Outdoor Media Works

What Outdoor Media Works does

Outdoor Media Works is a Montreal-headquartered experiential marketing agency operating as a matchmaking intermediary between brand sponsors and large-scale Canadian events. Founded in 2010 as a private corporation (Outdoor Media Works Inc., Quebec), the firm works with consumer brands, government tourism boards, and local Business Improvement Areas to design and execute event-driven campaigns at festivals including the Crescent Street F1 Grand Prix (500,000+ attendees), MURAL Public Art Festival, Burlington Sound of Music, World Ski and Snowboard Festival (Whistler), MUDGIRL obstacle race series, and the Little Italy Passport to La Dolce Vita. Named clients span Vans, Calvin Klein Underwear, Sony, Warner Bros, Cirque du Soleil, Lacoste, Billabong, Haagen-Dazs, Discover Puerto Rico, and WhiteFace Lake Placid.

The company's core offering bundles four services: sponsorship matchmaking (connecting brands to festival inventory), experiential creative and execution, video content production, and media strategy. On top of this services base OMW has assembled physical experiential assets — mobile LED video advertising trucks with three large screens (15' x 6.5' side displays and a 6.5' x 6.5' rear display) and a curated inventory of two vintage Airstream trailers (1961 Bambi, 1977 Argosy) available for rent at events, shoots, and brand activations. There is no platform architecture, API, SDK, or software product layer; the entire technology footprint is event inventory, hardware, and human-led creative execution.

Revenue is generated through professional-services fees on event sponsorship activations, event-by-event packaged sponsorships (tiered from $2K to $60K at Passport to La Dolce Vita, for example), unit-priced LED advertising spots at festivals (280 to 744 spots per event at 15-second and 30-second formats), and hardware rental for the mobile LED trucks and Airstreams. Go-to-market is direct, handled by a small sales function with Mehdi Kazemian as the named business development lead; distribution is concentrated in Canada (Quebec, Ontario, British Columbia) with a New York reference on file. The firm has no disclosed funding, no parent company, no institutional investors, and operates with 1-10 employees.

Name

Outdoor Media Works

Legal name

Outdoor Media Works Inc.

Website

https://outdoormediaworks.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Outdoor Media Works is a Montreal-based experiential marketing agency connecting consumer brands, government tourism boards, and Business Improvement Areas with major Canadian festivals through sponsorship activation, creative campaigns, content production, and owned mobile LED and Airstream inventory.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Indoor and Outdoor Display Advertising (54185), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Local Community & Multi-Category Fairs (MPAGAFAO)

akta.pro secondary industries

Outdoor, Sportsman & Recreation Shows (MPAGAFAM), Concerts & Music Festivals (THAJAFAA), Outdoor Event Equipment Rentals (Umbrellas, Patio Heaters, Fire Pits) (HSACAFAL)

Keywords

• Experiential marketing services
• Event sponsorship activation
• Mobile LED advertising
• Event advertising agency
• Festival sponsorship sales

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Experiential Marketing Services: Event-driven advertising and experiential marketing services including sponsorship activation, content creation, and media strategy for brands at large-scale events
2. Event Sponsorship Packages: Sponsorship packages for festivals and events, including branding opportunities, activation zones, and marketing integrations
3. Festival Partnership Opportunities: Various sponsorship tiers for events like Passport to La Dolce Vita, ranging from $2K to $60K for different levels of brand exposure and activation rights
4. Mobile LED Advertising Rentals: Rental of mobile LED video advertising trucks with giant screens for events, providing brand exposure through video content broadcast capabilities
5. Airstream Rental: Rental of vintage Airstream trailers for events, movie shoots, experiential campaigns, and product launches

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Outdoor Media Works is an experiential marketing and event-driven advertising agency that matches brands with large-scale Canadian festivals and events. It delivers turn-key sponsorship activation, creative experiential campaigns, content creation, and media strategy services. The company also rents mobile LED video advertising trucks and vintage Airstream trailers for use as experiential marketing assets at events.

Product overview

Outdoor Media Works is an experiential marketing agency specializing in event-driven advertising. The company operates as a single integrated service offering rather than a platform-plus-modules architecture. Their core services include sponsorship matchmaking, experiential marketing, content creation, and media strategy. The portfolio includes mobile digital video LED advertising (trucks with giant LED screens), vintage Airstream trailer rentals for events, and advertising opportunities at major Canadian festivals including the Crescent Street F1 Grand Prix, Burlington Sound of Music, MURAL Public Art Festival, and World Ski and Snowboard Festival. Additional offerings include the MUDGIRL women's obstacle race experience and the Passport to La Dolce Vita cultural festival. The company operates primarily in Canada with locations in Montreal, Burlington, Toronto, and Whistler.

