Associação de Preservação do Meio Ambiente e da Vida

What Associação de Preservação do Meio Ambiente e da Vida does

Apremavi (Associação de Preservação do Meio Ambiente e da Vida) is a Brazilian civil society organization of public interest (OSCIP), founded on July 9, 1987, and headquartered in Atalanta, Santa Catarina. It focuses on the preservation and restoration of the Atlantic Forest (Mata Atlântica) biome, one of the world's most threatened biodiversity hotspots. The organization serves rural landowners, schools, corporate ESG partners, and government agencies by producing native seedlings, monitoring restoration sites, delivering environmental education, and advocating for environmental public policy.

Its core operational pillars are: (1) the Viveiro Jardim das Florestas nursery, which produced 699,414 seedlings of 118 native species in 2025 and has a capacity of approximately 1 million seedlings per year using the Ellepot biodegradable paper system; (2) the Portal Ambiental, an online monitoring platform combining geographic data, remote sensing, drone imagery, and field data across 1,400+ properties in 81 municipalities; and (3) the Centro Ambiental Jardim das Florestas, an environmental education center with auditorium, library, and lodging. These are complemented by programs such as Conservador das Araucárias (with Tetra Pak, targeting 7,000 hectares), Matas Legais and Matas Sociais (with Klabin and SEBRAE), Clima Legal, +Floresta, Bosques de Heidelberg (with BUND Germany), and the 54-hectare Parque Natural Municipal da Mata Atlântica. Since 1987, Apremavi has contributed to the planting of more than 11 million native trees.

Apremavi operates on a diversified non-profit funding model comprising corporate ESG partnerships (Klabin, Tetra Pak), individual donations via PIX/bank transfer/PayPal/Donorbox, annual association memberships (R$131/year individuals; R$186/year legal entities), multilateral and government grants (Norad, NICFI, Ibama, FNMA), and modest revenue from the Ecoloja e-commerce store. Go-to-market combines community-led field engagement with event-driven international positioning (COP30, IUCN Congress, SER2025). As of May 2025, the organization holds a seat on CONAMA, and in June 2026 it published its 2025 Activity Report, underscoring active operations and transparent governance.

Name

Associação de Preservação do Meio Ambiente e da Vida

Legal name

Associação de Preservação do Meio Ambiente e da Vida

Website

https://apremavi.org.br

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Apremavi is a Brazilian nonprofit (OSCIP) founded in 1987 that restores and conserves the Atlantic Forest through native seedling production, field monitoring via the Portal Ambiental platform, and partnership programs with corporate, government, and civil society stakeholders across southern Brazil.

Ownership category

akta.pro rank

Product category

Environmental Conservation Services

NAICS

Forest Nurseries and Gathering of Forest Products (113210), Greenhouse, Nursery, and Floriculture Production (1114), Support Activities for Forestry (1153)

SIC

Forestry (800)

akta.pro primary industry

Forestry & Reforestation (BPAGAGAD)

akta.pro secondary industries

Reforestation & Afforestation Services (Planting, Site Prep, Regeneration) (IMAMAAAE), Controlled Environment Agriculture (CEA) / Vertical Farming (Indoor LED Farms) (AFAGAHAJ), Agroforestry & Perennial Cropping Systems (EUABABAD)

Keywords

• Ecological restoration services
• Native seedling production
• Environmental conservation
• Carbon offset programs
• Environmental education

