Cg Jung Institute of San Francisco

What Cg Jung Institute of San Francisco does

The C.G. Jung Institute of San Francisco is a non-profit educational and clinical organization founded in 1943 and headquartered at 2610 Mission Street in San Francisco's Mission neighborhood. It operates the only specifically Jungian training program in the San Francisco Bay Area and maintains four interlocking lines of activity: clinical training (the Analytical Training Program, the Infant Child and Adolescent Training Program / iCAT, the International Scholar Program, and a Pre-Doctoral Internship), clinical service delivery through the James Goodrich Whitney Center for Psychotherapy (a sliding-scale Jungian depth psychotherapy clinic for adults and couples), scholarly publishing (the quarterly peer-reviewed Jung Journal: Culture & Psyche, distributed internationally via Routledge/Taylor & Francis), and knowledge preservation through the Virginia Allan Detloff Library (over 10,000 print books and 170+ electronic books) plus the Archive for Research in Archetypal Symbolism (ARAS) and nine major archival collections spanning C.G. Jung, Joseph Henderson, Horace Gray, William McGuire, Mary Louise Ainsworth, and other analytical-psychology figures.

The institute's underlying technology footprint is modest and conventional: a KOHA-based library catalog system (accessed via catalog.sfjung.bywatersolutions.com) for managing physical and digital collections, the ARAS online collection at aras.org, and the Online Archive of California for archival finding aids. Continuing education is administered through a LearningExpress CE platform (jungsf.learningexpressce.com). The institute holds CAMFT provider approval (#57022) and California Medical Association accreditation, enabling it to issue CE credits to LMFTs, LCSWs, LPCCs, LEPs, physicians, and psychologists.

The revenue model combines recurring membership fees, tuition, clinical fees, publication royalties, and donations. Friends of the Institute membership is priced at $100/year ($75 for seniors or low-income, $80 for international); library membership is $75/year; the Jungian Oriented Psychotherapy course lists at $1,800. The institute must raise approximately $150,000 in tax-deductible donations annually to underwrite costs not covered by program fees. Psychotherapy is delivered on a sliding scale to maintain accessibility. Customers span four primary groups: adults and couples seeking therapy, licensed clinicians and clinicians-in-training seeking Jungian certification or CE, children and adolescents requiring specialized therapy, and general-public members interested in analytical psychology through lectures, reading groups, and the Rhizome newsletter.

Name

Cg Jung Institute of San Francisco

Legal name

The C.G. Jung Institute of San Francisco

Website

https://sfjung.org

Company type

Private

Founded year

1943

Operating status

Operating

Headcount range

1–10 employees

Short description

The C.G. Jung Institute of San Francisco is a non-profit founded in 1943 that delivers the only specifically Jungian clinical training program in the San Francisco Bay Area, sliding-scale psychotherapy, scholarly publishing, and specialized library and archival services to clinicians, trainees, patients, and the wider analytical-psychology community.

Ownership category

akta.pro rank

Product category

Mental Health Education and Clinical Services

NAICS

Educational Services (611), Educational Support Services (611710), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Educational Services (8200), Periodicals: Publishing Or Publishing & Printing (2721), Services-Membership Organizations (8600)

akta.pro primary industry

Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE) (EDAAALAD)

Keywords

• Jungian analytical training
• Depth psychotherapy services
• Continuing education courses
• Archetypal symbolism archive
• Mental health professional certification

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Friends Membership Fees: Annual membership in the Friends of the Institute costs $100 per year ($75 for seniors or low-income members, $80 for international members). Benefits include free event access, newsletter subscription, library privileges, and ARAS access.
2. Library Subscriptions: Annual library membership is $75, providing access to check-out collections, online materials, reference help, and PDF requests within copyright law.
3. Training and Education Programs: Revenue from Analytical Training Program, Infant Child and Adolescent Training Program (iCAT), public programs, and CE courses. Examples: Jungian Oriented Psychotherapy course at $1800.
4. Donations and Fundraising: The Institute must annually raise $150,000 in donations to underwrite costs not covered by program fees. Donations are tax-deductible.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The C.G. Jung Institute of San Francisco is a non-profit educational and clinical organization that delivers Jungian analytical psychology training programs for licensed clinicians, sliding-scale depth psychotherapy services for adults and couples, and maintains specialized library and pictorial archival collections. It also publishes the peer-reviewed Jung Journal and offers public cultural/educational programs with continuing education accreditation for mental health professionals.

Product overview

The C.G. Jung Institute of San Francisco is a non-profit educational and clinical organization offering a portfolio of programs in Jungian analytical psychology. The core offerings include the Analytical Training Program (the only specifically Jungian program in the San Francisco Bay Area) and the Infant, Child and Adolescent Training Program (iCAT) for advanced certification. Clinical services are provided through the James Goodrich Whitney Center for Psychotherapy offering sliding-scale depth psychotherapy. The Institute publishes the quarterly Jung Journal: Culture & Psyche (published by Routledge/Taylor & Francis) and maintains the Virginia Allan Detloff Library (10,000+ print books, electronic resources) and the Archive for Research in Archetypal Symbolism (ARAS). Additional programs include public education events with CE accreditation, a referral service, internship training, and scholarships. The Friends of the Institute membership program provides community access to events and library privileges.

