ATS

What ATS does

ATS Applicazione Tecnologie Speciali Srl is an Italian medical imaging company founded in 1981 in Torre de Roveri (Bergamo) that designs, manufactures, and integrates digital X-ray imaging systems for healthcare facilities and OEM medical device partners. The company's product portfolio spans three lines: Surgical C-arms (Arco FP, Arco FP-S, Arco FP-SF21) using flat-panel detection technology, Digital Radiography and Fluoroscopy (DRF) imaging systems (HIRIS RF43-TS), and DR software platforms (PRIMO S, which includes AI-enabled imaging tools and Tomosynthesis). Serving hospitals, surgical centers, diagnostic imaging departments and OEM manufacturers, ATS combines in-house R&D (around 40% of qualified personnel in labs) with a customization-led proposition including white-label hardware, GUI personalization, regulatory support and lifetime technical support via a proprietary training academy and remote connectivity.

The company makes money primarily through sale of medical imaging hardware (C-arms and DRF systems) distributed via OEM partners and global dealer networks, with additional revenue from proprietary DR software licensing, technical support and maintenance contracts, a training academy, customization services, and a fee-based RMA / repair service (€250 fixed administration fee plus repair costs for out-of-warranty work). Pricing is largely quote-based for OEM and direct enterprise customers; no public list pricing is disclosed. ATS has been a wholly-owned subsidiary of Sedecal Group since 2016 and operates as a private limited liability company headquartered in Italy, with ISO 13485, ISO 14001, and ISO 45001 certifications supporting its regulatory compliance in the medical device sector.

GTM is hybrid: OEM-embedded distribution accounts for a substantial share via white-label and customized solutions with regulatory support for global market access, supplemented by a dealer/reseller channel worldwide and a direct sales motion through a dedicated commercial department (admin, commercial, support, purchasing) plus a website contact funnel. Customer segmentation is vertical, spanning surgical hospitals, diagnostic imaging centers, and OEM medical device manufacturers. There are no disclosed revenue figures, public-company financials, or external funding rounds; financial visibility is low.

Name

ATS

Legal name

ATS Applicazione Tecnologie Speciali Srl

Website

https://atsmed.it

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Short description

ATS (Bergamo, Italy) designs, manufactures, and integrates digital X-ray imaging systems—including surgical C-arms, DRF imaging systems, and AI-enabled DR software—for hospitals, surgical centers, diagnostic imaging facilities, and OEM medical device partners worldwide, operating as part of Sedecal Group.

Ownership category

akta.pro rank

Product category

Medical Imaging Equipment

NAICS

Irradiation Apparatus Manufacturing (334517), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

X-Ray Apparatus & Tubes & Related Irradiation Apparatus (3844), Surgical & Medical Instruments & Apparatus (3841), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

X-ray & Fluoroscopy Systems (HLAHABAA)

akta.pro secondary industries

Intraoperative Imaging & Guidance (C-arms, O-arm, IOUS, fluorescence) (HLAHADAH), Radiology AI, CAD & Advanced Visualization Software (HLAHABAJ)

Keywords

• Medical imaging equipment
• Digital X-ray systems
• Surgical C-arms
• Fluoroscopy systems
• DR software platforms

Headquarters

HQ city

Bergamo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Medical Imaging Hardware Sales: Sale of Surgery C-arms, Digital RF Systems, and related medical imaging equipment. Revenue generated from product sales to OEM partners, dealers, and direct customers globally.
2. DR Software Licensing: Sale and licensing of proprietary DR software platforms including PRIMO S for acquisition and imaging across various X-ray device configurations.
3. Technical Support and Maintenance: Full technical support, remote support, and maintenance services throughout product lifecycle. Global support with native connectivity for remote diagnostics and software upgrades.
4. Training Academy Services: Proprietary training academy for customers worldwide, providing technical and application knowledge to support ATS products.
5. Customization Services: Customization services including color parts, logo personalization, GUI customization, covers, component changes, and specific regulatory support for OEM partners.
6. Repair and RMA Services: Return Material Authorization services for warranty and out-of-warranty repairs. Fixed administration charges of €250 for non-warranty repairs plus actual repair costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels1 record

Core offering

ATS designs, develops, manufactures, and markets electro-medical X-ray imaging equipment and digital diagnostic imaging systems, including Surgery C-arms, Digital RF Systems, and DR software platforms. The company distributes its products globally through OEM partners (with white-label and customization services), dealer networks, and direct sales, complemented by full technical support, training, and RMA repair services.

