Orpheum Theatre Group
- Company typePrivate
- Founded2015
- HeadquartersMemphis, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
Orpheum Theatre Group firmographics
Firmographics- Name
- Orpheum Theatre Group
- Legal name
- The Orpheum Theatre Group
- Website
- https://orpheum-memphis.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Orpheum Theatre Group industry classification
Industry- Product category
- Performing Arts / Live Entertainment Venues
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111), Other Performing Arts Companies (711190)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)
- akta.pro secondary industries
- Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG)
Keywords
Where Orpheum Theatre Group is headquartered
LocationHeadquarters
- HQ city
- Memphis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Orpheum Theatre Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- VIP Add-On Experiences: Premium meet-and-greet and Q&A add-on packages sold with select events (e.g., Matt Mathews VIP experience $279.50 includes premium ticket, group photo, Q&A access, and exclusive merchandise).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Marquee Full Color Advertising - Full Season |
| Unit Pricing | Pay-as-you-go | Marquee Full Color Advertising - 1 Week |
| Subscription | Annual | Broadway Season Ticket Holder Packages |
| Unit Pricing | Pay-as-you-go | Orpheum Club Pass |
| Unit Pricing | Pay-as-you-go | Event Tickets (Variable by Show) |
| Other | Annual | Donations (Individual, Corporate, Legacy) |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
Orpheum Theatre Group product offering
Product offeringCore offering
The Orpheum Theatre Group presents, produces, and hosts live performing arts events—primarily Broadway touring productions, concerts, comedy, dance, family shows, and curated film screenings—across two adjacent Memphis venues (the historic Orpheum Theatre and the Halloran Centre for Performing Arts & Education). Its core commercial offerings are ticketed performances and the annual Broadway Season Ticket subscription program, supplemented by education/community programs, venue rentals, premium hospitality add-ons, and a gift shop, all operated under a 501(c)(3) non-profit mission.
Product overview
The Orpheum Theatre Group operates a two-venue performing arts platform — anchored by its flagship Orpheum Theatre (203 S Main St, Memphis) and the more intimate Halloran Centre for Performing Arts & Education (225 S Main St, Memphis, opened 2015) — delivered as an integrated portfolio of ticketed performances, education/community programs, venue rentals, and premium hospitality offerings rather than a single software product. The core programmatic modules include the annual Broadway Season Ticket Program (curating touring productions like Clue, Spamalot, The Great Gatsby, BOOP! The Musical, Hell's Kitchen, Harry Potter and the Cursed Child, and Operation Mincemeat for 2026-2027), the Halloran Centre Presents curated series, the Movies at the Orpheum film series, the Education and Community Programs (School Programs, Youth and Family Programs, Community Programs), and the Rent Our Spaces event-hosting service across both venues. Layered on top are the Friends of the Orpheum (FOTO) volunteer program, the Orpheum Gift Shop retail site, the Pickler Companies Broadway Club and Luxury Suites premium hospitality add-ons, and the Marquee advertising program publication — all unified under one Orpheum Theatre Group brand and ticketing via Ticketmaster.
Differentiator
Problem solved
Functional benefit
Brands
- Orpheum Theatre: Historic performing arts venue at 203 S. Main St., Memphis, TN, hosting Broadway shows, concerts, comedy, dance, and special events; offers rentals and is the home of Broadway in Memphis.
- Halloran Centre for Performing Arts & Education
- Friends of the Orpheum (FOTO)
- Pickler Companies Broadway Club
- Orpheum Theatre Group Gift Shop
Products and services
- Orpheum Theatre The flagship historic venue of the Orpheum Theatre Group, located at 203 S Main St, Memphis, TN 38103. A nearly 100-year-old landmark hosting Broadway tours, concerts, comedy, family shows, dance, and movie screenings, equipped with a Meyer Line Array sound system, ETC lighting, full rigging, orchestra pit, and 12 dressing rooms.
