Custom Label
Custom Label is a privately held label and packaging converter that manufactures custom pressure-sensitive labels, shrink sleeves, folding cartons, and flexible packaging for enterprise and growth-stage brands across food & beverage, wine & spirits, cosmetics, and industrial verticals, using in-house digital and flexographic printing across two US facilities.
- Company typePrivate
- Founded1983
- HeadquartersHayward, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Custom Label does
Custom Label is a privately held North American label and packaging converter founded in 1983 and headquartered in Livermore, California. The company manufactures custom pressure-sensitive labels, shrink sleeves, flexible and specialty packaging, and folding cartons, supported by in-house digital and flexographic printing presses across two production facilities in Livermore, CA and La Vergne, TN. It serves a customer base spanning large enterprise brands (including Hershey, Trader Joe's, Lockheed Martin, Salesforce, FedEx, Cisco, Home Depot, GSK, McKesson) and smaller growth-stage brands, with vertical-focused capabilities tailored to food & beverage, wine & spirits, craft beverage, health & wellness, cosmetics & personal care, household products, and deep cycle battery markets.
The company's technical platform centers on the combination of short-run digital printing for flexibility and high-volume flexographic printing for cost efficiency, augmented by an in-house prepress department using Adobe Creative Suite and PDF workflow tooling. Differentiated embellishment services (foil stamping, embossing, debossing, silk screen, metallic inks, high-build varnish, spot varnish, gloss/matte laminations, textured coatings) allow the company to deliver premium finishes demanded by wine, spirits, and cosmetics customers. Custom tooling (printing plates, dies) is created per customer and SKU, creating switching costs once artwork and color standards are qualified.
Revenue is generated through one-time product sales priced on a custom quote basis with no subscription or recurring model, plus ancillary design services (type-setting, layout artwork) billed hourly. The go-to-market is sales-led via direct phone outreach (510-876-0000) and website quote/sample request forms, supplemented by a content marketing engine (blog, resource hub, email newsletter, LinkedIn). No public funding rounds, AI/ML capabilities, external API integrations, or institutional ownership stakes are disclosed.
Custom Label firmographics
Firmographics- Name
- Custom Label
- Legal name
- Custom Label
- Website
- https://customlabel.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Custom Label is a privately held label and packaging converter that manufactures custom pressure-sensitive labels, shrink sleeves, folding cartons, and flexible packaging for enterprise and growth-stage brands across food & beverage, wine & spirits, cosmetics, and industrial verticals, using in-house digital and flexographic printing across two US facilities.
- Ownership category
- akta.pro rank
Custom Label industry classification
Industry- Product category
- Custom Label and Packaging Printing
- NAICS
- Printing and Related Support Activities (3231), Commercial Printing (except Screen and Books) (323111), Folding Paperboard Box Manufacturing (322212), Printing and Related Support Activities (323)
- SIC
- Paperboard Containers & Boxes (2650), Coating, Engraving & Allied Services (3470), Service Industries For The Printing Trade (2790)
- akta.pro primary industry
- Labels & Pressure-Sensitive Materials (labelstock, PSA labels, liners) (IMAMAHAE)
- akta.pro secondary industries
- Folding Carton & Paperboard Packaging Printing (IMALAKAH), Flexible Packaging Printing & Decoration (Flexo, Gravure, Digital, Cold Foil) (IMALABAM)
Keywords
Where Custom Label is headquartered
LocationHeadquarters
- HQ city
- Hayward
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Custom Label business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Custom Label and Packaging Products: One-time product sales of custom labels (pressure sensitive labels), shrink sleeves, flexible packaging, and folding cartons. Both short-run digital and high-volume flexographic printing. No subscription model.
- Custom Design Services: Simple type-setting and layout artwork available in-house for a reasonable hourly rate. Full-service design through diverse group of graphic designers for more complex design needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based custom pricing |
| Other | Pay-as-you-go | Design Services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Custom Label product offering
Product offeringCore offering
Custom Label manufactures and sells custom labels and printed packaging for brands, using in-house digital and flexographic printing presses to produce pressure sensitive labels, folding cartons, flexible and specialty packaging, and shrink sleeves. The company serves both small brands needing quick short runs and large enterprise brands requiring high-volume production, with embellishment services and design support available.
Product overview
Custom Label is a packaging and labeling company offering a portfolio of printing and finishing products. The core offerings include Pressure Sensitive Labels (with Prime, Industrial, Promotional, and Name Badge sub-categories), Folding Cartons, Flexible & Specialty Packaging, and Shrink Sleeves. These products are supported by two printing technologies: Digital Printing for short-run high-resolution work and Flexographic Printing for high-volume cost-effective production. Embellishment services (foil stamping, embossing, varnishes, laminations) enhance the core packaging products. The company serves specific markets including Craft Beverage, Wine & Spirits, Food & Beverage, Health & Wellness, Cosmetics & Personal Care, Household Products, and Deep Cycle Battery Labels.
