AppMetrica

What AppMetrica does

AppMetrica is a mobile attribution and analytics platform that has been in continuous operation since 2013, providing measurement and analytics capabilities for mobile applications. The platform operates as a product line within Yandex, the Russian technology company, and is delivered through the appmetrica.yandex.com domain with user authentication managed exclusively via Yandex ID. AppMetrica is positioned to serve mobile app developers, marketers, and product teams seeking attribution and analytics tooling, with its primary go-to-market reach concentrated in markets where Yandex maintains a strong user base.

The platform's core capability is mobile app measurement and attribution, a category that typically involves tracking installs, in-app events, user journeys, and conversion attribution across marketing channels. The source data does not disclose specific technical architecture, SDK languages, API surface, integration partners, supported analytics modalities, or third-party benchmark validations, leaving the technology stack effectively undescribed. The product continues to operate under the Yandex brand umbrella without disclosed proprietary technical differentiators, patents, or trademarks in the available data.

AppMetrica operates as a product line within Yandex LLC rather than as an independently constituted company, based on firmographic references to Yandex LLC as the legal entity and Yandex as the strategic operating parent. The platform's pricing model, customer segments, revenue mechanics, and distribution channels are not publicly disclosed in the source data, and no funding rounds, M&A activity, partnerships, certifications, awards, or named customers are documented. Headcount is documented in the 11-50 range, with operations centered in Moscow, Russian Federation.

Name

AppMetrica

Legal name

Yandex LLC

Website

https://appmetrica.yandex.com

Company type

Private

Founded year

2013

Headcount range

11–50 employees

Short description

AppMetrica is a mobile attribution and analytics platform operated as a product line within Yandex, headquartered in Moscow, Russia. Founded in 2013, it provides mobile measurement and analytics services to app developers and marketers through Yandex's authentication infrastructure.

Ownership category

akta.pro rank

Product category

Mobile Analytics Software

NAICS

Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

App Analytics, Attribution & Deep Linking Platforms (BPAMADAH)

akta.pro secondary industry

Mobile BI (HDAEAMAI)

Keywords

• Mobile attribution platform
• App analytics software
• Marketing measurement tools
• In-app event tracking
• Mobile campaign analytics

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure

Core offering

AppMetrica is a mobile attribution and analytics platform that tracks app installs, in-app events, and marketing campaign performance for mobile application developers. The platform is operated as a product line within Yandex, accessible via a web dashboard at appmetrica.yandex.com using Yandex ID login credentials.

Differentiator

Problem solved

Functional benefit

Products and services

• AppMetrica Mobile attribution and analytics platform for app developers and marketing teams to track installs, in-app events, and marketing campaign performance. Accessible via web dashboard using Yandex ID authentication.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights1 record

Direct peers

• AppsFlyer: Global leader in mobile attribution and marketing analytics. Directly comparable to AppMetrica in core function — measuring mobile campaign performance — and competes head-on for the same advertiser and developer customers across geographies.
• Adjust: Mobile measurement and fraud prevention platform offering attribution, analytics, and SKAdNetwork solutions. Competes with AppMetrica on the same attribution and analytics value proposition for mobile marketers worldwide.
• Branch Metrics: Mobile linking and attribution platform combining deep linking with attribution and analytics. Overlaps with AppMetrica on attribution and the deep-linking/analytics functionality that AppMetrica provides to app developers.
• Kochava: Mobile attribution and analytics provider with a focus on omni-channel measurement. Competes in the same mobile attribution category as AppMetrica, serving advertisers and app developers with comparable analytics dashboards.
• Singular: Marketing attribution and analytics platform aggregating data from multiple ad networks. Operates in the same attribution/analytics category as AppMetrica and serves mobile-first advertisers.
• myTracker (VK / Mail.ru Group): Russian mobile attribution and analytics platform owned by VK (formerly Mail.ru Group). Closest direct domestic competitor to AppMetrica within Russia/CIS, targeting the same mobile advertiser and developer audience.

Broad incumbents

• Firebase (Google): Google's mobile development platform with built-in analytics (Google Analytics for Firebase). Competes with AppMetrica on mobile analytics, especially for app developers using Google's broader mobile stack.
• Amplitude: Product analytics platform with mobile app analytics capabilities. Overlaps with AppMetrica on mobile behavior analytics, though Amplitude's broader product focus is digital analytics across web and app.
• Mixpanel: Product analytics platform offering mobile app event tracking and funnel analysis. Compares to AppMetrica on the analytics side of mobile measurement, particularly for product-led mobile teams.

Others

• Yandex Metrica: Sibling Yandex web analytics product. Not a direct competitor for mobile attribution but is thematically related as another Yandex analytics offering and could share infrastructure or roadmap synergies with AppMetrica.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/yandexcom
• LinkedInlinkedin.com/company/yandex

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AppMetrica