Headquarters

HQ city

Santa Catarina

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Project Partnerships with Corporations: Long-term multi-year partnerships with private companies (Klabin, Tetra Pak, and others) that fund specific restoration, conservation, and environmental education projects. Companies receive ESG outcomes, carbon certification, and brand association in return.
2. Individual Donations: One-time or recurring donations from individuals via PIX (CNPJ key), bank transfer (Banco do Brasil), PagSeguro, PayPal, and Donorbox. Donations fund seedling production and restoration activities.
3. Association Memberships: Annual membership fees from individuals (R$131/year minimum) and legal entities (R$186/year minimum). Students pay half the minimum. Members receive publications, access to the library, and voting rights in governance.
4. Ecoloja — Environmental Product Sales: Sale of environmental products, publications, seedlings, and educational materials through the Ecoloja online store.
5. Government-Funded Projects: Project funding from government and multilateral donors (Norad, NICFI, FNMA, Ibama) to implement public environmental policies such as the Forest Code and Atlantic Forest conservation.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Apremavi produces approximately 1 million native Atlantic Forest seedlings annually through the Viveiro Jardim das Florestas nursery and implements large-scale ecological restoration projects across Santa Catarina and Paraná, Brazil. The organization supports rural landowners with environmental compliance (Forest Code, CAR, PRA), operates the Portal Ambiental digital monitoring platform, and runs the Centro Ambiental environmental education center. Revenue is generated through corporate ESG partnerships, government grants, individual donations, and membership fees.

Product overview

Apremavi is an environmental NGO (Organização da Sociedade Civil de Interesse Público) founded in 1987, focused on Atlantic Forest preservation, ecological restoration, and environmental education. The organization's core offerings consist of three interconnected pillars: (1) the Viveiro Jardim das Florestas nursery producing approximately 1 million native Atlantic Forest seedlings annually, (2) the Portal Ambiental online monitoring platform using geographic data, remote sensing, and drone imagery to track restoration effectiveness, and (3) the Centro Ambiental Jardim das Florestas environmental education center. These are complemented by multiple conservation and restoration programs including Conservador das Araucárias (carbon/sequestration project with Tetra Pak), Matas Legais and Matas Sociais (rural property planning programs with Klabin), Clima Legal (carbon offset initiative), +Floresta, Implantando o Código Florestal, and Bosques de Heidelberg (international partnership with German NGO BUND). The organization also manages the Parque Natural Municipal da Mata Atlântica (54-hectare conservation park) and operates Ecoloja (environmental products e-commerce).

Differentiator

Problem solved

Functional benefit

Brands

• Parque Natural Municipal da Mata Atlântica: A 54-hectare conservation park in Atalanta, SC, created in 2000 with support from Apremavi, featuring waterfalls, hiking trails, and environmental education.
• Viveiro Jardim das Florestas
• Centro Ambiental Jardim das Florestas
• Ecoloja
• Portal Ambiental

Products and services

• Portal Ambiental An online platform developed with geographic data, remote sensing, drone imagery, and in situ data to measure progress and effectiveness of forest restoration plantings. Serves as a transparency tool for partners, supporters, and Apremavi staff to access project data including methodologies, tree species used, property maps, and restoration monitoring information.
• Viveiro Jardim das Florestas A native seedling nursery producing approximately 1 million seedlings per year of 200 native Atlantic Forest species using the Ellepot biodegradable paper packaging system. Seedlings support ecological restoration, enrichment of secondary forests, and recovery of degraded areas including riparian forests and springs.
• Centro Ambiental Jardim das Florestas An environmental education center in Atalanta, SC, housing Apremavi headquarters with accommodations, auditorium, library, meeting rooms, and trails. The green building uses solar energy and rainwater reuse, hosting courses, seminars, and environmental education activities.
• Conservador das Araucárias A restoration and conservation project in partnership with Tetra Pak aiming to restore 7,000 hectares of Atlantic Forest. The project integrates ecological restoration, carbon sequestration, and rural landowner engagement. As of 2025, 3,213.32 hectares are under restoration and conservation.
• Matas Legais A program in partnership with Klabin supporting rural property planning and environmental compliance, including Rural Environmental Registry (CAR) registration, Environmental Regularization Program (PRA) development, sustainable planning, and diversification of property use across 11 municipalities in Paraná.
• Matas Sociais A partnership project between Klabin, Apremavi, and SEBRAE that strengthens economic, environmental, and social development of small and medium rural properties in 11 municipalities in Paraná and Santa Catarina, supporting agricultural diversification and environmental compliance.
• Clima Legal A carbon offset program that conducts native tree plantings for carbon sequestration to neutralize greenhouse gas emissions. Companies or individuals can participate by supporting tree planting or forest conservation.
• + Floresta A project initiating planting of native species including xaxim-bugio (Dicksonia sellowiana), monitoring hectares in the field, advancing restoration efforts, and promoting environmental education activities involving regional students.
• Implantando o Código Florestal A project developed with support from Norad and NICFI that strengthened the implementation of Brazil's Forest Code through environmental planning of rural properties, knowledge production and sharing, transparency tools, and environmental compliance support.
• Bosques de Heidelberg A partnership with the German NGO BUND promoting native tree planting in forests, especially in schools, combined with environmental education activities for Brazilian and German students. Over 185,000 native Atlantic Forest trees have been planted since 1999.
• Ecoloja An online store selling environmental-themed products, publications, seedlings, and educational materials where purchases help support Apremavi's environmental conservation and restoration activities. Deliveries handled via Correios.
• Rede de Sementes +Floresta A seed network that supports seed collection and production of native species for restoration projects, engaging local communities in the seed collection process.
• Parque Natural Municipal da Mata Atlântica A 54-hectare municipal nature park preserving Atlantic Forest, serving as a reference center for environmental education activities, degraded area recovery, secondary forest enrichment, and ecological tourism. Features a 41-meter waterfall, an 18-meter cascade, and hiking trails.

