All Access Staging and Productions, Inc.

What All Access Staging and Productions, Inc. does

All Access Staging and Productions, Inc. is a privately held, founder-owned provider of modular staging equipment and custom fabrication services for the global live entertainment industry. Founded in 1991 in Torrance, California by Clive Forrester and Erik Eastland, the company built its core platform around the proprietary Versa Stage® modular system, introduced in 1993, which underpins a broad product portfolio including Versa Deck™ indoor staging, Versa Field™ turf-deployable systems, turntables, electric scissor lifts, star lifts, barricades (Versacade®), truss solutions, automation effects, and integrated LED-edge lighting (Versa Glow™ Edge). The company's revenue model is dual-stream: usage-based equipment rental of Versa Stage® products and professional-services custom fabrication (CAD design, scenic painting, CNC/water jet cutting, metal rolling, custom scenery). Customers span concert touring, festivals, special events, sports activations, and television, with marquee relationships including 16+ consecutive Super Bowl halftime shows (XLV through LIX), Grammy Awards, MTV VMAs, UFC, Coachella, and touring productions for Bad Bunny, Sabrina Carpenter, Bon Iver, Fall Out Boy, Madonna, Billy Joel, and others.

The company operates from three principal offices — Torrance CA (world HQ and 120,000+ sq ft manufacturing), Newton NJ (East Coast hub since 2003), and Woking UK (European hub since 2008) — plus historical Australian operations. Distribution is exclusively direct enterprise sales with no retail or e-commerce channels; account managers in each region manage client relationships from production designers and art directors at major entertainment properties. The go-to-market relies heavily on event-driven marketing, leveraging behind-the-scenes content from high-profile productions (Super Bowl, FIFA Club World Cup, award shows) across owned channels and earned media, supported by a client login portal and dedicated brand management function.

Strategic positioning combines proprietary product IP, capital-intensive in-house manufacturing, deep industry relationships built over 30+ years, and founder-led continuity (Forrester/Eastland families occupy CEO, President, CSO, COO, and UK Director roles). Recent strategic momentum is evidenced by four new product launches in 2025 (Anthem Field Stage, Versa Circular Decks, Versa Video Deck, Versa Roof System), continued marquee event wins through 2025-2026, and flagship partnerships with Global Citizen, Roc Nation, and leading production designers. The 2010 acquisition of B&R Scenery added hydraulic expertise that expanded the company's automation capability set. The company is privately held with no disclosed external funding or parent organization.

Name

All Access Staging and Productions, Inc.

Legal name

All Access Staging and Productions, Inc.

Website

https://allaccessinc.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

All Access Staging and Productions, Inc. is a privately held, founder-owned provider of proprietary modular staging equipment (Versa Stage®) and custom fabrication services for the global live entertainment industry, serving concert touring, festivals, sports, television, and special events from offices in California, New Jersey, and the UK.

Ownership category

akta.pro rank

Product category

Live Event Staging Equipment & Production Services

NAICS

Other Furniture Related Product Manufacturing (3379)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Staging & Rigging Services (MPAGAKAA)

akta.pro secondary industries

Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI), Dance Floor, Staging & Platform Rentals (HSACAFAD)

Keywords

• Staging equipment rental
• Concert tour production
• Stage automation systems
• Custom set fabrication
• Live event staging

Headquarters

HQ city

Torrance

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Equipment Rental: Primary revenue stream from renting Versa Stage® products including staging decks, turntables, lifts, barricades, truss systems, and automation equipment. Rental periods vary by event with pricing based on equipment type, duration, and project complexity.
2. Custom Fabrication Services: In-house custom set design and fabrication including technical design/CAD services, scenic painting, CNC/Water Jet cutting, metal rolling, and custom scenery construction. Service-based revenue complementing equipment rentals.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

All Access rents, manufactures, and deploys the proprietary Versa Stage® modular staging platform along with turntables, lifts, truss, barricades, and stage automation effects for live events worldwide. The company also delivers in-house custom set design and fabrication services—including scenic painting, CNC/water jet cutting, metal rolling, and CAD design—for concert touring, festivals, special events, sports activations, and television productions.

Product overview

All Access Staging and Productions, Inc. is a premier worldwide set and staging equipment provider since 1991, offering a comprehensive portfolio of modular staging products, automation equipment, and custom fabrication services. The company's flagship Versa Stage® system serves as the core platform encompassing the Versa Deck™, Versa Video Deck, Versa Glow™ Edge, Versa Circular Decks, Versa Field™ Stage System, and numerous other products including turntables, scissor lifts, star lifts, barricade systems, truss solutions, and automation effects. The product line spans stage systems (staging products, accessories, barricades, truss), automation & effects (turntables, stage lifts, flown automation, drape effects, conveyors, mobilators), and accessibility solutions (wheelchair lifts, ADA ramps, handrails). Services include custom set design and fabrication with CAD, scenic painting, CNC/water jet cutting, metal rolling, and turnkey seating packages. The company operates globally from Los Angeles, New York, and London offices.

