Groupe Coopératif Maïsadour

What Groupe Coopératif Maïsadour does

Groupe Coopératif Maïsadour is a French agricultural cooperative founded in 1936 and headquartered in Haut-Mauco (Landes), operating across 7 vertically integrated supply chains organised into 4 expert Centers: field crop seeds, field crops and grapevine, fruits and vegetables, animal nutrition, poultry, fat duck, and salmon/trout. The group employs between 5,001 and 10,000 people and runs a portfolio of more than 20 wholly-owned operating subsidiaries and consumer brands including MAS Seeds (international seed business active in 50+ countries), Sud-Ouest Aliment (animal nutrition, 15 manufacturing sites, 800,000 tonne capacity, ~€250M turnover), Maison Delpeyrat (gastronomy, since 1890), Fermiers du Sud-Ouest (poultry), Sarrade (foodservice, since 1850), Élevage Service (livestock equipment), and Comtesse du Barry (gourmet retail).

The business model combines upstream B2B sales to its member-farmers (seeds, feed, livestock equipment, agronomic advice via aladin.farm digital tools) with downstream B2C and B2B sales of finished food products. Revenue streams include agricultural inputs and seeds, animal nutrition products (PASSI'O, ROLLY, Vivallure, Sauvag'in, C'SON BIO, SOAL Racing), poultry and fat duck products (St SEVER, Marie Hot, Fermiers du Sud-Ouest brands), salmon and trout (Maison Delpeyrat, Les Poissonniers Delmas), fresh produce, direct retail through branded stores and e-commerce sites, and HORECA foodservice via Sarrade. Distribution spans 8 CAP NATURE agricultural retail stores, branded gourmet boutiques, large and medium supermarkets, traditional fishmongers, foodservice wholesalers, cooperative member channels, and international export. Technology and IP assets include the in-ovo sexing robot at Sud-Ouest Accouvage (€4.8M investment), connected poultry housing systems (PALMISTAR, STARDUCK, PROPULSTAR), regenerative agriculture practices, and a portfolio of quality certifications including Label Rouge (since 1965), Landes PGI, IFS Superior Level, AFNOR CSR label, and ISO 50001.

Ownership is held by member farmers under the cooperative model, with no external parent or private equity sponsor; recent strategic actions include cross-cooperative joint ventures (Sud-Ouest Accouvage with Vivadour and CAVAC), the SAP digital transformation rollout, a new potato sector partnership with Roger & Roger, and a 2025 leadership transition at MAS Seeds. Major partners include Bonduelle (vegetables), Roger & Roger (potatoes), Evotech (robotics), SAP (digital transformation), GS1 France (traceability), and academic institutions (Bordeaux Sciences Agro, HECTAR, MFR).

Name

Groupe Coopératif Maïsadour

Legal name

Maïsadour, Agricultural cooperative company with variable capital

Website

https://maisadour.com

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Groupe Coopératif Maïsadour is a French agricultural cooperative (founded 1936) operating seven vertically integrated supply chains—seeds, field crops, produce, animal nutrition, poultry, fat duck, and salmon/trout—through subsidiaries such as MAS Seeds, Sud-Ouest Aliment, Maison Delpeyrat, and Fermiers du Sud-Ouest, serving member farmers, retailers, foodservice, and consumers across France and 50+ countries.

Ownership category

akta.pro rank

Product category

Agricultural Cooperative Food Production

NAICS

Other Poultry Production (112390), Oilseed (except Soybean) Farming (11112)

akta.pro primary industry

Animal-Derived Protein Ingredients (Egg, Collagen/Gelatin, Blood/Plasma Proteins) (AFAJAHAB)

Keywords

• Agricultural cooperative
• Field crop seeds
• Animal nutrition
• Foie gras production
• Fruit and vegetable supply

