D&S Car Wash Equipment Company

What D&S Car Wash Equipment Company does

D&S Car Wash Equipment Company, doing business as D&S Car Wash Supply, is a U.S.-based manufacturer of commercial car wash equipment founded in 1972 and headquartered in High Ridge, Missouri. The company is a portfolio company of private equity firm Lometa Capital Partners and operates with 51–100 employees. D&S designs and builds the IQ platform of in-bay automatic systems (IQ 2.0 Soft Touch, IQ 2.0 Touch Free, IQ Express Wash), self-serve systems (IQ Self Wash), and the IQ MAX large vehicle wash system for commercial trucks, buses, RVs, and heavy equipment. Its core differentiator is proprietary 3D vehicle mapping and profiling technology, which uses ultrasonic/optical scanning to adapt spray patterns, chemistry, and dwell time to each vehicle's geometry. The company also sells supporting products such as the On Board Bug-Off chemical applicator, IQ Side Blaster Kit, and Clear-Flo reverse osmosis water systems via a partnership with Diamond H2O.

D&S generates revenue primarily through capital equipment sales via an authorized distributor network across the United States, supported by a direct enterprise sales team and an online parts catalog at parts.dscarwash.com. Following the April 2024 acquisition of WashCard Systems, payment hardware and loyalty software are now offered as standard equipment on D&S self-serve meters, adding a recurring software/fintech layer. Pricing is quote-based and not publicly disclosed, with multi-year service and support contracts bundled in. Customer segments are diverse and include independent car wash investors, convenience store and fuel networks (e.g., FastLane), auto dealerships (e.g., Wilsonville Subaru, Watermark Nissan, York Auto Group), truck stops and travel centers accessed via a NATSO Preferred Allied Vendor relationship, and municipal, light-duty, heavy-duty, and industrial fleet operators.

The company has executed two acquisitions under Lometa ownership—D&S Systems (restructured as D&S Field Sales & Service) in June 2022 and WashCard Systems in April 2024—reflecting a PE-driven platform growth strategy. D&S is recognized as one of the top five U.S. car wash equipment manufacturers by Verified Market Research, alongside WashTec AG, Coleman Hanna, Sonny's Enterprises, and Istobal, and holds ICA Century Club membership and regional industry awards including the Heartland Car Wash Association's Most Innovative Product award for the IQ MAX.

Name

D&S Car Wash Equipment Company

Legal name

D&S Car Wash Equipment Company LLC

Website

https://dscarwash.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Short description

D&S Car Wash Supply manufactures IQ-platform car wash equipment—in-bay automatic, self-serve, and large vehicle wash systems—plus payment hardware via its 2024 WashCard acquisition. It serves car wash investors, convenience stores, dealerships, and fleet operators across North America.

Ownership category

akta.pro rank

Headquarters

HQ city

High Ridge

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Car Wash Equipment Sales: D&S manufactures and sells in-bay automatic car wash systems, self-serve wash systems, large vehicle wash systems, and payment equipment. Equipment sales are the primary revenue stream with various system configurations and add-ons available for different market segments.
2. Replacement Parts and Accessories: Comprehensive online parts catalog selling spare parts, brush materials, pumps, motors, hoses, tubing, electronics, and other components for D&S equipment. Operates through parts.dscarwash.com e-commerce platform.
3. Professional Services: Installation, technical support, and consulting services for investors including guidance on planning, zoning, site selection, and operational setup for car wash businesses.
4. Payment Systems (WashCard): Following acquisition of WashCard Systems in April 2024, D&S generates revenue from payment hardware and software including the All-Access Payment System, with loyalty software creating upsell opportunities for operators.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

D&S Car Wash Equipment Company manufactures and sells in-bay automatic car wash systems (IQ 2.0 Touch Free, IQ 2.0 Soft Touch, IQ Express Wash), self-serve wash systems (IQ Self Wash), and the IQ MAX large vehicle wash system for commercial trucks, buses, RVs, and heavy equipment. All IQ systems feature proprietary 3D vehicle mapping and profiling technology. The company also provides the WashCard All-Access Payment System, an online parts catalog, and professional installation and consulting services for car wash investors and operators.

