What Meltwater does

Meltwater is an AI-powered media and social intelligence platform that serves more than 27,000 organizations globally, spanning PR, communications, and marketing teams at enterprises, mid-market companies, and agencies. The platform ingests over 1.3 billion documents daily from news, social, broadcast, podcasts, and forums across 240+ languages and 200+ countries, delivering real-time monitoring, crisis detection, competitive intelligence, share-of-voice benchmarking, and executive reporting. Customers include Radisson Hotel Group, Microsoft, Google, Heineken, Haleon, Western Union, AstraZeneca, Daimler, Canon, and Domino's, among others.

The product portfolio is anchored by Media Intelligence, Social Listening (Explore), Mira AI (Studio and Companion), AI Visibility Tracking with the GenAI Lens add-on, Media Relations, and Influencer Marketing (Klear). Mira AI is the proprietary assistant that converts complex media, social, and AI-search signals into source-linked outputs and is available in Microsoft Teams, Microsoft 365, Slack, and via the Meltwater MCP server connecting to Claude and ChatGPT. The underlying stack includes a 20+ year proprietary knowledge graph, multimodal AI processing (text, image, video, structured data), and capabilities spanning NLP, anomaly detection, generative AI, and autonomous agents. Meltwater holds ISO 42001 (AI Management), ISO 27001, ISO 27701, and SOC2 Type II certifications, and supports API integrations with Salesforce, Power BI, Shopify, and WooCommerce.

Meltwater operates a SaaS subscription business on annual contracts (12-month minimum) with tiered plans (Starter, Pro, Enterprise, Agency) and modular add-ons such as GenAI Lens, Consumer Insights, and Press Distribution. Pricing is quote-based, with third-party sources indicating a median annual spend of approximately $25,000 per customer and enterprise contracts starting at $10,000-$15,000. Distribution is exclusively direct sales — enterprise field sales for large organizations and inside-sales/PLG entry points for SMB and mid-market. The company is incorporated as Meltwater B.V. in the Netherlands, headquartered in San Francisco, and listed on Euronext Growth Oslo under ticker MELT since December 2020, having been founded in 2001. It employs approximately 2,300 people across 50 offices in 50+ countries.

Name

Meltwater

Legal name

Meltwater B.V.

Website

https://meltwater.com

Company type

Public

Founded year

2001

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Meltwater is an AI-powered media and social intelligence platform serving 27,000+ organizations globally. It ingests 1.3+ billion documents daily across 240+ languages, delivering PR, communications, and marketing teams real-time monitoring, AI-driven insights, and competitive intelligence.

Ownership category

akta.pro rank

Product category

Media Intelligence Software

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Social, Community & Creator Platform Feeds (HDAAAGAD)

akta.pro secondary industry

Crisis Management & Communications Support (Mass Notification) (BPABANAF)

Keywords

• Media intelligence
• Social listening
• Influencer marketing
• Media relations
• AI visibility tracking

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (Media & Social Intelligence Platform): Meltwater generates revenue primarily through annual SaaS subscription contracts, with tiered plans (Starter, Pro, Enterprise, Agency) that bundle capabilities including media intelligence, social listening, AI visibility tracking, media relations, and influencer marketing. Pricing is customized per client based on coverage scope, user count, integrations, and contract length. GenAI Lens is offered as a modular add-on to existing subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Meltwater provides an AI-powered media and social intelligence platform that ingests over 1.3 billion documents daily from news, social media, broadcast, podcasts, and forums across 240+ languages, transforming those signals into executive-ready insights for PR, communications, and marketing teams. Its product suite includes Media Intelligence, Social Listening, AI Visibility Tracking (GenAI Lens), Media Relations, and Influencer Marketing (Klear), unified through the Mira AI assistant that delivers conversational, source-cited answers across web, Microsoft Teams, Slack, and Claude/ChatGPT via the Meltwater MCP server.

Product overview

Meltwater offers a unified intelligence platform combining media, social, consumer, and influencer intelligence with AI-powered capabilities. The platform architecture includes core products (Media Intelligence, Social Listening/Explore, Mira AI, AI Visibility Tracking, Media Relations, Influencer Marketing/Klear, Measurement & Analytics) along with modular add-ons (GenAI Lens, Consumer Insights, Media Database, Press Distribution, PR Reporting, Social Media Analytics, Real-time Alerting, Explore+, Custom Reports). Mira AI serves as the central AI assistant embedded across all capabilities, enabling natural language queries, automated reporting, and conversational insights. GenAI Lens provides specialized LLM visibility tracking as an add-on module. The Influencer Marketing solution operates through the Klear platform with 30M+ creator database. All capabilities connect through unified dashboards and shared data infrastructure, allowing teams to move from monitoring to insight to action without switching tools.

