Furniture Leisure

What Furniture Leisure does

Furniture Leisure is a Bunnell, Florida-based commercial outdoor furniture supplier founded in 2003 and operated as a family-owned business under founder and CEO John Gravlee. The company operates a B2B catalog and direct-sales model targeting commercial properties rather than retail consumers, serving hospitality operators (hotels, resorts, waterparks, country clubs, campgrounds), HOAs and apartment communities, government and municipal agencies (national and state parks, highway rest areas), educational institutions, restaurants, retail centers, and corporate office complexes. Marquee references include Google (a cited 20-year relationship), Legoland, and federal procurement access via two GSA Schedule contracts.

The product portfolio is organized into Commercial Park Furnishings (picnic tables, benches, trash receptacles, park grills, bike racks, bleachers, shade structures, playground equipment, dog park equipment, fitness equipment, concrete bollards) and Commercial Pool Furniture (chaise lounges, in-pool furniture, sling, resin and polymer seating), with umbrella, restaurant, cafeteria, ADA, and bistro lines. Furniture Leisure functions less as a vertically integrated manufacturer and more as an aggregator-distributor that resells its own sub-brands (RHINO and ELITE thermoplastic-coated steel lines) alongside ten-plus premium manufacturing partners including Grosfillex, Polywood, Florida Patio, Windward Design Group, Telescope Casual, Ledge Lounger, Nardi, Tropitone, Superior Recreational Products, and Palmer Hamilton. A proprietary Deck Designer tool supports interactive layout planning and specification.

Revenue is generated almost entirely through one-time product sales with quote-based pricing on most SKUs and published unit pricing on select items (e.g., $5,799.95 for an Affinity Plastic Resin Sunbed, $27,364.95 for the Commercial Slide N' Climb Steel Playset, $4,584.95 base price for a Rectangle Fabric Hip-End Shade Structure). Freight and delivery services are incorporated into project quotes. GTM is sales-led, combining an e-commerce storefront, toll-free phone sales, email quote requests, and live chat, with a dedicated sales representative assigned from quote through delivery; Quick Ship expedited shipping is offered on select items.

Name

Furniture Leisure

Legal name

Furniture Leisure

Website

https://furnitureleisure.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Furniture Leisure is a family-owned B2B distributor and reseller based in Bunnell, Florida, supplying commercial outdoor furniture, pool furnishings, picnic tables, benches, shade structures, and site amenities to hospitality, government, HOA, education, and commercial clients across all 50 US states, with two GSA Schedule contracts enabling federal procurement.

Ownership category

akta.pro rank

Product category

Commercial Outdoor Furniture

NAICS

Furniture Retailers (449110), Other Furniture Related Product Manufacturing (3379)

SIC

Retail-Furniture Stores (5712), Public Bldg & Related Furniture (2531)

akta.pro primary industry

Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage) (CRAIAAAJ)

Keywords

• Commercial outdoor furniture
• Pool furniture supplies
• Park site furnishings
• Picnic tables benches
• Shade structures umbrellas

Headquarters

HQ city

Bunnell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales: One-time sale of commercial outdoor furniture and site furnishings including picnic tables, benches, pool furniture, umbrellas, trash cans, park grills, bike racks, bleachers, shade structures, and playground equipment. Products are sold directly to commercial customers with pricing based on quantity and product specifications.
2. Freight and Delivery Services: Coordination of freight delivery including lift gate service, limited access delivery, and call-ahead appointments for commercial properties. Freight costs are quoted as part of project pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Furniture Leisure manufactures and distributes commercial outdoor and pool furniture including picnic tables, benches, umbrellas, trash receptacles, park grills, bike racks, bleachers, shade structures, and playground equipment. Products are sold direct to commercial customers such as hotels, resorts, waterparks, parks, HOAs, schools, and government agencies across all 50 US states, with project planning consultation, freight coordination, and GSA contract pricing.

