Steeldeck N.Y.
Steeldeck N.Y. is a Brooklyn-based manufacturer and rental provider of modular steel-truss staging platforms, serving theaters, fashion events, broadcast, special events, and art exhibitions across the U.S. Tri-State area and beyond.
- Company typePrivate
- Founded2001
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Steeldeck N.Y. does
Steeldeck N.Y. is a Brooklyn-based, privately held manufacturer and rental provider of modular staging platforms for the live events industry. Founded in 2001 in Greenpoint, Brooklyn, the company designs, fabricates, rents, and sells a proprietary modular platform system built around a steel truss frame with 3/4-inch plywood tops, accepting standard 1.5-inch Schedule 40 steel pipe legs that connect via pre-drilled bolt holes and load up to 6,400 lbs on the largest 4'x8' configuration. The product portfolio covers the Steeldeck® flagship platform, the lighter Stagebase® alternative, the exclusively licensed NIVOflex® Airstage top-operated platform manufactured by Bühnenbau Schnakenberg Gmbh in Germany, and the Mirage® modular bench seating system. Accessories span casters, screwjacks, bracing, guardrails, steps, fascias, and circles/triangles, all engineered to combine into flat, tiered, raked, or rolling configurations.
The company's revenue is generated through weekly platform rentals (with customer-own-transport or full delivery, collection, and installation), sales of new and gently-used equipment, and higher-margin custom design and fabrication services that include shop drawings, engineering stamps, and DOB-approved permit documentation. Go-to-market is sales-led and project-based: quotes are issued per project via phone (718-599-3700, 877-60-STAGE), email, or web form, and pricing is not publicly disclosed. Operations run from a headquarters and warehouse complex at 141-143 Banker Street, with 24/7 delivery across the Tri-State area and beyond.
Steeldeck N.Y. serves primarily theaters and performing arts organizations (The Public Theater, Steppenwolf, Park Avenue Armory, Irish Repertory Theatre, Performance Space New York, House of McQueen, St. Ann's Warehouse), complemented by fashion and luxury-event clients (Diesel, G-Star RAW, Opening Ceremony at the Met), broadcast (Today Show), special events (NFL Giants Super Bowl celebration, Nathans Famous/ESPN hot dog eating contest), and art exhibitions (Art Basel hurricane-rated circle in Miami Beach Botanic Garden). The customer base is highly project-driven and diversified across segments rather than anchored to a single account.
Steeldeck N.Y. firmographics
Firmographics- Name
- Steeldeck N.Y.
- Legal name
- Steeldeck NY Inc.
- Website
- https://steeldeckny.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Steeldeck N.Y. is a Brooklyn-based manufacturer and rental provider of modular steel-truss staging platforms, serving theaters, fashion events, broadcast, special events, and art exhibitions across the U.S. Tri-State area and beyond.
- Ownership category
- akta.pro rank
Steeldeck N.Y. industry classification
Industry- Product category
- Stage Equipment and Event Staging
- NAICS
- Fabricated Structural Metal Manufacturing (332312), Architectural and Structural Metals Manufacturing (3323)
- SIC
- Fabricated Structural Metal Products (3440)
- akta.pro primary industry
- Steel Grating, Catwalks & Safety Platforms (IMADACAI)
Keywords
Where Steeldeck N.Y. is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Steeldeck N.Y. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Platform Rentals: Weekly rental of Steeldeck® platforms and accessories including legs, casters, guardrails, steps. Customers can pick up (COT) or opt for delivery/collection. Rental period is one week minimum.
- Platform Sales: Sale of new Steeldeck® platforms, Stagebase® platforms, NIVOflex® Airstage, and Mirage® seating. Also offers 'gently used' rental stock at discount prices.
- Custom Design & Fabrication: In-house design and manufacturing team provides custom solutions for bespoke installations. Includes drafting, engineering stamps, and DOB approval drawings.
