammocks), and replacement parts and apparel. It serves consumers, studios, gyms, and professional performers via its own e-commerce store, a wholesale dealer program, the XPERT teacher training program, X-POLE TV online training subscriptions, and an affiliate program.
Product overview
X-Pole is a comprehensive pole and aerial fitness equipment manufacturer offering a diverse product portfolio centered around portable fitness poles and aerial equipment. The core product lines include pressure-mounted home poles (SPORT and XPERT Pro with X-LOCK technology), portable stages (X-STAGE, X-STAGE Lite, X-STAGE Pro), and aerial equipment (A-Frame rigs, X-FLY flying poles, aerial silks, hoops, and hammocks). X-LOCK technology is the company's proprietary spinning/static switching mechanism featured across pole products. The ecosystem includes replacement parts, carry cases, mounts, grips (via Mighty Grip brand), apparel, lighting equipment, and training content. The company also offers X-Pole TV (online training subscription), XPERT certification programs, wholesale dealer programs, and affiliate partnerships.
Differentiator
Problem solved
Functional benefit
Brands
- Mighty Grip: Leading brand in grips and body protectors. Based in the USA, operates in over 113 countries worldwide. Creates original patented designs and top quality products to support sports, fitness, and athletics. All products designed and handcrafted in-house.
- XPERT
- X-POLE TV
- PoleAway
Products and services
- XPERT Pro (PX) Pole Pressure-mounted home pole featuring the patented X-LOCK mechanism that enables seamless switching between static and spinning modes with a flick of the wrist and no tools. Height adjustable from 7'6" to 9'1" with extensions up to 11'1", available in Chrome, Titanium Gold, Silicone, Brass, Stainless Steel, and Powder Coat finishes in 40mm or 45mm diameters.
- SPORT (NS) Static Pole Starter-level, non-spinning pole for beginners. Pressure-mounted with no screws, bolts or drilling required, fits ceiling heights from 7'4" to 9', available in Chrome, Titanium Gold, and Powder Coat finishes in 40mm and 45mm diameters. Designed for entry-level home users seeking quality equipment at accessible pricing.
- X-STAGE Lite Portable Stage Portable pole dance stage with a lower profile and reduced weight compared to the standard X-STAGE. Features both spin and static modes, includes bespoke carry cases for transport, and has a recommended user weight limit of 330 lbs. Usable pole length of 9'5" and overall height of 10'.
- X-STAGE Standard Portable Stage Full-size portable pole podium requiring no permanent fixings, with spinning and static modes as standard. Includes bespoke carry cases and is suited to home, studio, gym and competition use. Overall weight approximately 233 lbs with an 85 lb base and 9' usable pole length.
- X-STAGE Pro Portable Stage Premium portable stage featuring the proprietary X-LOCK technology that allows switching from static to spinning with a simple lift and twist motion. Includes quick-set stabilizing feet and bespoke carry cases. Weighs 219 lbs with a 71 lb base.
- X-POLE A-Frame Aerial Rig Portable, height-adjustable multi-discipline aerial rig rated to a working load limit of 308 lbs (140 kg) at a 5:1 safety factor following independent UK weight-load testing. Height adjustable from 8 ft to 11.42 ft and compatible with hammocks, silks, hoops, and the X-FLY flying pole.
- X-FLY Flying Pole Set Flying pole set combining pole and aerial into a new discipline. Features X-JOINT technology and the Aerial X-JOINT locking system for tool-free setup. Available in Chrome and Silicone Black 45mm diameter and priced from $421.99 to $545.99.
- LyraPole Combination hoop and pole (Lollipop style) product for combining pole and aerial hoop disciplines. Features a 950mm hoop diameter and is compatible only with X-Stage poles in 45mm. Requires a minimum ceiling height of 9'6".
- Tabless (Zero Point) Hoop Aerial hoop/ring/lyra with no tabs welded in for a smooth surface. Available in SPORT 34mm and PRO 24mm tube diameters and 800mm, 900mm, or 950mm hoop diameters for different skill levels and rigging setups.
- Aerial Silks Machine washable aerial silks for home and commercial use. Available in 4m (9m full length) and 6m (13m full length) lengths in purple. Material only; rigging attachments sold separately.
- Aerial Hammock Aerial yoga and flexibility hammock also suitable for tricks and flips. Measures 5.5 yd (16.5 ft) long and 3.2 yd (9.8 ft) wide, machine washable, and available in multiple colors.
- XPERT Pole & Aerial Fitness Teacher Training and Certification One of the largest pole and aerial teacher training programs worldwide, powered by Crunch Fitness and X-POLE. Offers accredited courses in Pole Fitness, Aerial Hoop, Aerial Silks, Aerial Hammock, Flexibility Flow, and Children's Pole & Aerial Teacher Training. Accredited by ACE, AFAA, Fitness Australia, Active IQ, CIMSPA, and EMDP, and endorsed by PDC and the Pole Safe Federation.
- X-POLE TV Online Training Subscription Subscription-based online training platform featuring pole and aerial fitness training videos from experienced pole and aerial instructors. Available via members.xpole.tv as a recurring subscription service.
Quantifiable outcome
- A-Frame weight load limit: 308lbs (140kgs) at 5:1 safety factor
- +2 more outcomes
Companies that use X-Pole
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
X-Pole technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
X-Pole partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Crunch FitnesscoreCrunch, the leading US gym chain, partners with X-POLE to power XPERT Pole & Aerial Fitness, one of the largest teacher training programs worldwide. XPERT is the official equipment and training partner providing certification courses in pole fitness and aerial disciplines.