Product overview

Furniture Leisure is a commercial outdoor furniture company operating since 2003 as a B2B supplier and manufacturer. The portfolio is organized into two major divisions: Commercial Park Furnishings (Picnic Tables, Benches, Trash Cans, Park Grills, Bike Racks, Bleachers, Shade Structures, Park & Playground Equipment, Dog Park Equipment, Fitness Equipment, Concrete Bollards) and Commercial Pool Furniture (Pool Furniture with sub-categories by material type including Grosfillex, Polywood, Florida Patio, Windward Design Group, Telescope Casual, and Ledge Lounger partner brands). Additional offerings include Umbrellas, Restaurant Furniture, Cafeteria Tables, ADA Commercial Furniture, Quick Ship Program, RHINO and ELITE sub-brands, and a Deck Designer digital planning tool. The company operates as a catalog/e-commerce retailer without a software platform, selling primarily to commercial clients including National Parks, Schools, Hotels, Apartment Communities, HOAs, Restaurants, and Office Complexes across all 50 US states.

Differentiator

Problem solved

Functional benefit

Products and services

• Picnic Tables Commercial-grade outdoor picnic tables available in multiple materials including Metal-Thermoplastic, Wood, Recycled Plastic, Concrete, Aluminum, and Fiberglass, with specialty options for Wheelchair Accessible, Kid Size, and Designer's Choice selections. Sold to parks, schools, hospitality, and government buyers.
• Benches Outdoor seating benches for commercial applications in Metal & Thermoplastic, Wooden, Recycled Plastic, Concrete, Aluminum, and Fiberglass materials, including Buddy Benches, Custom & Memorial benches, Child Size, and Park Benches. Sold to parks, municipalities, HOAs, and commercial properties.
• Pool Furniture Complete poolside furniture collections including Chaise Lounges, Poolside Chairs, Poolside Tables, In-Pool Furniture, Bar & Counter Height Chairs, Ottomans, and Outdoor Patio Furniture, in materials including Vinyl Strap, Sling Fabric, Plastic Resin, Recycled Plastic, Marine Grade Polymer, and Cushion. Sold to hotels, resorts, waterparks, country clubs, HOAs, and apartment communities.
• Umbrellas Commercial outdoor umbrellas including Market, Patio, Cantilever, Cabana, Beach Umbrellas, and Fiberglass Top styles with various Bases, sold to hospitality, restaurant, and commercial pool buyers.
• Trash Cans and Receptacles Commercial waste receptacles in Steel, Plastic, Wooden, Recycled Plastic, and Concrete materials, including Custom Logo options, Cigarette Receptacles, Recycling Receptacles, Pet Waste Stations, Gas Station receptacles, and Indoor trash cans.
• Park Grills Outdoor park grills including Pedestal Park Grills, Large Park Grills, Covered Park Grills, Fire Rings, and Grill Accessories sold to parks, campgrounds, and government buyers.
• Bike Racks Commercial bicycle parking racks available in Loop, Grid, Circle, Low Profile, and Custom configurations sold to schools, parks, offices, and commercial properties.
• Bleachers Aluminum bleachers for schools and events available in 2 to 5 Rows, Stadium Edition, and Portable/Towable configurations.
• Shade Structures Permanent and portable outdoor shade solutions including Hip Ends, Cantilevers, Sails, Metal Tops, Gazebos, and Playground Modular shades, with UV-stabilized polyethylene canopies and galvanized steel frames.
• Park and Playground Equipment Commercial playground structures and equipment for children including playsets, slides, climbers, and associated accessories, sold to schools, parks, and municipalities.
