Hagie Manufacturing Co.

What Hagie Manufacturing Co. does

Hagie Manufacturing Company, LLC is a Clarion, Iowa-based manufacturer founded in 1947 that designs and builds high-clearance self-propelled agricultural sprayers and detasselers. Its core product line is the STS-series self-propelled sprayers (STS12, STS16, STS20), engineered with elevated clearance to pass over tall crops mid-season, alongside the 204SP detasseler for seed-corn and specialty-crop operations. Since its 2017 acquisition by Deere & Company, Hagie's machines have been deeply integrated with John Deere's precision-agriculture ecosystem — G5Plus CommandCenter displays, StarFire 7500 receivers with RTK correction, JDLink telematics, and the See & Spray Premium ML-based targeted-spray system that uses onboard cameras to detect weeds and reduce herbicide application.

The company sells exclusively through the John Deere dealer network across the U.S. and Canada, with Clarion, Iowa retained as the manufacturing and brand-identity footprint. Hagie's machines target broadacre row-crop operators (corn, soybeans) for in-season spraying applications, as well as specialty-crop and seed-corn growers using detasselers and high-clearance chassis. Pricing is high-ticket capital equipment, with per-unit revenue in the hundreds of thousands of dollars; revenue is therefore lumpy and tied to the U.S. farm-income cycle rather than recurring SaaS-style contracts.

As a wholly-owned Deere subsidiary, Hagie functions as a focused product-line brand within Deere's larger crop-production portfolio, leveraging Deere's R&D, distribution, and connected-acre software platform while preserving Clarion-based manufacturing. There is no standalone revenue, headcount, or unit-shipment disclosure in the available input; all corporate financials roll up into Deere & Company.

Name

Hagie Manufacturing Co.

Legal name

Hagie Manufacturing Company, LLC

Website

https://hagie.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

251–500 employees

Short description

Hagie Manufacturing, a Clarion, Iowa-based subsidiary of John Deere (acquired 2017), designs and builds high-clearance self-propelled agricultural sprayers (STS series) and detasselers for row-crop and specialty-crop operators, sold through the John Deere dealer network across the U.S. and Canada.

Ownership category

akta.pro rank

Product category

Agricultural Spraying Equipment

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC)

akta.pro secondary industries

Field & Orchard Sprayers (Boom, Airblast, Spot Sprayers) (AFAAADAA), Sprayer Calibration, Testing & Drift-Reduction Technology (Sensors, Shields, Adjuvant Dosing) (AFAAADAI)

Keywords

• Self-propelled sprayers
• High-clearance sprayers
• Agricultural spraying equipment
• Precision agriculture technology
• Crop protection solutions

Headquarters

HQ city

Clarion

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. Self-Propelled Sprayer Sales: Primary revenue from manufacturing and selling high-clearance self-propelled sprayers (STS12, STS16, STS20 models). Sold through John Deere dealer network as part of John Deere portfolio.
2. Detasseling Equipment: Sales of 204SP self-propelled detasselers for seed corn production operations.
3. Attachments and Accessories: Revenue from attachments including ExactDrop, LS20 liquid system, precision technology components, and custom solutions.
4. Parts and Service: Genuine Hagie parts available through John Deere dealers globally. Service and maintenance support.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Hagie Manufacturing designs, manufactures, and sells high-clearance self-propelled agricultural sprayers (STS12, STS16, STS20) and self-propelled detasseling equipment (204SP) for row-crop producers. The lineup is complemented by attachments (ExactDrop, ExactInject, LS20 liquid system, Montag cover crop systems), precision-agriculture components (See & Spray Premium, G5Plus display, StarFire 7500 receiver, JDLink connectivity), and custom fabrication services. All equipment is sold exclusively through the John Deere dealer network.

