Instituto Brasileiro de Pesquisa e Análise de Dados

What Instituto Brasileiro de Pesquisa e Análise de Dados does

Instituto Brasileiro de Pesquisa e Análise de Dados (IBPAD) is a Brazilian private research and education institute founded in 2015 in Brasília, operating under the Grupo Ibpad structure since July 2026. The company delivers data-driven intelligence across three intersecting domains — political and electoral analysis, financial influencer monitoring, and corporate communications/social media analytics — serving government agencies, financial institutions (notably ANBIMA), NGOs (The Good Food Institute), and corporate clients. Its proprietary technology stack combines R programming, IRAMUTEQ text-analysis software, and custom monitoring dashboards, anchored by three core products: Autoridades Brasil (politician social media monitoring with real-time fact-checking), Monitor do Diário Oficial (official gazette intelligence), and Painel de Influenciadores (digital influencer tracking dashboard).

IBPAD generates revenue through three streams: professional education and training sold via the dedicated ensino.ibpad.com.br platform across three tracks (Data & Science, Politics & Government Relations, Communication & Marketing); custom commissioned research, consulting, and opinion polling for institutional clients; and publication of books and research reports on data science and digital communication. The FInfluence report series — produced in partnership with ANBIMA since approximately 2020 and now in its 10th edition — exemplifies the recurring research franchise model, monitoring 904 financial influencers with 310.7 million followers and 1.3 billion interactions in H2 2025. Distribution relies on a dual GTM motion: B2B research engagements with government, financial, and corporate buyers driven through direct sales relationships, alongside self-serve course sales and earned media coverage in outlets including Valor Econômico, InfoMoney, and Folha de S. Paulo.

The institute's competitive position rests on longitudinal proprietary datasets, five published books establishing methodological authority, and a leadership team combining academic credentials (PhD candidacy in Political Science at UnB) with applied consulting experience at FSB Comunicação and CasaDigital. LGPD compliance is formally maintained with a designated Data Protection Officer, positioning the firm for institutional contracts requiring rigorous data-handling standards.

Name

Instituto Brasileiro de Pesquisa e Análise de Dados

Legal name

Instituto Brasileiro de Pesquisa e Análise de Dados

Website

https://ibpad.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

IBPAD is a Brazilian research and education institute, founded 2015 in Brasília, providing data-driven political analysis, financial influencer monitoring, and corporate communications intelligence via proprietary tools (Autoridades Brasil, Monitor do Diário Oficial) and a professional course platform, serving government agencies, financial institutions, and corporate clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Brasília

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Professional Education and Training: IBPAD offers paid online and corporate training courses covering data science, political analysis, social media analytics, electoral research, and qualitative research methodologies. Courses are sold through the ensino.ibpad.com.br platform and delivered to corporate clients and individual professionals.
2. Custom Research and Consulting Services: IBPAD conducts commissioned research studies for institutional clients, government agencies, and corporations, including electoral research, market studies, and social media monitoring services.
3. Publications: IBPAD publishes books and research reports on data science, political communication, and social media analysis, which are sold as educational content products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

IBPAD is a Brazilian research institute that delivers data-driven intelligence through three complementary offerings: (1) commissioned custom research and consulting services covering electoral analysis, market studies, opinion polling, and social media monitoring for institutional clients; (2) proprietary monitoring tools (Autoridades Brasil for political social media analysis, Monitor do Diário Oficial for official gazette intelligence, and Painel de Influenciadores for digital influencer tracking); and (3) professional education and corporate training programs in data science, political analysis, and communications/marketing delivered through ensino.ibpad.com.br.

Product overview

IBPAD is a research and data analysis institute offering a portfolio of proprietary intelligence tools (Autoridades Brasil, Monitor do Diário Oficial, Painel de Influenciadores), research reports (FInfluence), custom market and opinion research services, and corporate education programs. The company operates as Grupo IBPAD since 2025, uniting specialized companies serving different market challenges.

Differentiator

Problem solved

Functional benefit

Brands

• Ensino IBPAD: Educational division offering professional courses in data science, political analysis, and digital communication.
• Autoridades Brasil
• Monitor do Diário Oficial
• Painel de Influenciadores
• Finfluence