Quantifiable outcome

• 11+ million native Atlantic Forest trees planted since 1987
• +7 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered core and minor.

• CONAMA (Conselho Nacional do Meio Ambiente)coreOthers · 20 May 2025Apremavi was elected to CONAMA in May 2025, representing the Southern region in one of the NGO environmentalist seats. This is the third time Apremavi has been on CONAMA (previously 1989–1990). The organization will influence national environmental policy on licensing, biodiversity, and climate. Carolina Schäffer serves as Apremavi's representative.
• Iniciativa 20x20minorStrategic or Co-development Partner · 1 January 2020Apremavi is a registered partner of Iniciativa 20x20, a regional effort to restore 20 million hectares of degraded land across Latin America and the Caribbean by 2020.
• Rede Pró-UC (Unidades de Conservação)minorStrategic or Co-development Partner · 1 January 2020Apremavi participates in the Rede Pró-UC, a network supporting the creation, implementation, and strengthening of protected areas (Conservation Units) in Brazil.
• Tetra PakcoreStrategic or Co-development Partner · 1 January 2019Tetra Pak and Apremavi have partnered since 2019 on the Conservador das Araucárias project, which aims to restore 7,000 hectares of Atlantic Forest. In 2025, 1,554.58 hectares were added, bringing the total to 3,213.32 hectares under restoration and conservation. The project integrates ecological restoration, carbon sequestration, and rural landowner engagement. It advanced carbon certification in 2025 and celebrated the creation of RPPN Irmãs Grimm in Papanduva (SC).
• SEBRAE (Serviço Brasileiro de Apoio às Micro e Pequenas Empresas)minorStrategic or Co-development Partner · 1 January 2013SEBRAE co-implements the Matas Sociais project alongside Klabin and Apremavi, providing business development support to small and medium rural landowners for sustainable production and property planning.
• KlabincoreStrategic or Co-development Partner · 1 January 2005Apremavi and Klabin have maintained a 20+ year partnership through the Matas Legais (20 years) and Matas Sociais programs, supporting environmental compliance and restoration on rural properties in Santa Catarina and Paraná. Programs have planted ~900,000 native seedlings and reached 2,000+ participants in environmental education. Klabin provides ESG outcomes and Apremavi provides technical execution and community engagement.
• BUND (Bund für Umwelt und Naturschutz Deutschland)coreStrategic or Co-development Partner · 1 January 1999Since 1999, BUND (Heidelberg, Germany) has partnered with Apremavi on the Bosques de Heidelberg project, planting 185,000+ native Atlantic Forest trees. German school children raise funds (via bake sales and holiday markets) to purchase seedlings for planting in Brazilian schools. Apremavi delivers environmental education lectures in Heidelberg schools every 2 years. One of Apremavi's most enduring international partnerships.
• Prefeitura Municipal de AtalantacoreStrategic or Co-development Partner · 1 January 1987The Atalanta municipal government has partnered with Apremavi since 1987, notably supporting the creation of the Parque Natural Municipal da Mata Atlântica (2000), co-organizing the Parque's drawing competition (2020), and supporting the Matas Sociais program. The municipality provides institutional support for local conservation initiatives.