Differentiator

Problem solved

Functional benefit

Brands

• Versa Stage®: The company's flagship product line encompassing modular staging systems, turntables, truss solutions, stage lifts, and other effects equipment.
• Versa Deck™
• Versa Field™

Products and services

• Versa Stage® System The foundational modular staging platform that serves as the core of All Access's equipment portfolio, encompassing truss solutions, stage lifts, and automation effects. Patented and known as the industry standard for world-class events.
• Versa Deck™ Industry-standard indoor modular staging deck that set the benchmark for the market. Forms the foundation of the Versa Stage system with modular configuration capabilities.
• Versa Video Deck Modular video deck frame for seamless video integration within Versa Stage configurations. Accommodates 500mm x 500mm video tiles including Yes Tech MG Series natively, with coffin locks for quick panel connections, 125 psf load rating, and cart transport capability.
• Versa Glow™ Edge Adds diffused LED lighting directly onto the edge of Versa Deck products with programmable illumination. Features drop-in LED housing system requiring no tools for rapid deployment. Available in 4' or 8' straight sections, 4' outside corners, and 4' inside corners with RGB or pixel control.
• Versa Circular Decks Circular deck configurations including full round (4' and 8' diameters), half round (4'-10'), quarter round (8'-16'), donut (15' and 20' diameters), and radius configurations (16'-60').
• Versa Roof System Medium-duty self-erecting and self-climbing 8-tower roof structure available as full canopy system for weather protection (VR8) or as rigging grid for lighting (VG8). Compatible with Versa Stage components including turntables up to 56' diameter.
• Anthem Field Stage A 12' x 9' portable staging solution designed for natural grass and turf fields. Features pneumatic tires for smooth rolling without damaging playing surface, suitable for pre-game performances, national anthem stage, piano cart, and trophy presentations.
• Versa Field™ Stage System
• Versa Bleacher Seating
• Turntables
• Smart Hoist
• Versa Scissor Lift (Electric)
• Versa Tilt Table
• Versa Track Winch
• Versacade® Barricade Systems
• Portable Ice Rink System
• Custom Set Design & Fabrication Services

Quantifiable outcome

• Super Bowl XLV halftime show with Black Eyed Peas and Usher achieved record 108+ million viewers as most-watched televised musical performance
• +2 more outcomes

Named customers23 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Global CitizenflagshipStrategic or Co-development Partner · 1 January 2025Produced the first-ever FIFA Club World Cup Final Halftime Show at MetLife Stadium. All Access provided custom staging solutions built entirely in the stands featuring curved truss, multi-level decks, and sculptural staircases.
• Tribe, Inc. (Bruce Rodgers)flagshipStrategic or Co-development Partner · 1 January 2025Bruce Rodgers of Tribe, Inc. served as production designer for Bad Bunny Super Bowl LIX Halftime Show. Collaborative relationship for major halftime production design and execution.
• Yellow StudiocoreStrategic or Co-development Partner · 1 January 2025Bad Bunny's creative team partner for Super Bowl LIX Halftime Show. Yellow Studio collaborated with All Access on scenic design and fabrication for immersive storytelling production.
• Roc NationcoreStrategic or Co-development Partner · 1 January 2025Desiree Perez of Roc Nation involved in Super Bowl LIX Halftime Show production. Roc Nation serves as entertainment partner for major productions.
• DPS (Dave Meyers)coreStrategic or Co-development Partner · 1 January 2025Dave Meyers and DPS served as creative director and production partner for Bad Bunny Super Bowl LIX Halftime Show. DPS is a key creative production partner.
• Ice-AmericaminorStrategic or Co-development PartnerAll Access and Ice-America partnered to deliver premium portable ice rink systems. The partnership provides a turnkey solution combining All Access staging expertise with Ice-America's ice rink technology for event applications.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• TAIT: TAIT is a global provider of staging, automation, and scenic elements for live entertainment, including the staging for major tours and large-scale theatrical productions. It directly competes with All Access in modular staging, turntables, and automation, and has supplied hardware for many of the same touring artists and award shows.
• Wenger Corporation: Wenger manufactures modular staging, acoustical shells, and audience seating for performing arts, education, and event markets. While its primary focus is on permanent installations and educational venues, it competes with All Access in modular staging and bleacher seating for live events.
• Upstaging: Upstaging is a US-based concert touring supplier providing lighting, staging, and backline rental for major music tours. It overlaps with All Access in concert touring production support, though its core focus is broader lighting rental rather than proprietary staging systems.
• Stageco: Stageco is a European-based staging and structures company specializing in large outdoor festival and concert staging, roof systems, and grandstand structures. It is a direct competitor in concert touring and festival staging, particularly in the UK/European market where All Access also operates.
• Staging Concepts (Staging Dimensions): Staging Concepts manufactures portable staging, risers, and seating systems for schools, houses of worship, and event venues. It overlaps with All Access in modular staging product categories, though its focus is more on permanent and semi-permanent installations.
• Brilliant Stages: Brilliant Stages is a UK-based scenic staging and automation company serving theatre, concerts, and events. It directly competes with All Access UK in custom staging fabrication, mechanical automation, and scenic engineering for live productions.
• Litecom Group: Litecom is a Nordic-based group offering lighting, staging, and rigging services for major concerts, festivals, and TV productions in Europe. It competes with All Access UK in concert touring and special event production across the European market.
• Gallagher Staging: Gallagher Staging is a US-based event production company providing staging, roofing, and rigging for concerts, festivals, and corporate events. It competes with All Access in concert touring and festival staging, particularly in the Western US market.

Broad incumbents

• PRG (Production Resource Group): PRG is one of the world's largest event production services companies, offering staging, lighting, video, and rigging across concerts, corporate events, and broadcast. It competes with All Access at the highest-end of live event production and serves overlapping customers (major tours, awards shows), but operates at significantly greater scale and a much broader service portfolio.

Regional players

• SHOWGROUP (Showlites): Showlites is the founders' former employer and a UK-based event production lighting and staging company. While it operates in adjacent product categories and a related era, it provides historic context for All Access's senior team (multiple employees were recruited from Showlites) and represents a legacy peer in the staging/live event space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/allaxcess
• YouTubeyoutube.com/user/AllAccessInc?feature=mhum
• Facebookfacebook.com/allaccess.staging
• LinkedInlinkedin.com/company/all-access-staging-and-productions
• Instagraminstagram.com/allaccessstaging

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Access Staging and Productions, Inc.