Products and services

• Autoridades Brasil Proprietary tool developed by IBPAD to analyze and monitor social media activity of politicians and public figures, with a focus on electoral periods. Provides real-time trend analysis and fact-checking of political discourse across social platforms.
• Monitor do Diário Oficial Data intelligence solution for monitoring and analyzing official government gazette publications, enabling organizations to track regulatory and governmental communications.
• Painel de Influenciadores Influencer panel dashboard for tracking and analyzing digital influencers across social media platforms, supporting influencer strategy and audience research.
• FInfluence Report
• Estudos e Pesquisas (Custom Research Services) Custom commissioned market research, behavioral studies, and opinion polls for public and private sector clients, covering political, social, consumer, and industry-specific topics.
• Ensino para Empresas (Corporate Training) Corporate training programs covering three tracks — Data & Science, Political & Government Relations, and Communication & Marketing — delivered to enterprise clients.
• Professional Online Courses (ensino.ibpad.com.br) Self-serve online courses in data science, political and government relations, and communication and marketing, sold through the ensino.ibpad.com.br platform to individual professionals.
• IBPAD Books and Publications Published books and research reports covering data science with R, social media monitoring methodologies, political communication, and Afro-diasporic digital activism, sold as educational content products.

Quantifiable outcome

• FInfluence 10 tracked 904 financial influencers with 310.7 million followers and 1.3 billion interactions in H2 2025
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Môre DesignminorStrategic or Co-development Partner · 1 January 2025IBPAD partnered with Môre Design to conduct the 'IA no Design 2025' research study on artificial intelligence adoption among Brazilian designers. The study found that 94% of Brazilian designers already use AI in their work, providing insights into creative industry transformation.
• The Good Food Institute (GFI Brasil)coreStrategic or Co-development Partner · 1 January 2024GFI Brasil partnered with IBPAD to conduct research on plant-based consumer behavior in Brazil. IBPAD performed social media data collection on X (Twitter), YouTube, and Google Trends, analyzing mentions related to plant-based protein brands, influencers, and keywords for over 2,000 surveyed consumers from ABC classes.
• Núcleo JornalismocoreStrategic or Co-development Partner · 1 January 2022IBPAD partnered with Núcleo Jornalismo, creator of Monitor Nuclear which monitors hundreds of Brazilian politicians, to produce the 'Ranking dos Políticos' and 'Principais Vozes do Congresso no Twitter' mapping. The partnership analyzed 544 personalities and parliamentary politicians on Twitter, identifying influential voices in Brazilian political discourse.
• ANBIMAcoreStrategic or Co-development PartnerANBIMA (Associação Brasileira das Entidades dos Mercados Financeiro e de Capitais) partnered with IBPAD to produce the 'FInfluence: Quem fala de investimentos nas redes sociais' report series. This ongoing partnership has produced at least 10 editions tracking financial influencer activity across YouTube, Instagram, X (Twitter), and Facebook, analyzing reach, engagement, and topics discussed in the Brazilian financial influencer ecosystem.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Ipsos: Ipsos is a global market-research, opinion-polling, social-research, and brand-intelligence provider. It overlaps with IBPAD's commissioned research, opinion analysis, and communications measurement, but serves a much broader international client base.
• NielsenIQ: NielsenIQ provides consumer and market intelligence built from large data assets and analytics. It is relevant to IBPAD's behavioral and market-research activities but operates at substantially greater global scale.
• Meltwater: Meltwater provides media monitoring, social listening, and consumer-intelligence services to communications and marketing organizations. It overlaps with IBPAD's social monitoring and data-analytics activities but has a larger international platform.
• Kantar IBOPE Media: Kantar IBOPE Media is an established Brazilian media-measurement, audience-research, and consumer-intelligence business. It is comparable to IBPAD's social monitoring and influencer-analysis work, although Kantar offers a much larger established data and research platform.

Direct peers

• AtlasIntel: AtlasIntel conducts public-opinion, electoral, and market research using proprietary data-collection and analytics methods. It is directly comparable to IBPAD in political research, behavioral intelligence, and data-driven consulting.
• Brandwatch: Brandwatch provides social-listening and digital consumer-intelligence software to marketing and communications teams. Its monitoring and analytics offering overlaps directly with IBPAD's Painel de Influenciadores and social-media research capabilities.
• Talkwalker: Talkwalker offers social-media analytics, visual intelligence, and cross-channel monitoring. These capabilities are comparable to IBPAD's social and influencer intelligence products, though Talkwalker is more software-platform focused.
• YouGov: YouGov operates a global research panel and provides public-opinion, market-research, and consumer-intelligence products. Its data-driven survey model and institutional customer base closely parallel IBPAD's research and analytics capabilities.
• Datafolha: Datafolha is a Brazilian opinion, market, and electoral research institute serving media, institutions, and public-sector clients. Its polling and survey capabilities closely overlap IBPAD's research, communications measurement, and political-analysis activities.
• Quaest Consultoria e Pesquisa: Quaest is a Brazilian research and consulting firm focused on public opinion, elections, public policy, and market studies. It competes with IBPAD's custom research and political-analysis offerings for institutional and media clients.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/IBPAD
• Xx.com/ibpad

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instituto Brasileiro de Pesquisa e Análise de Dados