Priint:Suite

What Priint:Suite does

Priint:Suite, operated by WERK II Medien- und Informationsgesellschaft mbH, is a German enterprise software company founded in 2003 in Duisburg by Horst Huber, Dr. Gabriele Siegert, and Paul Seidel. The company develops a multichannel publishing automation platform that connects product data systems (PIM, MDM, DAM, CMS, E-Commerce) to automated print and digital publishing workflows. Its core differentiator is the priint:comet family of proprietary plug-ins for Adobe InDesign, Illustrator, and Express, which let designers bind product data directly to layouts, plus the priint:publishing Hub middleware that supports integration with more than 50 content systems worldwide and priint:cloud for cloud-native document generation. The platform addresses catalog production, datasheets, price lists, packaging, labels, and other cross-channel product communication touchpoints.

Priint:Suite serves enterprise customers primarily in manufacturing, retail, and wholesale/distribution — verticals with complex, frequently updated product catalogs requiring multilingual localization and regulatory compliance. Named customers include B. Braun, KALDEWEI, Sandvik, Fischer, GRUNDFOS, LIQUI MOLY, WAGO, ABUS, Brillux, and JAF. Revenue is generated through quote-based enterprise software subscriptions, professional services (consulting, implementation, training), and a priint Academy training program, with distribution handled via direct enterprise sales, a global partner network of 70+ certified implementation and technology partners led by Laudert, and regional subsidiaries in the USA (2012), France (2015), Japan (2016), and Poland (2018). Go-to-market is reinforced by the annual priint:day conference (300+ attendees; first US edition in 2025), webinars, content marketing, and an active social presence.

The company has grown organically with no disclosed external funding rounds, operating from a Duisburg headquarters with five international offices plus a Vietnam development team established with partner Laudert. It remains founder-led, with Horst Huber as Managing Director, and maintains a deliberately focused product strategy around Adobe-centric creative automation rather than competing directly with large PIM/MDM platform vendors.

Name

Priint:Suite

Legal name

WERK II Medien- und Informationsgesellschaft mbH

Website

https://priint.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Priint:Suite is a German enterprise software company that automates multichannel product publishing through proprietary Adobe plug-ins and a middleware platform connecting 50+ content systems to print and digital output, serving 400+ enterprise customers in manufacturing, retail, and wholesale.

Ownership category

akta.pro rank

Product category

Publishing Automation Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Document Creation & Office Suites (BPAMAMAD)

Keywords

• Database publishing software
• Cross-channel publishing
• Adobe InDesign automation
• Product information management
• Catalog production platform

Headquarters

HQ city

Duisburg

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licenses and Subscriptions: priint:suite software licenses and cloud subscriptions for enterprise publishing automation. Includes desktop plugins and server-based solutions.
2. Professional Services: Consulting, implementation, best practices advisory, training, and support services delivered by priint Group and certified partners.
3. Training and Academy: Standard, individual, on-site, and online training programs delivered through priint Academy.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

priint:Suite is an enterprise publishing automation platform that connects product data from MDM, PIM, E-Commerce, CMS and DAM systems to automated print and digital publishing workflows. It ships as a core platform (priint:suite), a family of Adobe InDesign/Illustrator/Express automation plugins (priint:comet), and a cloud-based document generation service (priint:cloud). Primary outputs include catalogs, datasheets, price lists, packaging, labels, and other product communication touchpoints.

Product overview

Priint:Suite is a modular publishing platform portfolio consisting of the core priint:suite platform plus the priint:comet Adobe plugin family and priint:cloud cloud services. The platform connects to over 50 content systems (MDM, PIM, E-Commerce, CMS, DAM) and works with Adobe creative tools (InDesign, Illustrator, Express) to automate product communication across print and digital channels. The priint:comet plugins serve as automation tools for creatives working in Adobe environments, while priint:cloud provides cloud-native document creation capabilities. The platform addresses use cases including database publishing, catalog production, print on demand, web-to-print, production planning, digital publishing, and self-service publication creation.

