Wwf - Brasil
WWF-Brasil is a Brazilian nonprofit founded in 1996 that conducts biodiversity conservation, policy advocacy, and sociobiodiversity market development across Brazil's six major biomes, serving individual donors, corporate partners, traditional communities, and government bodies as part of the global WWF Network.
- Company typePrivate
- Founded1996
- HeadquartersBrasília, Brazil
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Wwf - Brasil does
WWF-Brasil is a Brazilian nonprofit civil association (associação civil sem fins lucrativos) founded in 1996 and headquartered in Brasília, operating as part of the global WWF Network to conserve Brazil's six major biomes — Amazon, Cerrado, Mata Atlântica, Pantanal, Oceans, and Caatinga. The organization runs an integrated conservation portfolio spanning field projects, policy advocacy, science-based research, and market-based solutions for biodiversity and climate, with notable reach of approximately 1.6 million hectares under conservation influence and support to over 4,400 families across 64 organizations in 2024.
The organization's revenue is generated through four channels: individual donations and symbolic species adoption programs via the doe.wwf.org.br platform, branded merchandise sales through its online store, corporate sustainability partnerships (including a structured sustainable rubber sourcing agreement with Michelin), and institutional grants from funders including the European Union, Funbio, and Fundo Amazônia. WWF-Brasil serves four primary stakeholder groups — individual supporters, corporate partners, traditional communities and extractivists, and government/public-sector bodies — across a horizontal segmentation model.
WWF-Brasil positions itself as a convener rather than a service vendor, leveraging the WWF global brand and 25+ years of institutional credibility to facilitate sociobiodiversity value chains (e.g., Central do Cerrado, COPPPALJ, Babaçu networks), coordinate COP30 climate positioning in Brazil, and engage on emerging policy frontiers including offshore wind energy and fisheries regulation. Distribution relies on its own digital platforms, partnerships with cooperatives and companies, institutional networks (SEBRAE, Apex-Brasil), and trade fair presence at NaturalTech and Biofach.
Wwf - Brasil firmographics
Firmographics- Name
- Wwf - Brasil
- Legal name
- WWF-Brasil
- Website
- https://wwf.org.br
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Short description
- WWF-Brasil is a Brazilian nonprofit founded in 1996 that conducts biodiversity conservation, policy advocacy, and sociobiodiversity market development across Brazil's six major biomes, serving individual donors, corporate partners, traditional communities, and government bodies as part of the global WWF Network.
- Ownership category
- akta.pro rank
Wwf - Brasil industry classification
Industry- Product category
- Environmental Conservation Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312)
- SIC
- Forestry (800)
- akta.pro primary industry
- Biodiversity & Habitat Conservation (BPAGAGAA)
- akta.pro secondary industries
- Wildlife Conservation & Species Protection (BPAGAGAB), Conservation, Restoration & Biodiversity Services (Habitat, Wetlands, Riparian) (IMAMAJAH), Conservation & Human–Wildlife Conflict Mitigation (BPAGAIAI), Nature, Biodiversity & Ecosystem Conservation (BPADALAE)
Keywords
Where Wwf - Brasil is headquartered
LocationHeadquarters
- HQ city
- Brasília
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Wwf - Brasil business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Donations and Affiliations: WWF-Brasil receives donations from individual supporters through affiliation programs, monthly/annual donations, and one-time contributions. The organization also offers symbolic species adoption programs where donors support conservation while receiving acknowledgment.
- Merchandise Sales: The organization sells branded merchandise including clothing (t-shirts), accessories, and promotional items through its online store (Loja WWF-Brasil) and partner platforms.
- Corporate Partnerships: WWF-Brasil engages with companies through corporate relationship programs where businesses support conservation projects in exchange for association with the WWF brand and sustainability credentials.
- Project Grants and Institutional Funding: The organization receives funding from institutional partners including the European Union (União Europeia), Funbio, Fundo Amazônia, and other foundations to implement conservation projects in Brazilian biomes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Voluntary donation program with monthly, annual, or one-time options |
Distribution channels7 records
Marketing channels8 records
Wwf - Brasil product offering
Product offeringCore offering
WWF-Brasil is a Brazilian nonprofit civil association that carries out environmental conservation projects across Brazil's major biomes (Amazon, Cerrado, Mata Atlântica, Pantanal, Caatinga, and Oceans). It executes field conservation programs, policy advocacy on climate and biodiversity, and supports traditional and indigenous communities through sociobiodiversity market access, while raising funds through individual donations, corporate partnerships, and institutional grants.