Product overview

ATS Applicazione Tecnologie Speciali Srl, founded in 1981 in Bergamo, Italy, and part of the Sedecal Group since 2016, operates as a global leader in digital X-ray imaging solutions. The company offers three main product lines: SURGICAL C-ARMS (Arco FP, Arco FP-S, Arco FP-SF21), DRF IMAGING SYSTEMS (HIRIS RF43-TS), and DR SOFTWARE (PRIMO S). The Surgical C-arm product family provides mobile fluoroscopy systems with flat-panel detection for surgical applications, ranging from standard to specialized models for orthopedics, urology, and pain therapy. The DRF Imaging System (HIRIS RF43-TS) handles digital radiography and fluoroscopy for diagnostic examinations. The DR Software platform (PRIMO S) delivers acquisition and imaging capabilities with AI-powered tools across different X-ray device configurations. ATS also serves OEM partners through customization, regulatory support, and global service capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Arco FP: Mobile fluoroscopy system for surgical applications with flat panel detection technology
• Arco FP-S
• Arco FP-SF21
• PRIMO S
• HIRIS RF43-TS

Products and services

• Arco FP A powerful mobile fluoroscopy system with flat-panel detection technology designed for a wide range of surgical applications. Features a multi-touch console, live imaging, and optimized emission/absorption modes that reduce patient radiation dose, delivering efficient workflow with high image quality for surgical environments.
• Arco FP-S An all-in-one, powerful mobile fluoroscopy system with high image resolution for surgical applications. Features adjustable monitor height and tilt, orbital and angular rotation for fast and precise positioning, and no floor obstacles, designed for hospitals and surgical centers.
• Arco FP-SF21

Quantifiable outcome

• Lowest average dose in industry without compromising image quality
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• SEDECAL GROUPcoreStrategic or Co-development Partner · 1 January 2016ATS became part of the SEDECAL group in 2016, providing the company with additional resources and market reach. SEDECAL is a major player in the medical imaging equipment sector, strengthening ATS's position in the global market and enabling expanded distribution and R&D capabilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Philips: Philips' mobile C-arm systems (BV Endura/Veradius) and broader Image-Guided Therapy business overlap with ATS in surgical fluoroscopy. As a diversified medtech giant, Philips competes for the same hospital capital budgets and OEM integration slots.
• Canon Medical Systems: Canon Medical supplies diagnostic imaging systems including digital radiography and fluoroscopy that compete with ATS's HIRIS RF43-TS and C-arm lines. As a broad incumbent, it offers integrated multi-modality imaging suites versus ATS's specialized portfolio.
• Siemens Healthineers: Siemens Healthineers offers C-arms (CIARTIC family) within a broad diagnostic and interventional imaging portfolio. It is a broad incumbent whose surgical and fluoroscopy systems directly overlap with ATS's Arco FP and HIRIS product lines.
• GE HealthCare (OEC C-arm): GE HealthCare's OEC line is the global market leader in mobile C-arms used in surgery and interventional procedures. It is a broad incumbent offering the full imaging stack (CT, MR, ultrasound, C-arm) that competes head-on with ATS in hospitals and via OEM relationships.
• Fujifilm Healthcare: Fujifilm Healthcare offers digital radiography, fluoroscopy, and portable X-ray systems overlapping with ATS's DRF and portable X-ray product lines. It is a broad incumbent with deep distribution into hospitals and OEM partners.

Emerging players

• Vieworks: Vieworks is a Korean manufacturer of flat-panel digital X-ray detectors and imaging systems used in medical, industrial, and veterinary applications. It overlaps with ATS as a component-level competitor in flat-panel detection technology for C-arms and DR systems.

Others

• Sedecal Group: Sedecal Group is ATS's parent company and a major OEM manufacturer of X-ray generators and imaging systems. It is thematically related as the strategic acquirer and primary distributor for ATS, providing shared R&D, regulatory, and commercial infrastructure.

Direct peers

• Carestream Health: Carestream Health is a specialist in digital radiography and imaging IT software, with products that directly overlap ATS's HIRIS RF43-TS DRF system and PRIMO S imaging software. It is a focused peer in DR imaging workflows and OEM imaging components.
• Ziehm Imaging: Ziehm Imaging is a Germany-based specialist in mobile C-arms and is one of the closest direct competitors to ATS. Both companies focus on surgical fluoroscopy for orthopedics, urology, and pain management, with comparable flat-panel detector roadmaps and OEM partnerships.

Regional players

• Trident SRL: Trident is an Italian/European specialist in analog and digital X-ray imaging components, including image intensifiers and CCD cameras. It is a regional supplier with overlapping products to ATS's older II-based systems and serves similar European OEM customers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ats-srl

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATS