Kochava
Kochava is a private omnichannel measurement and attribution platform serving advertisers, publishers, and agencies with mobile, web, CTV, and offline tracking across gaming, fintech, QSR, media, travel, and eCommerce verticals.
- Company typePrivate
- Founded2011
- HeadquartersSandpoint, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Kochava does
Kochava is a private, US-based omnichannel measurement and attribution platform founded in 2011 that serves advertisers, publishers, agencies, and ad platforms. The company processes over 10 billion events daily across mobile apps, web, connected TV (CTV), out-of-home, and offline channels, with named enterprise customers spanning Media & Advertising (Starcom), Real Estate (Property Finder), Food & Beverage (GoTo Foods), and Retail (The North Face). Its core product is the Kochava Measurement Platform, supplemented by module-level products including IdentityLink (cross-device identity resolution), SmartLinks (deep linking and QR codes), Always-On Incremental Measurement (always-on marketing mix modeling), Atlas Performance (supply-side performance for publishers), StationOne (integrative AI hub), Search Ads Maven (Apple Ads automation), and ML-based fraud prevention. The platform is positioned for verticals including Gaming, Fintech, QSR/Food & Drink, Media & Entertainment, Travel & Hospitality, and Shopping/eCommerce.
The company operates a primarily subscription-based revenue model priced on ad spend volume and number of unique MMM models, with a free tier (Free App Analytics) driving product-led growth among early-stage apps. Go-to-market combines enterprise field sales targeting Fortune 500 brands with a certified partner ecosystem (Meta, Google Ads, Snapchat, TikTok, Liftoff, YouAppi) and agency relationships. Kochava has expanded through five acquisitions (InferSystems 2015, MobileRQ 2017, Thalamus 2020, DigiCenter 2021, Machine Advertising 2023) and maintains SOC 2 Type II certification. The company faced FTC litigation beginning in August 2022 over alleged unauthorized sale of geolocation data, culminating in a February 2026 settlement that requires consent-based data handling programs and prohibits sale of sensitive location data without affirmative express consent.
Kochava firmographics
Firmographics- Name
- Kochava
- Legal name
- Kochava
- Website
- https://Kochava.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Kochava is a private omnichannel measurement and attribution platform serving advertisers, publishers, and agencies with mobile, web, CTV, and offline tracking across gaming, fintech, QSR, media, travel, and eCommerce verticals.
- Ownership category
- akta.pro rank
Kochava industry classification
Industry- Product category
- Marketing Analytics & Mobile Ad Attribution
- NAICS
- Marketing Research and Public Opinion Polling (541910), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN)
- akta.pro secondary industries
- Personalization, Recommendations & Search (MPAHAJAF), Media & Content Personalization (News, Video, Music, Podcasts) (HDAAAGAB), Trust, Safety & Risk Support (Fraud, Abuse, Policy Enforcement) (BPAAABAI)
Keywords
Where Kochava is headquartered
LocationHeadquarters
- HQ city
- Sandpoint
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kochava business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Mobile Measurement Partner (MMP) Services: Subscription-based measurement and attribution services for mobile apps across iOS, Android, Huawei, CTV, web and other platforms. Pricing scales with ad spend volume and number of models.
- Marketing Mix Modeling (MMM): Always-on incremental measurement with pricing based on ad spend volume and number of unique models (geo + product/brand + platform combinations)
- Atlas Performance: Supply performance system for premium publishers and platforms with measurement and optimization features
- StationOne AI Platform: Integrative AI hub with enterprise privacy and governance controls
- Search Ads Automation: AI-powered Apple Ads campaign management through Search Ads Maven
- Free App Analytics: Free tier for early-stage apps with basic measurement needs to drive product-led growth and conversion to paid tiers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free App Analytics - Basic measurement for early-stage apps |
| Subscription | Annual | Enterprise subscription based on ad spend volume |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Kochava product offering
Product offeringCore offering
Kochava operates an omnichannel measurement and attribution platform that tracks, attributes, and analyzes user acquisition and engagement across mobile apps, web, connected TV (CTV), out-of-home (OOH), and offline channels, processing 10+ billion events daily. The platform bundles multi-touch attribution, always-on marketing mix modeling (AIM), fraud prevention, deep linking (SmartLinks), identity resolution (IdentityLink), Apple Ads automation, and an integrative AI hub (StationOne). It serves advertisers, publishers, agencies, and platforms with subscription-based pricing scaled to ad spend volume.
Product overview
Kochava is an omnichannel measurement and attribution platform offering a unified platform-plus-modules architecture. The core Kochava Measurement Platform processes 10+ billion events daily to provide mobile app attribution, cross-channel measurement, and analytics. Key integrated modules include Atlas Performance (supply performance system for publishers), StationOne (integrative AI hub), Always-On Incremental Measurement (marketing mix modeling), SmartLinks (deep linking), IdentityLink (identity resolution), Search Ads Maven (Apple Ads automation), and fraud prevention. The platform serves Gaming, Fintech, QSR/Food & Drink, Media & Entertainment, Travel & Hospitality, and Shopping/eCommerce verticals with solutions tailored to each industry's measurement needs.
Differentiator
Problem solved
Functional benefit
Brands
- StationOne: Integrative AI hub for marketers and digital professionals supporting AI-driven workflows with privacy and data protection standards.
- Atlas Performance
- SmartLinks
- IdentityLink
- Always-On Incremental Measurement (AIM)
Products and services
- Kochava Measurement Platform Core omnichannel measurement and attribution platform that tracks, attributes, and analyzes user acquisition and engagement across mobile apps, web, connected TV (CTV), out-of-home (OOH), and offline channels, supporting thousands of advertising networks and partners for enterprise advertisers, agencies, and publishers.
- Atlas Performance Supply-side performance system for premium publishers and platforms that measures campaign outcomes, optimizes yield, and demonstrates value to advertiser partners, with Measurable Extension and Publisher Insights modules; cited case study showed 58% lift in campaign conversion rate for a CTV OEM.
- StationOne Integrative AI hub where marketers can plug in preferred model providers, create custom AI workspaces, add MCP connectors for direct platform integration, and build AI agents that automate complex marketing tasks while maintaining enterprise privacy and governance.
- Always-On Incremental Measurement (AIM) Marketing mix modeling solution that delivers continuous incremental measurement of marketing channel impact with faster, more actionable insights than traditional MMM, integrated within the Kochava attribution platform for advertisers and agencies.
- SmartLinks Deep Linking Multi-platform deep linking solution with QR code, universal link, and deferred deep linking support that routes users from marketing campaigns into specific in-app content for advertisers and app developers.
- IdentityLink Cross-device identity resolution technology that connects customer identities across devices and platforms for unified measurement and attribution across the Kochava platform.
- Search Ads Maven AI-powered Apple Search Ads campaign management and automation product that scales and manages Apple Ads campaigns for app marketers and brands.
- Free App Analytics Free tier mobile attribution and analytics solution for early-stage apps and developers to measure user acquisition and engagement, with a freemium pathway to paid Kochava enterprise tiers.
- Mobile Ad Fraud Prevention AI- and ML-powered fraud detection and blocking product that identifies and prevents fraudulent app installs and post-install events in real time, saving clients an estimated 15-20% of ad spend on average.
- OTT & Connected TV Measurement Measurement solution for connected TV (CTV) and OTT advertising supporting streaming apps across Roku, Fire TV, Apple TV, smart TVs, streaming sticks, gaming consoles, and other CTV devices.
- Foundry Strategic Consulting Strategic consulting and client services helping enterprise advertisers, agencies, and publishers optimize marketing strategies, measurement approaches, and growth initiatives.
Quantifiable outcome
- 15-20% ad spend savings from fraud prevention
- +3 more outcomes
Companies that use Kochava
Customer profileNamed customers4 records
Segments9 records
Ideal customer profiles4 records
Kochava technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability9 records
Feature9 records
Kochava partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- AmpersandcorePartnership to deliver closed-loop TV-to-ticket sales solution for theatrical marketing. Combines Ampersand's addressable footprint of 62 million households with Kochava's measurement capabilities for deterministic audience creation and closed-loop attribution.
- FandangocorePartnership with Ampersand and Kochava to connect TV advertising exposure directly to verified box office ticket purchases. Fandango covers 72% of moviegoers and up to 50% of U.S. box office transactions.
- IAB Tech LabcoreIntegration with IAB Tech Lab's AAMP Buyer Agent SDK for StationOne AI workspace. Supports AI-driven workflows with privacy and data protection standards.
- MetacoreInitial certified partner in Kochava's Partner Certification Program. Meta must meet strict standards for integration quality, traffic health, and technical collaboration, receiving priority support and co-marketing programs.
- Google AdscoreInitial certified partner in Kochava's Partner Certification Program meeting integration best practices, traffic health standards, and certification training requirements.
- SnapchatcoreInitial certified partner in Kochava's Partner Certification Program with priority support and early product visibility within Kochava's integrations marketplace.
- TikTokcoreInitial certified partner in Kochava's Partner Certification Program. Must demonstrate adherence to Integration Best Practices and Traffic Health & Quality standards.
- LiftoffcoreInitial certified partner in Kochava's Partner Certification Program for mobile marketing optimization and growth opportunities.
- YouAppicoreInitial certified partner in Kochava's Partner Certification Program receiving priority support and co-marketing within integrations marketplace.
- Machine AdvertisingcoreAcquisition of London-based Machine Advertising to enhance measurement solutions with incrementality analysis technology. Supports expansion in EMEA region and privacy-centric attribution methods.
- DigiCentercoreAcquisition of DigiCenter, provider of identity and cross-device graph data, to strengthen data marketplace and privacy-first data solutions.
- Industry Trade AssociationsminorPartnership with leading industry trade groups including ANA, CIMM, DPAA, IAB, and AAA for industry credibility and thought leadership positioning.
Scale indicators6 records
Recent moves6 records
Expansion highlights7 records
Kochava competitors and assessment
Company assessmentEmerging players
- Mixpanel: Product analytics platform. Partial overlap with Kochava's Real-time Analytics and Predictive Churn features, though Mixpanel focuses on in-product event analytics rather than marketing attribution. Both compete for the same mobile app developer and product team buyer.
- mParticle: Customer data platform (CDP) with identity resolution and audience activation. Comparable to Kochava's IdentityLink and Dynamic Audience Activation modules, sitting adjacent to the attribution core in the data infrastructure stack.
- iSpot.tv: TV attribution and outcome measurement platform. Comparable to Kochava's CTV and closed-loop attribution capabilities, with focus on real-time TV ad measurement for brands and agencies.
- CleverTap: Customer engagement and analytics platform. Overlaps with Kochava's user engagement, retention, and predictive churn products, and both target mobile-first brands in retail, fintech, and gaming verticals.
Direct peers
- Singular: Marketing attribution and analytics platform with MMP and ETL capabilities. Competes with Kochava in mobile attribution, fraud prevention, and marketing analytics, and was named alongside Kochava in G2 research on AI-driven predictive segmentation.
- Branch: Deep linking and attribution platform. Directly comparable to Kochava's SmartLinks deep-linking product, and competes in mobile attribution and cross-platform measurement for app-first advertisers.
- Adjust: Mobile measurement and attribution platform competing directly with Kochava on attribution, SKAdNetwork solutions, and fraud prevention. Both target enterprise app marketers and ad networks, with similar product architectures.
- AppsFlyer: Leading mobile measurement partner (MMP) offering attribution, marketing analytics, and fraud protection. Most direct competitor to Kochava's core mobile attribution and fraud prevention business, with overlapping customer segments in gaming, eCommerce, and fintech.
- Tatari: TV and CTV measurement and analytics platform. Directly comparable to Kochava's OTT/CTV and Linear & Advanced TV measurement products, particularly in the cross-platform measurement of streaming and connected TV campaigns.
Broad incumbents
- LiveRamp: Data connectivity platform providing identity resolution, data collaboration, and measurement. Broader incumbent competing with Kochava's identity graph and cross-device measurement, and adjacent to Kochava's DigiCenter acquisition capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Kochava social profiles
Digital presenceKochava compliance and trust
Trust signalCompliance3 records
Kochava financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kochava leadership team
Management profileNumber of profiles
Profiles8 records
Kochava subsidiaries and ownership
Company hierarchySubsidiaries3 records
Kochava funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kochava M&A and investment
M&A and investmentM&A5 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kochava
What does Kochava do?
Kochava operates an omnichannel measurement and attribution platform that tracks, attributes, and analyzes user acquisition and engagement across mobile apps, web, connected TV (CTV), out-of-home (OOH), and offline channels, processing 10+ billion events daily. The platform bundles multi-touch attribution, always-on marketing mix modeling (AIM), fraud prevention, deep linking (SmartLinks), identity resolution (IdentityLink), Apple Ads automation, and an integrative AI hub (StationOne). It serves advertisers, publishers, agencies, and platforms with subscription-based pricing scaled to ad spend volume.
Is Kochava a public or private company?
Kochava is a private company. It is classified as unknown and is currently operating.
When was Kochava founded?
Kochava was founded in 2011. It employs 101 to 250 people.
Where is Kochava based?
Kochava is headquartered in Sandpoint, United States, in the North America region.
How does Kochava make money?
Six revenue lines are on record. Mobile Measurement Partner (MMP) Services are the primary driver. The others are marketing Mix Modeling (MMM), atlas Performance, stationOne AI Platform, search Ads Automation and free App Analytics.
Who are Kochava's main competitors?
Emerging players on record are Mixpanel, mParticle, iSpot.tv and CleverTap. Direct peers are Singular, Branch, Adjust, AppsFlyer and Tatari. LiveRamp is listed as a broad incumbent.
Does Kochava have an API?
No public API is recorded for Kochava.
What industry is Kochava in?
Kochava's product category is Marketing Analytics & Mobile Ad Attribution. Its primary akta.pro industry code is BPAFABAN, Media Measurement, Attribution & Mix Modeling (MMM/MTA), with a secondary code of MPAHAJAF, Personalization, Recommendations & Search. Its NAICS code is 541910 and its SIC code is 7311.