The MASIE Center

What The MASIE Center does

The MASIE Center is an international learning think tank and event production company founded by Elliott Masie, headquartered in Saratoga Springs, New York, with a secondary base in Dublin, Ireland through its Ireland Learning Fellowship. The organization operates across two core businesses: a workplace learning innovation platform (featuring the Learning COLLABORATIVE of 75 global enterprises, the Learning TRENDS/e-Notes newsletter archive with 58,000+ readers, the annual TechLearn and Learning conferences, and an executive Speaking Bureau) and MASIE Productions, which has produced over 50 Broadway and global theatrical productions including Kinky Boots, The Prom, Anastasia, Here Lies Love, and SpongeBob The Broadway Musical. Technology assets are modest and content-focused rather than platform-focused, encompassing a digital publishing infrastructure (Substack, web), virtual event production (Vimeo-hosted Empathy! Concerts, MASIE Talks), and event-supporting tools such as the LearnBot chatbot deployed at Learning 2018.

The company monetizes through a diversified portfolio: conference registration fees, recurring COLLABORATIVE membership dues from 75 enterprise members including Amazon, Google, and Southwest Airlines, professional speaking fees for Elliott Masie, the $195/year Learning Decisions benchmarking newsletter, and Broadway production economics from MASIE Productions. Distribution is anchored by long-running owned media (28+ years of continuous newsletter publishing since November 1997), a curated enterprise community, and Elliott Masie's personal brand as a recognized industry authority (ranked #4 Top Global Learning Guru by Global Gurus in 2021 and credited with coining the term 'e-Learning'). The MASIE Learning Foundation, funded by the Masie family, supports non-profit programming. The organization is privately held, founder-controlled, and operates without external institutional investment or public financial disclosures.

Name

The MASIE Center

Legal name

The MASIE Center

Website

https://masie.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

The MASIE Center is an international workplace learning think tank and event production company founded by Elliott Masie, serving enterprise learning leaders through the Learning COLLABORATIVE (75 global companies), flagship conferences, a 58,000+ reader newsletter archive, and a TONY-nominated Broadway production arm (MASIE Productions).

Ownership category

akta.pro rank

Product category

Workplace Learning Consulting & Events

NAICS

Professional and Management Development Training (61143), Educational Support Services (611710), Business Schools and Computer and Management Training (6114)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Corporate Learning & Training Content Development (EDAGAKAC)

akta.pro secondary industries

IT, Software & Cybersecurity Training (EDAGANAF), Learning Experience Platforms (LXP) & Learning Portals (EDAFAAAB), Certification & Credentialed Creator Programs (MPACALAI)

Keywords

• Workplace learning research
• Learning conferences events
• Enterprise learning membership
• Keynote speaking services
• Broadway production studio

Headquarters

HQ city

Saratoga Springs

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Conference and Event Revenue: Registration fees for major learning conferences including Learning 2018 (Orlando, Walt Disney World) with 1,800+ attendees and over 200 sessions and experiences. Also includes TechLearn events.
2. Learning COLLABORATIVE Membership: Membership organization of 75 global companies paying to participate in Learning Innovations and Learning Experimentation initiatives led by The MASIE Center.
3. Speaking and Keynote Fees: Elliott Masie operates a Speaking Bureau generating revenue through keynote speeches, facilitation, and Master of Ceremonies roles at corporate, association, and government events globally.
4. Learning Decisions Newsletter: Monthly benchmarking newsletter subscription at $195/year, including membership in The MASIE Center and access to an online community.
5. Broadway Production (MASIE Productions): TONY-nominated Broadway producer with over 50 shows in portfolio including Kinky Boots, The Prom, Anastasia, Here Lies Love, and others. Revenue from theatrical productions, licensing, and touring.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels10 records

Core offering

The MASIE Center is an international learning LAB that operates a portfolio of workplace-learning offerings including an enterprise membership consortium (the Learning COLLABORATIVE of 75 global companies), annual learning conferences (Learning 2018, TechLearn), the long-running Learning TRENDS newsletter and successor e-Notes publication, the Learning Decisions benchmarking newsletter at $195/year, and Elliott Masie's Speaking Bureau for keynotes and facilitation. It also operates MASIE Productions, a Broadway theatrical production company with 50+ shows, and the MASIE Learning Foundation, a non-profit focused on innovation in workplace learning, AI in learning, and storytelling.