- Halloran Centre for Performing Arts & Education The Orpheum Theatre Group's secondary venue, located at 225 S Main St, Memphis, TN 38103, opened in 2015. A more intimate 40'-6" proscenium theatre with a Meyer Constellation acoustic system, Yamaha QL audio consoles, and ChamSys/ETC lighting, used for the Halloran Centre Presents series, education programs, and rentals.
- Broadway Season Ticket Program
Quantifiable outcome
- Pick 6 or more shows for a year of Broadway Season Ticket Holder package
- +2 more outcomes
Companies that use Orpheum Theatre Group
Customer profileNamed customers2 records
Ideal customer profiles4 records
Orpheum Theatre Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature6 records
Orpheum Theatre Group partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- TicketmastercorePrimary ticketing platform partner — online and phone ticket purchases for Orpheum Theatre and Halloran Centre events are processed through Ticketmaster. Account Manager for season ticket holders is powered by Ticketmaster. Ticketmaster has technical access to order information.
- Hyatt Centric Beale Street MemphiscorePresenting/generous sponsor of the 2026-2027 Orpheum Broadway Season (and 2025-2026 season). Co-branded marketing for the season lineup.
- Memphis Area Honda DealerscorePresenting/generous sponsor of the 2026-2027 Orpheum Broadway Season (and 2025-2026 season). Includes local Wolfchase Honda as a sponsor of Summer of Sing-Alongs.
- Memphis Dental CorporationcorePresenting/generous sponsor of the 2026-2027 Orpheum Broadway Season.
- Pinnacle Financial PartnerscorePresenting/generous sponsor of the 2026-2027 Orpheum Broadway Season (and 2025-2026 season).
- Pickler CompaniescoreNaming rights partner for the Pickler Companies Broadway Club at the Orpheum Theatre — premium lounge space and venue for Club Pass patrons and special events.
- AutoZonecoreNaming rights partner for the AutoZone Atrium at the Orpheum Theatre — rentable event space and lobby area.
- Anne and Pat Halloran Foundation / FamilycoreNaming rights partner for the Halloran Centre for Performing Arts & Education (opened 2015) and the Anne and Pat Halloran Lounge — supporting the venue's mission and programming.
- Gerber Taylor Capital AdvisorscoreNaming rights partner for the Gerber Taylor Capital Advisors Lobby at the Halloran Centre.
- George Alvord Family / FoundationcoreNaming rights partner for the George Alvord Board Room at the Halloran Centre.
- HelpMemphis.comminorPresenting sponsor of the Movies at the Orpheum: 70s Blockbusters summer screening series (announced May 2026).
- New York LifeminorCo-presenting sponsor of the Summer of Sing-Along Movies series (June-August 2025).
- Xela DomainsminorCo-presenting sponsor of the Summer of Sing-Along Movies series (June-August 2025).
- Wolfchase HondaminorCo-presenting sponsor of the Summer of Sing-Along Movies series (June-August 2025).
- Soul & Spirits BreweryminorPartnership to produce the exclusive Marquee IPA, available only at the Orpheum Theatre.
Scale indicators7 records
Recent moves8 records
Expansion highlights5 records
Orpheum Theatre Group competitors and assessment
Company assessmentDirect peers
- Tennessee Performing Arts Center (TPAC): Nashville-based non-profit presenter of Broadway touring productions, concerts, and education programs. Most direct comparable in Tennessee by mission, Broadway-touring programming, and education/community programming model.
- Playhouse on the Square: Memphis-based professional regional theatre producing live plays, musicals, and education programs. Comparable as an in-market Memphis non-profit performing arts presenter competing for the same local audience and donors.
- The Fabulous Fox Theatre (St. Louis): Historic 1929 Fox Theatre in St. Louis presenting Broadway tours, concerts, and family shows. Closely comparable as a historic, single-venue Mid-South/Midwest Broadway touring presenter with a similar vintage and use case.
- Aronoff Center for the Arts: Cincinnati's primary presenting venue for Broadway tours, concerts, comedy, and family programming, operated by a non-profit arts organization. Comparable by venue type, Broadway touring presenter role, and education/outreach mission.
