What Santa Clara does

Santa Clara is a private, founder-led advertising and marketing agency headquartered on Avenida Paulista in São Paulo, Brazil, founded in 2006 by Uli Zamboni. The firm serves enterprise and mid-market clients with a consumer psychology–based methodology ("Psychology of Consumption") that underpins all of its service offerings. Its portfolio spans 18+ modular products organized into four functional categories: Branding (Arquétipos, Arquitetura de Portfolio, Naming & Logo), Business strategy (Laddering, Truth®, Retail Makeover, Estratégia de BI, Canvas, Terapia de Negócios, Board Express), Creative (Inteligência de Conteúdo, Sprint Criativo, Pacote Criativo, Design Sprint, Content Bureau), and Media (In Command Media Strategy, Performance To Go, Social Listening). These products can be contracted individually or combined as a solutions suite, allowing the firm to engage clients at varying scopes and budgets.

The agency operates a professional services revenue model with quote-based, project- and retainer-style engagements tailored to each client. It pursues a direct sales motion, led by Director of New Business Fernando Vollmer, with direct client relationships and no reseller or intermediary channels. Named clients include Uber, BASF, Tokio Marine, Grupo Boticário, Brasil Cacau, Danubio, Linea Alimentos, Colorado, Banco BV, Fairfax, Xarvio, Cultura Inglesa, Penalty, Neosaldina, Enjoei, Discovery Channel, Sony Channel, and Faculdade Belas Artes, spanning insurance, food and beverage, beauty, transportation, agriculture, banking, education, retail, media, and sports.

The agency's distribution is anchored by a São Paulo headquarters, Google Partner status with Analytics Master Achievement and DV360 Award certifications, and a direct relationship channel via WhatsApp Business. Leadership comprises Uli Zamboni (Sócio Fundador e Chairman), Leo Avila (CCO & Sócio), and Fernando Vollmer (Diretor de Novos Negócios). The firm reports no institutional investors, no funding rounds, and no parent company, indicating a bootstrapped, founder-controlled operating structure that has remained independent for nearly two decades.

Name

Santa Clara

Legal name

Santa Clara

Website

https://santaclara.sc

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Santa Clara is a São Paulo-based, founder-led advertising and marketing agency founded in 2006 that serves enterprise clients across Brazil using a consumer psychology methodology delivered through 18+ modular products spanning branding, business strategy, creative, and media services.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Reputation Management & Online PR (BPAFADAN)

Keywords

• Advertising agency services
• Consumer psychology marketing
• Brand strategy consulting
• Creative campaign development
• Media planning services

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing and Communication Services: Full-service advertising and marketing agency offering consulting and communication services. Revenue generated through professional service fees for brand strategy, creative campaigns, media strategy, and other marketing solutions. Offers more than 20 products that can be contracted individually or combined into a suite of solutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Santa Clara is a São Paulo-based advertising and marketing agency that provides full-service marketing and communication solutions grounded in consumer psychology. The agency offers 18+ modular products spanning branding (Arquetipos, Naming & Logo), business strategy (Laddering, Truth, Canvas), creative services (Sprint Criativo, Pacote Criativo), and media services (Performance To Go, In Command Media Strategy). Clients can contract individual products or combine them into a comprehensive solutions suite for brand transformation and marketing campaign development.

Product overview

Santa Clara is a São Paulo-based advertising and marketing agency (founded 2006) offering a portfolio of 18+ modular service products organized into three categories: Branding (Arquétipos, Arquitetura de Portfolio, Naming & Logo), Business (Laddering, Truth®, Retail Makeover, Estratégia de BI, Canvas, Terapia de Negócios, Board Express), and Creative/Media (Inteligência de Conteúdo, Sprint Criativo, Pacote Criativo, Design Sprint, Social Listening, Content Bureau, Performance To Go, In Command Media Strategy). These products are designed to be contracted individually or combined as a solutions suite, grounded in consumer psychology principles. The agency also maintains an extensive portfolio of campaign case studies for clients including Uber, Grupo Boticário, Tokio Marine, BASF, Brasil Cacau, and Linea Alimentos.

Differentiator

Problem solved

Functional benefit

Products and services

• Arquetipos A branding tool based on Jung's archetype theory that gives personality to brands and companies, identifying unoccupied positioning spaces.
• Inteligencia de Conteudo
• Sprint Criativo
• Laddering
• Truth
• In Command Media Strategy
• Performance To Go
• Retail Makeover
• Arquitetura de Portfolio
• Estrategia de BI
• Canvas
• Pacote Criativo
• Design Sprint
• Terapia de Negocios
• Naming & Logo
• Board Express
• Social Listening
• Content Bureau

Quantifiable outcome

• More than 20 products available for clients to address various marketing challenges

Named customers18 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• GooglecoreTechnology or IntegrationSanta Clara holds Google Partner status with multiple certifications including Analytics Master Achievement and DV360 Award, indicating deep expertise in Google's advertising and analytics platforms.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• David São Paulo: São Paulo office of the global David agency, recognized for creative campaigns for major brands. Comparable in creative ambition, enterprise client focus, and São Paulo location, though backed by a global network.
• Suno: Brazilian creative and content agency known for campaigns with major Brazilian brands. Comparable as a mid-to-large São Paulo agency offering creative, content, and brand strategy services.
• AlmapBBDO: Top-tier São Paulo creative agency affiliated with BBDO/Omnicom, producing award-winning campaigns for major Brazilian brands. Directly comparable in market position, client caliber, and creative-led value proposition.
• DPZ&T: One of Brazil's largest independent creative agencies, headquartered in São Paulo and serving many of the same enterprise brands (e.g., multinational FMCG, financial, and retail clients) with full-service advertising work — the closest comparable independent Brazilian creative shop.
• GUT: Independent São Paulo-based creative agency (now part of Stagwell) known for bold, integrated campaigns. Comparable in size, geography, and enterprise client focus, with a similar independent-agency heritage.
• Lew'Lara\TBWA: TBWA-affiliated São Paulo creative agency serving Brazilian enterprise clients across verticals similar to Santa Clara's portfolio. Comparable on full-service creative, media, and content capabilities.
• Africa (now Dentsu Creative Brazil): Brazilian creative powerhouse (historically independent, now under Dentsu) serving Uber, Google, and other large brands. Comparable on enterprise client mix, creative ambition, and São Paulo headquarters.

Emerging players

• Galeria (formerly known as a Brazilian creative agency): Brazilian creative agency with a growing portfolio across branding, content, and campaigns for Brazilian enterprise clients. Comparable on creative-led positioning and São Paulo base, with a slightly more boutique scale.

Regional players

• Wieden+Kennedy São Paulo: Global creative agency's São Paulo office, working with global and Brazilian brands. Comparable creative caliber and enterprise client focus, though operating as part of a larger global network rather than as an independent.

Broad incumbents

• Publicis Brazil: Brazilian operations of Publicis Groupe, offering integrated advertising, media, digital, and PR services to many of the same enterprise clients. Represents the holding-company competitive threat Santa Clara faces.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/agenciasantaclara
• Facebookfacebook.com/AgenciaSantaClara
• LinkedInlinkedin.com/company/santa-clara
• Instagraminstagram.com/agenciasantaclara

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Santa Clara