Black and White Coffee Roasters

What Black and White Coffee Roasters does

Black & White Coffee Roasters is a privately held specialty coffee company headquartered in Raleigh, North Carolina, that roasts single-origin coffees using advanced processing techniques including thermal shock, anaerobic fermentation, carbonic maceration, co-fermentation, and temperature-controlled bioreactor drying. Its product portfolio spans weekly rotating "This Week's Drop" limited releases, the premium Black Label archive, Year-Round staples (The Classic, The New School), specialty instant coffee, decaf offerings, brewing equipment, accessories, and branded merchandise. Distribution is multi-channel: two company-owned cafes (Downtown Raleigh inside Videri Chocolate Factory and Wake Forest), a nationwide Shopify-powered DTC e-commerce site with free shipping over $40, a customizable subscription service, and a wholesale program serving other cafes and retailers.

The company monetizes across six primary streams: one-time DTC retail coffee sales, in-cafe beverage and food sales, recurring subscription revenue, B2B wholesale, merchandise, and digital gift cards priced at $25/$50/$100. Pricing on single-origin coffees ranges from $14 to $32 USD depending on rarity and processing complexity, with limited/experimental lots (e.g., Black Label Luna Gesha at $32) commanding premium tiers. Customer segments include individual coffee enthusiasts (primary), wholesale/cafe partners, and cafe guests, with the company explicitly targeting both "cozy/classic" drinkers and adventurous consumers interested in experimental processing methods.

A defining feature of the operating model is the producer relationship strategy: Black & White maintains direct ties to elite, often Cup of Excellence-adjacent producers in Colombia (Edwin Noreña, Diego Bermudez, Nestor Lasso, Edinson Argote, Julio Madrid) and a Chiapas, Mexico cooperative (UCANOCH, ~2,200 producers, 46% women). These relationships underpin the content/marketing engine — a producer-story archive, brew guides, YouTube tutorials, and a monthly newsletter — which is used to educate consumers and justify premium positioning. The technology stack is deliberately non-proprietary and lightweight (Shopify, Stockist store locator, Google Maps APIs, Consentmo compliance), reflecting an artisanal brand that outsources digital infrastructure rather than building it in-house.

Name

Black and White Coffee Roasters

Legal name

Black & White Coffee Roasters

Website

https://blackwhiteroasters.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Black & White Coffee Roasters is a Raleigh, NC-based specialty coffee roaster operating DTC e-commerce, two physical cafes, and a wholesale program. It sources single-origin coffees from elite Colombian and Mexican producers using advanced processing methods and sells through subscriptions and limited weekly drops.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Roasting & Grinding (AFAFADAB)

akta.pro secondary industries

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee roasting
• Single origin coffee
• Direct-to-consumer coffee
• Wholesale coffee supply
• Coffee subscription service

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Coffee Sales: Direct-to-consumer sales of whole bean coffee through e-commerce website. Products include single origin coffees, experimental process coffees, decaf options, and seasonal releases. Ships nationwide with free shipping over $40.
2. Cafe Beverage Sales: Two physical cafe locations serving espresso drinks, pour-overs, and food. Located in Downtown Raleigh (inside Videri Chocolate Factory) and Wake Forest, NC.
3. Subscription Service: Recurring subscription model allowing customers to subscribe to their preferred coffees with free shipping. Newest subscription model offers maximum customization.
4. Wholesale: B2B sales of green label coffees to other cafes and retailers. Includes equipment service and consultation from World Barista Championship competitors.
5. Merchandise: Sale of branded merchandise including brewing equipment, accessories, and apparel.
6. Digital Gift Cards: E-gift cards for online use, redeemable for coffee beans or education classes. Delivered via email.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Black & White Coffee Roasters is a specialty coffee roaster that sources green coffee from world-class producers and roasts it in-house in Raleigh, North Carolina. The company sells single origin, experimental-process, year-round, and instant coffees to individual consumers through its own e-commerce site and two physical cafes (Downtown Raleigh and Wake Forest), offers a customizable coffee subscription with free shipping, and operates a wholesale program supplying green-label coffees, equipment service, and consultation to other cafes and retailers.

