Packer City & UP International Trucks

What Packer City & UP International Trucks does

Packer City & UP International Trucks (PCI Trucks) is a privately-held, full-service commercial truck dealership group founded in 1982 and headquartered in Green Bay, Wisconsin. The company operates five locations across Northeast Wisconsin (Green Bay, Appleton, Shawano) and Michigan's Upper Peninsula (Iron Mountain, Escanaba), serving businesses, fleets, municipalities, and owner-operators. Its authorized-brand portfolio is anchored by International Trucks (Navistar) and Isuzu, with complementary representation of Ford, Peterbilt, and Western Star lines and an attached-equipment roster that includes Palfinger Epsilon log loaders, Serco Loaders, LEMCO loaders, and CM Truck Beds. The Iron Mountain site additionally hosts a commercial truck body shop and collision repair operation, broadening its role beyond sales.

The company's revenue mechanics span four interlocking streams: one-time sales of new and used commercial trucks, recurring Idealease full-service leasing and short/long-term rentals, transactional parts sales (with online ordering through RepairLink), and professional service and collision-repair work including DPF cleaning. Connected-vehicle capability is delivered through Navistar's OnCommand Connection platform (all-makes fleet diagnostics, live health reports, action plans, mapping, and custom alerts), and International's S13 Integrated Powertrain is positioned as a performance differentiator for the LT/HV/HX lineup. Digital sales infrastructure is rounded out by the International Truck Configurator for online truck specification and the PCI University customer-training portal for advanced vehicle technology and maintenance education.

The business model is the classic authorized-truck-dealership franchise, with an enterprise field-sales motion targeting fleets, municipalities, and owner-operators across the Wisconsin/Upper Peninsula region. Channel strategy combines company-owned sales and service operations, the Idealease franchise for leasing/rental, partnership financing through International Financial (Navistar), and an e-commerce parts storefront. No revenue, headcount trend, or unit-volume metrics are publicly disclosed, which constrains quantitative triangulation.

Name

Packer City & UP International Trucks

Legal name

Packer City International Trucks

Website

https://pcitrucks.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

Packer City & UP International Trucks is a privately-held, full-service commercial truck dealership group founded in 1982, operating five locations across Northeast Wisconsin and Michigan's Upper Peninsula. It sells and services International, Isuzu, and other commercial trucks, and runs Idealease leasing and rental plus parts and collision-repair operations.

Ownership category

akta.pro rank

Product category

Commercial Truck Dealership

NAICS

Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013), Truck & Bus Bodies (3713), Truck Trailers (3715)

akta.pro primary industry

Heavy-Duty Truck & Tractor Rentals (THADAJAC)

akta.pro secondary industries

Utility / Service Body Truck Leasing & Rental (Bucket, Field Service, Telecom/Power) (TLABABAJ), Flatbed & Platform Trucks Leasing & Rental (TLABAEAC), Tow & Recovery Truck Leasing & Rental (TLABABAI)

Keywords

• Commercial truck dealership
• Truck leasing services
• Commercial fleet maintenance
• Truck parts supply
• Commercial truck rental

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Truck Sales: Sales of new commercial trucks including International Trucks, Isuzu trucks, and related equipment. Multiple truck types: daycabs, sleepers, cab chassis, dump trucks, log trucks, van trucks, flatbed trucks, and service/utility trucks.
2. Used Truck Sales: Resale of pre-owned commercial trucks and equipment through inventory systems.
3. Parts Sales: Commercial truck parts department with online ordering through RepairLink and parts specials.
4. Service and Repairs: Full-service maintenance and repair including DPF cleaning, body shop, and collision repair capabilities.
5. Full-Service Truck Leasing: Idealease full-service commercial truck leasing including vehicle acquisition, financing, preventive maintenance, repairs, tire replacement, substitute vehicles, and compliance support.
6. Truck Rental: Short-term and long-term commercial truck rentals including 26' non-CDL straight trucks, tandem axle day cab tractors, tandem axle sleeper tractors, and refrigerated trucks.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Packer City & UP International Trucks is a commercial truck dealership selling new and used trucks (International, Isuzu, Ford, Peterbilt, Western Star brands) in configurations including daycabs, sleepers, dump trucks, flatbeds, vans, reefers, and log trucks. The company also operates full-service commercial truck service, parts, body shop and collision repair, and the Idealease franchise for full-service leasing and short/long-term rental solutions across Northeast Wisconsin and Michigan's Upper Peninsula.

Product overview

Packer City & UP International Trucks is an International Trucks and Isuzu commercial truck dealer offering a comprehensive portfolio of truck sales, service, parts, leasing, and rental solutions for businesses throughout Northeast Wisconsin and Michigan's Upper Peninsula since 1982. The company provides new and used commercial trucks across multiple brands (International, Isuzu, Ford, Peterbilt, Western Star) in configurations including daycabs, sleepers, cab chassis, dump, flatbed, van, reefer, log, and service trucks. Supporting the core sales business, the company operates Idealease full-service leasing and rental programs, a full-service maintenance and collision repair department, parts department with online ordering, and offers specialized equipment including Palfinger Epsilon log loaders, CM truck beds, and LEMCO loaders. Technology offerings include OnCommand Connection fleet diagnostics, S13 integrated powertrain, International Truck Configurator, and PCI University training portal.