Product overview

The MASIE Center is a learning and technology organization led by Elliott Masie offering a portfolio of products and services focused on workplace learning innovation and Broadway production. The core offerings include: Learning TRENDS/e-Notes newsletter (published since 1997 with over 58,000 readers), the Learning CONSORTIUM membership program (75 global companies), Empathy! Concerts (virtual Broadway-inspired learning events), and annual conferences including TechLearn and Learning 2018. The organization also operates MASIE Productions (Broadway shows including Kinky Boots, The Prom, Anastasia) and the MASIE Learning Foundation non-profit. Additional offerings include speaking services, eBooks on Learning Pivots and Empathy, and the Learning Decisions Interactive Newsletter. The portfolio represents an event/content-driven organization rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Elliott Masie Notes (e-Notes): Internet newsletter and Substack publication covering learning, technology and innovations with over 14,000 subscribers
• Empathy! Concerts
• MASIE Talks

Products and services

• Learning COLLABORATIVE (also called Learning CONSORTIUM) A membership organization led by Elliott Masie bringing together 75 global companies (including Amazon, Google, and Southwest Airlines) to collaborate on Learning Innovations and Learning Experimentation. Members pay to participate in initiatives addressing AI in learning, hybrid learning, and workforce engagement.
• Elliott Masie Speaking Bureau Professional keynote speaking and facilitation services by Elliott Masie covering topics including Learning is Changing, Artificial Intelligence and The Future, Storytelling, Leadership, Workforce Engagement, Empathy, Innovation, and Blending Broadway & Learning. Marketed to corporate, association, and government event organizers globally; inquiries via [email protected] with quote-based pricing.
• Learning Decisions Interactive Newsletter Monthly benchmarking newsletter and research service priced at $195/year, including membership in The MASIE Center. Subscribers post detailed benchmarking information on specific issues and receive analysis, expert articles, and monthly columns by Elliott Masie across 11 issues plus two annual research reports.
• Learning 2018 Conference Annual learning conference held at Walt Disney World Orlando featuring 200+ sessions, labs, and keynote experiences for the workplace learning community. The 2018 edition hosted 1,854 attendees with experiential programming including Bloomberg's Hour of Code, MIT brain-scan research, and Norfolk Police Department's Special Engagement Award.
• TechLearn Conference Annual learning technology conference held in Orlando, Florida, originally called Computer Training & Support. TechLearn '99 hosted over 2,600 attendees with sessions on e-learning, supply chain learning, and learning portals; the series ran from 1999 until being succeeded by Learning 2018 in 2018.
• Empathy! Concerts Virtual concert series featuring Broadway and TV artists performing and discussing empathy in the workplace. Conducted regularly since 2020 with video streaming via Vimeo and interactive dialogues, featuring performers including Telly Leung, Diana Degarmo, and others.
• MASIE Productions Broadway and global musical and drama production company led by Elliott Masie that has produced over 50 shows including Kinky Boots, Here Lies Love, The Prom, Anastasia, Allegiance, American Son, An American in Paris, The CHER Show, SpongeBob The Broadway Musical, Mrs. Doubtfire, and Funny Girl. Revenue derives from theatrical productions, licensing, and touring.
• MASIE Learning Foundation Non-profit foundation dedicated to supporting innovation, creativity, and collaboration in workplace learning, EdTech, AI implications for learning and talent, Broadway innovations, storytelling in business and theater, and aging perspectives. Funded by the Masie Family and partner non-profit organizations.
• Learning TRENDS Newsletter Long-running newsletter on learning, business, and technology published since November 1997 with over 58,000 readers across 1,052 issues, covering e-learning, workplace learning, technology innovations, and organizational performance. Operated as a free publication until its March 2021 pivot to e-Notes.
• e-Notes by Elliott Masie Free, concise, varied Substack-based newsletter launched in March 2021 as the successor to Learning TRENDS, with over 14,000 subscribers. Topics include Everyday Learning, eLearning, Empathy, Engagement, Evolving Cultures, Emerging EdTech, and Elliott's Experiences in short audio, video, or text formats.