Product overview

D&S Car Wash Equipment Company manufactures and supplies a comprehensive portfolio of car wash equipment under the IQ brand platform, alongside payment systems and supporting products. The core IQ platform includes in-bay automatic systems (IQ 2.0 Soft Touch, IQ 2.0 Touch Free, IQ Express Wash) and self-serve systems (IQ Self Wash), all featuring 3D vehicle mapping and profiling technology. The IQ MAX represents D&S's entry into automated large vehicle washing for commercial trucks, buses, RVs, and heavy equipment. Payment capabilities are delivered through the WashCard All-Access Payment System, acquired in April 2024, which enables tap-to-pay, chip, swipe, and digital wallet acceptance. Supporting products include reverse osmosis water recycling (Clear-Flo), chemical application systems (On Board Bug-Off), and the IQ Side Blaster Kit. The company also maintains legacy products (DS5000, I5000) and offers a full online parts catalog. All systems are engineered for consistent performance and low operating cost, targeting investors, operators, convenience stores, auto dealerships, and fleet operators.

Differentiator

Problem solved

Functional benefit

Products and services

• IQ 2.0 Touch Free In-bay automatic touch-free car wash system featuring proprietary 3D vehicle mapping and profiling technology. Provides consistent, high-quality wash for every vehicle with adaptive spray patterns based on vehicle dimensions. Engineered to fit existing 28-foot car wash bays.
• IQ 2.0 Soft Touch In-bay automatic soft-touch car wash system with 3D vehicle scanning technology. Provides high-quality wash with gentle brush contact for vehicles requiring careful cleaning. Available with optional On Board Bug-Off and Side Blaster add-ons.
• IQ Express Wash High-capacity, cost-effective automated car wash system designed to increase revenue, efficiency, and customer satisfaction. Combines features of in-bay automatics and tunnel washes with options for Clear Coat Protectant, Spot-Free Rinse arches, and Tire Shiner.
• IQ Self Wash Self-serve car wash system offering customer-controlled washing experience. Part of D&S's portfolio of in-bay automatic and self-serve systems engineered for consistent performance and low operating cost.
• IQ MAX Large Vehicle Wash System Automated large vehicle wash system built from the ground up for commercial trucks, buses, RVs, and heavy equipment. Purpose-built for the dimensions, throughput demands, and contamination loads that passenger car systems cannot handle. Features touch-free 3D scanning technology for precise cleaning.
• WashCard All-Access Payment System Industry-leading payment hardware solution that accepts tap-to-pay, chip, swipe, UWashApp, and digital wallets including Apple Pay, Google Pay, and Samsung Pay. The only card reader in the car wash industry allowing all contactless payments via a singular piece of equipment. Included as standard on D&S self-serve meters as of late 2024.
• Self-Serve Bay Meters Payment equipment for self-serve car wash operations supporting both traditional and modern payment methods. Works with in-bay automatic and self-serve equipment for convenient customer transactions.
• DS5000 Car Wash System Legacy D&S car wash system model. Older generation equipment still in operation at various locations, with replacement parts available through the parts catalog.
• I5000 Car Wash System Legacy car wash system model from D&S. One of the predecessor systems to the current IQ platform, with spare parts and gantry components still available.
• Online Parts Catalog Comprehensive online parts catalog selling spare parts, brush materials, pumps, motors, hoses, tubing, electronics, and other components for D&S equipment. Operates through parts.dscarwash.com e-commerce platform with account creation, wishlist, multiple shipping addresses, and discount pricing for registered accounts.
• Professional Installation and Consulting Services Installation, technical support, and consulting services for investors including guidance on planning, zoning, site selection, and operational setup for car wash businesses. Provided through authorized distributors and direct enterprise sales team.

Quantifiable outcome

• Over 600 IQ units in operation as of 2021, growing to nearly 1,000 systems by 2024
• +4 more outcomes

Named customers17 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature9 records

Partnerships

Six partnerships are on record, tiered core, major and regional.