- XPERT FitnesscoreXPERT Pole & Aerial Fitness is an award-winning teacher training program powered by Crunch and X-POLE. Accredited by major fitness organizations worldwide including ACE, AFAA, Fitness Australia, Active IQ, CIMSPA, EMDP, and endorsed by PDC and Pole Safe Federation.
- ACE (American Council on Exercise)minorXPERT training program is accredited by ACE, one of the largest fitness certifying organizations globally.
- AFAAminorXPERT training program is accredited by AFAA (Aerobics and Fitness Association of America).
- Fitness AustraliaminorXPERT training program is accredited by Fitness Australia.
- Active IQminorXPERT training program is accredited by Active IQ.
- CIMSPAminorXPERT training program is accredited by CIMSPA (Chartered Institute for the Management of Sport and Physical Activity).
- PDC (Pole Dance Committee)minorXPERT training program is endorsed by PDC.
- Pole Safe FederationminorXPERT training program is endorsed by the Pole Safe Federation.
Scale indicators4 records
Recent moves10 records
Expansion highlights6 records
X-Pole competitors and assessment
Company assessmentBroad incumbents
- GAIAM: GAIAM is a broad mind-body and yoga lifestyle brand selling mats, blocks, apparel, and home fitness equipment through mass retail and e-commerce. Compares to X-Pole as a mind-body consumer brand using similar omnichannel and content-marketing tactics, but at much larger scale and a different category mix.
- Manduka: Manduka is a leading yoga and mind-body accessories brand selling mats, props and apparel through direct and wholesale channels. Comparable to X-Pole as a mind-body specialty retail/manufacturing brand with strong community content and studio-channel distribution, even though it does not produce pole hardware.
Direct peers
- Firetoys: Firetoys is a UK-based retailer/manufacturer of aerial, acrobatic, and circus equipment — including aerial hoops, silks, and aerial yoga hammocks — that overlaps with X-Pole's aerial and silks categories. Comparable in target audience (pole and aerial performers, circus schools) and product mix (hoops, silks, hammocks, accessories).
- Pole Dancewear (Poledancewear.com): A pole-dance-specific retailer carrying poles, apparel, shoes and accessories. Overlaps with X-Pole's accessories/apparel/grip categories and competes for the same direct-to-consumer pole enthusiast buyer despite a different go-to-market model.
- Stagebots: Stagebots produces portable professional-grade dance stages used for pole and aerial performance — directly competing with the X-STAGE Lite, X-STAGE, and X-STAGE Pro lines on portability, no-tools setup, and integrated carry cases for performers.
- Pro Spin Pole: Pro Spin Pole designs and sells portable dance poles, shoes, and accessories targeting home and studio pole dancers, directly overlapping with X-Pole's product catalog at comparable price points. Particularly comparable on the footwear and grip accessory side, which X-Pole addresses through Mighty Grip and apparel lines.
- Lupit Pole: Lupit manufactures portable and home/dance studio pole fitness equipment with its own quick-lock and pressure-mount systems, directly competing with X-Pole across home and studio SKUs and pricing tiers. Both companies sell pressure-mounted poles with similar static/spin mechanisms and target the same enthusiast, pro, and studio buyer.
Emerging players
- Aerials You / Aerial Yoga Hammock Brands: Emerging aerial yoga/silks/circus equipment DTC brands compete with X-Pole's aerial hammock, silks, hoop, and A-Frame lines in the home and studio aerial category. Comparable in target buyer (home aerialists, boutique studios) and pricing strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
X-Pole social profiles
Digital presenceX-Pole compliance and trust
Trust signalCompliance1 record
X-Pole financial estimates
Financial estimateRevenue estimate
Valuation estimate
X-Pole leadership team
Management profileNumber of profiles
Profiles10 records
X-Pole funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
X-Pole M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about X-Pole
What does X-Pole do?
X-Pole designs, manufactures, and sells portable pole dance and aerial fitness equipment, including home and professional poles (SPORT and XPERT Pro), portable stages (X-STAGE, X-STAGE Lite, X-STAGE Pro), aerial rigs and accessories (X-POLE A-Frame, X-FLY flying pole, hoops, silks, hammocks), and replacement parts and apparel. It serves consumers, studios, gyms, and professional performers via its own e-commerce store, a wholesale dealer program, the XPERT teacher training program, X-POLE TV online training subscriptions, and an affiliate program.
Is X-Pole a public or private company?
X-Pole is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was X-Pole founded?
X-Pole was founded in 2001. It employs 101 to 250 people.
Where is X-Pole based?
X-Pole is headquartered in North Hollywood, United States, in the North America region.
How does X-Pole make money?
Four revenue lines are on record. Product Sales - E-commerce is the primary driver. The others are wholesale/Reseller Revenue, XPERT Training Certification and affiliate Program.
Who are X-Pole's main competitors?
Broad incumbents on record are GAIAM and Manduka. Direct peers are Firetoys, Pole Dancewear (Poledancewear.com), Stagebots, Pro Spin Pole and Lupit Pole. Aerials You / Aerial Yoga Hammock Brands is listed as an emerging player.
Does X-Pole have an API?
No public API is recorded for X-Pole.