• Quick Ship Program Expedited shipping program offering faster delivery on select Picnic Tables, Benches, Trash Cans, Pool Furniture, Umbrellas, Grills, and Playground Equipment.
• ADA Commercial Furniture Americans with Disabilities Act compliant furniture including wheelchair accessible picnic tables designed for single end access.
• Cafeteria Tables Commercial cafeteria and dining tables for schools and institutional settings, featuring Palmer Hamilton laminate tables designed for high-traffic institutional environments.
• Restaurant Furniture Commercial dining furniture for restaurants including indoor and outdoor café furniture with dining chairs and tables.
• Bistro Patio Furniture Commercial bistro and patio furniture sets for outdoor dining environments.
• Dog Park Equipment Equipment for commercial dog parks including agility features and pet waste stations.
• Outdoor Fitness Equipment Outdoor gym equipment for parks and commercial properties.
• Commercial Planters Decorative and functional outdoor planters for commercial properties.
• Concrete Bollards Concrete safety bollards for commercial properties and public spaces.
• RHINO Outdoor Furniture Heavy-duty commercial outdoor furniture line featuring thermoplastic-coated steel products including picnic tables and buddy benches.
• ELITE Outdoor Furniture Premium commercial outdoor furniture collection featuring thermoplastic polyethylene coated steel products.
• Grosfillex Pool Furniture Leading commercial pool furniture manufacturer collections including Bahia, Nautical, Marina, Java Wicker, Sunset, Jamaica Beach, and Plazza, featuring commercial-grade resin and performance materials resistant to moisture, chlorine, salt air, and UV exposure.
• Polywood Pool Furniture Sustainable pool furniture made from HDPE recycled plastic lumber with collections including Coastal, Chippendale, Vineyard, Nautical, and EDGE modular sectional, resisting moisture, chlorine, salt air, insects, cracking, and peeling.
• Florida Patio Furniture Premium sling and strap furniture built for commercial pool decks with extensive customization options, featuring aluminum frame construction with rust and corrosion resistance.
• Windward Design Group Pool Furniture Customizable commercial pool furniture offering endless design combinations with varied frame styles, powder-coated finishes, sling fabrics, cushion options, and strap colors, featuring aluminum furniture construction.
• Telescope Casual Pool Furniture American-made luxury outdoor furniture with over a century of history, featuring clean lines, modern styling, and commercial-grade durability with rust-resistant aluminum frames and marine-grade polymer components.
• Ledge Lounger Pool Furniture Pioneer in furniture for tanning ledges, sun shelves, and shallow water applications, featuring high-quality rotomolded materials engineered for constant water, sunlight, and pool chemical exposure, with signature collections including in-pool chaise lounges, Echo, Autograph, and Affinity lines.
• Commercial Pool Furniture Project Planning Service Expert consultation service guiding customers through material selection, layout planning, quoting, shipping coordination, and freight delivery for commercial pool furniture projects.
• Deck Designer Tool Interactive online tool allowing customers to design outdoor deck and pool layouts with drag-and-drop functionality, templates, product catalog integration, and PDF export capabilities.
• Commercial Site Furnishings Catalog Comprehensive commercial site furnishings catalog organized into Commercial Park Furnishings and Commercial Pool Furniture sections, available as free physical copy via phone/email or digital download.