Product overview

Black & White Coffee Roasters is a specialty coffee roaster operating as a direct-to-consumer e-commerce platform backed by physical cafe locations. The product portfolio centers on specialty single origin coffees sold through multiple channels: retail online sales (featuring the core 'This Week's Drop' limited releases, 'Black Label' exclusive offerings, and 'Year Round' staples like The Classic and The New School blends), subscription services for recurring deliveries, instant coffee products, and wholesale programs for business partners. The company complements its coffee offerings with Brewing Equipment, Brewing Accessories, and branded Merchandise. All products are roasted in-house at the Raleigh, NC roastery, with physical retail presence through two cafes in Downtown Raleigh and Wake Forest, NC. Digital offerings include E-Gift Cards and educational Brew Guides.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Origin Coffee

Quantifiable outcome

• Over 2,200 producers supported through UCANOCH Cooperative partnership
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• Videri Chocolate FactorycoreStrategic or Co-development PartnerBlack & White's Downtown Raleigh cafe is located inside the Videri Chocolate Factory, combining specialty coffee with craft chocolate. This partnership provides a unique venue and cross-promotional opportunity for both businesses.
• UCANOCH Cooperative (Union de Cafeticultores del Norte de Chiapas)coreOthersPartnership with a cooperative of approximately 2,200 coffee producers in Chiapas, Mexico. 46% of members are women, nearly all belong to Tzeltal and Tzotzil indigenous communities. UCANOCH supports producers through certifications, social welfare programs, and international market access.
• Edwin Noreña (Finca Camp Hermosa)coreOthersThird-generation coffee producer, trained agronomist, certified Q-grader, Cup of Excellence judge, and pioneer of fruit co-fermentation in Colombia. Known as the 'godfather of co-fermentation' and operates a state-of-the-art facility in Quindío.
• Diego Bermudez (Finca El Paraiso)coreOthersRenowned producer known for understanding processing at a scientific level. Pioneered innovative fermentation methods so advanced that coffees were once accused of being artificially flavored. Processes coffees in Cauca, Colombia.
• Nestor Lasso, Adrian Lasso & Jhoan Vergara (El Diviso Farm)coreOthersYoung producers (ages 24-26) who took over family farm and created El Diviso. They also run the Community Project, buying coffee cherry from various producers, processing at their wet mill, and selling to roasters.
• Edinson Argote (La Quebradita Farm)coreOthersProducer who overcame tremendous adversity to build his coffee operation. Farm is located in Timaná, Huila, Colombia. Known for experimenting with yeast inoculation and soil care innovations.
• Julio Madrid (Finca La Riviera & Finca Milan)coreOthersDirector of joint farms first cultivated by his ancestors over 40 years ago. Works with business partner Andres Julio Quinceno, known for innovative processing methods including bioreactor fermentation.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Counter Culture Coffee: Third-wave specialty roaster with strong transparency, producer education, and a wholesale/DTC mix. Comparable in ethos, training programs, and focus on sustainable sourcing.
• Madcap Coffee Company: Mid-size specialty roaster with DTC, wholesale, and cafes focused on producer relationships and transparency. Comparable in size, ethos, and channel structure.
• Onyx Coffee Lab: Specialty roaster with strong focus on experimental/competition-grade processing and direct producer relationships. Closely comparable to Black & White's positioning in avant-garde processing and premium pricing.
• Sey Coffee: NYC-based specialty roaster with intense focus on single-origin, producer-direct relationships and experimental processing. Directly comparable in product philosophy and small-batch premium positioning.
• Ruby Coffee Roasters: Specialty roaster with competition pedigree, DTC, wholesale, and a regional cafe. Similar scale, similar quality-forward positioning, and similar producer-direct sourcing model.
• Verve Coffee Roasters: Specialty roaster combining DTC, wholesale, and multiple cafe locations with a focus on producer relationships. Comparable in omnichannel structure and California/National distribution.
• Heart Coffee Roasters: Specialty roaster offering DTC, wholesale, and cafe service with a strong design-forward brand. Highly comparable multi-channel model and pricing tier.

Broad incumbents

• Blue Bottle Coffee: National specialty roaster with DTC subscriptions, cafes, and broad wholesale. Comparable in product category and DTC model; a larger, more capitalized competitor.
• La Colombe Coffee Roasters: Specialty roaster with DTC, wholesale, and many cafe locations. Comparable channel mix and product category but at significantly larger scale and broader footprint.
• Stumptown Coffee Roasters: Established national specialty roaster with DTC, wholesale, and multiple cafe locations. Comparable in channel mix but at much larger scale and broader distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/BlackWhiteCoffeeRoasters?app=desktop
• Instagraminstagram.com/blackwhiteroasters/?hl=en

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Black and White Coffee Roasters