A Job Thing
AJobThing is a Malaysian AI-powered recruitment platform operating the Maukerja.my and Ricebowl.my job portals, serving employers hiring blue-collar, non-executive, and Mandarin-speaking talent across Malaysia via self-serve and enterprise channels.
- Company typePrivate
- Founded2013
- HeadquartersKuala Lumpur, Malaysia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What A Job Thing does
AJobThing operates a recruitment platform targeting Malaysian employers seeking to hire blue-collar, non-executive, and junior executive talent — a segment representing roughly 36% of Malaysia's working population that broad-spectrum platforms like LinkedIn and JobStreet under-serve. The company combines an employer-facing SaaS platform with two wholly owned job seeker portals — Maukerja.my for Bahasa Malaysia and English speakers (4+ million users) and Ricebowl.my for Mandarin and English speakers (1+ million users) — collectively reaching 5+ million job seekers and 20+ million cumulative unique visitors over four years. The platform supports multi-language job posting in Bahasa Malaysia, English, and Mandarin, and integrates cross-publishing into Google Jobs, Facebook Jobs, and LinkedIn Jobs.
The product stack includes AI Job Ad Generator (generative AI for ad creation), AI Candidate Search and AI Job Folder (automated screening and folder management), and an AI Talent Matching System that produces candidate matching scores for each applicant. Supporting modules include customizable Career Pages for employer branding, SHOUTOUT bulk hiring campaigns (guaranteed interview show-ups for >20-vacancy employers), the Hiring in Malaysia (人才通) service for Chinese companies entering Malaysia, and free HR tools (Job Description Generator, Salary Comparison, EPF/SOCSO/EIS and PCB Calculators).
Revenue is generated through a credit-based usage system (RM636 per job posting on Maukerja/Ricebowl, RM159 per talent profile unlock, RM318 per add-on booster feature), subscription add-ons for ad visibility, SHOUTOUT bulk hiring fees, and free ad placements used as top-of-funnel acquisition. The go-to-market is hybrid: self-serve SMB signup via ajobthing.com paired with dedicated account managers and SHOUTOUT campaigns for enterprise accounts. Customer segments span F&B, retail, manufacturing, hospitality, BPO, and Chinese companies expanding into Malaysia, with named logos including Starbucks Malaysia, McDonald's Malaysia, AEON, Giant, Foodpanda, PADINI, Genting, Mixue, Luckin Coffee, Chagee, and Shopee Mobile Malaysia.
A Job Thing firmographics
Firmographics- Name
- A Job Thing
- Legal name
- Agensi Pekerjaan Ajobthing Sdn Bhd
- Website
- https://ajobthing.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AJobThing is a Malaysian AI-powered recruitment platform operating the Maukerja.my and Ricebowl.my job portals, serving employers hiring blue-collar, non-executive, and Mandarin-speaking talent across Malaysia via self-serve and enterprise channels.
- Ownership category
- akta.pro rank
Where A Job Thing is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
A Job Thing business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Credits System: Employers purchase credits packages to post jobs, unlock talent profiles, and purchase add-on features. Credits provide cost savings compared to cash payments with bulk rates available.
- Job Ad Publishing: Post jobs on Maukerja and Ricebowl platforms with options for Pay Now (full visibility and applicant details) or Pay Later (limited access until payment)
- Job Ad Add-ons (Boosters): Premium features including Feature (first page placement), Highlight (special display), Bump Up (higher feed position) for greater visibility
- SHOUTOUT Bulk Hiring Campaigns: Marketing tool for bulk hiring (>20 vacancies) using digital recruitment campaigns with guaranteed interview show-ups
- Free Job Ads: Free posting for internships, part-time, freelance, Singapore roles, senior roles, and volunteer positions to attract job seekers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Post a Job - Maukerja |
| Unit Pricing | Pay-as-you-go | Unlock Talent Profiles |
| Unit Pricing | Pay-as-you-go | Add-On Feature to Job Ad |
| Freemium | Pay-as-you-go | Free Job Ads |
| Transaction based/ take rate | Multi-year contract | SHOUTOUT Bulk Hiring |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
A Job Thing product offering
Product offeringCore offering
AJobThing is an AI-powered online recruitment platform that enables Malaysian employers to post job ads, automatically match candidates, and hire blue-collar and non-executive workers. It operates two wholly-owned job portals — Maukerja.my (Bahasa Malaysia/English) and Ricebowl.my (Mandarin/English) — reaching over 5 million job seekers, and offers add-on modules such as AI Job Ad, AI Candidate Search, Career Page Builder, and bulk-hiring campaigns (SHOUTOUT) with cross-publishing to Google Jobs, Facebook Jobs, and LinkedIn Jobs.