Differentiator

Problem solved

Functional benefit

Brands

• James Goodrich Whitney Center for Psychotherapy: Sliding scale depth psychotherapy clinic offering affordable services for adults and couples
• Jung Journal: Culture & Psyche
• Virginia Allan Detloff Library
• ARAS (Archive for Research in Archetypal Symbolism)
• Friends of the Institute
• Analytical Training Program

Products and services

• Analytical Training Program The only specifically Jungian training program in the San Francisco Bay Area, preparing licensed clinicians for certification as Jungian analysts through comprehensive multi-year analytical training.
• Infant, Child and Adolescent Training Program (iCAT) Advanced certification program for analysts specializing in Jungian-oriented work with infants, children, and adolescents.
• James Goodrich Whitney Center for Psychotherapy Sliding-scale depth psychotherapy clinic offering affordable Jungian-oriented therapy for adults and couples, with therapists supervised by Jungian analysts.
• Jung Journal: Culture & Psyche A quarterly international peer-reviewed interdisciplinary periodical devoted to depth psychology, published by Routledge/Taylor & Francis, covering analytical psychology, arts, humanities, and contemporary culture.
• Virginia Allan Detloff Library A comprehensive library collection on Analytical Psychology, Mythology, Symbolism, Alchemy, Religion, and General Psychology with over 10,000 print books, manuscripts, digitized audiotapes, and electronic resources.
• Archive for Research in Archetypal Symbolism (ARAS) A unique searchable pictorial archive containing mythological, ritual, and symbolic images from all over the world and all epochs of human history, illustrating archetypal themes from the human psyche.
• Friends of the Institute Membership Annual membership providing exclusive event access, library borrowing privileges, ARAS website access, and Rhizome newsletter subscription at $100/year ($75 seniors/low-income, $80 international).
• Public Programs and Extended Education Cultural and educational events for mental health professionals and the public, including Continuing Education credits for LMFTs, LCSWs, LPCCs, LEPs, physicians, and psychologists.
• Referral Service A free confidential service helping individuals find Jungian psychotherapists, including analysts who specialize in adult, couples, child, adolescent, and family therapy.
• Pre-Doctoral Internship Training Program Clinical internship program providing training to new therapists in the Institute's clinical programs, supporting the development of early-career clinicians.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• Routledge/Taylor & FranciscoreChannel Partner/ Reseller/ DistributorJung Journal: Culture & Psyche is published by Routledge/Taylor & Francis, making it available internationally to subscribers through their platform.
• ARAS (Archive for Research in Archetypal Symbolism) National AssociationcoreStrategic or Co-development PartnerThe Institute maintains the ARAS archive and collaborates with the national ARAS organization. Examples of images in the collection can be seen at www.aras.org.
• Jung Journal / ARAS CollaborationcoreStrategic or Co-development PartnerJung Journal: Culture & Psyche and San Francisco ARAS have joined in a collaborative venture to present images and the amplification of their meaning featured in the Journal.
• California Association of Marriage and Family Therapists (CAMFT)coreChannel Partner/ Reseller/ DistributorThe Institute (approval #57022) is approved by CAMFT to sponsor continuing education for LMFTs, LCSWs, LPCCs and LEPs.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• C.G. Jung Institute of New York: The flagship C.G. Jung training institute in New York, offering multi-year Jungian analyst certification, clinical services, and continuing education. Directly comparable in mission, training structure, and operating model to the San Francisco Institute.
• C.G. Jung Institute of Los Angeles: Los Angeles-based Jungian training institute providing analyst certification, low-fee clinic services, public programs, and library resources. Closely mirrors the San Francisco Institute's mix of training, clinic, and archival programs on the West Coast.
• C.G. Jung Institute of Chicago: Midwest Jungian training institute offering analyst training, clinical services, and public education. Operates a comparable multi-program nonprofit model to the San Francisco Institute.
• C.G. Jung Institute of Boston: Northeast-based Jungian training and education institute with a comparable portfolio of analyst certification, psychotherapy services, public lectures, and library holdings.
• The Jung Center of Houston: Community-based center offering Jungian-oriented educational programs, workshops, and counseling referrals. Comparable to the San Francisco Institute's public-program and Friends-of-the-Institute functions, with a stronger community-education emphasis.

Broad incumbents

• Pacifica Graduate Institute: Graduate school offering depth-psychology programs with Jungian/archetypal studies concentrations, plus clinical training. A broader higher-education incumbent with overlapping curricular and clinical training offerings.
• International Association for Analytical Psychology (IAAP): The international umbrella organization for Jungian analysts, of which Institute graduates become members. Sets training standards and provides the macro framework within which the San Francisco Institute operates.
• Saybrook University: Graduate university with humanistic, transpersonal, and mind-body medicine programs. A broader higher-education incumbent whose depth-psychology offerings overlap thematically with Jungian training.

Regional players

• Inter-Regional Society of Jungian Analysts: A regional Jungian training society that aggregates smaller U.S. training groups outside the major city-based institutes. Comparable in training mission though organized differently and serving a broader geographic footprint.
• Philadelphia Association of Jungian Analysts: Regional Jungian analyst training and clinical organization serving the Mid-Atlantic. Operates a similar training-plus-clinic model as the San Francisco Institute but with a different geographic catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Cg Jung Institute of San Francisco