Licensed Professional Counselors Association of Georgia

What Licensed Professional Counselors Association of Georgia does

The Licensed Professional Counselors Association of Georgia (LPCA) is a Georgia-based 501(c)(6) non-profit professional association founded in 1987 (originally as the Georgia Mental Health Counselors Association, renamed in 1998) that serves as the largest and only independent non-profit membership organization representing Licensed Professional Counselors (LPCs), Associate LPCs, counseling students, counselor educators, school counselors, and affiliate professionals in the state. The organization operates from Roswell, Georgia with a small staff of approximately five led by CEO/Executive Director Gale Marshall Macke, who has served for 20 years, and delivers its services through a self-serve member center (lpcaga.org), on-demand CE platform, peer-reviewed journal, quarterly newsletter, annual convention, and consultation services. Its core technology stack is conventional (web platform, Cvent for events, JourneyCare for forms, EBSCOhost for journal indexing) with no proprietary software products; the organization's differentiation lies in its regulatory authority and content rather than technology.

LPCA generates revenue across four primary streams: tiered annual membership dues (Clinical, Associate at $88, Affiliate at $175, Student, Retired at $40), continuing education programs priced from $29 to $479 (including on-demand courses, the Neuroscience Series co-developed with YourCEUs.com, and the NCE Exam Prep Workshop), annual convention registration and sponsorship, and advertising (newsletter, job board, CE listings, office space classifieds). The association also monetizes certifications through the CCALP subsidiary (CPCS) and operates the LPCA Foundation for student support. Go-to-market is community-led, anchored by the annual convention, the website (10,000+ monthly hits), the 17,500+ reader newsletter, and grassroots engagement through seven district representatives. Customer concentration is low given the thousands of individual members and diversified member segments, with no enterprise anchor accounts.

Name

Licensed Professional Counselors Association of Georgia

Legal name

Licensed Professional Counselors Association of Georgia, Inc.

Website

https://lpcaga.org

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

LPCA is a Georgia-based non-profit professional association, founded in 1987, that serves Licensed Professional Counselors through tiered membership, continuing education, advocacy, and certification services, while also operating the CCALP certification subsidiary and LPCA Foundation.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Professional Organizations (81392)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE) (EDAAALAD)

akta.pro secondary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• Professional counseling association
• Continuing education
• Licensure advocacy
• Professional development
• Membership services

Headquarters

HQ city

Norcross

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership dues from licensed professional counselors, associate counselors, students, and affiliate members. Membership types include Clinical, Associate ($88), Affiliate ($175), Student, and Retired ($40) tiers.
2. Continuing Education Programs: Revenue from CE application fees (synchronous single $65-75, multiple $150-175, asynchronous $200-225 for members/non-members), on-demand courses ($29-$189), NCE exam prep workshops ($399-479), and CE advertising listings ($35-45).
3. Convention and Events: Annual convention registration fees, sponsorship revenue, and exhibitor fees. Convention venue at Crowne Plaza Atlanta Perimeter at Ravinia with conference registration refundable at varying fees.
4. Advertising: Revenue from newsletter advertising ($75 per run for e-newsletter columns), print newsletter ads at multiple sizes, office space classifieds ($25-$125), and supervision placement ads (3-6 month terms).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

LPCA is a non-profit professional membership association that provides advocacy, continuing education (CE) approval, licensure consultations, networking events, and publications for Licensed Professional Counselors (LPCs), associate counselors, counseling students, and counselor educators in Georgia. The organization runs tiered memberships, an annual convention, on-demand and synchronous CE courses, a peer-reviewed journal, and a quarterly newsletter, and it manages the CPCS clinical supervisor certification through its CCALP subsidiary.

