Direct Radiology
Direct Radiology is a private, founder-led teleradiology practice founded in 2011 in Coeur D'Alene, Idaho, providing remote radiological interpretation services to hospitals and medical institutions across the United States.
- Company typePrivate
- Founded2011
- HeadquartersCoeur D'alene, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Direct Radiology does
Direct Radiology is a private, for-profit teleradiology practice founded in 2011 and headquartered in Coeur D'Alene, Idaho. The firm delivers remote radiological interpretation and diagnostic imaging services to hospitals and medical institutions, operating with a workforce of 101–250 employees under a founder-led structure (Kyle Henneberry as managing partner and founder) with a designated Medical Director (Laura Hotchkiss). Its functional role is to provide outsourced radiology reading capacity to healthcare providers that require continuous or specialist imaging coverage without maintaining a fully in-house radiologist roster.
The company operates within the broader medical imaging management market, which was estimated at USD 4.91 billion in 2025 and projected to reach USD 6.87 billion by 2030 at a roughly 7% CAGR, with PACS representing 52.23% of segment revenue and cloud-based deployment the fastest-growing delivery model. North America accounted for 39.32% of 2024 regional revenue, anchoring Direct Radiology's addressable geography. Specific proprietary technology, product modules, pricing structure, and AI tooling are not disclosed in available sources.
The business model is fee-for-service radiology interpretation, in which hospitals and medical institutions pay for read volume, on-call coverage, and subspecialty interpretation on a per-study or contracted basis — consistent with industry-standard teleradiology commercial structures. No go-to-motion specifics (direct sales vs. channel), no named customer logos, and no pricing tiers are disclosed in the supplied source material, and the company has no disclosed funding rounds, ownership investors, or M&A history in the data provided.
Direct Radiology firmographics
Firmographics- Name
- Direct Radiology
- Website
- https://directradiology.com
- Company type
- Private
- Founded year
- 2011
- Headcount range
- 101–250 employees
- Short description
- Direct Radiology is a private, founder-led teleradiology practice founded in 2011 in Coeur D'Alene, Idaho, providing remote radiological interpretation services to hospitals and medical institutions across the United States.
- Ownership category
- akta.pro rank
Direct Radiology industry classification
Industry- Product category
- Teleradiology Services
- NAICS
- Diagnostic Imaging Centers (621512)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Teleradiology Platforms & Reading Workflow (HLACALAK)
- akta.pro secondary industries
- Imaging Interoperability & Standards Enablement (DICOM/HL7/FHIR/IHE) (HLACALAJ), Imaging Informatics & Workflow (PACS/RIS/VNA) (HLAHABAI)
Keywords
Where Direct Radiology is headquartered
LocationHeadquarters
- HQ city
- Coeur D'alene
- HQ country
- United States
- HQ region
- North America
Markets served
Direct Radiology business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Direct Radiology product offering
Product offeringCore offering
Direct Radiology is a teleradiology practice that provides remote radiological interpretation, image reading, and medical imaging management solutions to hospitals and medical institutions. The company delivers picture archiving, communication systems integration, and cloud-enabled imaging workflows that enable scalable, secure access to diagnostic images.
Differentiator
Problem solved
Functional benefit
Products and services
- Teleradiology Practice Services Remote radiological interpretation and medical imaging management services delivered to hospitals, imaging centers, and radiology practices. Provides diagnostic image reading with PACS-integrated workflows for healthcare providers.
- Medical Imaging Management Solutions Picture archiving and communication systems (PACS) integration, secure image storage, and cloud-based imaging deployment services for healthcare providers managing diagnostic imaging data.
Companies that use Direct Radiology
Customer profileSegments1 record
Ideal customer profiles1 record
Direct Radiology technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Direct Radiology partnerships and signals
Strategic signalScale indicators5 records
Recent moves3 records
Expansion highlights3 records
Direct Radiology competitors and assessment
Company assessmentBroad incumbents
- Radiology Partners: One of the largest U.S. radiology practices with a significant teleradiology arm serving hospitals and imaging centers; competes for the same enterprise hospital contracts as Direct Radiology.
- Carestream Health: Major medical imaging IT and equipment vendor offering PACS/RIS, enterprise imaging, and cloud workflow products serving hospitals and imaging centers globally.
- US Radiology Specialists: Large-scale radiology group with subspecialty teleradiology capabilities serving hospitals and outpatient centers across the U.S.; broader portfolio than Direct Radiology but overlapping enterprise customer set.
- Philips (Enterprise Imaging): Healthcare technology incumbent with a major PACS, enterprise imaging, and radiology informatics portfolio; competes for the same hospital imaging IT spend Direct Radiology addresses.
Direct peers
- Virtual Radiologic (vRad): Largest U.S. teleradiology practice, providing remote preliminary and final reads to hospitals, imaging centers, and physician groups nationwide — directly comparable service model and customer base to Direct Radiology.
- NucleusHealth: Teleradiology and cloud-native imaging workflow provider serving hospitals and radiology groups; overlaps heavily with Direct Radiology in teleradiology reading services and image-management technology.
- Teleradiology Solutions: Global teleradiology provider offering remote reads to hospitals and institutions, with a similar practice-based model to Direct Radiology and comparable subspecialty reading workflows.
- Imaging Advantage: Teleradiology and radiology management services company serving hospitals and health systems; comparable operating model focused on outsourced radiology reading and imaging workflow services.
Emerging players
- RamSoft: Cloud-native PACS/RIS/medical imaging workflow vendor whose software underpins many teleradiology and imaging center operations; competes indirectly with Direct Radiology on the workflow/technology layer.
- Intelerad Medical Systems: Medical imaging IT platform provider offering PACS, RIS, and cloud imaging workflow solutions used by teleradiology groups and hospital radiology departments; adjacent competitor on technology layer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Direct Radiology social profiles
Digital presenceDirect Radiology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Direct Radiology leadership team
Management profileNumber of profiles
Profiles2 records
Direct Radiology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Direct Radiology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Direct Radiology
What does Direct Radiology do?
Direct Radiology is a teleradiology practice that provides remote radiological interpretation, image reading, and medical imaging management solutions to hospitals and medical institutions. The company delivers picture archiving, communication systems integration, and cloud-enabled imaging workflows that enable scalable, secure access to diagnostic images.
When was Direct Radiology founded?
Direct Radiology was founded in 2011. It employs 101 to 250 people.
Where is Direct Radiology based?
Direct Radiology is headquartered in Coeur D'alene, United States, in the North America region.
Who are Direct Radiology's main competitors?
Broad incumbents on record are Radiology Partners, Carestream Health, US Radiology Specialists and Philips (Enterprise Imaging). Direct peers are Virtual Radiologic (vRad), NucleusHealth, Teleradiology Solutions and Imaging Advantage. Emerging players are RamSoft and Intelerad Medical Systems.
Does Direct Radiology have an API?
No public API is recorded for Direct Radiology.
What industry is Direct Radiology in?
Direct Radiology's product category is Teleradiology Services. Its primary akta.pro industry code is HLACALAK, Teleradiology Platforms & Reading Workflow, with a secondary code of HLACALAJ, Imaging Interoperability & Standards Enablement (DICOM/HL7/FHIR/IHE). Its NAICS code is 621512 and its SIC code is 8011.