Quantifiable outcome

• Products shipped within one week for quick-ship items
• +1 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core and secondary.

• GrosfillexcoreTechnology or IntegrationKey brand partner specializing in commercial pool furniture. Grosfillex products are engineered for high-traffic outdoor environments, combining attractive designs with exceptional durability. Known for commercial-grade resin and performance materials that resist moisture, chlorine, salt air, and UV exposure.
• PolywoodcoreTechnology or IntegrationBrand partner offering sustainable pool furniture made from recycled HDPE plastic lumber. Polywood products combine the appearance of painted wood with low-maintenance benefits, resisting moisture, insects, cracking, splintering, and peeling.
• Florida PatiocoreTechnology or IntegrationBrand partner specializing in sling and strap furniture for commercial pool decks. Products feature aluminum frame construction providing rust resistance while remaining lightweight for easy rearrangement.
• Windward Design GroupcoreTechnology or IntegrationBrand partner known for virtually endless design combinations with customizable frame styles, powder-coated finishes, sling fabrics, cushion options, and strap colors. Offers extensive selection of commercial-grade aluminum furniture.
• Telescope CasualcoreTechnology or IntegrationAmerican-made luxury outdoor furniture brand with over a century of history. Products combine refined design, exceptional craftsmanship, and commercial-grade durability with rust-resistant aluminum frames and marine-grade polymer components.
• Ledge LoungercoreTechnology or IntegrationBrand partner pioneering furniture for tanning ledges, sun shelves, and shallow water applications. Known for high-quality rotomolded materials engineered to withstand constant water, sunlight, and pool chemical exposure.
• NardisecondaryTechnology or IntegrationPool furniture brand partner offering commercial outdoor seating and tables.
• TropitonesecondaryTechnology or IntegrationCommercial outdoor furniture brand partner specializing in pool and patio furnishings.
• Superior Recreational ProductssecondaryTechnology or IntegrationBrand partner for playground equipment including the Commercial Slide N' Climb Steel Playset. Products feature industrial-grade steel construction and UV inhibiting plastics with limited lifetime warranties.
• General Services Administration (GSA)coreGTM or Marketing PartnerFederal government contract holder with GSA contract numbers #GS-03F-0167V and #GS-03F-0166V, enabling streamlined procurement for government agencies.
• National Recreation and Park Association (NRPA)secondaryGTM or Marketing PartnerIndustry association membership supporting parks and recreation professionals. Provides credibility and networking within the target customer base.
• BBB (Better Business Bureau)secondaryGTM or Marketing PartnerBBB accreditation provides consumer trust and business credibility for the company.
• Palmer HamiltonsecondaryTechnology or IntegrationPartner brand offering commercial cafeteria tables built for high-traffic institutional environments. Furniture Leisure resells Palmer Hamilton laminate cafeteria tables and related products.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pilot Rock (R.J. Thomas Mfg.): Manufacturer of charcoal grills, picnic tables, benches, fire rings, and related park/campground equipment — overlapping with Furniture Leisure's park furnishings and government-municipal customer base.
• Kay Park Recreation: Long-standing US manufacturer and direct seller of commercial park and recreation furnishings, picnic tables, benches, grills, and playground equipment — overlapping heavily with Furniture Leisure's park furnishings division and customer base.
• ParknPool Corporation: B2B distributor of commercial site furnishings, pool deck furniture, and recreation products to municipalities, waterparks, and commercial pools — directly comparable go-to-market and product overlap.
• Wabash Valley Manufacturing: Manufacturer of commercial outdoor site furnishings (tables, benches, grills, bike racks, waste receptacles) sold through distributors to parks, schools, and hospitality — directly comparable to Furniture Leisure's commercial park furnishings lineup.
• Belson Outdoors: Manufacturer and distributor of commercial outdoor furniture, benches, picnic tables, grills, and waste receptacles serving parks, schools, and hospitality — comparable product breadth and B2B sales motion.
• The Park Catalog: Catalog-driven distributor of commercial park and playground equipment, site furnishings, and outdoor amenities to municipalities and commercial buyers — same multi-category, quote-based B2B motion.
• Webcoat Manufacturing: Manufacturer of thermoplastic-coated and powder-coated commercial outdoor furniture, picnic tables, and benches — competing in the same commercial durability tier as Furniture Leisure's RHINO/ELITE lines.
• AAA State of Play: Distributor of commercial playground equipment, park furnishings, and outdoor amenities to schools, municipalities, and HOAs — competes for the same commercial/government procurement dollars and many of the same product categories as Furniture Leisure.

Broad incumbents

• Grainger: Major industrial MRO and commercial facility supplier, including outdoor benches, waste receptacles, and site furnishings — competes for the same facility-manager budgets at a much larger scale.
• Global Industrial: Large multi-category industrial and commercial equipment distributor carrying outdoor furniture, site furnishings, and commercial-grade products — broader catalog and scale but overlapping with Furniture Leisure's B2B commercial buyers.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/furnleisureinc
• Facebookfacebook.com/furnitureleisureinc1
• Pinterestpinterest.com/furnitureleisureinc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Furniture Leisure