AquaJogger
- Company typePrivate
- Founded1987
- HeadquartersSpringfield, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
AquaJogger firmographics
Firmographics- Name
- AquaJogger
- Legal name
- Excel Sports Science, Inc.
- Website
- https://aquajogger.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
AquaJogger industry classification
Industry- Product category
- Water Fitness Equipment
- akta.pro primary industry
- Water Sports Equipment Retail (Wake, Ski, Tow, Tubes) (CRAMAIAC)
Keywords
Where AquaJogger is headquartered
LocationHeadquarters
- HQ city
- Springfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AquaJogger business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Product Sales: Direct-to-consumer sales of buoyancy belts and water fitness accessories through e-commerce website. One-time product purchases with accessories and add-ons.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | ExerSandal - Flotation sandal for foot protection and workout enhancement |
| Unit Pricing | Pay-as-you-go | AquaRunners Rx - Resistance footwear for cardiovascular workouts |
| Unit Pricing | Pay-as-you-go | X-Cuffs - Resistance cuffs for ankles and arms |
| Unit Pricing | Pay-as-you-go | Webbed Pro Gloves - Resistance training gloves |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
AquaJogger product offering
Product offeringCore offering
AquaJogger designs, manufactures, and sells water fitness equipment centered on its signature contoured buoyancy belt that suspends users at shoulder level in deep water for deep water running and exercise. The product ecosystem includes six buoyancy belt models (Classic, Fit, Pro, Shape, Active, Jr.) for different body types and use cases, complemented by foot gear (ExerSandals, AquaRunners Rx, X-Cuffs), hand gear (DeltaBells, Webbed PRO Gloves), and accessories (AquaHitch, Sqoodles) that add resistance and flotation for pool-based workouts.
Product overview
AquaJogger is a water fitness equipment company offering a comprehensive ecosystem of buoyancy and resistance products centered around their patented AquaJogger buoyancy belts. The core product line includes six distinct buoyancy belt models (Classic, Fit, Pro, Shape, Active, and Jr.) designed for different body types and use cases, from athletic training to rehabilitation and children's swimming. Complementing the belts is a range of foot gear (ExerSandals, AquaRunners Rx, X-Cuffs), hand gear (DeltaBells, Webbed PRO Gloves), and accessories (AquaHitch, Sqoodles) that add resistance, flotation, and workout variety. The company positions these products for multiple use cases including sports performance training, fitness and wellness, rehabilitation, weight loss, active aging, and children's swim instruction. AquaJogger was founded in 1987 and is a division of Excel Sports Science, Inc.
Differentiator
Problem solved
Functional benefit
Brands
- ExerSandal™: Flotation sandal designed for use in and around the pool, providing foot protection and adding resistance and flotation to water workouts.
- AquaRunners® Rx
- DeltaBells™
- X-Cuffs
- Sqoodles™
- AquaJogger® Jr.
Products and services
- AquaJogger Classic Belt The original AquaJogger buoyancy belt that suspends users at shoulder level in deep water for water running and exercise. Unisex design suited for average body types with proportionate builds.
- AquaJogger Fit Belt Buoyancy belt contoured for petite, athletic, or short-waisted women with increased fit and comfort. Includes Workout Guide and Video.
- AquaJogger Pro Belt Buoyancy belt designed for people with lower body fat, offering 30% more buoyancy than the Classic. A favorite of men and male athletes.
- AquaJogger Shape Belt Buoyancy belt designed for fuller figures, pregnant women, and people with back problems, featuring a longer design with lower arch for more vertical body positioning.
- AquaJogger Active Belt The most economical buoyancy belt model featuring a non-stretch nylon belt construction.
- AquaJogger Jr. Buoyancy belt designed for children ages 3-22 as a learn-to-swim aid with a 90-pound weight limit. Does not inhibit arm strokes and provides freedom of movement for swimming skill development.
- ExerSandal Flotation sandal designed to be worn to, from, and in the pool. Protects feet from abrasive pool bottoms and adds resistance and flotation to deep and shallow water routines. Slip-resistant sole, quick-drying closed minicell foam, unisex sizing XSmall to XXLarge, priced at $39.95 per pair.
- AquaRunners Rx Resistance footwear that increases cardiovascular workouts while strengthening and toning the lower body in water. Soft, durable, chlorine-resistant EVA foam with slip-on design and adjustable heel strap. Available in Blue and Purple, $35.95 per pair.
- X-Cuffs Resistance cuffs for ankles and arms made of soft, durable, chlorine-resistant EVA foam. Designed to increase cardiovascular workouts, tone, and strengthen muscles, $31.95 per pair.
- DeltaBells Hand-held resistance equipment for adding resistance to upper body workouts in both shallow and deep water.
- Webbed PRO Gloves Webbed gloves featuring AM MicroStop polyolefin material combining durability with chlorine, bacteria, and fade resistance in four-way stretch fabric. Dynamic webbed design allows adjustable workout intensity, $18.95 suggested retail price.