Differentiator
Problem solved
Functional benefit
Products and services
- Pressure Sensitive Labels Custom pressure sensitive labels built with a face material, adhesive, and release liner, designed for application to all types of containers. Sub-categories include Prime Labels, Industrial Labels, Promotional Labels, and Name Badges, and the product is built to meet diverse market needs across food and beverage, wine and spirits, craft beverage, health and wellness, cosmetics, household products, and deep cycle battery applications.
- Folding Cartons Custom-printed folding cartons that combine premium materials and vibrant graphics for product packaging that stands out on shelves. Used by brand owners across food and beverage, wine and spirits, cosmetics and personal care, and household products verticals.
- Flexible & Specialty Packaging Custom flexible packaging and specialty solutions including pouches, custom tags, static clings, name badges, cover-up labels, magnets, and promotional items. Targets brand owners needing lightweight, sustainable, or specialty packaging formats across multiple verticals.
- Shrink Sleeves Eye-catching shrink sleeve packaging that provides 360-degree full-body branding, conforming to bottles, cans, jars, and custom containers. Provides moisture, scratch, and fade resistance and tamper evidence, used by beverage, food, cosmetic, and household product brands.
Quantifiable outcome
- One label minimum order with ability to scale from short runs to full production
- +2 more outcomes
Companies that use Custom Label
Customer profileNamed customers18 records
Segments7 records
Ideal customer profiles2 records
Custom Label technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Custom Label partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Custom Label competitors and assessment
Company assessmentBroad incumbents
- CCL Industries: World's largest specialty label converter with operations across healthcare, consumer, and industrial end-markets. A broad incumbent peer that competes with Custom Label on pressure-sensitive labels, shrink sleeves, and folding cartons.
- Avery Dennison: Global Fortune 500 label materials and pressure-sensitive label manufacturer with massive scale. Competes with Custom Label in pressure-sensitive labels, RFID/smart labels, and packaging materials across virtually every vertical Custom Label serves.
- Multi-Color Corporation: Large global label converter (now Platinum Equity-owned) serving wine, spirits, food, beverage, and consumer products. Directly comparable to Custom Label's wine & spirits and food & beverage label offerings.
Direct peers
- Resource Label Group: Private equity-backed roll-up of regional label converters across the US, offering pressure-sensitive labels, shrink sleeves, and flexible packaging. Most directly comparable private competitor to Custom Label in size, vertical mix, and growth strategy.
- Mepco Label Systems: Mid-sized West Coast pressure-sensitive label converter serving food, beverage, wine, and consumer products. Directly comparable peer in geographic overlap and product offering.
- Label Technology: West Coast (CA) label converter offering flexographic and digital printing of pressure-sensitive labels and packaging. Directly comparable regional peer in geography, technology, and end-markets.
- Fortis Solutions Group: PE-backed label converter specializing in pressure-sensitive labels, shrink sleeves, and flexible packaging for food, beverage, healthcare, and industrial end-markets. Directly comparable private peer in scale and product portfolio.
- Inovar Packaging Group: PE-backed label and packaging converter with digital and flexographic capabilities serving similar CPG, beverage, and industrial customers. Closely comparable peer in technology stack and customer segments.
- Coast Label Company: Long-established California-based pressure-sensitive label converter serving food, beverage, wine, and consumer products. Comparable peer in size, West Coast geography, and 40+ year heritage.
- Smyth Companies: Multi-generation family-owned label and packaging converter serving food, beverage, wine, spirits, and consumer products. Comparable peer in ownership structure, longevity, and product portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Custom Label financial estimates
Financial estimateRevenue estimate
Valuation estimate
Custom Label leadership team
Management profileNumber of profiles
Profiles5 records
Custom Label funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Custom Label M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Custom Label
What does Custom Label do?
Custom Label manufactures and sells custom labels and printed packaging for brands, using in-house digital and flexographic printing presses to produce pressure sensitive labels, folding cartons, flexible and specialty packaging, and shrink sleeves. The company serves both small brands needing quick short runs and large enterprise brands requiring high-volume production, with embellishment services and design support available.
Is Custom Label a public or private company?
Custom Label is a private company. It is classified as management employee owned and is currently operating.
When was Custom Label founded?
Custom Label was founded in 1983. It employs 11 to 50 people.
Where is Custom Label based?
Custom Label is headquartered in Hayward, United States, in the North America region.
How does Custom Label make money?
Two revenue lines are on record. Custom Label and Packaging Products are the primary driver. The others are custom Design Services.
Who are Custom Label's main competitors?
Broad incumbents on record are CCL Industries, Avery Dennison and Multi-Color Corporation. Direct peers are Resource Label Group, Mepco Label Systems, Label Technology, Fortis Solutions Group, Inovar Packaging Group, Coast Label Company and Smyth Companies.
Does Custom Label have an API?
No public API is recorded for Custom Label.
What industry is Custom Label in?
Custom Label's product category is Custom Label and Packaging Printing. Its primary akta.pro industry code is IMAMAHAE, Labels & Pressure-Sensitive Materials (labelstock, PSA labels, liners), with a secondary code of IMALAKAH, Folding Carton & Paperboard Packaging Printing. Its NAICS code is 3231 and its SIC code is 2650.