Goodwill Industries of Northwest North Carolina

Name

Goodwill Industries of Northwest North Carolina

Legal name

Goodwill Industries of Northwest North Carolina, Inc.

Website

https://goodwillnwnc.org

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Nonprofit Social Enterprise Retail and Workforce Development

NAICS

Vocational Rehabilitation Services (624310), Sewing, Needlework, and Piece Goods Retailers (459130), Sewing, Needlework, and Piece Goods Retailers (45913)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Workforce & Job-Seeker Services (Community-Based) (EDAAAFAM)

akta.pro secondary industry

Donation, Resale & Textile Recycling Coordination (HSAFABAI)

Keywords

• Thrift retail
• Workforce development services
• Nonprofit career services
• Donated goods resale
• Community employment programs

Headquarters

HQ city

Winston Salem

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Retail Store Sales: Sale of donated items including clothing, shoes, furniture, electronics, home decor, books. For every dollar spent, 87 cents goes to support mission and sustainability.
2. Online E-commerce: ShopGoodwill.com enables online auction and purchase of donated items including designer goods, vintage items, and collectibles.
3. Vehicle Donations: Accepts vehicle donations (cars, trucks, SUVs, motorcycles, boats, RVs) running or not. Revenue from sale supports mission.
4. Financial Contributions: 100% of financial donations go to support mission. Tax-deductible as 501(c)(3) nonprofit. Federal Tax ID 56-0588474.
5. Business/Corporate Donations: Corporate partners contribute overruns, excess inventory, seconds, and unwanted property and supplies.
6. Computer Recycling Services: Dell Reconnect partnership provides free drop-off recycling. Commercial computer recycling program for businesses and government agencies with data destruction services.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Goodwill Industries of Northwest North Carolina operates a social enterprise that sells donated clothing, furniture, electronics, books, and household goods through 52 retail stores and ShopGoodwill.com, and uses the revenue to fund a network of 20 free career centers delivering workforce development, skills training, and population-specific employment programs. Services include resume assistance, career coaching, job placement, adult education (GED/HSE), skills training in healthcare, trades, and technology, and specialized programs for veterans, youth, individuals with disabilities, justice-involved individuals, neurodivergent individuals, and the Latinx population.

Product overview

Goodwill Industries of Northwest North Carolina operates a social enterprise model consisting of retail stores, donation centers, and career services. The core offering is a network of 52 retail stores and attended donation centers that sell donated goods to fund workforce development programs. These stores are complemented by approximately 20 career centers providing free employment services including Career Connections, NCWorks Career Centers, and the Professional Center. Specialized population programs include Ability Services (for people with disabilities), Veterans Services, Youth Programs (NextGen, Crosby Scholars), Project Re-entry and Justice Navigation (for formerly incarcerated individuals), Hispanic Outreach, and iCan House (for neurodivergent individuals). Educational programs include Access Centers for adult high school diplomas/GED and Skills Training Classes in healthcare, trades, and office technology. Online services include ShopGoodwill.com auction platform and computer recycling through the Dell Reconnect partnership.

Differentiator

Problem solved

Functional benefit

Brands

• Crosby Scholars Community Partnership: An affiliate organization that helps remove barriers to college access, serving Forsyth, Iredell, and Rowan Counties.
• iCan House
• NextGen Youth Program
• Project Re-entry
• Justice Navigation

Products and services

• Retail Stores Goodwill retail stores sell donated clothing, shoes, books, electronics, home decor, furniture, and other items. Revenue from store sales funds employment and training programs.
• Attended Donation Centers Attended donation centers where community members can drop off donated goods including clothing, furniture, electronics, and vehicles that are sold to fund workforce development programs.
• Career Connections Free personalized services including resume-writing assistance, skills assessment, career coaching, computer access, interview preparation, and job placement services.
• Ability Services Program Training and job placement assistance for persons with disabilities, including Community Integration, Self-enrichment, and Employment Services programs. CARF-accredited.
• Access Center (Adult High School / GED / HSE) Adult education program offering high school diplomas, GED, or HSE in partnership with area community colleges. Students receive career coaching and job placement assistance.
• NCWorks Career Centers One-stop workforce centers operated in partnership with the Piedmont Triad Regional Workforce Board, serving seven counties with employment and educational services funded through WIOA.
• Professional Center Free assistance for professionals including networking skills, interviewing strategies, salary negotiation, social media guidance, and image consulting, located at headquarters in Winston-Salem.
• Hispanic Outreach Grant-funded collaborative program with United Way of Forsyth County to increase access to employment and job readiness for the Latinx population.
• Project Re-entry Transition services for former offenders returning to Forsyth or Davidson counties, providing pre- and post-release services in partnership with NC Department of Public Safety.
• Justice Navigation Comprehensive transition services for justice-involved individuals including career development, transitional counseling, driver's license restoration, housing referrals, and education connections.
• Veterans Services Program Holistic services for veterans and families including assessment, career coaching, resume preparation, LinkedIn profile assistance, job skills training scholarships, and job placement.
• Youth Programs (NextGen and Crosby Scholars) Free year-round services for youth ages 14-24 including job readiness training, paid work experience, communication skills, career plans, and GED assistance. Includes NextGen Youth Program and Crosby Scholars Community Partnership.
• iCan House Transformational experience for neurodivergent individuals teaching social and life skills in small group settings. Joined Goodwill's programs in March 2026.
• Skills Training Classes Short-term training programs in partnership with community colleges covering healthcare (Nurse Aide, Pharmacy Assistant), trade skills (Welding, HVAC, Electrical Lineman, Forklift), office technology, culinary arts, truck driving, and veterinary assistance.
• ShopGoodwill.com Online Auctions Online auction platform allowing customers to browse, bid, and buy thrift items including designer goods, vintage items, and collectibles from the comfort of home.
• Computer Sales and Recycling As a Microsoft Registered Refurbisher, Goodwill sells used computers with Windows 10 and antivirus software. The Dell Reconnect program provides free drop-off recycling of any brand of computer equipment. Commercial computer recycling with data destruction is offered to businesses and government agencies.
• Vehicle Donation Program Accepts donations of vehicles including cars, trucks, motorcycles, SUVs, campers, and RVs. Proceeds support workforce development mission.
• Residential Donation Pickups Partnership with ReSupply (veteran-owned company) offering residential pickup services for donations within 48 hours for a fee.

