What Wolfchase Honda does

Wolfchase Honda is an independently owned, single-rooftop authorized Honda automobile dealership founded in 1992 and headquartered at 2982 N. Germantown Road, Bartlett, Tennessee. The company sells new Honda vehicles across the full model range (Civic, Accord, CR-V, HR-V, Pilot, Passport, Odyssey, Ridgeline, Prologue EV, and hybrid variants), certified pre-owned Hondos, and a broader selection of used vehicles from other manufacturers. It also operates a finance center, a certified-technician service department, and an OEM parts department, generating revenue across new/used unit sales, F&I products (financing, gap insurance, service contracts, accessories), service labor, and parts.

The underlying technology stack consists of standard dealer SaaS: online inventory management, digital vehicle listings, a customer relationship management system, an online Vehicle Builder, Search-by-Payment browsing, online credit applications, and schedule-service functionality. There are no proprietary AI/ML systems or APIs. Distribution is omnichannel but retail-led, anchored by an extended-hours physical showroom and supported by phone sales, website lead capture, and social media on Facebook, X, YouTube, and Instagram.

The business model is a standard franchise-dealer revenue stack: front-end gross profit on vehicle sales, back-end gross profit on F&I products (financing facilitated through Honda Financial Services and multiple third-party lenders, with offers including bad-credit and zero-down structures), and recurring service/parts gross profit. Customer segments span individual retail buyers, families, value-conscious CPO buyers, military personnel, and recent college graduates, each with OEM-subsidized incentive programs. Marketing emphasizes the self-reported "#1 Honda Dealer in Memphis" positioning and the 2025 Honda Council of Excellence Award, with extended service hours and a Loyalty Card program intended to drive repeat-purchase and service-lane retention within the Memphis metropolitan catchment.

Name

Wolfchase Honda

Legal name

Wolfchase Honda

Website

https://wolfchasehonda.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Wolfchase Honda is an independently owned authorized Honda dealership in Bartlett, Tennessee, selling new, certified pre-owned, and used vehicles, plus financing, certified service, and OEM parts to retail customers across the greater Memphis metropolitan area.

Ownership category

akta.pro rank

Product category

Automotive Dealership

NAICS

New Car Dealers (44111), Used Car Dealers (44112), Used Car Dealers (441120)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

akta.pro secondary industries

Replacement / Service Loaner & Dealer Rental Programs (THADAAAK), Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL)

Keywords

• New vehicle sales
• Automotive repair services
• Car dealership
• Vehicle financing
• OEM parts sales

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Primary revenue stream from sales of new Honda vehicles, used vehicles, and certified pre-owned (CPO) vehicles. Inventory includes 170 new vehicles, 182 used vehicles, and certified inventory.
2. Financing Services: Auto loan financing services through Honda Financial Services (HFS) and multiple lending institutions, offering flexible financing options for all credit types including first-time buyers, bad credit, and various income sources.
3. Service and Parts: Service department providing maintenance and repairs using genuine Honda parts, plus parts sales. Services include oil changes, tire rotations, alignments, brake inspections, and the Honda Express Service program.
4. Trade-In Vehicles: Purchase of customer trade-in vehicles, providing fair market value offers for vehicles toward next purchase.
5. Vehicle Rental: Honda rental cars and trucks available for short-term rental with valid driver's license, credit card, and insurance requirements.
6. Extended Services: Gap insurance, service contracts, accessories, and other vehicle-related items bundled into financing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Wolfchase Honda is an authorized Honda automobile dealership in Bartlett, Tennessee (greater Memphis area) that sells new Honda vehicles, certified pre-owned and used vehicles from multiple manufacturers, provides auto financing through Honda Financial Services and other lenders, and operates a full-service department for maintenance, repairs, and genuine OEM parts. The dealership also offers trade-in appraisal services, vehicle rentals, and online tools for vehicle configuration and search.

Product overview

Wolfchase Honda is a Honda automobile dealership offering a comprehensive automotive retail experience. The core offerings include new Honda vehicles across multiple segments (sedans, SUVs, trucks, vans), certified pre-owned Honda vehicles, and a diverse selection of used vehicles from multiple manufacturers. The dealership operates on a platform model with multiple integrated service lines: vehicle sales, financing services through Honda Financial Services, full-service maintenance and repairs using genuine Honda parts, OEM parts sales, trade-in appraisals, and online tools like the Vehicle Builder and Search by Payment. The business serves customers near Memphis, Tennessee with a focus on the greater Bartlett area.

Differentiator

Problem solved

Functional benefit

Products and services

• New Honda Vehicles

Quantifiable outcome

• Honda Council of Excellence Award 2025 - recognized by Honda for dealership excellence
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Honda (American Honda Motor Co.)coreTechnology or IntegrationAuthorized Honda dealership franchise selling new Honda vehicles, using genuine Honda parts for service, and offering Honda Financial Services for financing. The dealership represents Honda in the Bartlett/greater Memphis market area and is recognized with Honda's Council of Excellence Award.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• AutoNation: Largest U.S. auto retailer operating multiple new-vehicle franchises including Honda. Highly comparable business model (new + used + F&I + service + parts), but operates at a national multi-brand scale versus Wolfchase Honda's single Honda franchise in Bartlett, TN.
• Lithia Motors: Large U.S. dealer group with new and used vehicle sales, F&I, parts, and service across multiple OEM brands. Operates the same dealership model but at a national, multi-franchise scale and is publicly traded.
• Group 1 Automotive: Multi-brand franchised auto retailer with new vehicle, used vehicle, F&I, parts, and service operations. Comparable end-to-end dealership model, though diversified across geographies and OEMs versus Wolfchase Honda's single-store Honda concentration.
• Penske Automotive Group: International automotive retailer with new and used vehicle franchises plus service and parts. Operates the same franchised dealership business model as Wolfchase Honda, with premium brand exposure similar in nature to Honda's mix.
• Sonic Automotive: Franchised auto dealer group with new vehicle, used vehicle, F&I, parts, and service across multiple brands. Closely analogous to Wolfchase Honda's integrated dealership model, just at a multi-store scale.
• Asbury Automotive Group: Multi-brand franchised automotive retailer offering sales, leasing, F&I, parts, and service. Operates the same integrated dealership platform as Wolfchase Honda but across many stores and geographies.

Direct peers

• CarMax: Largest U.S. used vehicle retailer with reconditioning, financing, and extended warranty programs. Directly comparable to Wolfchase Honda's used vehicle and F&I operations, with CarMax also operating a Memphis-area store.

Emerging players

• Carvana: Online used vehicle retailer with home delivery and integrated financing. Competes with Wolfchase Honda for used vehicle demand in the Memphis market via its online channel and broader national reach.
• Vroom: Online used car retailer offering home delivery and financing. Adjacent competitor to Wolfchase Honda's used vehicle and online research channels, particularly for digitally native buyers in the Memphis MSA.

Others

• Cox Automotive: Automotive services company providing dealer software, inventory management, and remarketing (Manheim auctions). Comparable as an ecosystem enabler rather than direct competitor; supports dealer operations of the kind Wolfchase Honda runs.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/WolfchaseHonda
• YouTubeyoutube.com/channel/UC5Ay5VVpf3zdGO9mDsZTerQ
• Facebookfacebook.com/WolfchaseHonda
• Instagraminstagram.com/wolfchasehonda
• LinkedInlinkedin.com/company/wolfchase-honda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wolfchase Honda