What Ignify does

Ignify, founded in 1999 and headquartered in Long Beach, California, is a Microsoft-focused solutions provider specializing in eCommerce, Microsoft Dynamics ERP, CRM, point of sale, and order entry implementations for enterprise and mid-market customers. Per the supplied source material, the firm operates with 251-500 employees and is associated with the broader Hitachi Solutions ecosystem, a 100% Microsoft platform-focused global systems integrator that has achieved all six Microsoft Solution Designations across Azure, Dynamics 365, Microsoft 365, Power Platform, and Microsoft AI/Copilot. Leadership includes Pankaj Kumar (Founder & Technical Analyst), Bhavesh Ashani (Vice President), and Craig Griffith (Director - Financial Excellence & Manager) per the input data.

The firm's core offerings span advisory services, application innovation, AI implementation (including Microsoft Copilot), business applications (Dynamics 365 Finance, Government, Sales, Customer Insights, Supply Chain), cloud platform services, data & analytics, managed services, and security & governance. A notable proprietary product is the Hitachi Unified Data Accelerator, which provides a faster, lower-cost path to Microsoft Fabric and Databricks by producing AI- and analytics-ready data with reduced complexity. The platform architecture is anchored to the Microsoft stack with no public evidence of non-Microsoft technology investment.

Revenue is generated primarily through professional services engagements—advisory, implementation, application development/modernization, and managed services—under enterprise field sales with customized contracts. No publicly disclosed pricing exists; engagements are tailored by vertical and client scope. The firm segments its go-to-market across eight verticals: Construction (AEC), CPG & Retail, Energy, Financial Services, Healthcare, Insurance, Manufacturing, and Sports & Entertainment, and operates or supports delivery across 17 countries/regions including the USA, Canada, UK, Australia, India, Singapore, Japan, UAE, and Saudi Arabia via the Hitachi Ltd. parent corporate structure. Distribution is direct enterprise field sales, complemented by Microsoft co-sell motions and a content-led marketing program (blog, webinars, customer stories, podcasts, social).

Name

Ignify

Legal name

Hitachi Solutions

Website

https://ignify.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

Ignify is a Long Beach, California-based Microsoft solutions provider, founded in 1999 with 251-500 employees, offering eCommerce, Microsoft Dynamics ERP, CRM, point of sale, and order entry implementations for enterprise and mid-market customers across multiple verticals.

Ownership category

akta.pro rank

Product category

Enterprise Business Applications (ERP/CRM/eCommerce)

NAICS

Custom Computer Programming Services (541511), Software Publishers (5132)

SIC

Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)

akta.pro primary industry

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)

akta.pro secondary industries

ERP Implementation & Systems Integration Services (BPAEAGAA), Professional Services Automation (PSA) & Services ERP (HDAEAEAF)

Keywords

• Microsoft Dynamics ERP
• CRM solutions
• ECommerce platforms
• Point of sale systems
• Order entry software

Headquarters

HQ city

Long Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services: The company generates revenue through professional services including advisory services, application development and modernization, implementation, and managed services for Microsoft cloud solutions. As a systems integrator, they provide consulting, deployment, and ongoing support services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Ignify provides eCommerce, Microsoft Dynamics ERP, CRM, point of sale (POS), and order entry solutions for business customers. The company's offerings are built around the Microsoft Dynamics platform and target organizations seeking integrated back-office and customer-facing operational software.

Product overview

Hitachi Solutions is a 100% Microsoft platform-focused global cloud-services and systems integrator organization. Their portfolio centers on Microsoft solutions including Dynamics 365 Finance, Government, Sales, Customer Insights, and Supply Chain, complemented by their proprietary Hitachi Unified Data Accelerator product that provides a faster path to Microsoft Fabric and Databricks. They also offer Microsoft Copilot integration for AI-powered productivity. The company serves multiple industries including Construction, CPG & Retail, Energy, Financial Services, Healthcare, Insurance, Manufacturing, and Sports & Entertainment.

Differentiator

Problem solved

Functional benefit

Brands

• Hitachi Unified Data Accelerator: A faster, lower cost path to Microsoft Fabric and Databricks, providing AI- and analytics-ready data with reduced cost, risk, and complexity.

Products and services

• eCommerce Solutions

Quantifiable outcome

• Hitachi Solutions named 2025 Microsoft Partner of the Year for Dynamics 365 Finance and Government
• +1 more outcomes

Segments8 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Partnerships

One partnership is on record.

• MicrosoftcoreTechnology or IntegrationHitachi Solutions is a Microsoft Dedicated Partner with 100% focus on Microsoft platforms. The company has achieved all six Microsoft Solution Designations and multiple specializations. They were named 2025 Microsoft Partner of the Year for Dynamics 365 Finance and Government, and finalist in four additional Microsoft Partner of the Year categories. The partnership covers Azure cloud, Dynamics 365, Microsoft 365, Power Platform, Microsoft AI/Copilot, and Microsoft Fabric.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sikich: Mid-market technology services and accounting firm with a Microsoft Dynamics ERP/CRM practice serving US mid-market and distribution/retail clients. Closely comparable in size, vertical mix, and customer profile.
• RSM US: Top-tier US accounting and consulting firm with a significant Microsoft Dynamics 365 Finance & Supply Chain practice serving mid-market enterprises. Comparable mid-market customer focus and ERP implementation services.
• Avanade: Joint venture between Accenture and Microsoft focused on Microsoft Dynamics, Azure, and Microsoft 365 enterprise services. Closest direct peer to Ignify given shared Microsoft-centric delivery model and overlapping Dynamics 365 ERP/CRM practice.
• Slalom: US-focused management and technology consultancy with a large Microsoft practice spanning Dynamics 365, Azure, and Power Platform. Comparable mid-to-large enterprise customer base and Microsoft-first delivery model.
• PowerObjects (HCLTech): Microsoft Dynamics-focused consultancy acquired by HCLTech; offers Dynamics 365 CE, F&O, Power Platform, and managed services across North America. Directly comparable product/service mix and customer segment to Ignify.
• Crowe LLP: Major US accounting and advisory firm with a Microsoft Dynamics and ERP implementation practice targeting mid-market and enterprise customers. Comparable professional-services-led Microsoft ERP delivery model.

Emerging players

• Bluewolf (IBM): IBM-owned consultancy historically focused on Salesforce and Microsoft cloud services, including Dynamics and Azure implementations. Comparable Microsoft cloud delivery capability though with a Salesforce-tilted heritage.

Broad incumbents

• Accenture Microsoft Business Group: Accenture's dedicated Microsoft business group delivering Dynamics, Azure, and Copilot implementations globally. Overlaps with Ignify on Microsoft platform delivery but at much greater scale and breadth.
• DXC Technology: Global IT services firm with a substantial Microsoft Dynamics and enterprise applications practice. Overlaps with Ignify on Dynamics ERP/CRM delivery but at much larger scale and across a broader services portfolio.
• Hitachi Solutions: Parent organization of Ignify and a global 100% Microsoft-focused systems integrator with delivery across 17 countries. Comparable because Ignify operates as part of this delivery network and shares the same Microsoft Dynamics, Azure, and Copilot go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/ignifyecommerce
• YouTubeyoutube.com/user/HitachiSolUS
• Facebookfacebook.com/HitachiSolUs
• LinkedInlinkedin.com/company/262107
• Instagraminstagram.com/hitachisolutionsamerica

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ignify