• Rede de ONGs da Mata Atlântica (RMA)coreStrategic or Co-development Partner · 1 January 1987Apremavi is a founding member and active participant of the Rede de ONGs da Mata Atlântica, a national coalition of civil society organizations advocating for Atlantic Forest protection. The network coordinates joint policy advocacy, participates in events like COP30, and operates the Casa da Mata Atlântica at climate conferences.
• Diálogo FlorestalcoreStrategic or Co-development Partner · 1 January 1987Apremavi participates in the Diálogo Florestal, a multi-stakeholder platform promoting sustainable forest management and restoration. The platform facilitates dialogue between civil society, government, and private sector actors on forest policy and landscape planning.
• Pacto pela Restauração da Mata AtlânticacoreStrategic or Co-development Partner · 1 January 1987Apremavi co-leads and participates in the Pact for Atlantic Forest Restoration, coordinating national restoration efforts, sharing knowledge, and promoting implementation of the Atlantic Forest Law.
• Instituto Socioambiental (ISA)coreStrategic or Co-development Partner · 1 January 1987ISA and Apremavi have a strong, long-standing partnership, particularly within networks such as the Observatório do Clima and the Rede de ONGs da Mata Atlântica. ISA recognizes Apremavi as one of the organizations with the most visible landscape transformation results in Brazil.
• SOS Mata AtlânticacoreStrategic or Co-development Partner · 1 January 1987Long-standing civil society ally, with Apremavi collaborating on advocacy, campaigns, and policy work for Atlantic Forest protection. Mário Mantovani (Director of SOS Mata Atlântica) is a member/supporter of Apremavi.
• Coalizão Brasil, Clima, Florestas e AgriculturacoreStrategic or Co-development Partner · 1 January 1987Apremavi participates in this national coalition that brings together civil society, private sector, and government actors to promote sustainable development, forest conservation, and climate action in Brazil.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SOS Mata Atlântica: Brazil's flagship Atlantic Forest NGO founded in 1986; operates the annual Atlas dos Remanescentes Florestais monitoring tool and runs large-scale restoration campaigns. Highly comparable to Apremavi in mission (Mata Atlântica conservation), geographic focus (Brazil), and advocacy role, though it is significantly larger and operates nationally.
• Instituto Socioambiental (ISA): Major Brazilian socio-environmental NGO with deep Atlantic Forest and Amazon programs, policy advocacy, and monitoring tools. ISA is a long-standing Apremavi ally (Observatório do Clima, RMA networks) and is directly comparable in operating model — multi-biome NGO with public-policy focus.

Broad incumbents

• The Nature Conservancy Brasil (TNC): Global conservation powerhouse with significant Atlantic Forest and Cerrado programs, including large-scale restoration projects and corporate partnerships. Overlaps with Apremavi in corporate-funded restoration and ESG delivery but operates across multiple biomes globally.
• WWF-Brasil: Global NGO with a strong Brazilian presence focused on biodiversity, forests, and climate. Comparable to Apremavi in corporate partnership models, conservation policy advocacy, and Atlantic Forest projects, but operates much more broadly across biomes and globally.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Apremavi
• YouTubeyoutube.com/user/Apremavi
• Facebookfacebook.com/apremavi
• LinkedInlinkedin.com/company/apremavi
• Instagraminstagram.com/apremavi

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Associação de Preservação do Meio Ambiente e da Vida