Orpheum Theatre Group

Name

Orpheum Theatre Group

Legal name

The Orpheum Theatre Group

Website

https://orpheum-memphis.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Performing Arts / Live Entertainment Venues

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111), Other Performing Arts Companies (711190)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

akta.pro secondary industries

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG)

Keywords

• Performing arts venue
• Broadway touring productions
• Live entertainment presentations
• Arts education programs
• Venue rental services

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. VIP Add-On Experiences: Premium meet-and-greet and Q&A add-on packages sold with select events (e.g., Matt Mathews VIP experience $279.50 includes premium ticket, group photo, Q&A access, and exclusive merchandise).

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

The Orpheum Theatre Group presents, produces, and hosts live performing arts events—primarily Broadway touring productions, concerts, comedy, dance, family shows, and curated film screenings—across two adjacent Memphis venues (the historic Orpheum Theatre and the Halloran Centre for Performing Arts & Education). Its core commercial offerings are ticketed performances and the annual Broadway Season Ticket subscription program, supplemented by education/community programs, venue rentals, premium hospitality add-ons, and a gift shop, all operated under a 501(c)(3) non-profit mission.

Product overview

The Orpheum Theatre Group operates a two-venue performing arts platform — anchored by its flagship Orpheum Theatre (203 S Main St, Memphis) and the more intimate Halloran Centre for Performing Arts & Education (225 S Main St, Memphis, opened 2015) — delivered as an integrated portfolio of ticketed performances, education/community programs, venue rentals, and premium hospitality offerings rather than a single software product. The core programmatic modules include the annual Broadway Season Ticket Program (curating touring productions like Clue, Spamalot, The Great Gatsby, BOOP! The Musical, Hell's Kitchen, Harry Potter and the Cursed Child, and Operation Mincemeat for 2026-2027), the Halloran Centre Presents curated series, the Movies at the Orpheum film series, the Education and Community Programs (School Programs, Youth and Family Programs, Community Programs), and the Rent Our Spaces event-hosting service across both venues. Layered on top are the Friends of the Orpheum (FOTO) volunteer program, the Orpheum Gift Shop retail site, the Pickler Companies Broadway Club and Luxury Suites premium hospitality add-ons, and the Marquee advertising program publication — all unified under one Orpheum Theatre Group brand and ticketing via Ticketmaster.

Differentiator

Problem solved

Functional benefit

Brands

• Orpheum Theatre: Historic performing arts venue at 203 S. Main St., Memphis, TN, hosting Broadway shows, concerts, comedy, dance, and special events; offers rentals and is the home of Broadway in Memphis.
• Halloran Centre for Performing Arts & Education
• Friends of the Orpheum (FOTO)
• Pickler Companies Broadway Club
• Orpheum Theatre Group Gift Shop

Products and services

• Orpheum Theatre The flagship historic venue of the Orpheum Theatre Group, located at 203 S Main St, Memphis, TN 38103. A nearly 100-year-old landmark hosting Broadway tours, concerts, comedy, family shows, dance, and movie screenings, equipped with a Meyer Line Array sound system, ETC lighting, full rigging, orchestra pit, and 12 dressing rooms.
• Halloran Centre for Performing Arts & Education The Orpheum Theatre Group's secondary venue, located at 225 S Main St, Memphis, TN 38103, opened in 2015. A more intimate 40'-6" proscenium theatre with a Meyer Constellation acoustic system, Yamaha QL audio consoles, and ChamSys/ETC lighting, used for the Halloran Centre Presents series, education programs, and rentals.
• Broadway Season Ticket Program

Quantifiable outcome

• Pick 6 or more shows for a year of Broadway Season Ticket Holder package
• +2 more outcomes

Named customers2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

15 partnerships are on record, tiered core and minor.

