What Videri Chocolate Factory does

Videri Chocolate Factory is a bean-to-bar artisan chocolate manufacturer and retailer headquartered in Raleigh, North Carolina. The company operates from a single integrated location at 327 W. Davie Street that combines production, retail, and a café hosted by Black & White Coffee Roasters. Founded by Sam Ratto, who serves as Founder and Head Chocolate Maker, Videri produces chocolate through a vertically integrated process including hand-sorting of cocoa beans, in-house roasting, and winnowing. The product portfolio spans single-origin chocolate bars sourced from named farms and cooperatives in Colombia, Tanzania, Guatemala, Ecuador, and the Dominican Republic, blended signature bars, handcrafted bonbons with 70% dark chocolate shells, confections, and beverage products such as Hot Chocolate Mix and Cocoa Tea. The company was nominated for USA Today's 10Best Best Chocolate Shop award, providing national brand recognition despite its single-location footprint.

The company operates a multi-channel monetization model. Direct-to-consumer revenue is generated through e-commerce (FedEx 2-Day shipping Monday-Wednesday) and the Raleigh retail storefront, with bars priced at $9.99-$12.99, bonbon boxes at $14-$110, and premium gift boxes up to $178. Experiential revenue comes from self-guided factory tours (free), guided tours ($25/person), private tours ($40/person), and founder-led tasting events at $69-$109/person in-person or virtual. B2B revenue streams include wholesale distribution to retailers, bakers, and brewers; custom-branded bars at $12/bar for orders of 100+ units; wedding and event favors; and factory buy-outs for corporate events with optional add-ons such as Sam Ratto's presentation ($500) and bonbon trays ($110).

Videri serves four distinct customer segments: individual chocolate enthusiasts (primary), corporate gifting clients, wedding and event planners, and wholesale buyers. The company is privately held with no institutional investors or funding rounds disclosed, operates as a founder-led business, and distributes domestically only. Strategic partnerships with local Raleigh businesses (Trophy Brewing, Black & White Coffee Roasters, Nons Pinching Salts, Benny T's Vesta, One and Only Paper, Imperial Hats) anchor the brand's community ecosystem.

Name

Videri Chocolate Factory

Legal name

Videri Chocolate Factory

Website

https://viderichocolatefactory.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Videri Chocolate Factory is a Raleigh, NC-based bean-to-bar artisan chocolate maker and retailer producing single-origin and blended chocolate bars, bonbons, and confections. Founded by Sam Ratto, it serves individual consumers, corporate gifting clients, wedding planners, and wholesale buyers via DTC e-commerce, retail, and experiential factory tours.

Ownership category

akta.pro rank

Product category

Artisan Chocolate Manufacturing

NAICS

Chocolate and Confectionery Manufacturing from Cacao Beans (311351), Chocolate and Confectionery Manufacturing (31135)

SIC

Sugar & Confectionery Products (2060)

akta.pro primary industry

Chocolate & Chocolate Confectionery (CRADABAA)

akta.pro secondary industries

Confectionery Manufacturing (Chocolate, Candy, Gum) (AFAKAAAD), Chocolate, Sweet Spreads & Syrups Manufacturing (AFAKADAK)

Keywords

• Bean-to-bar chocolate
• Artisan chocolate manufacturing
• Single origin chocolate bars
• Handcrafted chocolate confections
• Corporate chocolate gifting

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: E-commerce and retail sales of chocolate bars, bonbons, confections, drinkables, and merchandise. One-time purchase model with products ranging from $6.99 to $178.
2. Factory Tours and Experiences: Paid guided tours ($25/person), private tours ($40/person), and tasting events ($69-$89/person in-person, $89-$109/person virtual). Sam Ratto-led presentations for private events.
3. Wholesale: Bulk sales to retailers, bakers, and brewers. Contact-based sales for wholesale offerings.
4. Custom Corporate Gifting: Custom stickered bars at $12/bar for orders of 100+ units. Wedding and event favors in various box sizes from $7 (2-piece) to $275 (100-piece).
5. Factory Buy-Outs and Private Events: Hosting company parties and events at the factory with optional add-ons including Sam's presentation ($500), bonbon trays ($110), and gift boxes.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Videri Chocolate Factory manufactures bean-to-bar artisan chocolate at its Raleigh, NC factory, producing single-origin and blended chocolate bars (55%-100% cacao), hand-crafted bonbons, candy bars, hot chocolate mix, and cocoa tea sold through its own e-commerce site and factory retail shop. The company also sells custom-branded chocolate bars, wedding and event favors, and factory buy-outs to business clients, and operates wholesale distribution to retailers, bakers, and brewers. Revenue is supplemented by factory tours (free self-guided, $25 guided, $40 private) and founder-led tasting events.

