In The Rooms
In The Rooms is a free online social network and live video meeting platform serving the global addiction recovery community, offering 150+ weekly meetings, peer support, and a treatment center directory, monetized via healthcare advertising and paid directory listings.
- Company typePrivate
- Founded2012
- HeadquartersFort Lauderdale, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What In The Rooms does
In The Rooms is a free, online social network and live meeting platform serving the global addiction recovery community. Founded in 2008 and headquartered in Plantation, Florida, the company operates a web-based platform where individuals in recovery — along with families, friends, and allies — can join over 150 live video meetings per week spanning 12 Step programs (AA, NA, CODA, Marijuana Anonymous), specialty groups (Women Warriors, Soul Sisters, Trauma & Recovery, Yoga Recovery, SHE RECOVERS), and broader wellness and mental health modalities. The platform also publishes the "I Love Recovery" blog (1,400+ articles), hosts a book club, and maintains a searchable directory of treatment centers and addiction doctors across the United States.
The technology is a live video meeting infrastructure overlaid with social networking capabilities, including member profiles, member blogs, and discussion features. Distribution is primarily direct-to-consumer via the website (intherooms.com), supported by an active social media presence across Facebook, Twitter, Instagram, YouTube, and Pinterest, a weekly newsletter, and a content marketing engine of long-form recovery articles. Treatment center partnerships act as both referral channels for new members and as paid directory clients.
The business model is freemium on the consumer side and advertising-led on the B2B side. Individual members access all features at no cost; the company monetizes through (1) featured directory listings paid by treatment centers and addiction doctors, and (2) display advertising and sponsored content from healthcare and pharmaceutical companies (e.g., Braeburn Inc. for BRIXADI, Soberlink). The company is privately held by co-founders Ken Pomerance (COO) and Ron Tannebaum (CEO/President), operates with a 1-10 employee headcount, and has not disclosed institutional funding.
In The Rooms firmographics
Firmographics- Name
- In The Rooms
- Legal name
- InTheRooms, Inc.
- Website
- https://intherooms.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- In The Rooms is a free online social network and live video meeting platform serving the global addiction recovery community, offering 150+ weekly meetings, peer support, and a treatment center directory, monetized via healthcare advertising and paid directory listings.
- Ownership category
- akta.pro rank
In The Rooms industry classification
Industry- Product category
- Addiction Recovery Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (62142)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)
- akta.pro secondary industries
- Social Audio & Live Community Platforms (BPAMABAH), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)
Keywords
Where In The Rooms is headquartered
LocationHeadquarters
- HQ city
- Fort Lauderdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
In The Rooms business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Advertising and Sponsorships: The platform monetizes through advertising from healthcare companies and treatment centers. Sponsored content from pharmaceutical companies (e.g., Braeburn Inc. for BRIXADI medication) appears throughout the site. Treatment centers pay for featured listings in the directory.
- Directory Subscription: Treatment centers and addiction doctors pay to feature their listings in the In The Rooms directory, reaching the platform's large member base of people seeking treatment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free membership for individuals seeking recovery support |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
In The Rooms product offering
Product offeringCore offering
In The Rooms operates a free online social networking platform for the global addiction recovery community. It hosts 150+ weekly live video meetings spanning 12-step (AA, NA), non-12 step, wellness, and mental health modalities, alongside peer support features, member blogs, and a searchable treatment center directory. The platform is accessible 24/7/365 to individuals in recovery, those seeking help, and their families.
Product overview
In The Rooms is a single, unified social networking platform for addiction recovery. The core offering is a free online community tool providing 150+ weekly live video meetings across various recovery modalities. The platform integrates peer support (24/7 availability), a blog content section (I Love Recovery), a Book Club, and a Treatment Center Directory. Meetings span multiple formats including 12 Step programs (AA, NA, CODA, Marijuana Anonymous), specialty groups (Women Warriors, Soul Sisters, Trauma & Recovery, Spiritual Gangsters, Yoga Recovery, Conscious Recovery Meditation, Miracles of Recovery, SHE RECOVERS, Healthy Love, Codependency/Grief/Relationships), all accessible via live video.
Differentiator
Problem solved
Functional benefit
Products and services
- In The Rooms Platform
- Live Video Recovery Meetings
- Treatment Center Directory
- I Love Recovery Blog
Quantifiable outcome
- Over 1.31 million members have joined the platform
- +1 more outcomes
Companies that use In The Rooms
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles4 records
In The Rooms technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
In The Rooms partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Right Step Dallas Fort WorthminorFeatured treatment center partner in the In The Rooms directory. Located in Euless, TX, offering addiction treatment services. Serves as a referral source for the platform while benefiting from exposure to In The Rooms' large member base seeking treatment options.
