Dportenis

What Dportenis does

Dportenis is a Mexico-based direct-to-consumer e-commerce retailer of athletic footwear, sportswear and accessories, operating the dportenis.mx storefront alongside native iOS and Android applications, a call center and a WhatsApp support channel. The catalog spans men's, women's and children's sneakers, training gear, soccer/football boots (including licensed Liga MX team merchandise such as Chivas and América), basketball, padel/tennis, trail, baseball, F1, pilates/yoga and casual categories, with complementary accessories (caps, bags, backpacks, sunglasses, watches) and a separate back-to-school (Escolar) vertical. Top international brands carried include Nike, Reebok and On Running, with branded marketing pillars around Reebok Nano X5 (training) and On Running (premium running with 12-MSI financing).

The business model is straightforward unit-pricing DTC retail: revenue is generated from one-time product sales, layered with a heavy promotional cadence (40% / 20% off campaigns, coupon DPFIN-600 with a $3,000 MXN minimum, Mercado Pago 15% off, Aplazo 20% off first purchase) and a Mexico-localized financing stack (PayPal up to 9 months interest-free, On Running up to 12 MSI, plus cash payments via OXXO and BBVA). Fulfillment covers nationwide Mexico with tiered free-shipping thresholds of $999 MXN in urban zones and $2,999 MXN in extended zones, supported by a 30-day return policy.

Underlying technology is a standard e-commerce platform — no public API, SDK or proprietary AI/ML layer is disclosed — with integrations into Mercado Pago, Aplazo, PayPal, OXXO, BBVA, Apple App Store, Google Play and WhatsApp. The company is private, headquartered in Mexico, and operates without disclosed headcount, revenue, funding, ownership or management information; corporate history, founding date and investor structure are also not available in the source data.

Name

Dportenis

Legal name

Dportenis

Website

https://dportenis.mx

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Dportenis is a Mexico-based direct-to-consumer e-commerce retailer selling athletic footwear, sportswear and accessories for men, women and children, plus a back-to-school vertical, distributed via dportenis.mx, mobile apps, call center and WhatsApp with localized installment and cash-payment options.

Ownership category

akta.pro rank

Headquarters

HQ city

Mazatlán

HQ country

Mexico

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Dportenis generates revenue through the sale of athletic footwear, clothing, and accessories across multiple sports categories including running, training, football, basketball, padel/tennis, trail, baseball, F1, and casual wear. The company offers products for men, women, and children with various payment options including installments and financing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Dportenis is a Mexican multi-brand online sportswear retailer selling athletic footwear, apparel, and accessories for men, women, and children. The platform organizes products by sports category (running, training, soccer, basketball, padel/tennis, trail, baseball, F1, casual) and carries brands such as Reebok, On Running, Nike, and licensed team merchandise (Chivas, América). Orders are fulfilled with nationwide delivery across Mexico, supported by multiple payment options including interest-free installments, BNPL, and cash payments at OXXO and BBVA.

Product overview

Dportenis is a Mexican e-commerce platform for athletic footwear, sports apparel, and accessories. The company operates as a multi-brand online retailer offering men's, women's, and children's sneakers (Tenis de Hombre, Mujer, and Niño), sports clothing (tops, jerseys, shorts, leggings), and accessories (caps, bags, sunglasses, watches). Products are organized by sport category including Running (Correr), Training (Entrenar with Reebok Nano X5), Soccer (Fútbol with Chivas merchandise), Basketball (Básquetbol), Padel/Tennis, Trail, Baseball (Béísbol), and F1. The platform features trending items like white sneakers and premium brand partnerships including On Running with 12-month installment options. Dportenis integrates with multiple payment providers (Mercado Pago, Aplazo, PayPal, OXXO, BBVA) and offers a mobile app for iOS and Android.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Athletic Footwear (Tenis de Hombre) Athletic and casual footwear for men, including running shoes, training shoes, sneakers, and sports shoes from international brands such as Nike, Reebok, and On Running. Targeted at Mexican male consumers.
• Women's Athletic Footwear (Tenis de Mujer) Athletic and casual footwear for women, including running shoes, training shoes, sneakers, and casual sports shoes. Targeted at Mexican female consumers.
• Children's Athletic Footwear (Tenis de Niño) Athletic footwear and sports shoes for children and youth, including shoes for school sports and recreational athletic activities. Targeted at Mexican parents purchasing for children.
• Sports Apparel (Ropa Deportiva) Sports apparel including tops, jerseys, shorts, leggings, and athletic wear for men and women across running, training, yoga, pilates, and casual categories. Sourced from international athletic brands.
• Sports Accessories (Accesorios Deportivos) Sports accessories including caps, bags, backpacks, sunglasses, watches, and other athletic gear for men and women. Targeted at Mexican consumers seeking athletic lifestyle accessories.
• School Category (Escolar) School footwear, backpacks, socks, and accessories for students, with promotional pricing and bundle combos offered. Targeted at Mexican parents of school-age children.
• Promotional Combos (Combos Mochilas y Calcetas) Promotional bundles combining backpacks and socks at discounted rates, including "2do Articulo 30% off" promotional combo. Targeted at Mexican consumers seeking value bundles.

Quantifiable outcome

• Free shipping available on orders over $999 in urban zones and $2,999 in extended zones
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Liverpool (El Puerto de Liverpool): Mexican department store chain with a meaningful athletic footwear and apparel offering across its omnichannel network, overlapping in customer segments though not specializing in sports.
• Amazon México: Dominant general e-commerce platform in Mexico carrying the same athletic brands plus its own ecosystem; competes for Dportenis's customers with broader assortment and stronger logistics, but not a sportswear specialist.
• Mercado Libre México: Latin America's largest e-commerce marketplace with growing Mexican sportswear assortment and Mercado Pago integration — a broad incumbent whose payments and logistics footprint overlaps Dportenis's go-to-market.

Regional players

• Zalando: Europe's leading multi-brand sportswear and lifestyle e-commerce platform — useful comparable for Dportenis's online merchandising, financing, and brand-partnership playbook, though operating in a different geography.
• Coppel: Large Mexican retailer with strong credit and installment-driven sportswear sales; targets overlapping value-conscious Mexican consumers, though its broader general-merchandise mix makes it a regional adjacent competitor.

Direct peers

• Martí: Long-established Mexican sporting goods retailer with broad omnichannel presence, selling athletic footwear, apparel, and equipment across multiple sport categories — a directly comparable specialty competitor.
• Sport City: Mexican sportswear and fitness retailer with both physical stores and online channels, carrying leading athletic brands — directly overlaps in assortment and Mexican sports consumer focus.
• Decathlon México: Global multi-sport retailer with growing Mexico footprint, offering own-brand and international-brand sportswear and equipment across running, training, football, and more — competes for the same end consumer.
• Netshoes México: Direct Mexico-market competitor focused on multi-brand athletic footwear and sportswear e-commerce, overlapping almost identically in assortment, customer segments, and brand mix with Dportenis.
• InnovaSport: Mexican multi-brand sportswear retailer combining physical stores with e-commerce, carrying Nike, Adidas, Puma, and Under Armour — direct overlap in product categories and target customer with Dportenis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/dportenis
• LinkedInlinkedin.com/company/comercial-dportenis-s-a-de-c-v-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dportenis