Quantifiable outcome

• 87 cents of every dollar goes to mission and sustainability
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

19 partnerships are on record, tiered core and minor.

• iCan HousecoreStrategic or Co-development Partner · 12 March 2026Merger completed March 2026. iCan House provides transformational experience for neurodivergent individuals teaching social and life skills. Founded 2008 by Kim Shufran. Now part of Goodwill's Mission Programs and Services.
• Cybersecurity Youth Apprenticeship Initiative (CYAI)minorStrategic or Co-development Partner · 2 June 2021Partnership to provide IT registered apprenticeship programming for youth technology workforce development.
• Dell (Dell Reconnect Program)coreStrategic or Co-development Partner · 1 January 2004Partnership enables consumers to responsibly recycle any brand of unwanted computers and accessories at no cost at participating Goodwill locations. More than 900 million pounds of computer electronics recycled since partnership began. Recent model computers are refurbished and resold, providing affordable hardware to families while generating revenue for employment and training services.
• Forsyth Technical Community CollegecoreStrategic or Co-development PartnerCommunity college partnership for Access Center adult high school program, skills training classes including welding, HVAC, culinary arts, and other vocational programs. Classes held at Goodwill workforce development centers.
• Asheville-Buncombe Technical Community CollegecoreStrategic or Co-development PartnerPartnership for Access Center adult high school/GED program in Asheville. Contact: 828-298-9023
• Western Piedmont Community CollegecoreStrategic or Co-development PartnerPartnership for Access Center adult high school/GED program in Morganton. Contact: 828-448-6156
• Mitchell Community CollegecoreStrategic or Co-development PartnerPartnership for Access Center adult high school/GED program in Statesville. Contact: 704-873-5005
• NCWorks (Piedmont Triad Regional Workforce Board)coreStrategic or Co-development PartnerGoodwill is one-stop operator for NCWorks in Davie, Forsyth, Stokes, Surry, Yadkin counties. Services include employment and educational services for youth and adults funded through WIOA.
• Piedmont Triad Regional Workforce Development BoardcoreStrategic or Co-development PartnerPartnership for NextGen Youth Program serving Buncombe, Caswell, Davie, Forsyth, Rockingham, Stokes, Surry, Transylvania, Yadkin Counties. Contact: 336-464-0520
• Mountain Area Workforce Development BoardcoreStrategic or Co-development PartnerPartnership for NextGen Youth Program in Western North Carolina. Contact: 919-251-7473
• United Way of Forsyth CountycoreStrategic or Co-development PartnerGrant-funded collaborative partnership for Hispanic Outreach program to increase access to employment and job readiness for the Latinx population.
• Goodwill Industries InternationalcoreStrategic or Co-development PartnerMember agency of 156 independent community-based Goodwill organizations. Each agency must be accredited, apply for membership, and meet criteria established by GII. Access to national resources, best practices, and collective impact initiatives.
• Division of Vocational RehabilitationcoreStrategic or Co-development PartnerGovernment partnership for providing employment and training services to individuals with disabilities.
• Department of Social ServicescoreStrategic or Co-development PartnerPartnership for services to individuals and families in need, including Work First program referrals.
• Crosby Scholars Community PartnershipminorStrategic or Co-development PartnerAffiliate organization sharing goals of removing barriers to education and employment. Serves Forsyth, Iredell, and Rowan Counties. Helps remove barriers to college while Goodwill removes barriers to employment.
• Piedmont Environmental Alliance (PEA)minorStrategic or Co-development PartnerPartnership for one of the region's largest rooftop solar projects, announced February 2026. Goodwill going green with sustainable energy initiative.
• ReSupplycoreChannel Partner/ Reseller/ DistributorVeteran-owned and operated company offering residential donation pickup services. Picks up donations in 48 hours or less for a fee. Delivers donations to Goodwill for sale in stores.
• The Partnership on ProsperityminorStrategic or Co-development PartnerSponsor of Getting Ahead program that explores factors impacting poverty. Ebony Pratt participated in program.
• IndeedminorGTM or Marketing PartnerPartnership allowing job seekers who received Goodwill services to build online resumes on Indeed, apply to jobs, and be discovered by employers.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/goodwillnwnc
• Facebookfacebook.com/GoodwillNWNC
• LinkedInlinkedin.com/company/goodwillnwnc
• Instagraminstagram.com/goodwillnwnc
• Pinterestpinterest.com/goodwillnwnc
• Xx.com/GoodwillNWNC

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodwill Industries of Northwest North Carolina