Product overview

Hagie Manufacturing Co., now part of John Deere, is an agricultural equipment manufacturer specializing in high-clearance self-propelled sprayers and detasseling machines. The product portfolio centers on the STS (Single-Tank System) sprayer lineup—STS12 (1,200 gal), STS16 (1,600 gal), and STS20 (2,000 gal)—featuring John Deere PowerTech engines, all-wheel steer capability, and integrated precision ag technology. These sprayers are complemented by the 204SP detasseler for seed corn operations, plus specialized attachments including ExactDrop for late-season drop applications, ExactInject direct injection system, and LS20 liquid system for floaters. The precision technology suite includes G5Plus CommandCenter displays, StarFire 7500 receivers with RTK-level accuracy, See & Spray Premium targeted weed detection, and AutoTrac autonomous guidance systems. All equipment is backed by the John Deere dealer network and supported by Hagie Custom Solutions for specialized modifications.

Differentiator

Problem solved

Functional benefit

Products and services

• STS12 Self-Propelled Sprayer High-clearance self-propelled sprayer for row-crop farmers with 1,200-gallon tank, up to 132-foot boom, 300 hp John Deere PowerTech 9.0L engine, all-wheel steer, and factory-equipped precision ag technology including See & Spray Premium and CommandDrive drivetrain.
• STS16 Self-Propelled Sprayer High-clearance self-propelled sprayer for row-crop producers with 1,600-gallon (6,057 L) tank, 400 hp John Deere PowerTech 9.0L engine, integrated precision-ag technology, all-wheel steer, and balanced weight distribution for late-season applications.
• STS20 Self-Propelled Sprayer Largest-capacity STS sprayer for high-acreage row-crop operations with 2,000-gallon (7,571 L) solution tank, PowrSpray solution system, John Deere PowerTech 9.0L engine, integrated precision-ag tools, and See & Spray Premium availability (model year 2026).
• 204SP Self-Propelled Detasseler Self-propelled detasseling machine for seed-corn production operations with 173 hp John Deere engine, 77-inch crop clearance, QuickTach head system for fast change between cutter and quad puller attachments, and AutoTrac RowSense for hands-free steering during detasseling.
• See & Spray Premium Camera-based targeted weed spraying technology that uses machine learning to detect and spray weeds in corn, cotton, and soybeans. Achieves up to 50% spray volume reduction by applying herbicide only where weeds are detected, instead of traditional broadcast application. Sold as a factory-installed option on Hagie STS sprayers.
• ExactDrop Lightweight late-season drop application system extending drops to 120 feet for every-row nitrogen and insecticide application. Quick-attach latch system for tool-free switching between broadcast and drop application; compatible with Hagie STS sprayers model year 2018-current with hybrid booms.
• LS20 Liquid System High-capacity liquid application system for the 800R Floater with 2,000-gallon solution tank, up to 300 gallons per minute fill rate, and dual centrifugal pumps delivering a wide flow range (5-420 gpm). Supports both high-rate fertilizer and low-rate pesticide applications.
• G5Plus CommandCenter Display Advanced in-cab display with 3x faster processor, 1080p HD resolution, and 35% larger screen space than the prior generation. Supports future automation and autonomy applications with quick boot times and faster file import/export. Sold as a precision-ag component for Hagie STS sprayers and the 204SP.
• StarFire 7500 Receiver GNSS receiver with SF-RTK correction signal providing 2.5 cm pass-to-pass accuracy and long-term repeatability. Tracks four satellite constellations (GPS, GLONASS, BeiDou, Galileo), achieves 73% faster pull-in times than SF3, and includes an integrated terrain compensation module. Sold as a precision-ag component compatible with Hagie STS sprayers.
• Custom Solutions Custom fabrication and modification services for self-propelled sprayers, providing tailored solutions for specific producer needs through a dedicated Hagie Custom Solutions shop available at John Deere dealers.
• Service & Support Comprehensive after-sales service including nationwide John Deere dealer network for parts availability, maintenance, manuals and precision-software downloads for Ag Leader, Norac, and Raven systems, plus John Deere Connected Support.
• ExactInject Direct Injection System Factory-installed direct injection system for STS12 and STS16 sprayers enabling precise chemical application with minimal waste. Configurable in one tank/one pump, two tank/one pump, or two tank/two pump configurations (50 gallons each) with automated reports for regulatory compliance.
• JDLink Boost Connectivity solution enabling machine-to-machine data transmission and real-time communication with John Deere Operations Center in areas with limited or unavailable cellular coverage. Available with one or three-year renewable license.
• Montag Fortifier 2212 Cover Crop System Two-bin cover crop seeding system with 5.1 m3 (180 cu ft) total capacity, designed specifically for Hagie STS12 and STS16 sprayers with 36.6-m (120-ft) booms (model year 2022-current). Features ISOBUS rate controller and ISOBUS scales for optimal application accuracy.
• Montag 2108 Cover Crop System Single-bin cover crop system for Hagie 204SP Detasselers with 1 m3 capacity and Montag MTC200 controller. Configurable for 12-15 row applications with application rates of 2.3-40.8 kg/acre at 10 mph.