Differentiator

Problem solved

Functional benefit

Products and services

• Sponsorship Services Matchmaking service that connects brands with large-scale Canadian events for sponsorship opportunities, facilitating partnerships between advertisers and major festivals and sporting events.
• Experiential Marketing Creative and strategic experiential marketing services that help brands create memorable consumer experiences at events, including idea development and event activation.
• Content Creation Video content production services for brands, enabling quick turnaround of marketing materials for campaigns and events.
• Media Strategy Strategic planning and consulting to help brands optimize their next marketing moves and advertising investments.
• Mobile Digital Video LED Advertising Rental of mobile LED video advertising trucks equipped with 3 giant full-color LED screens (side screens 15' x 6.5', back screen 6.5' x 6.5') and powerful sound systems, available for brand awareness campaigns in public areas day or night.
• Airstream Rentals Rental of vintage Airstream trailers (a fully restored 1961 Bambi at 100 square feet and a fully customizable 1977 Argosy) for events, movie shoots, experiential campaigns, sampling campaigns, and product launches.
• Crescent Street Grand Prix Festival Advertising Outdoor advertising opportunity at Montreal's Crescent Street Grand Prix Festival during F1 weekend, featuring 2 giant LED screens (9' x 12') on the main stage and reaching over 500,000 visitors during the 3-day event.
• Burlington Sound of Music Festival Advertising Video advertising at Burlington's four-day waterfront music festival featuring 4 giant LED screens on the main stage, reaching visitors from Southern Ontario, Greater Toronto, and Niagara Region. 15- and 30-second spot inventory of 744 spots each is available.
• MURAL Public Art Festival Advertising Advertising opportunity at Montreal's eleven-day urban art festival on Saint-Laurent Boulevard, featuring 1 giant LED screen (12' x 17') in the main Festival Zone.
• World Ski and Snowboard Festival Advertising Advertising opportunity at Whistler Mountain's winter festival featuring 1 giant full-color LED screen with motion and sound at the main stage in Skier's Plaza, reaching over 50,000 visitors across 5 days. 15- and 30-second spot inventory of 280 spots each is available.
• MUDGIRL Experience Sponsorship and brand activation offering for the MUDGIRL women's obstacle race event across 6 cities in Quebec and Ontario, featuring 17+ obstacles on a 5km course and a social community of over 100,000 Facebook followers and 31,000 Instagram followers.
• Passport to La Dolce Vita Sponsorship offering for an Italian cultural festival in Toronto's Little Italy on College St between Bathurst and Shaw, featuring art installations, musical performances, and cultural workshops. Sponsorship packages range from $5K to $60K across tiers including Physical Passport Sponsor, Wine Making Sponsor, Indoor Stage Sponsor, Live Performance Sponsor, Workshop Video Sponsor, Art Installation Sponsor, and Passport Experience Sponsor.

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Sportera (MUDGIRL)coreStrategic or Co-development Partner · 1 January 2022Partnership with Sportera for the MUDGIRL women's obstacle race events across Ontario and Quebec in 2022. OMW provides sponsorship activation and brand partnership services for this fitness/lifestyle event targeting women aged 18-50 with over 100,000 Facebook followers and 31,000 Instagram followers.
• FidominorGTM or Marketing Partner · 1 January 2022Fido presented the MURAL Public Art Festival Montreal 2022 as a sponsor. OMW facilitated brand integration at this major urban art and music festival.
• Little Italy BIAcoreStrategic or Co-development Partner · 1 January 2021Partnership with the Little Italy Business Improvement Area for the Passport to La Dolce Vita Italian cultural festival in Toronto. OMW assists in creating sponsorship packages and marketing opportunities for brands to participate in the neighborhood-based cultural event.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Lg2: Montreal-headquartered independent creative agency serving Quebec-based and national Canadian brands across advertising, brand strategy and content. Closest geographic peer to OMW given shared Montreal base and bilingual Quebec/Ontario client roster.
• Bensimon Byrne: Toronto-based independent Canadian agency specializing in advertising, brand strategy and content for enterprise and government clients. Comparable to OMW in serving Canadian brand and public-sector mandates with integrated creative + content delivery.
• Citizen Relations: Canadian PR, influencer and brand experience agency with North American reach. Comparable to OMW's brand experience / partnership activation work, especially for consumer, tourism and lifestyle clients.
• Zulu Alpha Kilo: Toronto-based independent creative agency recognized internationally for brand-led campaigns and content production. Comparable to OMW in delivering integrated brand work for Canadian enterprise clients including experiential and content components.
• TAXI: Canadian independent advertising and brand experience agency with offices in Toronto, Montreal and Vancouver. Comparable to OMW as a Canadian mid-sized agency competing for the same enterprise and government brand briefs across Quebec and Ontario.

Direct peers

• MKG: Independent experiential marketing and creative agency (part of Havas) building brand experiences, sponsorships and live activations. Comparable to OMW in experiential-led, content-rich campaign delivery for consumer and entertainment brands.
• Sparks: Global experiential marketing agency specializing in live events, brand experiences and sponsorship activation across sports, entertainment and culture. Closely comparable to OMW's event-driven, sponsorship-matching, turn-key delivery model for enterprise brands.
• Jack Morton Worldwide: Global brand experience agency (part of IPG) that designs and produces experiential marketing campaigns, live events, and sponsorship activations for major brands. Directly comparable to OMW in core service mix (experiential + content + activation) but at significantly greater scale and geographic reach.
• George P. Johnson Experience Marketing: Experience marketing agency (part of Project Worldwide) focused on large-scale brand activations, live events and content creation for global B2B and B2C brands. Directly comparable to OMW in experiential design, content production and event activation services.
• Mosaic Group: Field marketing and experiential agency (part of dentsu) specializing in brand activation, sampling, and event staffing. Comparable to OMW in connecting brands to live audiences through owned event properties and partnership activations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mediaworks2010
• YouTubeyoutube.com/user/OMW2011
• Facebookfacebook.com/outdoormediaworks
• LinkedInlinkedin.com/company/outdoor-media-works
• Instagraminstagram.com/outdoormediaworks

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outdoor Media Works