- NIVOflex Distribution (Licensed): Steeldeck® NY Inc. is the sole U.S. distributor of NIVOflex products manufactured by Bühnenbau Schnakenberg Gmbh in Germany.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Project-based rental quotes |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Steeldeck N.Y. product offering
Product offeringCore offering
Steeldeck N.Y. manufactures, rents, and sells modular steel truss staging platforms and theater seating for events and venues. Its core product line includes Steeldeck® Platforms (steel truss frame with plywood top), Stagebase® Platforms (lighter alternative), NIVOflex® Airstage (top-operated floor platforms), and Mirage® theater seating, complemented by accessories and custom fabrication services. The company delivers full-service solutions including delivery, installation, engineering stamps, and DOB-approved shop drawings.
Product overview
Steeldeck N.Y. is a full-service staging solutions company that manufactures, rents, and sells modular platform systems. The core product line includes Steeldeck® Platforms (the industry-standard steel truss platform with plywood top), Stagebase® Platforms (lighter low-profile alternative), NIVOflex® Airstage (top-operated platforms for permanent floor installation), and Mirage® Seating (modular theater bench seating). These products work together as a modular system where platforms connect via standardized legs, bracing, casters, and accessories to create flat, tiered, raked, or rolling stages for various venues. The company also provides custom design fabrication services for bespoke installations, plus rental services with delivery, installation, and engineering support.
Differentiator
Problem solved
Functional benefit
Products and services
- Steeldeck® Platforms The original industry-standard modular staging platform, constructed with a steel truss frame, high-quality 3/4" plywood top, and flame retardant acoustic foam insulation underneath. Platforms accept 1.5" Sch. 40 steel pipe legs and connect via pre-drilled bolt holes. Available in sizes from 2'x2' to 4'x8' with load capacities ranging from 600 lbs to 6,400 lbs. For theater productions, event venues, and entertainment applications.
- Stagebase® Platforms A lower-profile, lighter alternative to Steeldeck® platforms, manufactured in Brooklyn since 2001 with a steel frame and 3/4" plywood top accepting 1.5" Sch. 40 steel pipe legs. Supports 125 lbs/ft² load capacity. Largest 4'x6' platform weighs approximately 80 lbs. No moving parts for minimal maintenance. Carries Brooklyn Chamber of Commerce Gold Seal approval.
- NIVOflex® Airstage Platforms Top-operated platform system designed for permanent floor installation, distributed solely by Steeldeck® NY in the U.S. Manufactured in a TÜV certified workshop in Germany. Features gas spring counterbalancing and T-bar handles through the top for raising/lowering. Two people can reconfigure a stage/auditorium in under an hour. For venues requiring integrated floor-embedding staging solutions.
- Mirage® Seating Modular theater seating system with four-cushion geometry and varying foam densities for audience comfort. Available as individual seats, two-seater, or three-seater benches. Seats can be fixed or tip-up, riser or tier mounted, with fixed or removable stacking bases. Designed for theater and auditorium installations with over 40 years of brand history.
- Custom Design Solutions In-house design and manufacturing team provides custom fabrication for bespoke installations when standard products don't meet requirements. Services include shop drawings, engineering stamps, code review, and structural engineering support for bracing design. For venues with unique architectural constraints or specialized staging needs.
- Rental Services Week-long rental period for Steeldeck® platforms and accessories. Services include customer own transport (COT), delivery/collection, loading/unloading, installation by trained crew, and drafting & engineering support including DOB-approved stamped shop drawings. Delivery available 24/7 throughout Tri-State area and beyond. For event producers, theaters, and venues needing temporary staging.
Quantifiable outcome
- Load capacity up to 6400 lbs for 4'0 x 8'0 platform (evenly distributed)
- +3 more outcomes
Companies that use Steeldeck N.Y.
Customer profileNamed customers15 records
Segments7 records
Ideal customer profiles3 records
Steeldeck N.Y. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Steeldeck N.Y. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bühnenbau Schnakenberg GmbhcoreGerman manufacturer of NIVOflex® products. Steeldeck® NY Inc. is the sole U.S. distributor of NIVOflex Airstage platforms, which are manufactured in a TÜV certified workshop in Germany and tested to highest European standards. This exclusive distribution agreement provides access to innovative top-operated floor-embedding staging technology.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Steeldeck N.Y. competitors and assessment
Company assessmentDirect peers
- Wenger Corporation: Designs and manufactures staging, risers, acoustical shells, and audience seating for performing arts and education markets. Closely comparable to Steeldeck N.Y. in modular platform engineering and theater customer base.