Product overview

Licensed Professional Counselors Association of Georgia operates as a professional association offering a platform of services centered on membership, continuing education, and professional development for licensed professional counselors. The core offering includes tiered membership (Clinical, Associate, Student, Retired, Affiliate) providing access to consultations, advocacy, and member benefits. The association delivers CE through multiple channels: On-Demand courses, the Neuroscience Series in partnership with YourCEUs.com, and an annual convention. Supporting products include the Georgia Journal of Professional Counseling (peer-reviewed publication), LPC Connections Newsletter, Find a Counselor Directory, Clinical Supervisor Directory, Job Board, and Office Space Classifieds. Certification services are managed through CCALP for CPCS credentials. The LPCA Foundation provides scholarship and internship support for future counselors.

Differentiator

Problem solved

Functional benefit

Brands

• LPC Connections: Magazine published by LPCA offering insights into clinical practice, innovative techniques, and professional development in counseling.
• Georgia Journal of Professional Counseling
• CCALP (Clinical Certification Association of Licensed Professionals)
• LPCA Foundation

Products and services

• LPCA Membership Tiered annual membership (Clinical, Associate $88, Affiliate $175, Student, Retired $40) granting access to consultations, CE discounts, directory listings, licensure support, and advocacy services for professional counselors in Georgia.
• LPCA On-Demand CEs Asynchronous online continuing education courses (e.g., TeleMental Health 6-hour course at $189, Private Practice 101, Trauma Mental Health Competency, Therapeutic Gaming) for license renewal of Georgia LPCs.
• Neuroscience Series Standalone and certification-pathway neuroscience-informed counseling training modules (e.g., Module 10 Case Conceptualization, Module 11 Substance Use, Module 12 Clinical Integration) presented with YourCEUs.com.
• NCE Exam Prep Workshop One-day intensive National Counselor Examination preparation course for associate counselors, priced at $399 for members and $479 for non-members, with a 98% first-time pass rate and free retake option.
• Georgia Journal of Professional Counseling Open-access peer-reviewed publication showcasing professional counseling research, clinical practice articles, and theoretical contributions read by over 7,500 students and professionals.
• LPC Connections Newsletter Quarterly publication for LPCA members covering counseling practice trends, business development, professional achievements, and association updates, read by over 17,500 students and professionals.
• Find a Counselor Directory Public-facing online searchable directory of LPCA member counselors enabling consumers to find and connect with licensed mental health professionals.
• Clinical Supervisor Directory Online platform connecting emerging counselors with certified CPCS clinical supervisor members to satisfy licensure supervision requirements.
• Job Board Free curated job board exclusively for counseling profession opportunities, with postings visible for 90 days.
• Office Space Classifieds Online marketplace for counseling office space listings featuring private, accessible spaces for therapeutic sessions, with 3-12 month ad options priced at $25-$125.
• Professional Consultations Membership benefit providing personalized expert guidance on licensure, ethics, supervision, rules/laws, and practice management issues with response within 14 business days.
• Annual Convention Annual flagship event (39th edition at Crowne Plaza Atlanta Perimeter at Ravinia) featuring nationally recognized speakers, hands-on workshops, CE credit options, CPCS tracks, and networking for professional counselors.
• CE Application and Approval Authorized CE provider application service approved by the GA Composite Board for clinicians to obtain continuing education approvals, with 5-14 day review and member/non-member pricing tiers.
• CPCS Certification Certified Professional Counselor Supervisor certification program managed through CCALP (Clinical Certification Association of Licensed Professionals) for clinical supervision credentials.
• LPCA Foundation Not-for-profit foundation committed to expanding educational and professional development opportunities, internship sites, and mentorship for counseling students and future professionals.

