Boston 25 News

What Boston 25 News does

Boston 25 News (legal entity Cox Media Group Television, DBA WFXT-TV) is a privately held Fox-affiliate broadcast television station serving the Boston metropolitan area and broader New England market. Founded in 1996 and headquartered in Dedham/Boston, Massachusetts, the station is wholly owned by Cox Media Group, itself a subsidiary of the family-controlled Cox Enterprises conglomerate. Its core product is a linear local newscast on Channel 25 supplemented by specialized programming (25 Investigates, New England's Unsolved, World Cup Boston 2026 coverage, Zip Trips, The Local Life, Furever Friday) and digital extensions including the Boston 25 NOW live stream, Boston25news.com, and iOS/Android news and weather mobile applications.

The underlying technology stack is conventional broadcast and digital distribution infrastructure: over-the-air transmission via the WFXT Channel 25 signal, companion web and mobile app delivery, an interactive radar and weather data feed, and content delivery across major social platforms (Facebook, Twitter/X, YouTube). The station's go-to-market is direct-to-consumer for viewership and direct advertising sales for revenue, targeting both local/regional advertisers seeking the Boston DMA audience and a broad general audience consuming news, weather, sports, and lifestyle content.

Boston 25 News generates revenue exclusively through advertising — linear television ad spots during news broadcasts and programming, plus digital advertising (display, sponsored content, video) on its website and mobile apps. The service is free to viewers with no subscription or paywall. Customer concentration is therefore split between a fragmented mass-market viewer base and an advertiser base composed primarily of local and regional businesses. The station does not publish standalone financials; it operates as a subsidiary within Cox Media Group's diversified media portfolio.

Name

Boston 25 News

Legal name

Cox Media Group Television (WFXT-TV / Boston 25 News)

Website

https://boston25news.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Boston 25 News (WFXT-TV, Channel 25) is a privately held Fox-affiliate broadcast television station owned by Cox Media Group, serving the Boston/New England DMA with local news, weather, sports, and investigative programming distributed over-the-air and via streaming and mobile apps, monetized through linear and digital advertising.

Ownership category

akta.pro rank

Headquarters

HQ city

Dedham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Television Advertising: Revenue generated from TV commercial spots aired during news broadcasts and programming, sold to local and national advertisers targeting the Boston market
2. Digital Advertising: Revenue from banner ads, sponsored content, and video advertising on the Boston25news.com website and mobile applications

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Boston 25 News (WFXT Channel 25) is a local broadcast television station that produces and distributes news, weather, sports, and investigative journalism content to viewers in the greater Boston and New England market. The station distributes content via over-the-air broadcast, live streaming (Boston 25 NOW), mobile applications, and the Boston25news.com website, generating revenue primarily through television and digital advertising.

Product overview

Boston 25 News (WFXT) is a local broadcast television station serving the Boston metropolitan area, operated by Cox Media Group. The station offers a unified news platform centered on broadcast television with companion digital products including streaming video, weather forecasting, and mobile applications. The core offering is linear television news broadcast supplemented by digital properties: the Boston 25 News streaming video service, Boston 25 Weather (with interactive radar and forecasts), and dedicated mobile apps. Specialized modules include 25 Investigates (investigative journalism), New England's Unsolved (true crime), World Cup Boston 2026 coverage, The Local Life (lifestyle), Zip Trips (community engagement), and Furever Friday (pet adoption). The station also features specialized video streams including Law & Crime and Gusto TV livestreams.

Differentiator

Problem solved

Functional benefit

Products and services

• Boston 25 News Television Broadcast Local broadcast television news coverage on WFXT Channel 25 serving the Boston metropolitan area, featuring news, sports, weather, and investigative reporting.
• Boston 25 NOW Streaming Video Live streaming and on-demand video content including breaking news, live streams, and specialized streams for Law & Crime and Gusto TV.
• Boston 25 Weather Weather forecasting service featuring interactive radar, 7-day forecasts, hourly forecasts, current temperatures, and school/business closings.
• Boston 25 News Mobile App Free mobile application for news and weather alerts available for download on iOS and Android devices.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Cox Media GroupcoreOthersBoston 25 News (WFXT) is owned and operated by Cox Media Group, a media conglomerate providing corporate resources, technology, and shared services across its broadcast stations. The station operates as part of the CMG network while maintaining local news operations.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sinclair Broadcast Group: One of the largest US TV station operators, owning numerous network affiliates and running shared services for local news. Comparable at the corporate/portfolio level to Cox Media Group's ownership of Boston 25.
• Nexstar Media Group: Largest US TV station owner with extensive local news operations across major and mid-size DMAs. Operates stations under a comparable broadcast-plus-digital ad model and competes for national advertiser budgets.
• Gray Television: US TV station operator focused on mid- and large-market network affiliates with significant local news investment. Provides a useful comparability benchmark for ad revenue mix and digital growth in affiliate broadcasting.
• Tegna Inc: US TV station group with a portfolio of network affiliates producing local news and digital content. Operates under a similar broadcast-led ad-supported model with growing digital streaming distribution.
• Cox Media Group (other stations): Boston 25's parent company, also operating other local TV and radio stations nationwide. Direct corporate parent and most operationally comparable broadcast peer, sharing newsroom, sales, and technology resources.

Direct peers

• WGBH (GBH News): Boston's primary PBS station with an active local news operation (GBH News). Competes for local news audiences and mindshare, though funded by a mix of underwriting, membership, and sponsorships rather than traditional spot advertising.
• WCVB NewsCenter 5: ABC-owned affiliate serving the Boston DMA with local news, weather, and investigative programming. Direct competitor to WFXT in the same market with comparable multi-platform distribution and a similar local news/advertising business model.
• WHDH 7 News Boston: Independent local station in Boston providing news, weather, and sports programming. A direct competitor with a similar local advertising-driven business model and overlapping audience.
• WBZ-TV CBS Boston: CBS-owned affiliate operating in the Boston DMA with news, weather, and sports coverage. Competes head-to-head with Boston 25 for local viewers and ad dollars, sharing the same Fox/CBS duopoly dynamics in the market.
• NBC10 Boston / WBTS: NBC-owned affiliate serving the Boston DMA, providing local and network news content. Comparable multi-platform local broadcaster competing directly for the same Boston household ad budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/boston25
• YouTubeyoutube.com/channel/UCFJ2RDc1krJlu38MQUZIsWQ
• Facebookfacebook.com/Boston25News
• LinkedInlinkedin.com/company/wfxt-boston-25-news

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boston 25 News