Named customers10 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Trinity College DublincoreStrategic or Co-development PartnerElliott Masie is collaborating with Trinity College Dublin and Learnovate in Ireland on exploring trends at the intersection of Learning & Theater. This partnership supports the Ireland Learning Fellowship and is based in Dublin.
• Learnovate (Trinity College Dublin)coreStrategic or Co-development PartnerPartnership with Learnovate at Trinity College Dublin to explore trends in Learning & Theater. Supports Elliott Masie's Ireland Learning Fellowship and collaborative research initiatives.
• MITminorStrategic or Co-development PartnerMIT and The MASIE Learning CONSORTIUM conducted a real-time research project at Learning 2018 to study Brain Reactions to Complexity. Hundreds of participants wore brain scan headbands during sessions, with research results shared on the final day of the event.
• BloombergminorStrategic or Co-development PartnerBloomberg partnered with Learning 2018 to offer 'Hour of Code' experiences for learning professionals, including sessions on visual programming and a Photo Booth for capturing experiences. Also supported by Bloomberg's global information and technology expertise.
• Walt Disney WorldminorStrategic or Co-development PartnerWalt Disney World (Coronado Springs Hotel) in Orlando served as the venue for Learning 2018 conference. Disney's production capabilities, security infrastructure, and event facilities were leveraged for the event.
• ASTD (American Society for Training and Development)coreStrategic or Co-development PartnerASTD and The MASIE Center launched a major joint research project in Fall 1999 focused on the effectiveness of learning technologies, bringing together companies with common interests to provide definitive evidence on how technology maximizes learning.
• Skidmore CollegeminorStrategic or Co-development PartnerElliott Masie served on the Board of Trustees of Skidmore College, providing advisory governance and strategic direction to the institution.

Scale indicators7 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Association for Talent Development (ATD): The largest professional membership association serving the same corporate L&D and talent development audience. ATD offers conferences, certifications, publications, and member programs that directly overlap with The MASIE Center's COLLABORATIVE, conferences, and Learning Decisions benchmarking newsletter.
• Josh Bersin Academy: Subscription-based research and advisory community for HR and L&D leaders. Like MASIE, it monetizes executive-grade thought leadership in the HR/L&D space via a paid membership model and serves the same CLO buyer.
• Brandon Hall Group: Research, advisory, and award programs for L&D, talent management, and HR. Overlaps directly with MASIE's research, benchmarking, and recognition offerings, serving the same enterprise buyer.
• Training Industry Inc. B2B media and events company serving the corporate training and L&D market. Closely comparable to MASIE's mix of newsletters, conferences, and thought-leadership content for learning leaders.
• Chief Learning Officer magazine (Human Capital Media): Media and events company targeting the Chief Learning Officer audience with publications, awards, and events. Operates a very similar content + community + events business model to MASIE.

Broad incumbents

• Degreed: Enterprise Learning Experience Platform (LXP) serving large organizations. Reaches the same CLO buyers but via a software platform rather than MASIE's content/community approach, representing the structural competitive threat.
• LinkedIn Learning: Enterprise learning content platform built into LinkedIn's professional network. Serves the same workforce-learning buyer but at much larger scale and with embedded distribution advantages.
• Skillsoft: Large enterprise learning content and platform provider with a broad portfolio of courses, books, and leadership development programs. Competes for the same enterprise learning budget as MASIE's advisory offerings.
• Harvard Business Publishing Corporate Learning: Premium corporate learning content and development programs from HBS. Targets the same enterprise L&D buyers with high-end leadership and management development content, a partial substitute for MASIE's premium events.

Others

• Learnovate (Trinity College Dublin): Trinity College Dublin-based learning technology research center that collaborates with Elliott Masie on learning and theater trends. Although a partner rather than direct competitor, it operates as a peer in the workplace-learning research and advisory ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/emasie
• YouTubevimeo.com/masie
• Facebookfacebook.com/emasie
• LinkedInlinkedin.com/company/the-masie-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The MASIE Center