Quantifiable outcome

• 98% first-time pass rate on NCE Exam Prep Workshop
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Representative Dave BeltoncoreStrategic or Co-development Partner · 1 January 2021Partnered with Rep. Dave Belton to pass the Professional Counseling (PC) Compact Licensure Law, making Georgia the first state in the U.S. to adopt the Interstate Compact for Counselors.
• NASW-GA (National Association of Social Workers Georgia) and GAMFT (Georgia Association for Marriage and Family Therapy)coreStrategic or Co-development Partner · 1 January 2008Collaborated with NASW-GA and GAMFT to support the Governor's reorganization of Georgia's social service agency and on various legislative initiatives including the Ride-Along Bill (SB 403) requiring mental health professionals to accompany law enforcement on crisis calls.
• CPH & AssociatesminorGTM or Marketing PartnerInsurance partner offering professional liability and related insurance products to LPCA members. Logo displayed on website as sponsor with exclusive member benefits.
• GEICOminorGTM or Marketing PartnerMajor insurance provider offering exclusive savings to LPCA members on auto and other insurance products. Provides member discount program.
• American Association of Forensic Professionals (AAFP)minorGTM or Marketing PartnerProfessional association for forensic professionals. Co-sponsored presence on LPCA website as partner organization.
• YourCEUs.comcoreStrategic or Co-development PartnerCharlie Safford, LCSW, President of YourCEUs.com partners with LPCA to present the Neuroscience Series - a certification pathway for clinicians integrating brain science into trauma-informed care. Multiple modules offered through the partnership.
• Clinical Certification Association of Licensed Professionals (CCALP)coreStrategic or Co-development PartnerCreated in 2022 to manage LPCA certifications including CPCS (Certified Professional Counselor Supervisor). CCALP processes all certifications for LPCA of GA and maintains its own Board of Trustees. Major strategic initiative for certification management.
• International Counseling AssociationminorStrategic or Co-development PartnerLPCA invited to join the International Counseling Association in 2024, expanding global professional network and collaboration opportunities.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Others

• YourCEUs.com: Continuing education platform run by Charlie Safford, LCSW, that co-develops and delivers the Neuroscience Series modules with LPCA. Functions as a content/infrastructure partner rather than a direct competitor in the association space.
• Council for Accreditation of Counseling and Related Educational Programs (CACREP): Accrediting body for counselor education programs that LPCA successfully lobbied to be added as a requirement under revised GA Composite Board Rules 135-5-.01 and .02 (2025). Functions as a standards-setter upstream of LPCA's certification and membership value chain.

Regional players

• Florida Mental Health Counselors Association: Florida state-level professional association for mental health counselors, structurally analogous to LPCA but serving a different (and larger) state. Useful as a comparable for membership/CE pricing and convention scale benchmarks.
• Texas Counseling Association: Texas state-level professional association for professional counselors, comparable to LPCA in mission and service mix (membership, CE, advocacy, journal) but operating in the largest state LPC market, providing a useful scale-up reference point.
• Georgia Association for Marriage and Family Therapy (GAMFT): Georgia state-level professional association for marriage and family therapists that has partnered with LPCA on legislative initiatives such as the Ride-Along Bill (SB 403) and the social service agency reorganization, operating a comparable membership/advocacy model in an adjacent mental health profession.
• National Association of Social Workers - Georgia Chapter (NASW-GA): Georgia state chapter of the National Association of Social Workers, an allied mental health professional association that co-advocates with LPCA on legislation and represents another license category under the same GA Composite Board.

Broad incumbents

• National Board for Certified Counselors (NBCC): National certification body that administers the National Counselor Examination (the same exam LPCA's NCE Prep Workshop prepares candidates for) and issues the NCC credential, making it a complementary rather than directly competing entity to LPCA's CPCS.
• National Association of Social Workers (NASW): National professional association for social workers offering membership, CE, and advocacy comparable in structure to LPCA but for an adjacent mental health profession under the same GA Composite Board (PC, SW, MFT).
• American Counseling Association (ACA): Largest national professional association for the broader counseling profession, offering membership, CE, publications, and advocacy across all counselor specialties. Overlaps with LPCA's mission but serves a wider counselor constituency.

Direct peers

• American Mental Health Counselors Association (AMHCA): National professional association for clinical mental health counselors that has awarded LPCA multiple state chapter awards. Operates the same membership + CE + advocacy model at the national level and is the most direct product/mission peer to LPCA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/lpcaga
• Facebookfacebook.com/LPCAGA
• LinkedInlinkedin.com/company/lpca-of-ga

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Licensed Professional Counselors Association of Georgia