Cox Media Group

What Cox Media Group does

Cox Media Group (CMG) is a privately held, integrated broadcasting and digital media company headquartered in Atlanta, Georgia, with 10,000+ employees operating across multiple U.S. regions. The company owns and operates a portfolio of major-market television stations (WSB-TV Atlanta, WFTV Orlando, WPXI-TV Pittsburgh, WHIO-TV Dayton, WSOC-TV Charlotte, KIRO-TV Seattle) and radio station clusters (WSB Radio Atlanta, HOT 105, K923 Orlando), complemented by the CMG Local Solutions digital advertising and marketing services brand. CMG sells advertising inventory across linear TV, radio, and digital channels to both local/national advertisers and small and medium businesses via direct sales teams structured under regional vice presidents and general managers.

The company's underlying technology stack centers on owned-and-operated broadcast infrastructure plus a partnership with Comscore for cross-platform local audience measurement covering all 210 U.S. Designated Market Areas. CMG Local Solutions layers data and analytics on top of the broadcast asset base to deliver customized digital advertising for SMB customers. The company has historically marketed AI-powered capabilities — most notably a 2023 'Active Listening' product — but the FTC found in 2026 that the AI/voice-processing claims were deceptive, with the underlying product actually relying on resold email lists rather than voice data, resulting in an $880,000 settlement.

CMG's revenue model is advertising-based across three primary streams: television advertising (traditional linear TV inventory), radio advertising (station clusters in Jacksonville, Atlanta, Orlando), and digital advertising via CMG Local Solutions. Pricing is not publicly disclosed and is customized per advertiser. GTM motion is sales-led through regional and corporate sales teams. The company maintains an active social media presence across Facebook, X, Instagram, and LinkedIn, and runs an Investor Relations page, though no public listing, parent company, or specific ownership structure is disclosed in the available data.

Name

Cox Media Group

Legal name

Cox Media Group

Website

https://coxmediagroup.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Cox Media Group is a private, integrated broadcasting and digital media company operating six major-market U.S. television stations, radio station clusters, and the CMG Local Solutions digital advertising service, serving local and national advertisers plus small and medium businesses.

Ownership category

akta.pro rank

Product category

Broadcast Media Advertising

NAICS

Television Broadcasting Stations (516120), Radio Broadcasting Stations (51611), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Television Broadcasting Stations (4833), Radio Broadcasting Stations (4832), Services-Advertising Agencies (7311)

akta.pro primary industry

Local TV Station Groups (Owned & Operated/Station Chains) (MPABACAA)

akta.pro secondary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

Keywords

• Broadcast television advertising
• Radio advertising services
• Local media marketing
• Digital advertising solutions
• Audience measurement analytics

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Television Advertising: Traditional TV advertising remains a primary revenue stream, with CMG operating television stations in markets including Pittsburgh (WPXI-TV) and Dayton (WHIO-TV). The company emphasizes that TV and radio advertising are still the reigning king and queen of ROI, noting consumers spend 99 minutes with radio and 180 minutes with TV daily.
2. Radio Advertising: Radio advertising represents a core revenue stream with CMG operating radio station clusters in Jacksonville and Atlanta. The company highlights radio's continued relevance despite digital competition, emphasizing listener engagement across its music and entertainment brands.
3. Digital Advertising and Local Solutions: CMG Local Solutions provides customized digital advertising, marketing services, data and analytics to small businesses and advertisers seeking to engage local audiences through digital channels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Cox Media Group (CMG) operates a portfolio of local, national, and digital media brands spanning owned-and-operated television stations (WSB-TV, WFTV, WPXI-TV, WHIO-TV, WSOC-TV, KIRO-TV) and radio stations (WSB Radio, K923 Orlando, HOT 105). The company sells television and radio advertising placements and offers customized digital advertising, marketing services, data, and analytics to local businesses through its CMG Local Solutions unit.

Product overview

Cox Media Group (CMG) is a media, news, and entertainment company operating a portfolio of local, national, and digital brands. The company operates multiple television stations (including WSB-TV Atlanta, WFTV Orlando, WPXI-TV Pittsburgh, WHIO-TV Dayton, WSOC-TV Charlotte, and KIRO-TV Seattle) and radio stations (such as WSB Radio Atlanta, K923 Orlando, and HOT 105 fm). CMG offers advertising services through traditional TV and radio placements as well as digital solutions via CMG Local Solutions, which provides customized digital advertising, marketing services, data and analytics for businesses seeking to reach and engage consumers.