Headquarters

HQ city

Haut-mauco

HQ country

France

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Agricultural Inputs and Seeds: Sale of seeds (maize, oilseeds, other plant species), crop protection products, and agricultural supplies to member farmers through MAS Seeds, VEGA Maïsadour, Agralia, and Inovitis brands
2. Animal Nutrition Products: Production and sale of animal feed through Sud-Ouest Aliment (SOAL), the regional leader in animal nutrition with 15 manufacturing sites and 800,000 tonnes capacity, including brands like PASSI'O, ROLLY, Vivallure, Sauvag'in, C'SON BIO, and SOAL Racing
3. Poultry and Fat Duck Products: Integrated production and sale of poultry (chicken, guinea fowl) and fat duck products (foie gras, confit, magrets) through brands including Fermiers du Sud-Ouest, St SEVER, Volailles des Landes, Volailles du Périgord, Marie Hot, Terres Paysannes, Fiers de nos terres, and Delpeyrat
4. Salmon and Trout Products: Production and sale of smoked salmon and trout through Maison Delpeyrat and Les poissonniers Delmas, with vertical integration from own fish farms
5. Fresh Produce: Collection, packaging and marketing of fruits and vegetables including sweet corn, green beans, peas, asparagus, raspberries; field crops including special maize and cereals; and grapevine products through viticulture specialist Inovitis
6. Direct Retail Sales: Consumer-direct sales through branded retail stores (En Direct de Nos Producteurs, Comtesse du Barry, L'Amour du Terroir) and e-commerce websites for gourmet food products
7. Foodservice/HORECA: B2B sales to restaurants, caterers, and food service operators through Sarrade brand and other professional product lines

Go-to-market motion3 records

Distribution channels8 records

Marketing channels7 records

Core offering

No substantive source content was provided in the input to extract a description of the company's core offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Fermiers du Sud-Ouest: First poultry group of the region, regrouping specialists from Landes, Périgord and Gers territories recognized for agricultural quality and gastronomic traditions
• Maïsadour Gastronomie
• Mas Seeds
• Sud-Ouest Aliment
• VEGA* Maïsadour
• Maison Delpeyrat
• St SEVER
• Les poissonniers Delmas

Quantifiable outcome

• Leader in animal nutrition market in South-West France with 800,000 tonnes capacity and 250M€ turnover (SOAL)
• +4 more outcomes

Named customers7 records

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Ohé La TerrecoreStrategic or Co-development Partner · 29 July 2025Support for the creation of Ohé La Terre endowment fund branch in South-West region to promote regenerative agriculture. Fund supports farmers in biodiversity enhancement, soil fertility restoration, carbon sequestration, and targeted financial accompaniment.
• Roger & RogercoreStrategic or Co-development Partner · 8 July 2025Partnership with Belgian industrial chip and snack producer Roger & Roger for development of new potato sector. VEGA Maïsadour leverages agronomic expertise while Roger & Roger provides commercial outlets and processing capacity for potato harvests from cooperative members.
• Sud-Ouest Accouvage (Vivadour, CAVAC Cooperatives)coreStrategic or Co-development Partner · 1 July 2025Joint venture between Maïsadour, Vivadour, and CAVAC cooperatives for duck hatching operations. Aignan facility houses in-ovo sexing robot combining camera vision and AI technology to identify male duck embryos for foie gras production.
• GS1 FranceminorStrategic or Co-development PartnerCollaboration with GS1 France and FoodPilot to demonstrate augmented GS1 QR Code technology allowing consumers to access environmental impact information for food products at point of sale.
• SAPcoreTechnology or IntegrationFirst-of-its-kind partnership in France placing SAP technology at the heart of Group performance. Digital transformation initiative for agricultural cooperative management systems.
• Bordeaux Sciences AgrominorStrategic or Co-development PartnerPartnership between Bordeaux Sciences Agro agricultural school, MAS Seeds, and Maïsadour for agricultural education, research collaboration, and development of future farming practices.
• Maisons Familiales et Rurales (MFR)minorStrategic or Co-development PartnerPartnership to support farm succession and generational transfer of agricultural operations, helping new farmers take over existing farms.
• SikigminorStrategic or Co-development PartnerPartnership to develop kiwi fruit sector in Landes region of France, providing agricultural expertise and market access for new crop diversification.
• HECTARminorStrategic or Co-development PartnerPartnership for innovation supporting biodiversity through agricultural research and development initiatives.
• Sud-Ouest Aliment (SOAL) Partners: Vivadour, Val de Gascogne, Gersycoop, ADMcoreStrategic or Co-development PartnerCreation of Sud-Ouest Aliment in 2008 combining animal nutrition activities of Maïsadour, Vivadour, Val de Gascogne, and Gersycoop cooperatives. ADM joined in 2012. SOAL generates 800,000 tonnes capacity and 250M€ turnover as regional leader.
• BonduelleminorStrategic or Co-development PartnerLong-standing partnership with Bonduelle vegetable processing company for sweet corn and other vegetable production from cooperative members.

Scale indicators19 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key highlights7 records

Customer concentration

• Xx.com/Maisadour
• YouTubeyoutube.com/channel/UCqxmYTNvazqUJnQ9nvCErjA
• Facebookfacebook.com/maisadour
• LinkedInlinkedin.com/company/groupe-maisadour
• Instagraminstagram.com/maisadour/?hl=fr

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries24 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe Coopératif Maïsadour