- Stageline: Manufactures mobile hydraulic stages and staging trailers for live events. Comparable in the entertainment staging market, though more focused on large outdoor mobile stages versus Steeldeck's modular indoor platform model.
- Staging Concepts: Manufactures modular portable staging, risers, and platform systems for theaters, schools, and event venues. Directly comparable product offering to Steeldeck N.Y.'s Steeldeck® and Stagebase® platforms, with similar rental/sale business model.
- Bil-Jax: Manufactures scaffolding, scaffolding-frame staging systems, and access equipment used in events and construction. Overlaps with Steeldeck N.Y. in the elevated-platform/staging product category for event use.
- TOMCAT USA (Area Four Industries): Provides staging, trussing, and rigging equipment for live events and entertainment venues. Overlaps with Steeldeck N.Y.'s event and theater staging use cases, though with a broader rigging-focused portfolio.
- Intellistage: Sells portable, modular stage systems and risers aimed at schools, churches, and event producers. Competes head-to-head with Steeldeck N.Y. in the small-to-mid format portable staging category.
- All Access Staging & Productions: Provides staging, roofing structures, and production services for live events, concerts, and corporate functions. Comparable in the event staging services and equipment rental market.
Broad incumbents
- PRG (Production Resource Group): Global leader in entertainment production services with extensive staging, rigging, and scenic capabilities. A much larger incumbent that includes event staging within a broader services portfolio, competing for high-end event production work.
Emerging players
- Featherlite (Specialty Stage Systems): Specialty staging and riser manufacturer serving event production. Competes in adjacent niches of the portable staging market, particularly for concert and corporate event use cases similar to Steeldeck's.
- Sapsis Rigging: Specialty rigging and staging provider for theater, concert, and event applications. Overlaps with Steeldeck N.Y. in the institutional/theater staging customer segment, though with a more rigging-focused offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Steeldeck N.Y. social profiles
Digital presenceSteeldeck N.Y. compliance and trust
Trust signalCompliance5 records
Steeldeck N.Y. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Steeldeck N.Y. leadership team
Management profileNumber of profiles
Profiles8 records
Steeldeck N.Y. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Steeldeck N.Y. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Steeldeck N.Y.
What does Steeldeck N.Y. do?
Steeldeck N.Y. manufactures, rents, and sells modular steel truss staging platforms and theater seating for events and venues. Its core product line includes Steeldeck® Platforms (steel truss frame with plywood top), Stagebase® Platforms (lighter alternative), NIVOflex® Airstage (top-operated floor platforms), and Mirage® theater seating, complemented by accessories and custom fabrication services. The company delivers full-service solutions including delivery, installation, engineering stamps, and DOB-approved shop drawings.
Is Steeldeck N.Y. a public or private company?
Steeldeck N.Y. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Steeldeck N.Y. founded?
Steeldeck N.Y. was founded in 2001. It employs 11 to 50 people.
Where is Steeldeck N.Y. based?
Steeldeck N.Y. is headquartered in Brooklyn, United States, in the North America region.
How does Steeldeck N.Y. make money?
Four revenue lines are on record. Platform Rentals are the primary driver. The others are platform Sales, custom Design & Fabrication and NIVOflex Distribution (Licensed).
Who are Steeldeck N.Y.'s main competitors?
Direct peers on record are Wenger Corporation, Stageline, Staging Concepts, Bil-Jax, TOMCAT USA (Area Four Industries), Intellistage and All Access Staging & Productions. PRG (Production Resource Group) is listed as a broad incumbent. Emerging players are Featherlite (Specialty Stage Systems) and Sapsis Rigging.
Does Steeldeck N.Y. have an API?
No public API is recorded for Steeldeck N.Y..
What industry is Steeldeck N.Y. in?
Steeldeck N.Y.'s product category is Stage Equipment and Event Staging. Its primary akta.pro industry code is IMADACAI, Steel Grating, Catwalks & Safety Platforms. Its NAICS code is 332312 and its SIC code is 3440.