Product overview
WWF-Brasil is a non-profit environmental conservation organization (ONG), not a technology product company. The organization focuses on environmental protection across Brazilian biomes (Amazon, Cerrado, Atlantic Forest, Pantanal, Oceans), sociobiodiversity product promotion, climate policy advocacy, and public engagement campaigns. Their primary offerings are conservation programs, publications, donation/affiliation programs, and awareness campaigns such as Hora do Planeta (Earth Hour).
Differentiator
Problem solved
Functional benefit
Products and services
- Loja WWF-Brasil (Online Merchandise Store)
- Adote um Espécie (Symbolic Species Adoption Program)
- Monthly Donor Affiliation Program
Quantifiable outcome
- Supported production of approximately 13,250 tons of products from 4,472 families in 64 organizations, contributing to conservation of approximately 1,641,867 hectares
- +3 more outcomes
Companies that use Wwf - Brasil
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Wwf - Brasil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wwf - Brasil partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core, minor and major.
- Central do CerradocoreCooperative that brings together 24 community enterprises from the Cerrado biome (plus one in the Amazon) for commercialization of sociobiodiversity products. WWF-Brasil has supported the cooperative for 5 years, helping insert 300+ community products into regional, national, and international markets. Annual revenue reached R$ 3 million in 2024.
- Conexsus (Instituto Conexões Sustentáveis)coreSustainable markets institute that works with WWF-Brasil to structure commercial agreements linking conservation, income generation, and long-term commercial relationships. Jointly organizes presence at NaturalTech and other trade events.
- WWF-HolandacoreInternational WWF office collaborating on the Cerrado Resiliente (Ceres) project, which aims to strengthen conservation through inclusive landscape management and sustainable economic models.
- WWF-ParaguaicoreInternational WWF office collaborating on the Cerrado Resiliente (Ceres) project for Cerrado conservation across borders.
- Instituto, Sociedade, População e Natureza (ISPN)coreLocal partner in the Cerrado Resiliente (Ceres) project, contributing to sustainable development approaches in the Cerrado biome.
- MichelincorePurchases sustainable native rubber from Amazon communities through structured partnerships with WWF-Brasil and Memorial Chico Mendes support. Strategic because Brazil offers complete tire lifecycle from cultivation to recycling.
- Memorial Chico MendescorePartner in structuring Amazon rubber extraction cooperatives and supporting sustainable production practices.
- Projeto Saúde e Alegria (PSA)coreLed creation of Ecocentro in Tapajós where native honey, andiroba oil, copaíba, and cupuaçu butter are processed, stored, and commercialized.
- COPPALJ (Cooperativa dos Pequenos Produtores Agroextrativistas de Lago do Junco)coreAgricultural cooperative producing and commercializing organic babaçu oil, receiving castanhas from babaçu breakers and processing them for regional, national, and international markets.
- ASSEMA (Associação em Áreas de Assentamento do Maranhão)coreAssociation working for decades on land rights and babaçu value chain strengthening, supporting quebradeiras (coconut breakers) across Maranhão, Piauí, Tocantins, and Pará.
- AMTR (Associação de Mulheres Trabalhadoras Rurais)coreWomen's rural workers association producing soap and soapnuts from babaçu coconut, strengthening women's economic autonomy in the Médio Mearim region.
- Consórcio Babaçu LivrecoreNetwork of organizations working with babaçu for mutual support and market expansion, established following the Babaçu Free Law victory in 2008.
- Acosper/EcocentrominorProducer organization from Pará bringing native stingless bee honey from the Amazon to NaturalTech fair.
- Café Feliz LembrançaminorSpecialty coffee producer from Mata Atlântica (Espírito Santo) participating in sociobiodiversity product fair.
- SEBRAE (Serviço Brasileiro de Apoio às Micro e Pequenas Empresas)majorBrazilian SME support service helping small producers access markets and improve business practices for sociobiodiversity products.
- Apex-Brasil (Agência Brasileira de Promoção de Exportações e Investimentos)majorBrazilian trade promotion agency supporting internationalization of Brazilian sociobiodiversity products at events like Biofach in Germany.
- SEBRAE-MGminorState-level SME support service in Minas Gerais supporting producers at Biofach 2026.
- Instituto MamirauácorePartner in Amazon sustainable development and emergency response, including dolphin die-off crisis management in Tefé lake and broader conservation work.
- ABEEólica (Associação Brasileira de Energia Eólica e Novas Tecnologias)minorBrazilian wind energy association co-organizing Brazil Offshore Wind Summit 2026 where WWF-Brasil advocated for upstream planning and socioenvironmental safeguards.