Differentiator

Problem solved

Functional benefit

Brands

• Idealease: Commercial truck leasing and rental brand providing full-service leasing and short-term/long-term rental solutions for businesses in Northeast Wisconsin and Michigan's Upper Peninsula.
• PCI University

Products and services

• New Commercial Truck Sales Sale of new commercial trucks for businesses, fleets, municipalities, and owner-operators across multiple brands and configurations, with quote-based pricing ranging from approximately $61,000 to $97,500.
• Used Commercial Truck Sales Sale of pre-owned commercial trucks and equipment for owner-operators, small carriers, and fleets seeking lower acquisition cost, listed through an online real-time inventory system.
• Idealease Full-Service Truck Leasing Subscription-based full-service leasing program for commercial fleets that bundles vehicle acquisition, financing, preventive maintenance, repairs, tire management, substitute vehicles, and 24/7 emergency roadside support through the Idealease franchise.
• Idealease Commercial Truck Rental Usage-based commercial truck rental providing flexible equipment options including 26' non-CDL straight trucks with liftgate, tandem axle day cab and sleeper tractors, and 22' CDL refrigerated trucks for fleets and businesses with temporary or seasonal demand.
• Commercial Truck Service & Maintenance Commercial truck service department offering preventive maintenance, mechanical repairs, DPF cleaning, A26 dedicated service for International trucks, and body shop and collision repair for fleets, owner-operators, and municipalities across the region.
• Commercial Truck Parts Parts department supplying genuine commercial truck parts for International, Isuzu, and other brands, available through in-store purchase and online ordering via the RepairLink platform with delivery and in-store pickup options.
• OnCommand Connection Fleet Diagnostics All-makes remote diagnostic and fleet monitoring platform providing live vehicle data, health reports with fault codes, action plans for repairs, interactive mapping, and custom alerts for fleet managers and service technicians.
• Palfinger Epsilon Log Loaders and Timber Cranes Specialized equipment offering of Palfinger Epsilon log loaders and knuckle boom timber cranes for forestry and logging customers requiring heavy-duty material handling.
• CM Truck Beds and Bodies Truck bed and body products including flatbeds, drop side dump bodies, dovetail configurations, and service bodies for commercial truck applications.
• LEMCO Truck-Mounted Loaders Truck-mounted loaders and material handling equipment from LEMCO for commercial applications including logging and forestry operations.

Quantifiable outcome

• Dependable commercial truck support to keep operations moving

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• IdealeasecoreChannel Partner/ Reseller/ DistributorIdealease franchise providing full-service commercial truck leasing and rental services. Idealease of Northeast Wisconsin & Great Lakes offers flexible leasing programs, short-term and long-term rentals, preventive maintenance, and 24/7 emergency breakdown support.
• International Trucks (Navistar)coreTechnology or IntegrationPrimary truck brand partner providing International Trucks lineup including LT, HV, MV, HX, and CV series. Access to S13 Integrated Powertrain technology and OnCommand Connection remote diagnostics platform.
• Isuzu TruckscoreTechnology or IntegrationAuthorized Isuzu truck dealer offering Isuzu NPR-HD, NRR, and FTR models including gas and diesel options.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SelecTrucks: Freightliner-owned used commercial truck retail network offering used truck sales, financing and trade-in services. Comparable on the used truck inventory, financing and online listing components of the business.
• Velocity Vehicle Group: Daimler Truck dealer group operating Western Star, Freightliner and other brands across multiple US regions with full dealership, leasing and aftermarket services. Comparable multi-location commercial truck dealer model with similar revenue mix.
• Rush Enterprises: Largest commercial truck dealership group in North America, operating International, Peterbilt, Ford and other franchises with full-service sales, leasing, parts and service. Direct comparison as a multi-brand, multi-OEM commercial truck dealer with extensive Idealease-adjacent leasing exposure.
• Rihm Family Companies: Upper Midwest family-owned commercial truck dealer group serving Minnesota, Wisconsin and the Dakotas with Kenworth and other brands, full-service offerings including Idealease-style leasing. Directly comparable in regional focus, multi-brand model and full-service dealership approach.
• Nuss Truck & Equipment: Upper Midwest commercial truck and equipment dealer group with multiple locations offering Volvo, Mack and other brands plus parts, service and leasing. Comparable as a regional, multi-location full-service commercial truck dealer in a similar geographic and customer profile.
• Premier Truck Group: Multi-brand commercial truck dealer group offering new and used truck sales, leasing, parts and service across multiple US states. Comparable as a full-service commercial truck dealer with similar OEM franchise relationships and customer segments.

Broad incumbents

• International / Navistar: OEM manufacturer of International brand commercial trucks, also owner of the Idealease franchise system and provider of OnCommand Connection. Comparable as the principal supplier and strategic partner whose brand, product roadmap and connected-vehicle platforms shape the dealership's economics.
• Isuzu Commercial Truck of America: OEM manufacturer of Isuzu N-Series and F-Series medium-duty trucks, including NPR-HD, NRR and FTR models carried by the subject dealership. Comparable as a key OEM partner whose product lineup, incentives and dealer-program terms directly affect the dealership's medium-duty revenue.
• Idealease (franchise network HQ): International/Navistar-affiliated national full-service commercial truck leasing and rental franchise system of which the subject company is a franchisee. Comparable as the platform owner of the Idealease brand that anchors the subject company's leasing and rental business.

Others

• Palfinger North America: Manufacturer of Palfinger Epsilon timber cranes and knuckle boom loaders supplied through the subject company for logging and forestry truck applications. Comparable as a key upfit/attachment partner whose equipment is installed and serviced within the dealership's vocational truck workflow.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PciTrucks
• Facebookfacebook.com/PCITrucks

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Packer City & UP International Trucks