Differentiator

Problem solved

Functional benefit

Brands

• CMG Local Solutions: Digital advertising and marketing services offering customized digital advertising, data and analytics for local businesses.
• WSB-TV
• WFTV
• WPXI-TV
• WHIO-TV
• WSOC-TV
• KIRO
• HOT 105
• K923

Products and services

• CMG Local Solutions Digital advertising and marketing services offering customized digital advertising solutions, marketing services, data, and analytics for local businesses and advertisers seeking to reach and engage local audiences.
• Television Advertising Traditional broadcast advertising placements across CMG's owned television stations (WSB-TV, WFTV, WPXI-TV, WHIO-TV, WSOC-TV, KIRO-TV) targeting advertisers seeking to reach consumers during TV viewing.
• Radio Advertising Radio advertising placements across CMG's radio station clusters (WSB Radio Atlanta, K923 Orlando, HOT 105) reaching listeners through music, news, talk, and entertainment programming.

Quantifiable outcome

• Consumers spend 99 minutes with radio and 180 minutes with TV daily - nearly 5 hours of captive attention
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

One partnership is on record.

• ComscorecoreTechnology or Integration · 26 April 2026Comscore announced agreements with more than 15 local broadcast station groups including Cox Media Group for cross-platform local measurement products covering all 210 U.S. Designated Market Areas. The partnerships reflect growing broadcaster demand for third-party measurement that accurately captures audience behavior across linear TV, CTV, and digital platforms. Comscore has positioned itself as the only measurement provider with both full JIC certification and MRC accreditation across all 210 local markets.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cumulus Media: Cumulus Media is a major US radio broadcasting operator with station clusters competing directly with CMG's Atlanta, Jacksonville, and Orlando radio stations. Both companies are exposed to the same secular pressures in radio advertising and pursue similar digital/audio extension strategies.
• Gray Television: Gray Television is a comparable US-based local broadcast TV group that competes for advertising dollars in many of the same markets as CMG. The two share a similar multi-station operating model, network affiliation economics, and digital advertising extension strategies.
• Townsquare Media: Townsquare Media is a US-based radio broadcasting and digital advertising company that competes with CMG in local radio and digital ad services for SMB advertisers. Both serve smaller and mid-sized markets with an integrated broadcast-plus-digital model.
• Hearst Television: Hearst Television operates a portfolio of local TV stations in many of the same major US markets as CMG (including Seattle-area stations near CMG's KIRO). It competes head-to-head for advertisers and political ad spending in shared DMAs.
• Tegna Inc. Tegna is a US local TV station operator that competes with CMG for local and national advertiser dollars across major US markets. Both are pure-play broadcast station operators with adjacent digital ad products, similar revenue mix, and parallel FCC-ownership constraints.
• E.W. Scripps Company: E.W. Scripps is a directly comparable US local broadcasting company that owns and operates TV stations and national networks across similar markets. Both Cox Media Group and Scripps operate as multi-station local broadcast groups targeting national and local advertisers, and the two were jointly represented at the same FCC cybersecurity workshop.
• iHeartMedia: iHeartMedia is the largest US radio broadcasting company and operates station clusters in many of the same markets as CMG's radio assets. Both monetize broadcast radio audiences through advertising and have built adjacent digital audio/advertising platforms to offset linear audio ad declines.

Broad incumbents

• Sinclair Broadcast Group: Sinclair is one of the largest US local TV broadcast groups, operating stations in many of the same markets where CMG holds licenses. Both companies compete on local and national ad sales, news production scale, and digital advertising extensions tied to broadcast audiences.
• Nexstar Media Group: Nexstar is the largest US television station operator and serves the same advertiser base seeking local-market broadcast reach across all 210 DMAs. While larger and publicly traded, Nexstar competes directly with CMG for the same pool of local-TV advertising budgets, network affiliations, and retransmission fee economics.

Others

• Comcast Advertising (Spotter/FreeWheel): While not a station operator, Comcast Advertising is an adjacent infrastructure/technology player that competes with CMG Local Solutions on the digital ad services side — providing local-market programmatic and cross-platform measurement that competes for the same SMB and mid-market ad dollars CMG targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/COXMG
• Facebookfacebook.com/coxmediagroup
• LinkedInlinkedin.com/company/974366
• Instagraminstagram.com/coxmediagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments9 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cox Media Group