Product overview
AJobThing is a recruitment platform for employers in Malaysia operating a platform-plus-modules architecture. The core offerings include AI-powered job ad creation (AI Job Ad), automated candidate matching (AI Candidate Search, AI Job Folder), and rapid hiring within 72 hours (Instant Job Ad). The company owns and operates two regional job portals—Maukerja for Bahasa Malaysia speakers and Ricebowl.my for Mandarin speakers—that together reach over 5 million job seekers. Supporting modules include customizable Career Pages for employer branding, bulk hiring campaigns (SHOUTOUT), free job ads for specific categories (internship, part-time, freelance, senior, volunteer), specialized China-to-Malaysia recruitment (Hiring In Malaysia/人才通), and free HR tools (Job Description Generator, Salary Comparison Tool, EPF/SOCSO/EIS Calculator, PCB Calculator). The platform integrates with Google Jobs, Facebook Jobs, LinkedIn Jobs, and major social media channels for job distribution.
Differentiator
Problem solved
Functional benefit
Brands
- AI JOB AD: AI-powered assistance for creating compelling job ads in seconds
- AI CANDIDATE SEARCH
- Career Page
- AJobThing Review
- AJobThing Care
- SHOUTOUT
- 人才通 (AJobThing Hiring in Malaysia)
Products and services
- Instant Job Ad Priority job posting service enabling employers to fill positions within 72 hours, with integrated AI matching and access to a quality candidate database. Targeted at Malaysian employers who need to hire quickly.
- AI Job Ad AI-powered job advertisement creation tool that generates compelling job ads in seconds to help employers attract quality candidates faster.
- AI Candidate Search Automated candidate screening and folder management system that uses AI to match and recommend best-fit candidates based on skills and job requirements.
- AI Job Folder AI-powered automation tool for candidate screening and folder organization to streamline applicant management.
- Career Page Customized organizational career page builder with strong company branding to attract candidates and manage job vacancies, optimized for F&B and retail industries. Used by brands such as Starbucks Malaysia, McDonald's Malaysia, Giant Malaysia, and AEON.
- SHOUTOUT Bulk Hiring Campaign Bulk hiring campaign service using digital recruitment marketing for companies filling multiple vacancies (more than 20 positions) in short timeframes with guaranteed interview show-ups.
- Free Job Ads (Internship, Part-time, Freelance, Singapore, Senior Role, Volunteer) Free job posting options for specific employment categories including internships, part-time, freelance, Singapore-based roles, senior/executive positions, and volunteer opportunities, to attract specific candidate segments.
- Hiring in Malaysia (人才通) Specialized recruitment service helping Chinese companies (e.g., Mixue, Luckin Coffee, Chagee, Shopee Mobile Malaysia, Genting Malaysia) hire talent in Malaysia, featuring AI matching, compliance with Malaysian regulations, and localized employer branding support, leveraging the Ricebowl.my Mandarin candidate pool.
- Maukerja.my AJobThing's flagship job portal for Bahasa Malaysia and English-speaking job seekers in Malaysia, serving 4+ million users and focused on blue-collar and junior executive positions. Top Bahasa and English language job website for blue-collar and junior executive hiring.
- Ricebowl.my Job portal for Mandarin and English-speaking job seekers in Malaysia, serving 1+ million users and focused on junior to executive level positions. Top Mandarin and English language job website for junior and executive level hiring.
- Talent Search / People Search Resume and candidate profile database search feature allowing employers to filter by nationality, languages, education qualifications, and other criteria to find and unlock candidate profiles from the talent pool.
- AJobThing Care Dedicated after-sales support package providing hiring guidance, job ad protection guarantees, and personalized assistance to ensure recruitment success.
Quantifiable outcome
- Hire quality candidates in 72 hours
- +3 more outcomes
Companies that use A Job Thing
Customer profileNamed customers19 records
Segments8 records
Ideal customer profiles3 records
A Job Thing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability4 records
Feature7 records
A Job Thing partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- MDEC (Malaysia Digital Economy Corporation)coreGovernment partnership for Malaysia Digital initiative. AJobThing received recognition in 2022 for Long-standing Partnership in Advancing the Adoption of Sharing Economy Models. MDEC also provides SME Digitalization Grant with up to RM5,000 discount on bulk hiring packages for eligible companies.
- Google JobscoreJob ads published on Google Jobs through cross-publishing, expanding reach to job seekers using Google's job search features.
- Facebook JobscoreJob ads published on Facebook Jobs and shared to Facebook's social network, reaching millions of users through social job discovery.
- LinkedIn JobscoreJob ads published on LinkedIn Jobs for professional talent matching, particularly for junior executive and professional level positions.
- TikTokcoreSocial media presence through Maukerja TikTok account (@maukerjamy) with over 4 million social media followers to reach younger job seekers.
- Maukerja.mycoreOwn flagship job portal for Bahasa Malaysia and English speaking job seekers. Top job website for blue collar and junior executive level with 4+ million users.