Differentiator

Problem solved

Functional benefit

Brands

• priint:suite: The world's leading publishing platform for modern product communication, enabling automated cross-channel content creation for catalogs, price lists, datasheets, and more.
• priint:comet
• priint:cloud
• priint:day

Products and services

• priint:suite Enterprise database publishing platform that revolutionizes and automates publishing processes by connecting digital product data sources to print and digital output, supporting integration with more than 50 content systems worldwide.
• priint:comet Plug-in for Adobe InDesign Automation plugin for Adobe InDesign that enables automated page generation, automatic content updates and exchanges, intelligent content reorganization, and digital correction workflows for creatives working with enterprise product data.
• priint:comet Plug-in for Adobe Illustrator Artwork automation plugin for Adobe Illustrator that connects or 'tags' frames with priint:comet placeholders and links frames with datasets or content system data in one click for packaging and labeling workflows.
• priint:comet Add-on for Adobe Express Adobe Express add-on that allows users to seamlessly connect product data to graphics and documents in Adobe Express for streamlined creative workflows and consistent customer journeys.
• priint:comet adjust Plug-in for Adobe InDesign Format adaptation plugin for InDesign that uses rules to define dependencies between frames and content, automatically rescaling text, images, and image content for non-linear format adaptations.
• priint:cloud Cloud-based document, PowerPoint presentation, and high-resolution image generation service that creates visually appealing documents in seconds without requiring software or plugin installation.

Quantifiable outcome

• 30% growth in 2021
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• Laudert - Home of MediacoreImplementation/ SI/ Consulting Partner · 1 July 2014Enterprise Solution Partner and implementation integrator. First company to achieve highest level certification by WERK II in July 2014. Won WERK II Partner of the Year in 2016 and 2018. Expert in priint:comet via web services, C script development, InDesign server automation, and hybris Print Cockpit connection. Located in Vreden, Germany with 600+ employees across 10 sites.
• Parsionate (Part of Accenture)coreImplementation/ SI/ Consulting PartnerStrategic implementation partner referenced in customer success story (Fischer). Manages PIM/data management projects and priint:suite implementations.
• Hybris AGcoreTechnology or IntegrationMajor international PIM provider that joined the priint:partner network in 2010 as a technology partner.
• Heiler Software AGcoreTechnology or IntegrationMajor international PIM provider that joined the priint:partner network in 2010 as a technology partner.

Scale indicators8 records

Recent moves13 records

Expansion highlights6 records

Emerging players

• Inriver: Inriver provides a SaaS PIM platform focused on omnichannel product information syndication, competing in adjacent publishing territory to priint's enterprise customer base.
• Stibo Systems: Stibo Systems provides enterprise PIM with growing cross-channel content syndication features, positioning it as a strategic competitor as PIM vendors move into priint's product communication territory.
• Akeneo: Akeneo is a SaaS PIM platform whose product experience management features increasingly extend into digital catalog and storefront publishing workflows that overlap with priint:suite's use cases.
• Contentserv: Contentserv unifies PIM, MDM, and marketing content management with publishing workflows, competing for the same enterprise product communication budget as priint:suite.

Direct peers

• WoodWing Studio: WoodWing provides content production and publishing automation built around Adobe InDesign, directly mirroring priint:comet's plugin-based approach to database-driven catalog and editorial publishing.
• vjoon: vjoon is a publishing platform purpose-built on Adobe InDesign Server for automated cross-media workflows, competing with priint:suite for enterprise publishing automation customers.

Broad incumbents

• censhare: censhare combines PIM, DAM, and content management with omnichannel publishing capabilities, overlapping with priint's PIM-to-publishing positioning while offering a broader marketing content platform.
• Esko: Esko provides enterprise packaging management and prepress automation including web-to-print, directly overlapping with priint's packaging artwork automation use case via priint:comet for Adobe Illustrator.
• Quark: Quark provides publishing and content automation software (QuarkXPress, Quark Publishing Platform) as a longer-standing alternative in structured content and product publishing.

Others

• Aprimo: Aprimo is a marketing operations and DAM platform with content workflow capabilities that competes for enterprise content technology budgets, though it addresses a broader marketing layer rather than priint's PIM-to-Adobe publishing niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/priintcomet
• Facebookfacebook.com/priint.group
• LinkedInlinkedin.com/company/werk-ii-medien--und-informationsgesellschaft-mbh
• Instagraminstagram.com/priintgroup
• Xx.com/priint

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Priint:Suite