Uniflame

What Uniflame does

Uniflame is a U.S.-based brand of fireplace and hearth accessories operating as part of Mr. Bar-B-Q Products LLC, a privately held New York limited liability company headquartered at 173 Allen Blvd., Farmingdale, NY. The brand's core offering is physical hearth merchandise — wrought iron fireplace tool sets (4- and 5-piece firesets), fireplace screens (single to 5-fold), fireplace doors, firestarters, kettles and bellows, log storage (holders, carriers, racks, hoops), grates, hearth rugs, and accessory items (andirons, replacement tools, ash bins, curtains). Products are differentiated primarily by finish and handle style, with variants spanning Olde World Iron, Black Wrought Iron, Venetian Bronze, Antique Copper, Antique Rust, Pewter, Bronze, and Polished Brass.

The business model is straightforward wholesale-plus-D2C hardware sales at unit prices ranging roughly from $56.95 (entry-level 4-piece firesets) to $349.95 (premium antique copper 5-piece firesets), with most tool sets priced in the $140–$180 band. UniFlame is registered as a trademark (UniFlame®) and is sold both through authorized dealers and hardware/home improvement retailers and through a direct e-commerce storefront at uniflame.com, with catalog distribution (PDF downloads) supporting the sales motion. No software, subscription, or platform component is part of the offering.

UniFlame serves primarily residential homeowners with fireplaces seeking both functional tools (pokers, brushes, shovels, tongs) and decorative hearth accessories, with a secondary business-to-business customer segment of retailers and hardware stores that stock the products. The parent Mr. Bar-B-Q Products LLC also operates four other consumer brands (Mr. Bar-B-Q barbecue accessories, Chef Master food service, Endless Summer fire pits and patio heaters, and Bite Guard insect traps), but UniFlame itself does not provide disclosed revenue, headcount, funding, or growth metrics in the source material.

Name

Uniflame

Legal name

Mr. Bar-B-Q Products LLC

Website

https://upinflamesofficial.uk/

Company type

Private

Operating status

Operating

Short description

UniFlame is a U.S. fireplace accessories brand owned by Mr. Bar-B-Q Products LLC, manufacturing hearth tools, screens, doors, log storage, grates, and rugs for residential homeowners, sold through authorized retailers and direct e-commerce.

Ownership category

akta.pro rank

Product category

Fireplace Accessories

NAICS

All Other Home Furnishings Retailers (449129)

SIC

Heating Equipment, Except Electric & Warm Air Furnaces (3433)

akta.pro primary industry

Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)

Keywords

• Fireplace accessories
• Hearth tools
• Fireplace screens
• Log storage products
• Outdoor living goods

Headquarters

HQ city

Winston Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Fireplace Tool Sets: One-time sale of fireplace tool sets including firesets, pokers, shovels, brushes, tongs, and related accessories. Products are sold at fixed retail prices.
2. Fireplace Screens and Doors: Sale of fireplace screens, doors, and guards in various finishes including black wrought iron, bronze, pewter, and decorative designs.
3. Log Storage Products: Sale of log holders, carriers, racks, and hoops for firewood storage and transport.
4. Accessories and Replacements: Sale of fireplace accessories including bellows, kettles, ash bins, and replacement parts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

UniFlame manufactures and sells branded fireplace accessories through its own e-commerce site and authorized retail outlets. Its product portfolio spans tool sets (firesets with pokers, shovels, brushes, tongs), screens, fireplace doors, firestarters, kettles, bellows, log storage (holders, carriers, racks, hoops), grates, hearth rugs, and replacement accessories — offered across multiple finishes and decorative styles.

Product overview

UniFlame is a fireplace accessories brand owned by Mr. Bar-B-Q Products LLC, offering a comprehensive portfolio of hearth products. The product line centers on Tool Sets (available in 9 finish categories including Olde World Iron, Black Wrought Iron, Venetian Bronze, Antique Copper, Antique Rust, Pewter, Bronze, and Specialty/Mini variants) and Screens (in single, 3-fold, 4-fold, and 5-fold configurations with decorative options). Supporting categories include Fireplace Doors, Firestarters, Kettles & Bellows (including porcelain-coated steamers), Log Storage solutions (holders, carriers, racks, hoops in wrought iron/canvas/leather), Grates, Rugs, and Accessories (andirons, individual replacement tools, ash bins, and hearth curtains). Products feature various decorative handle styles (crook, horseshoe, ball, cylinder, ring/twist) and are designed for both functionality and aesthetic complement to fireplace décor.

Differentiator

Problem solved

Functional benefit

Brands

• UniFlame: Fireplace accessories brand offering tool sets, screens, fireplace doors, firestarters, kettles, bellows, log storage, grates, and rugs
• Mr. Bar-B-Q
• Chef Master
• Endless Summer
• Bite Guard

Products and services

• Fireplace Tool Sets

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Blue Rhino (Ferrellgas): Blue Rhino is a major outdoor living products company selling fire pits, patio heaters, and outdoor cooking products through mass-market retail. It competes with UniFlame's sister brand Endless Summer and shares the same home improvement shelf as UniFlame's hearth products.
• Mr. Heater (Enerco Group): Mr. Heater / Enerco Group manufactures portable and installed heating products including hearth-adjacent accessories sold through hardware and home improvement channels. It is a broader incumbent in the hearth and home heating category where UniFlame competes for shelf space.
• Hearth & Home Technologies: Hearth & Home Technologies is the largest US manufacturer of fireplaces and inserts (Heatilator, Heat & Glo, Quadra-Fire brands). While its core is complete fireplace units rather than accessories, it is the dominant incumbent whose installed base drives much of the hearth accessory demand that UniFlame serves.

Direct peers

• WoodEden: WoodEden sells fireplace tool sets, log holders, and hearth accessories through e-commerce with a comparable wrought iron and bronze finish portfolio. It is a direct e-commerce competitor targeting similar residential decorating buyers.
• Stone County Ironworks: Stone County Ironworks handcrafts decorative fireplace tools, screens, and log holders with hand-forged wrought iron finishes. It competes directly with UniFlame's premium wrought iron and Olde World finish tool sets, targeting design-conscious homeowners.
• Real Flame: Real Flame manufactures and sells indoor fireplaces, fireplace inserts, and matching hearth accessories through retail and direct channels. It competes with UniFlame in the fireplace doors, screens, and hearth decor category with a more fireplace-centric portfolio.
• Plow & Hearth: Plow & Hearth is a multi-channel retailer (catalog, e-commerce, retail) specializing in hearth, outdoor, and home products with a deep fireplace accessory assortment including tools, screens, and log storage. It overlaps with UniFlame on both product offering and catalog-driven go-to-market.
• Pilgrim (Minuteman International): Pilgrim is a leading manufacturer of fireplace tools, screens, andirons, and hearth accessories under Minuteman International, sold through the same hardware and home improvement channels as UniFlame. It is the closest direct competitor in the mass-market hearth accessory category with overlapping finishes and SKU structure.
• HPC Fire (Heating Products Company): HPC Fire manufactures fireplace accessories, controls, and decorative hearth products distributed through fireplace specialty dealers and HVAC distributors. It overlaps with UniFlame on screens, doors, and hearth accessories but skews more toward professional installer channels.
• Landmann: Landmann produces outdoor fireplaces, fire pits, and related hearth accessories distributed through mass-market and home improvement retailers. It overlaps with UniFlame on hearth accessories and shares sister-brand adjacency with Endless Summer (also a fire pits/patio heaters brand).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uniflame