- AquaHitch Bungie cord with special hook fasteners used to keep athletes near the pool's edge during workouts. Creates resistance by pulling back as users attempt to advance forward.
- Sqoodles Foam accessories for adding flotation and resistance to water workouts.
- Complete Sets/Packages Pre-configured bundles combining multiple AquaJogger products for complete water fitness setups.
Quantifiable outcome
- NASA research shows hydrostatic pressure increases deep tissue response by 10 times compared to land-based activity
- +4 more outcomes
Companies that use AquaJogger
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles6 records
AquaJogger technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
AquaJogger partnerships and signals
Strategic signalScale indicators3 records
Recent moves3 records
Expansion highlights4 records
AquaJogger competitors and assessment
Company assessmentDirect peers
- Aqua Sphere: Aqua Sphere designs and sells aquatic fitness and swim training products (fins, hand paddles, resistance equipment, swim goggles) for fitness, lap swimming, and triathlon. Comparable to AquaJogger in serving water-based exercise consumers with branded accessory hardware.
- Sunlite Sports: Sunlite Sports distributes a wide assortment of aquatic fitness equipment including water jogger belts, resistance products, and pool exercise gear. Directly comparable to AquaJogger as an aquatic fitness equipment catalog.
- FINIS: FINIS makes swim and water training equipment including resistance gear, buoyancy trainers, and stroke-analysis tools used by athletes, triathletes, and rehabilitation clients. Comparable to AquaJogger in the niche of performance-oriented water fitness hardware.
- Sprint Aquatics: Sprint Aquatics manufactures and distributes a broad line of aquatic fitness and swim training equipment, including buoyancy belts, resistance gear, and water exercise accessories. It is the most directly comparable competitor to AquaJogger in the water fitness equipment category.
- Hydro-Fit: Hydro-Fit designs and sells water exercise equipment for fitness, therapy, and senior programming, including buoyancy systems and resistance products. Comparable to AquaJogger in the niche of clinical and senior-focused aquatic fitness hardware.
- Water Gear: Water Gear is a water exercise equipment retailer offering buoyancy belts, resistance cuffs, dumbbells, and aquatic therapy accessories. Directly comparable to AquaJogger in product mix and target customer (fitness, rehab, and active aging).
Broad incumbents
- TYR Sport: TYR is a global swimwear and triathlon equipment brand offering swim training aids, goggles, and aquatic fitness gear. Comparable to AquaJogger in the aquatic fitness category but at much larger scale and broader product breadth.
- Speedo: Speedo is a global incumbent swimwear and aquatic performance brand with a broad accessories portfolio. It is comparable to AquaJogger as a larger aquatic fitness brand but serves a much wider product range and customer base.
- Arena: Arena is an international swimwear and water sports brand with equipment, accessories, and training aids for pool and open-water athletes. Comparable to AquaJogger as an established aquatic brand, though much larger and broader in scope.
Emerging players
- TRX: TRX focuses on suspension and bodyweight training equipment with growing crossover into functional and rehabilitation programming. Comparable to AquaJogger as a specialty training-equipment brand positioned for both performance and clinical use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
AquaJogger social profiles
Digital presenceAquaJogger financial estimates
Financial estimateRevenue estimate
Valuation estimate
AquaJogger leadership team
Management profileNumber of profiles
Profiles1 record
AquaJogger funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AquaJogger M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AquaJogger
What does AquaJogger do?
AquaJogger designs, manufactures, and sells water fitness equipment centered on its signature contoured buoyancy belt that suspends users at shoulder level in deep water for deep water running and exercise. The product ecosystem includes six buoyancy belt models (Classic, Fit, Pro, Shape, Active, Jr.) for different body types and use cases, complemented by foot gear (ExerSandals, AquaRunners Rx, X-Cuffs), hand gear (DeltaBells, Webbed PRO Gloves), and accessories (AquaHitch, Sqoodles) that add resistance and flotation for pool-based workouts.
Is AquaJogger a public or private company?
AquaJogger is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AquaJogger founded?
AquaJogger was founded in 1987. It employs 1 to 10 people.
Where is AquaJogger based?
AquaJogger is headquartered in Springfield, United States, in the North America region.
How does AquaJogger make money?
One revenue line is on record: product Sales.
Who are AquaJogger's main competitors?
Direct peers on record are Aqua Sphere, Sunlite Sports, FINIS, Sprint Aquatics, Hydro-Fit and Water Gear. Broad incumbents are TYR Sport, Speedo and Arena. TRX is listed as an emerging player.
Does AquaJogger have an API?
No public API is recorded for AquaJogger.
What industry is AquaJogger in?
AquaJogger's product category is Water Fitness Equipment. Its primary akta.pro industry code is CRAMAIAC, Water Sports Equipment Retail (Wake, Ski, Tow, Tubes).