• TicketmastercoreTechnology or IntegrationPrimary ticketing platform partner — online and phone ticket purchases for Orpheum Theatre and Halloran Centre events are processed through Ticketmaster. Account Manager for season ticket holders is powered by Ticketmaster. Ticketmaster has technical access to order information.
• Hyatt Centric Beale Street MemphiscoreGTM or Marketing PartnerPresenting/generous sponsor of the 2026-2027 Orpheum Broadway Season (and 2025-2026 season). Co-branded marketing for the season lineup.
• Memphis Area Honda DealerscoreGTM or Marketing PartnerPresenting/generous sponsor of the 2026-2027 Orpheum Broadway Season (and 2025-2026 season). Includes local Wolfchase Honda as a sponsor of Summer of Sing-Alongs.
• Memphis Dental CorporationcoreGTM or Marketing PartnerPresenting/generous sponsor of the 2026-2027 Orpheum Broadway Season.
• Pinnacle Financial PartnerscoreGTM or Marketing PartnerPresenting/generous sponsor of the 2026-2027 Orpheum Broadway Season (and 2025-2026 season).
• Pickler CompaniescoreStrategic or Co-development PartnerNaming rights partner for the Pickler Companies Broadway Club at the Orpheum Theatre — premium lounge space and venue for Club Pass patrons and special events.
• AutoZonecoreStrategic or Co-development PartnerNaming rights partner for the AutoZone Atrium at the Orpheum Theatre — rentable event space and lobby area.
• Anne and Pat Halloran Foundation / FamilycoreStrategic or Co-development PartnerNaming rights partner for the Halloran Centre for Performing Arts & Education (opened 2015) and the Anne and Pat Halloran Lounge — supporting the venue's mission and programming.
• Gerber Taylor Capital AdvisorscoreStrategic or Co-development PartnerNaming rights partner for the Gerber Taylor Capital Advisors Lobby at the Halloran Centre.
• George Alvord Family / FoundationcoreStrategic or Co-development PartnerNaming rights partner for the George Alvord Board Room at the Halloran Centre.
• HelpMemphis.comminorGTM or Marketing PartnerPresenting sponsor of the Movies at the Orpheum: 70s Blockbusters summer screening series (announced May 2026).
• New York LifeminorGTM or Marketing PartnerCo-presenting sponsor of the Summer of Sing-Along Movies series (June-August 2025).
• Xela DomainsminorGTM or Marketing PartnerCo-presenting sponsor of the Summer of Sing-Along Movies series (June-August 2025).
• Wolfchase HondaminorGTM or Marketing PartnerCo-presenting sponsor of the Summer of Sing-Along Movies series (June-August 2025).
• Soul & Spirits BreweryminorGTM or Marketing PartnerPartnership to produce the exclusive Marquee IPA, available only at the Orpheum Theatre.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Tennessee Performing Arts Center (TPAC): Nashville-based non-profit presenter of Broadway touring productions, concerts, and education programs. Most direct comparable in Tennessee by mission, Broadway-touring programming, and education/community programming model.
• Playhouse on the Square: Memphis-based professional regional theatre producing live plays, musicals, and education programs. Comparable as an in-market Memphis non-profit performing arts presenter competing for the same local audience and donors.
• The Fabulous Fox Theatre (St. Louis): Historic 1929 Fox Theatre in St. Louis presenting Broadway tours, concerts, and family shows. Closely comparable as a historic, single-venue Mid-South/Midwest Broadway touring presenter with a similar vintage and use case.
• Aronoff Center for the Arts: Cincinnati's primary presenting venue for Broadway tours, concerts, comedy, and family programming, operated by a non-profit arts organization. Comparable by venue type, Broadway touring presenter role, and education/outreach mission.
• Blumenthal Performing Arts: Charlotte-based non-profit operator of multiple performing arts venues (Belk Theater, Booth Playhouse, Stage Door Theater) hosting Broadway tours, resident companies, and education programs. Directly comparable as a multi-venue non-profit Broadway presenter with education programming.
• The Saenger Theatre (New Orleans): Historic restored 1927 Broadway touring venue in New Orleans. Comparable as a historic, single-venue Broadway touring presenter in a culturally significant Southern market.

Broad incumbents

• Ryman Hospitality Properties: Nashville-based publicly traded owner/operator of iconic live entertainment venues (Ryman Auditorium, Grand Ole Opry) and a hospitality segment. Comparable as a large-scale presenter of ticketed live entertainment, but operates a for-profit, multi-venue national portfolio rather than a community-focused non-profit.
• Nederlander Organization: Major U.S. theatre operator and Broadway touring producer whose productions tour through venues like the Orpheum. Comparable as a counterpart in the Broadway touring ecosystem, but operates nationally as a commercial producer/presenter.
• John F. Kennedy Center for the Performing Arts: National performing arts center presenting Broadway, dance, opera, orchestral music, and education programs from a flagship multi-venue campus. Comparable mission (non-profit performing arts + education) at a much larger national scale; serves as a structural benchmark rather than a direct competitor.

Others

• ArtsMemphis: Memphis-area arts funding organization that is a current institutional funding partner of the Orpheum Theatre Group. Adjacent rather than competitive — relevant as a peer funder in the same Memphis arts ecosystem that shapes the Orpheum's grant environment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/orpheummemphistn
• Facebookfacebook.com/theorpheum
• Instagraminstagram.com/orpheummemphis
• Xx.com/TheOrpheumTN
• LinkedInlinkedin.com/company/orpheum-theatre-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orpheum Theatre Group