Differentiator

Problem solved

Functional benefit

Brands

• Mira: AI-powered intelligence assistant for PR, communications and marketing teams that transforms media, social, and AI search signals into instant answers.
• Klear

Products and services

• Media Intelligence Unified earned media monitoring, social listening, competitive benchmarking, and executive reporting platform that tracks news, social, forums, broadcast, and podcasts across millions of sources globally with AI-powered analysis. Built for PR, communications, and marketing leaders.
• Social Listening (Explore) Real-time brand intelligence tool monitoring conversations across social platforms, news, forums, and Reddit with AI-powered sentiment analysis, competitive intelligence, crisis detection, and executive-ready reporting for marketing and PR teams.
• Mira AI (Mira Studio and Mira Companion) AI-powered assistant transforming Meltwater's global media, social, and AI search signals into instant answers, including purpose-built Agents for briefings, roundups, and coverage reports. Available via the web platform, Microsoft Teams, Slack, and MCP integration with Claude and ChatGPT.
• GenAI Lens LLM monitoring solution tracking brand visibility across AI platforms including ChatGPT, Gemini, Perplexity, Claude, and others, providing prevalence scores, AI share of voice, source attribution, and competitive benchmarking for generative engine optimization (GEO).
• Media Relations End-to-end media relations platform including AI-powered journalist discovery with 800k+ verified profiles, outreach tracking, pitch analytics, monitoring integration, and executive reporting that connects discovery to measurable PR impact.
• Influencer Marketing (Klear) End-to-end influencer marketing solution with 30M+ creator database, AI-powered discovery, campaign management, fraud detection (bot detection, True Reach metric), ecommerce integrations (Shopify, WooCommerce), and integrated payment processing via Tipalti and Gigapay for global creator payments.
• Media Monitoring AI-powered media monitoring tracking millions of sources including 400,000+ traditional media, 200M+ online publications, major social platforms, 20,000+ podcasts, and broadcast across 210 US DMAs and global stations.
• AI Visibility Tracking Monitors and optimizes brand presence across AI platforms and traditional channels, tracking mentions across leading LLMs including ChatGPT, Gemini, Claude, Perplexity, Grok, and DeepSeek, with GenAI Lens for LLM-specific monitoring.
• Consumer Insights Analyzes conversations across news, social media, forums, and reviews to identify trends and benchmark against competitors, providing real-time consumer and market research capabilities.
• PR Reporting and Analytics Executive-ready reporting dashboards connecting coverage, engagement, and business impact, with automated reports and AI-generated summaries for PR and communications leaders.
• Real-time Alerting Real-time alerts and spike detection delivered via email, Slack, or Teams, with custom thresholds for defining what matters most to the customer's monitoring needs.
• Social Media Monitoring Comprehensive social media tracking across major platforms including Instagram, TikTok, X, Facebook, LinkedIn, YouTube, Reddit, Pinterest, Snapchat, Discord, Threads, Bluesky, and APAC platforms (WeChat, Weibo, Douyin, etc.).
• Media Database Media contact database with 800k+ AI-verified journalist and influencer profiles, including outreach history, beat and role change alerts, and unified profile previews.
• Press Distribution Press release distribution service enabling brands to reach media outlets and audiences globally.
• Social Media Analytics Analytics for owned social accounts including post reach, engagement metrics, impressions, follower growth, and campaign impact tracking.
• Explore+ Enhanced social listening and analytics capabilities with additional features beyond the standard Explore platform.
• Measurement and Analytics Unified earned, owned, paid, and AI visibility analytics platform that consolidates metrics across earned media performance, social engagement, paid campaign impact, influencer performance, and reputation monitoring.