- Serenity Knolls Treatment CenterminorFeatured treatment center partner in the In The Rooms directory. Located in Forest Knolls, California, offering residential addiction treatment for adults with co-occurring disorders. Listed as a referral partner in the platform's treatment directory.
- The River Source Treatment CenterminorFeatured treatment center partner offering accredited, in-network drug and alcohol treatment. Located in Gilbert, Arizona. Part of the In The Rooms treatment center directory, providing exposure to individuals seeking professional addiction treatment.
- SHE RECOVERS Foundationcore501(c)(3) nonprofit organization providing recovery support specifically for women. Partners with In The Rooms to host dedicated meetings and provide expanded resources for women in recovery. Represents alignment with In The Rooms' cross-pathway inclusivity mission.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
In The Rooms competitors and assessment
Company assessmentBroad incumbents
- Pelago (formerly Quit Genius): Digital substance use treatment platform partnering with employers and health plans to deliver clinician-led virtual SUD care. Broader incumbent that overlaps with ITR on the digital SUD support surface but bundles clinical services and insurance billing.
- Hazelden Betty Ford Foundation: One of the largest U.S. addiction treatment providers, operating residential and outpatient programs and producing widely-used recovery content. A broad incumbent whose content, treatment, and aftercare offerings competitively bracket In The Rooms across modalities.
Others
- Soberlink: Remote alcohol monitoring technology used by treatment programs, courts, and families. Currently appears as a banner advertiser on the In The Rooms site and is therefore an ecosystem partner rather than a competitor.
Direct peers
- Lionrock Recovery: Provider of online support meetings for alcohol and drug recovery, including family-focused groups, delivered via live video. Same core offering (live online recovery meetings) targeting the same populations as In The Rooms.
- Sober Grid: Mobile-first social network for people in recovery, offering sober dating, community chat, and daily check-ins. Direct competitor in the online recovery community space with overlapping target users and similar free-to-consumer / B2B monetization model.
- WeConnect: App-based daily recovery support tool combining meeting tracking, daily motivations, and peer community features. Competes for the same recovery-community wallet share with a more feature/instrumented approach.
Emerging players
- Workit Health: Virtual substance use disorder treatment provider offering online therapy, medication management, and asynchronous coaching. Adjacent online SUD care competitor that overlaps with ITR on virtual recovery, but with clinical structure and insurance contracting.
- Monument: Online alcohol use disorder treatment platform offering telehealth medication, therapy, and peer support. Overlaps with ITR on virtual alcohol recovery, but with a clinical/SaaS model targeting insured and cash-pay users.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
In The Rooms social profiles
Digital presenceIn The Rooms financial estimates
Financial estimateRevenue estimate
Valuation estimate
In The Rooms leadership team
Management profileNumber of profiles
Profiles2 records
In The Rooms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
In The Rooms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about In The Rooms
What does In The Rooms do?
In The Rooms operates a free online social networking platform for the global addiction recovery community. It hosts 150+ weekly live video meetings spanning 12-step (AA, NA), non-12 step, wellness, and mental health modalities, alongside peer support features, member blogs, and a searchable treatment center directory. The platform is accessible 24/7/365 to individuals in recovery, those seeking help, and their families.
Is In The Rooms a public or private company?
In The Rooms is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was In The Rooms founded?
In The Rooms was founded in 2012. It employs 1 to 10 people.
Where is In The Rooms based?
In The Rooms is headquartered in Fort Lauderdale, United States, in the North America region.
How does In The Rooms make money?
Two revenue lines are on record. Advertising and Sponsorships are the primary driver. The others are directory Subscription.
Who are In The Rooms's main competitors?
Broad incumbents on record are Pelago (formerly Quit Genius) and Hazelden Betty Ford Foundation. Soberlink is listed as an others. Direct peers are Lionrock Recovery, Sober Grid and WeConnect. Emerging players are Workit Health and Monument.
Does In The Rooms have an API?
No public API is recorded for In The Rooms.
What industry is In The Rooms in?
In The Rooms's product category is Addiction Recovery Services. Its primary akta.pro industry code is HLAFACAN, Peer Support, Recovery Coaching & Sober Living Services, with a secondary code of BPAMABAH, Social Audio & Live Community Platforms. Its NAICS code is 62142 and its SIC code is 8300.