- Ricebowl.mycoreOwn Mandarin and English language job portal for Mandarin-speaking community. Top job website for junior and executive level with 1+ million users.
- Shopee Mobile MalaysiacoreChinese company expanding to Malaysia that uses AJobThing's talent database and recruitment services to hire local Malaysian talent.
- Genting MalaysiacoreMajor Malaysian hospitality and gaming company using AJobThing to hire local talent through Ricebowl platform.
- Mixue MalaysiacoreChinese tea brand expanding rapidly in Malaysia using AJobThing services to build local workforce.
- Luckin CoffeecoreChinese coffee chain expanding in Malaysia using AJobThing's Hiring in Malaysia service to source local talent.
- ChageecoreChinese tea brand expanding in Malaysia using AJobThing services for local recruitment.
- Starbucks MalaysiacoreFranchise partner using AJobThing career page and bulk hiring services for multi-outlet recruitment.
Scale indicators10 records
Recent moves9 records
Expansion highlights6 records
A Job Thing competitors and assessment
Company assessmentDirect peers
- JobStreet: JobStreet by SEEK is the leading generalist job portal in Malaysia and Southeast Asia, directly competing with AJobThing for employer job postings and candidate traffic across white-collar and blue-collar segments.
- Kalibrr: SEA-focused job portal and applicant tracking system serving the Philippines and Indonesia with growing SEA ambitions, providing direct regional comparison as a similarly-positioned talent marketplace.
Broad incumbents
- Indeed: Global job search engine with strong presence in Malaysia, aggregating listings from multiple sources and competing for employer recruitment spend across all job categories and geographies.
- LinkedIn: Microsoft-owned professional network with integrated job posting, Recruiter platform, and AI-assisted candidate matching; competes in the Malaysian professional and executive tier, increasingly extending to junior levels.
- SEEK Limited: Parent company of JobStreet, SEEK is the dominant listed online employment marketplace operator across APAC, with significantly deeper capital and a multi-country footprint that AJobThing must compete against in Malaysia.
Emerging players
- Glints: SEA-based talent platform with strong presence in Singapore, Indonesia, and Vietnam, focusing on professional talent matching and emerging markets — comparable in regional approach and SMB-enterprise mix.
- Workable: Global SMB-focused applicant tracking system and job distribution platform with AI-powered candidate matching, directly comparable to AJobThing's AI Candidate Search and Career Page product layer.
Regional players
- MyFutureJobs (HRDF/ILMIA): Malaysian government-operated employment portal under the same HRDF ecosystem that AJobThing is registered with, serving as a free baseline alternative for local employers and job seekers.
- JobDB: Leading Thai job portal with similar SMB-enterprise GTM motion, multilingual (Thai/English) coverage, and bulk-hiring campaigns — a comparable SEA model in a neighboring market.
- TopCV: Vietnam's largest recruitment platform with mass-market positioning and AI matching features, providing a comparable playbook for blue-collar and junior-executive hiring in a Southeast Asian market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
A Job Thing social profiles
Digital presenceA Job Thing compliance and trust
Trust signalCompliance3 records
A Job Thing financial estimates
Financial estimateRevenue estimate
Valuation estimate
A Job Thing leadership team
Management profileNumber of profiles
Profiles2 records
A Job Thing subsidiaries and ownership
Company hierarchySubsidiaries3 records
A Job Thing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A Job Thing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A Job Thing
What does A Job Thing do?
AJobThing is an AI-powered online recruitment platform that enables Malaysian employers to post job ads, automatically match candidates, and hire blue-collar and non-executive workers. It operates two wholly-owned job portals — Maukerja.my (Bahasa Malaysia/English) and Ricebowl.my (Mandarin/English) — reaching over 5 million job seekers, and offers add-on modules such as AI Job Ad, AI Candidate Search, Career Page Builder, and bulk-hiring campaigns (SHOUTOUT) with cross-publishing to Google Jobs, Facebook Jobs, and LinkedIn Jobs.
Is A Job Thing a public or private company?
A Job Thing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was A Job Thing founded?
A Job Thing was founded in 2013. It employs 51 to 100 people.
Where is A Job Thing based?
A Job Thing is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does A Job Thing make money?
Five revenue lines are on record. Credits System is the primary driver. The others are job Ad Publishing, job Ad Add-ons (Boosters), SHOUTOUT Bulk Hiring Campaigns and free Job Ads.
Who are A Job Thing's main competitors?
Direct peers on record are JobStreet and Kalibrr. Broad incumbents are Indeed, LinkedIn and SEEK Limited. Emerging players are Glints and Workable. Regional players are MyFutureJobs (HRDF/ILMIA), JobDB and TopCV.
Does A Job Thing have an API?
No public API is recorded for A Job Thing.