Pilgrim Home and Hearth

What Pilgrim Home and Hearth does

Pilgrim Home and Hearth is a U.S.-based designer, manufacturer and wholesale distributor of fireplace accessories and hearth/home décor products, founded in 1949 and headquartered at 5600 Imhoff Drive, Suite G, Concord, California under the legal entity Pilgrim Home & Hearth Alliance, LLC. The company operates as a private, for-profit business with 11-50 employees and supports both domestic manufacturing (including made-in-USA custom fabrication) and overseas production facilities. Its product portfolio spans fireplace screens (including a custom size program positioned as the largest in North America), fireplace tool sets, andirons, log carriers and holders, wood storage racks, fire pits, and complementary hearth accessories such as bellows, dampers, hearth rugs and wood baskets, marketed under the Pilgrim main brand and the Napa Forge sub-brand for forged iron products.

The company's go-to-market is built around a wholesale distribution model through 750+ independent specialty dealers and distributors across North America, with additional international shipments to Canada, Japan, Australia, New Zealand, the United Kingdom and EU countries. Pilgrim supplements its dealer channel with a direct-to-consumer factory outlet at pilgrimfactoryoutlet.com, OEM partnerships with influential national U.S. retail home décor brands, and digital merchandising via its website, flip-book catalogs and store locator. Pricing is not publicly disclosed, but products carry a lifetime warranty and the brand markets itself on 75+ years of heritage, craftsmanship, and category leadership as evidenced by awards including the 2023 American Choice Awards National Best Brand Award and Best Overall Fireplace Tools recognition from Better Homes & Gardens.

Name

Pilgrim Home and Hearth

Legal name

Pilgrim Home & Hearth Alliance, LLC

Website

https://pilgrimhearth.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

Pilgrim Home and Hearth is a U.S. designer, manufacturer and wholesale distributor of fireplace accessories and hearth décor, serving 750+ independent specialty dealers across North America and select international markets.

Ownership category

akta.pro rank

Product category

Fireplace Accessories

NAICS

Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912)

SIC

Wholesale-Furniture & Home Furnishings (5020), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)

Keywords

• Fireplace accessories
• Hearth products manufacturing
• Fireplace screen fabrication
• Outdoor fire pits
• Custom metal fabrication

Headquarters

HQ city

Concord

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Distribution channels3 records

Marketing channels4 records

Core offering

Pilgrim Home and Hearth manufactures and wholesales fireplace accessories and hearth products from its facility in Concord, California. The product portfolio includes fireplace screens (with custom sizing available in-house), fireplace tool sets, andirons, log carriers, wood storage racks, and outdoor fire pits. The company distributes through more than 750 independent specialty dealers across North America and the UK, supplemented by OEM partnerships with national retail brands and a Concord factory outlet.

Product overview

Pilgrim Home and Hearth offers a comprehensive portfolio of fireplace accessories and home décor products centered around the hearth. The core offerings include fireplace screens (available in standard and custom sizes), fireplace tool sets, fire pits, wood storage racks, andirons, and log carriers. The company is distinguished by its largest-in-North-America custom size fire screen program, allowing consumers to order made-to-measure screens. Products are designed for both functionality (fire safety, ash management) and decorative purposes, serving both indoor fireplace and outdoor fire pit applications. The company also offers complementary hearth accessories like bellows, dampers, hearth rugs, and wood baskets.

Differentiator

Problem solved

Functional benefit

Brands

• Pilgrim: Main brand for fireplace accessories and hearth products
• Napa Forge

Products and services

• Pilgrim Fireplace Screens Decorative and functional fireplace screens available in standard and custom sizes, manufactured in-house at the Concord, California facility for residential fireplaces.
• Pilgrim Fireplace Tool Sets
• Pilgrim Outdoor Fire Pits
• Pilgrim Wood Storage Racks
• Pilgrim Andirons
• Pilgrim Log Carriers and Holders

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• 750+ Independent Specialty Dealers and DistributorscoreChannel Partner/ Reseller/ DistributorPilgrim's fireplace and hearth specific retail base is comprised of 750+ independent specialty dealers and distributors throughout North America. Dealers can apply to become authorized Pilgrim dealers through the company's Become A Dealer program.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Travis Industries: U.S. manufacturer of fireplaces, stoves, and hearth products (Lopi, Fireplace Xtrordinair). Sells through a similar independent specialty dealer network where Pilgrim operates, providing partial overlap on accessories.
• Napoleon (Wolf Steel): Large manufacturer of fireplaces, stoves, grills, and hearth accessories distributed through specialty dealers. Overlaps with Pilgrim's dealer channel and competes for share of fireplace accessory spend.
• Hearth & Home Technologies (HHT): Largest U.S. manufacturer of fireplaces, stoves, and hearth products (Heatilator, Heat & Glo, Quadra-Fire, Vermont Castings brands). Adjacent incumbent whose dealer network overlaps with Pilgrim's specialty dealer base.
• Blue Rhino: Market-leading propane and outdoor fire pit brand distributed through mass retail (Walmart, Home Depot, Lowe's). Competes with Pilgrim's outdoor fire pit SKUs in the same retail channels.

Direct peers

• Minuteman International: Manufacturer of fireplace tools, screens, and hearth accessories for over 50 years. Directly competes with Pilgrim in the same product categories, serving similar independent dealer networks and home center channels.
• Sunnydaze Decor: Online-first retailer and wholesaler of fire pits, outdoor hearth, and home décor products. Comparable to Pilgrim in fire pits and outdoor heating offerings, but distributed predominantly through e-commerce rather than specialty dealers.
• Uniflame: Manufacturer and wholesaler of outdoor fire pits, log racks, fireplace tools, and patio heaters. Directly comparable to Pilgrim in fire pit and outdoor hearth product categories, distributed through home improvement retailers.
• Landmann: Manufacturer and distributor of fire pits, outdoor fireplaces, and hearth accessories with comparable product overlap, including log carriers and tool sets. Directly competes in the outdoor fire pit category.
• Real Fyre (R.H. Peterson): Manufacturer of gas fireplace logs, burners, and hearth accessories. Comparable to Pilgrim in hearth accessory category with focus on gas rather than wood-burning fireplaces.
• Pleasant Hearth: Brand under GHP Group offering fireplace tool sets, log racks, and hearth accessories. Directly competes with Pilgrim at mass-market and independent retail, with comparable price points and product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Pilgrim-Home-Hearth-505881689864002

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pilgrim Home and Hearth