Product overview

Videri Chocolate Factory is a bean-to-bar artisan chocolate maker in Raleigh, NC, offering a diverse portfolio of products centered on craft chocolate. The core offerings include single-origin and blended chocolate bars in various cacao percentages (55%-100%), hand-crafted bonbon confections in boxes of 4-40 pieces, and candy bars featuring caramel, nougat, and toffee. The product line spans signature bars (Classic Dark, Sea Salt, Dark Milk), inclusion bars with nuts and crunch (Almond Sea Salt, Coffee Crunch, Cocoa Nib Crunch, Vesta Spicy), and single-origin bars sourced from Colombia, Tanzania, Guatemala, Ecuador, and Dominican Republic. Additional offerings include beverage products (Hot Chocolate Mix, Cocoa Tea), gift bundles and boxes (Signature, Crunch, Single Origin, Bulk, and themed gift boxes), and edible gifts (Chocolate Hazelnut Spread, Turtles). The company also provides experiential services including factory tours (self-guided, guided, and private), tasting events led by founder Sam Ratto, and B2B offerings such as custom branded bars (minimum 100 units), wedding/event favors, factory buy-outs, and wholesale for retailers and food professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature Chocolate Bars

Quantifiable outcome

• Enjoy by date of one week from ordering for bonbons ensures product freshness
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Trophy BrewingminorGTM or Marketing PartnerCollaborative Partner IPA available at the factory. Through June, each can sold sends $1 to LGBTQ Center of Raleigh. Cross-promotional partnership supporting local community causes.
• Black & White Coffee RoasterscoreStrategic or Co-development PartnerLocal coffee roaster operates café inside the Videri Chocolate Factory. Supplies Sugarcane Decaf coffee beans for the Coffee Crunch Bar. Hot Chocolate Mix can be enjoyed at their neighboring café location.
• Nons Pinching SaltsminorStrategic or Co-development PartnerCollaboration on finishing salt blends (Garden Garlic, All the Thyme, The Original) and Jitterbug Coffee Rub in partnership with Black & White Coffee Roasters.
• Benny T's VestaminorStrategic or Co-development PartnerCollaboration featuring Benny T's Very Hot Dry Hot Sauce on the 55% Dark Milk Vesta Sweet Spicy Crunch Bar. Made from habanero, scotch bonnet, and bhut jolokia chilies in a special gluten-free batch.
• One and Only PaperminorGTM or Marketing PartnerRaleigh-based print artist providing One&Only Mini Greeting Cards sold at Videri. Cards available in various designs (Fruits, Gemstones, Lemon Tree, Disco Ball, Happy Birthday) for adding personal messages to gifts.
• Imperial HatsminorGTM or Marketing PartnerSupplier of branded Videri beanies sold as merchandise at the factory.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Askinosie Chocolate: Springfield, MO single-origin bean-to-bar chocolate maker with direct trade sourcing and founder-led brand storytelling - directly comparable to Videri's bean-to-bar process and named-farm sourcing model.
• Taza Chocolate: Somerville, MA stone-ground bean-to-bar chocolate maker with factory tours, retail shop, and single-origin bars - directly comparable as bean-to-bar tour-and-tasting experience, similar scale to Videri.
• Mast Brothers Chocolate: Iconic Brooklyn/Oakland bean-to-bar maker and original craft-chocolate tour de force, selling single-origin bars and confections DTC - directly comparable premium bean-to-bar business with physical retail presence.
• Dandelion Chocolate: San Francisco-based bean-to-bar chocolate maker with factory tours, single-origin bars, and DTC retail - directly comparable as a craft chocolate maker that also built a visitor experience around its factory.
• Fruition Chocolate Works: Hudson Valley, NY bean-to-bar craft chocolate maker producing single-origin bars and confections through direct trade - closely comparable artisan chocolate producer at similar production scale.
• Compartés Chocolate: LA-based premium chocolate shop producing bonbons, bars, and creative confections with multiple retail locations - comparable premium chocolate maker with similar product mix including seasonal and inclusion bars.
• Raaka Chocolate: Brooklyn-based bean-to-bar chocolate maker with single-origin bars, bonbons, and DTC e-commerce - closely comparable in size, product mix, and brand positioning to Videri.
• EHChocolatier: Cambridge, MA haute chocolatier producing bonbons, bars, and confections with an interactive factory and tasting experience - directly comparable as a premium chocolate maker that combines production with a strong experiential retail model.
• Dick Taylor Craft Chocolate: Ferndale, CA bean-to-bar craft chocolate maker focused on single-origin and flavored bars sold DTC and wholesale - directly comparable small-batch craft chocolate maker with similar product breadth.

Broad incumbents

• Jacques Torres Chocolate: Established NYC premium chocolate brand with multiple retail locations, factory tours, and a broad assortment of bonbons, bars, and confections - comparable premium chocolate shop with experiential retail though larger and more established than Videri.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/viderichocolate
• Xx.com/viderichocolate
• LinkedInlinkedin.com/company/videri-chocolate-factory-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Videri Chocolate Factory