Horizon Communication Group

Name

Horizon Communication Group

Legal name

Horizon Communication Group

Website

https://horizoncg.com.au

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Pyrmont

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Communications Consulting: Horizon generates revenue through strategic communications consulting services, including campaign development, public relations, issues and crisis management, and targeted behaviour change campaigns for government and enterprise clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Horizon Communication Group is an Australian independent strategic communications consultancy that plans and delivers public relations campaigns, behaviour change programs, issues and crisis management, and integrated marketing communications for government, business, consumer, and sustainability clients. The firm is headquartered in Sydney with affiliate coverage across all Australian states and territories and operates a dedicated sustainability sub-brand called greenHorizon.

Product overview

Horizon Communication Group is an award-winning, independent strategic communications agency offering a comprehensive suite of communication services. The company operates through its core divisions: Business to Business Communication, Consumer Communication, Government Communication, and Sustainability Communication. Within sustainability, it operates a dedicated sub-brand called greenHorizon. The agency also provides specialized service offerings organized as a Tool Kit covering Strategy, Branding, Content Creation, Corporate Affairs, Creative, Digital & Social Media, Media Relations, Media Training, Paid Media, and Reputation Management. The company has delivered over 300 client projects since 1993 and has championed more than 105 Federal, State and Local Government campaigns including the Census and federal elections.

Differentiator

Problem solved

Functional benefit

Brands

• greenHorizon: Sustainability and impact division of Horizon Communication Group specializing in environmental and social change communication, covering topics such as climate change, energy transition, waste and recycling, packaging circularity, EV charging, sustainable aquaculture, water sustainability, and biodiversity.

Products and services

• Government Communication Communication strategies and support services for federal, state and local government clients, including public information campaigns, long-term behaviour change strategies, political issues support, local council communication, and campaigns such as the Census and federal elections.
• Business to Business Communication Communication services for business-to-business audiences requiring deep understanding of business needs and selection of optimal channels to engage decision-makers and stakeholders.
• Consumer Communication Integrated marketing and strategic communication services focused on understanding audience behaviour, reaching target customers, and driving engagement and action.
• Sustainability Communication ESG and sustainability communication services covering climate change, energy transition, waste and recycling, packaging circularity, EV charging, sustainable aquaculture, water sustainability, and biodiversity, delivered through the greenHorizon division.
• greenHorizon Dedicated sustainability and impact sub-brand providing specialist communications on circularity, sustainable seaweed, product stewardship, energy transition and recycling education, led by Head of Sustainability Alice Johnson.
• Strategy Strategic planning services including market research, audience profiling, online listening and monitoring, and ongoing strategic planning support for client campaigns.
• Branding Brand development, update and refresh services including corporate identity creation, brand usage guidelines, messaging statements, and asset redesign.
• Content Creation Strategic content development and placement through paid, owned, earned and shared media channels.
• Corporate Affairs Corporate communication support including mission and values development, government relations, and stakeholder strategies.
• Creative Visual storytelling through infographics, video series, animations, and social media tiles.
• Digital & Social Media Digital auditing, social media strategy creation, community building and management services.
• Media Relations Media placement, journalist liaison, trend analysis, coverage pattern analysis, and media relations strategy development.
• Media Training Executive media coaching, internal communications coaching, and presentation and public speaking training.
• Paid Media Search engine optimization, search engine marketing, digital ad training, and traditional media buying services.
• Reputation Management Risk assessments, crisis readiness training, live crisis management, and issues mitigation services.

Quantifiable outcome

• 54% remembered LFHW materials; 71% recognised program motivating them to reduce food waste; 76% described LFHW as very good brand
• +6 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Direct peers

• Cannings Purple: Australian independent strategic communications and investor relations consultancy. Closely comparable to Horizon in size, target verticals (government, B2B, ASX-listed) and consultative GTM approach.
• SenateSHJ: Australian strategic communications consultancy specialising in corporate affairs, public relations and crisis management. Directly comparable to Horizon on offering mix and client base.
• Rowland (WPP): Australian public affairs and communications consultancy backed by WPP. Competes with Horizon for government, corporate affairs and behaviour-change mandates in Australia.
• Eleven Communications: Australian integrated communications agency serving consumer, corporate and government clients. Comparable to Horizon on integrated marketing, consumer engagement and B2B communications offerings.

Broad incumbents

• Weber Shandwick Australia: Global PR and communications network with a substantial Australian practice competing for government and sustainability briefs. Direct competitor to Horizon across the federal/state panel landscape and ESG communications mandates.
• FleishmanHillard Australia: Global communications consultancy with an Australian office offering public affairs, corporate communications and sustainability advisory. Competes with Horizon for government behaviour-change campaigns and ESG mandates.
• Edelman Australia: Global PR firm with an Australian practice focused on brand, corporate affairs and purpose/sustainability work. Overlaps with Horizon's B2B, government and sustainability divisions on enterprise RFPs.
• Ogilvy PR Australia: Global creative and PR network with a substantial Australian practice offering brand, sustainability and behaviour-change work. Competes with Horizon for integrated consumer and government communications briefs.
• BCW (Burson Cohn & Wolfe) Australia: Global communications agency offering public affairs, corporate and purpose communications with an Australian presence. Overlaps with Horizon on government, ESG and reputation management mandates.

Emerging players

• Futerra: Global sustainability communications and creative agency. Comparable to greenHorizon's specialist focus on circularity, climate and behavioural-change sustainability campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/horizoncg
• LinkedInlinkedin.com/company/960180
• Instagraminstagram.com/horizoncomms
• Xx.com/horizoncomms

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horizon Communication Group