Quantifiable outcome

• 33% monthly time savings on reporting across 40+ global PR and marketing teams
• +11 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability11 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• RedditcoreStrategic or Co-development Partner · 13 February 2026Meltwater joined Reddit's Official Data Partner program, a selective designation recognizing industry-leading platforms. The partnership continues Meltwater's access to Reddit's enterprise data APIs, surfacing and enriching public posts and comments from more than 100,000 communities. Reddit brings more than 121 million daily active users to the partnership, enabling brands to tap into authentic consumer sentiment and meaningfully connect with communities. Meltwater gains the opportunity to collaborate with Reddit on future strategic and growth opportunities.
• CyabracoreStrategic or Co-development Partner · 7 November 2024Cyabra and Meltwater partnered to combat online brand disinformation using Cyabra's detection technology integrated with Meltwater's social intelligence tools. The collaboration helps brands identify, monitor, and respond to disinformation campaigns in real-time, protecting reputation and consumer trust. Cyabra served as Premium Sponsor of Meltwater Summit 2026 for the second consecutive year.
• MicrosoftcoreTechnology or IntegrationMeltwater expanded its partnership with Microsoft, integrating Mira AI capabilities into Microsoft Teams and Microsoft 365, enabling users to access Meltwater intelligence directly within their existing Microsoft workflow environments. The partnership also involves co-selling and integration development for enterprise customers.
• TikTokcoreStrategic or Co-development PartnerBoth Meltwater and Brandwatch upped their partnerships with TikTok, expanding social monitoring and analytics capabilities on the platform for enterprise customers.
• We Are SocialcoreStrategic or Co-development PartnerMeltwater partners with We Are Social to co-publish the annual Global Digital Report (Digital 2024, 2025, 2026), a flagship industry benchmark report covering global internet, social media, and AI adoption trends.
• DataReportalcoreStrategic or Co-development PartnerMeltwater partners with DataReportal alongside We Are Social to produce the annual Digital reports covering global digital trends. The partnership amplifies Meltwater's brand authority in media intelligence and generates significant lead generation through the widely-cited research.
• OwlerminorStrategic or Co-development PartnerMeltwater acquired Owler in June 2021 for $24.5 million to integrate Owler's crowdsourced business information and large business community into Meltwater's media intelligence platform, enhancing competitive intelligence and sales intelligence offerings.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Talkwalker: Luxembourg-based social listening and analytics platform (owned by Hootsuite) offering comparable media monitoring, sentiment analysis, and AI-powered consumer insights. Particularly strong in European markets where it directly overlaps with Meltwater's enterprise customer base.
• Brandwatch: Social listening and consumer intelligence platform (now part of Cision Group) directly competing with Meltwater's Explore and Social Listening products. Specializes in deep consumer analytics across social and digital channels with strong enterprise brand and agency customers.
• Critical Mention: US-based broadcast and earned media monitoring platform specializing in TV, radio, and online news tracking. Directly competes with Meltwater's broadcast monitoring capability (covering all 210 US DMAs) for PR and communications teams needing real-time earned media visibility.
• Agility PR Solutions: Canada-based media intelligence and PR software platform offering media monitoring, journalist outreach databases, and reporting tools. Competes with Meltwater's Media Relations and Media Intelligence products, particularly for mid-market PR teams and agencies.
• Quid: US-based consumer insights platform using AI for trend analysis and conversation intelligence (part of the Cision Group ecosystem). Overlaps with Meltwater's Consumer Insights and narrative analytics capabilities for enterprise brand strategy and consumer research teams.
• Cision Group: Largest direct competitor in media intelligence and PR software, formed through Cision's acquisition of Brandwatch, PR Newswire, Gorkana, and Pulsar. Combines press release distribution, media monitoring, and social listening into a unified platform competing head-to-head with Meltwater in enterprise PR workflows.

Broad incumbents

• Sprout Social: Public US-based (NASDAQ: SPT) social media management and analytics platform serving mid-market and enterprise customers. Overlaps with Meltwater's social listening and analytics capabilities, though more focused on publishing and engagement workflows than earned media monitoring.
• Sprinklr: Public US-based (NYSE: CXM) customer experience management platform with a unified social media management and listening suite. While broader in scope (CX, marketing, advertising), competes with Meltwater in social listening, analytics, and customer insights for global enterprise customers.
• Hootsuite: Canada-based social media management platform (now owner of Talkwalker and Mention) serving SMB and mid-market customers. While more focused on publishing workflow, its acquired social listening and monitoring capabilities compete with Meltwater's social intelligence product line.

Emerging players

• Profound: US-based emerging player focused specifically on Generative Engine Optimization (GEO) and AI/LLM visibility tracking. Directly competes with Meltwater's GenAI Lens for the rapidly emerging category of brand monitoring across ChatGPT, Claude, Perplexity, and other LLMs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/meltwater
• YouTubeyoutube.com/c/Meltwater
• Facebookfacebook.com/MeltwaterGroup
• LinkedInlinkedin.com/company/meltwater-group
• Instagraminstagram.com/meltwater_inc

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries3 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A17 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meltwater