- Blumenthal Performing Arts: Charlotte-based non-profit operator of multiple performing arts venues (Belk Theater, Booth Playhouse, Stage Door Theater) hosting Broadway tours, resident companies, and education programs. Directly comparable as a multi-venue non-profit Broadway presenter with education programming.
- The Saenger Theatre (New Orleans): Historic restored 1927 Broadway touring venue in New Orleans. Comparable as a historic, single-venue Broadway touring presenter in a culturally significant Southern market.
Broad incumbents
- Ryman Hospitality Properties: Nashville-based publicly traded owner/operator of iconic live entertainment venues (Ryman Auditorium, Grand Ole Opry) and a hospitality segment. Comparable as a large-scale presenter of ticketed live entertainment, but operates a for-profit, multi-venue national portfolio rather than a community-focused non-profit.
- Nederlander Organization: Major U.S. theatre operator and Broadway touring producer whose productions tour through venues like the Orpheum. Comparable as a counterpart in the Broadway touring ecosystem, but operates nationally as a commercial producer/presenter.
- John F. Kennedy Center for the Performing Arts: National performing arts center presenting Broadway, dance, opera, orchestral music, and education programs from a flagship multi-venue campus. Comparable mission (non-profit performing arts + education) at a much larger national scale; serves as a structural benchmark rather than a direct competitor.
Others
- ArtsMemphis: Memphis-area arts funding organization that is a current institutional funding partner of the Orpheum Theatre Group. Adjacent rather than competitive — relevant as a peer funder in the same Memphis arts ecosystem that shapes the Orpheum's grant environment.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Orpheum Theatre Group social profiles
Digital presenceOrpheum Theatre Group compliance and trust
Trust signalCompliance1 record
Orpheum Theatre Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Orpheum Theatre Group leadership team
Management profileNumber of profiles
Profiles10 records
Orpheum Theatre Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
Orpheum Theatre Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Orpheum Theatre Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Orpheum Theatre Group
What does Orpheum Theatre Group do?
The Orpheum Theatre Group presents, produces, and hosts live performing arts events—primarily Broadway touring productions, concerts, comedy, dance, family shows, and curated film screenings—across two adjacent Memphis venues (the historic Orpheum Theatre and the Halloran Centre for Performing Arts & Education). Its core commercial offerings are ticketed performances and the annual Broadway Season Ticket subscription program, supplemented by education/community programs, venue rentals, premium hospitality add-ons, and a gift shop, all operated under a 501(c)(3) non-profit mission.
Is Orpheum Theatre Group a public or private company?
Orpheum Theatre Group is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Orpheum Theatre Group founded?
Orpheum Theatre Group was founded in 2015. It employs 51 to 100 people.
Where is Orpheum Theatre Group based?
Orpheum Theatre Group is headquartered in Memphis, United States, in the North America region.
How does Orpheum Theatre Group make money?
One revenue line is on record: VIP Add-On Experiences.
Who are Orpheum Theatre Group's main competitors?
Direct peers on record are Tennessee Performing Arts Center (TPAC), Playhouse on the Square, The Fabulous Fox Theatre (St. Louis), Aronoff Center for the Arts, Blumenthal Performing Arts and The Saenger Theatre (New Orleans). Broad incumbents are Ryman Hospitality Properties, Nederlander Organization and John F. Kennedy Center for the Performing Arts. ArtsMemphis is listed as an others.
Does Orpheum Theatre Group have an API?
No public API is recorded for Orpheum Theatre Group.
What industry is Orpheum Theatre Group in?
Orpheum Theatre Group's product category is Performing Arts / Live Entertainment Venues. Its primary akta.pro industry code is MPAGABAM, Performing Arts Centers & Presenters (Programming/Booking), with a secondary code of MPAGALAB, Theater & Performing Arts Venue Operations (Playhouses, Opera Houses). Its NAICS code is 71131 and its SIC code is 7900.