• WashCard SystemscoreOEM/ Whitelabel/ Licensing Partner · 1 April 2024D&S acquired WashCard Systems, headquartered in Centerville, MN, in April 2024. WashCard is an industry leader in payment hardware and software technology for the car wash sector, providing loyalty software that creates opportunities for owner-operators to build traffic, average transaction, and profitability. The acquisition led to WashCard's All-Access Payment System becoming standard equipment on D&S self-serve meters as of late 2024.
• NATSOmajorGTM or Marketing Partner · 1 September 2023D&S joined NATSO (National Association of Travel Centers and Truckstops) as a Preferred Allied Vendor in September 2023. NATSO represents more than 2,200 travel centers and truck stops nationwide, owned by over 260 corporate entities representing more than 16,000 fueling locations. D&S aims to introduce its IQ MAX automatic large vehicle wash system to this network.
• D&S Field Sales & Service (FSS)coreChannel Partner/ Reseller/ Distributor · 1 June 2022FSS was formed from the June 2022 acquisition of D&S Systems (DSS), restructuring as D&S Field Sales & Service. Headquartered in High Ridge, MO, FSS serves as the exclusive distributor of D&S brand-recognized, high-performance car wash systems including in-bay automatic, self-serve, and truck wash products in the St. Louis MSA.
• John Henry Foster (JHF)majorChannel Partner/ Reseller/ Distributor · 1 January 2021John Henry Foster is a distribution partner for D&S, particularly for the IQ MAX Large Vehicle Wash Equipment. D&S partnered with JHF to debut the IQ MAX at the Truck and Fleet Wash of St. Louis in Berkeley, MO, with JHF Day celebrating the product launch.
• International Car Wash Association (ICA)majorGTM or Marketing Partner · 1 February 2019D&S has a long history of active participation as an allied vendor in the ICA, joining the Century Club in 2019. The ICA is the industry's eminent trade organization promoting growth and development of car wash owners and suppliers worldwide. Century Club membership represents elite designation for vendors providing elevated support and financial contribution.
• Supreme Car Wash SystemsregionalChannel Partner/ Reseller/ DistributorAuthorized D&S distributor for Southwest Missouri and Northwest Arkansas areas, providing car wash equipment sales and service, replacement parts and chemicals, training and consultation for the car wash business.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Belanger: Belanger is a North American manufacturer of car wash equipment including in-bay automatics and tunnel systems, with both U.S. and Canadian operations. It competes with D&S in equipment categories and serves similar car wash operator and dealership customers.
• PDQ Manufacturing: PDQ Manufacturing is a U.S. manufacturer of in-bay automatic car wash equipment, directly competing with D&S's IQ 2.0 platform. Both companies serve similar customer segments including car wash investors and operators with rollover-style equipment.
• Ryko Solutions: Ryko Solutions is a U.S.-based car wash equipment manufacturer and service provider offering in-bay automatics, tunnel washes, and chemicals. It competes with D&S in equipment categories and customer segments, including dealerships and convenience stores, with overlapping distribution channels.
• Motor City Wash Works: Motor City Wash Works is a U.S.-based manufacturer of express car wash equipment and conveyor systems, serving a similar customer base of car wash investors and operators with tunnel and in-bay equipment overlapping D&S's IQ Express product.
• Washworld: Washworld is a U.S. manufacturer of touch-free in-bay automatic car wash equipment. It directly competes with D&S's IQ 2.0 Touch Free product, serving similar car wash operator customers with comparable touch-free equipment and similar pricing positioning.
• Sonny's Enterprises: Sonny's Enterprises is one of the largest U.S. car wash equipment manufacturers and a top-5 peer alongside D&S. It offers tunnel washes, in-bay automatics, and supplies, serving similar customer segments (car wash investors, operators, dealerships) with comparable equipment categories and overlapping channels.
• Mark VII Equipment: Mark VII Equipment is a U.S. manufacturer of in-bay automatic car wash equipment, including touch-free and soft-touch systems. It competes directly with D&S in the in-bay automatic category, serving similar car wash operator customers with comparable equipment configurations.
• Coleman Hanna: Coleman Hanna is a U.S. manufacturer of in-bay automatic car wash equipment and a top-5 competitor to D&S. Both companies serve similar customer segments with in-bay automatic systems, though Coleman Hanna has a longer history and broader installed base in the U.S. market.

Broad incumbents

• Istobal: Istobal is a Spanish manufacturer of car wash equipment with global operations, ranked as a top-5 peer alongside D&S. It offers a full range of car wash solutions including rollovers and tunnels, competing with D&S in product categories but with stronger international presence in Europe and Latin America.
• WashTec AG: WashTec AG is the world's largest car wash equipment manufacturer, headquartered in Germany and publicly traded. It offers a comprehensive portfolio including in-bay automatics, tunnel systems, and self-serve equipment, competing directly with D&S in product categories but at substantially greater scale and global geographic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/DSCarwasheq
• LinkedInlinkedin.com/company/dscarwasheq

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about D&S Car Wash Equipment Company