- GWEC (Global Wind Energy Council)minorGlobal wind energy council co-organizing Brazil Offshore Wind Summit 2026, providing platform for WWF-Brasil to discuss offshore wind energy planning.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Wwf - Brasil competitors and assessment
Company assessmentDirect peers
- Imazon (Instituto do Homem e Meio Ambiente da Amazônia): Brazilian research institute producing deforestation monitoring and policy analysis for the Amazon. Comparable as a Brazilian environmental NGO combining science/research with policy advocacy in Brazilian biomes.
- Conservation International Brazil: Country office of global Conservation International, working on biodiversity, climate, and sustainable finance in Brazil. Comparable as a science-based, internationally-affiliated environmental NGO operating across Brazilian biomes with corporate and government partnerships.
- Greenpeace Brasil: Brazilian affiliate of Greenpeace focused on environmental advocacy, particularly in the Amazon and Cerrado. Comparable on Brazilian biodiversity advocacy, campaign-based public engagement, and donor mobilization model.
- Instituto Socioambiental (ISA): Brazilian NGO focused on indigenous rights and Amazon biome conservation with research, advocacy, and community-based programs. Directly comparable on multi-biome scope, traditional community engagement, and policy advocacy model.
- SOS Mata Atlântica: Brazilian nonprofit founded in 1986 focused on conserving the Atlantic Forest biome. Highly comparable to WWF-Brasil as a domestic NGO combining conservation programs, corporate partnerships, and mass-membership fundraising targeting Brazilian biodiversity.
Broad incumbents
- IUCN (International Union for Conservation of Nature): Global conservation union with members and programs in Brazil focused on biodiversity policy and species protection. Comparable on conservation science and policy advocacy mandate, but operates through membership of government and NGOs rather than direct field programs.
- The Nature Conservancy Brazil: Brazilian office of The Nature Conservancy, focused on forest conservation, freshwater, and climate action. Comparable on multi-biome conservation and corporate partnership model, but a US-headquartered incumbent with broader geographic scope.
- Fauna & Flora International (FFI): UK-headquartered international conservation NGO focused on threatened species and habitats globally, with select programs in South America. Comparable on science-driven, partnership-based conservation, though less concentrated in Brazil.
- Wildlife Conservation Society (WCS): Global conservation organization with Brazil programs focused on Amazon wildlife and ecosystems. Comparable on science-based wildlife conservation and field programs, but broader portfolio beyond Brazil and somewhat different program mix.
Others
- ICMBio (Instituto Chico Mendes de Conservação da Biodiversidade): Brazilian federal agency that manages national conservation units and protected areas across biomes. Adjacent rather than directly competitive — it is the regulatory and operational counterpart that WWF-Brasil engages with through policy advocacy and partnership.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Wwf - Brasil social profiles
Digital presenceWwf - Brasil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wwf - Brasil leadership team
Management profileNumber of profiles
Profiles1 record
Wwf - Brasil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wwf - Brasil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wwf - Brasil
What does Wwf - Brasil do?
WWF-Brasil is a Brazilian nonprofit civil association that carries out environmental conservation projects across Brazil's major biomes (Amazon, Cerrado, Mata Atlântica, Pantanal, Caatinga, and Oceans). It executes field conservation programs, policy advocacy on climate and biodiversity, and supports traditional and indigenous communities through sociobiodiversity market access, while raising funds through individual donations, corporate partnerships, and institutional grants.
Is Wwf - Brasil a public or private company?
Wwf - Brasil is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Wwf - Brasil founded?
Wwf - Brasil was founded in 1996.
Where is Wwf - Brasil based?
Wwf - Brasil is headquartered in Brasília, Brazil, in the Latin America region.
How does Wwf - Brasil make money?
Four revenue lines are on record. Donations and Affiliations are the primary driver. The others are merchandise Sales, corporate Partnerships and project Grants and Institutional Funding.
Who are Wwf - Brasil's main competitors?
Direct peers on record are Imazon (Instituto do Homem e Meio Ambiente da Amazônia), Conservation International Brazil, Greenpeace Brasil, Instituto Socioambiental (ISA) and SOS Mata Atlântica. Broad incumbents are IUCN (International Union for Conservation of Nature), The Nature Conservancy Brazil, Fauna & Flora International (FFI) and Wildlife Conservation Society (WCS). ICMBio (Instituto Chico Mendes de Conservação da Biodiversidade) is listed as an others.
Does Wwf - Brasil have an API?
No public API is recorded for Wwf - Brasil.
What industry is Wwf - Brasil in?
Wwf - Brasil's product category is Environmental Conservation Services. Its primary akta.pro industry code is BPAGAGAA, Biodiversity & Habitat Conservation, with a secondary code of BPAGAGAB, Wildlife Conservation & Species Protection. Its NAICS code is 813312 and its SIC code is 800.