Quantifiable outcome

• Up to 50% spray volume reduction with See & Spray Premium
• +3 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability10 records

Feature11 records

Partnerships

Two partnerships are on record, tiered core and minor.

• John DeerecoreStrategic or Co-development PartnerHagie Manufacturing is now part of John Deere. The company leverages the nationwide John Deere dealer network for sales, support, and simplified service. Hagie sprayers integrate John Deere technology including PowerTech engines, precision ag tools, G5Plus displays, StarFire receivers, and JDLink connectivity.
• Montag ManufacturingminorStrategic or Co-development PartnerMontag Manufacturing has an allied partnership agreement with John Deere for cover crop systems. Montag Fortifier 2212 Cover Crop System is specifically designed for Hagie STS12 and STS16 sprayers (model year 2022 to current). Montag 2108 Cover Crop System is designed for Hagie 204SP Detasselers.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• John Deere: John Deere is Hagie's parent company and a broader incumbent in agricultural equipment, manufacturing its own self-propelled sprayers (4 Series) plus tractors, combines, and the precision ag stack (Operations Center, JDLink, StarFire). Hagie's STS line complements Deere's sprayer portfolio.

Others

• Trimble Ag (AGCO Joint Venture): Trimble Ag provides GNSS guidance, precision ag displays, and field management software that complement or compete with Hagie's StarFire/G5Plus/Operations Center stack, particularly for growers who cross-fleet between Hagie/John Deere and other equipment brands.

Direct peers

• GVM Inc. GVM manufactures Prowler self-propelled sprayers and E-series applicators directly competing with Hagie's STS sprayers in the North American ag application market, particularly for fertilizer and crop protection application.
• Montag Manufacturing: Montag Manufacturing partners with Hagie on cover crop systems (Fortifier 2212, 2108) but also competes more broadly in fertilizer application and metering equipment. Allied partnership with John Deere parallels Hagie's integration pathway.
• Capstan Ag Systems: Capstan Ag makes Sharpshooting blended pulse nozzle technology for sprayers and is a direct competitor to Hagie's ExactApply nozzle control system. Both target input-cost reduction and drift mitigation for agricultural sprayer operators.
• Case IH (CNH Industrial): Case IH produces the Patriot family of self-propelled sprayers, directly competing with Hagie STS in row-crop application equipment. Both offer high-clearance chassis, precision ag integration, and large solution tank capacities targeting commercial growers.
• AGCO Corporation: AGCO manufactures the RoGator and TerraGator self-propelled sprayers, the most direct competitors to Hagie's STS lineup in the North American row-crop application equipment market. Both serve commercial corn, soybean, and cotton producers with high-clearance, precision-ag-equipped sprayers.
• Equipment Technologies (Apache Sprayers): Apache is a direct independent competitor in self-propelled sprayers with the AS series, targeting the same North American row-crop growers as Hagie. They compete on price, boom widths, and precision ag features like Hagie's ExactApply.
• Raven Industries (CNH Industrial): Raven provides precision spraying technology, rate controllers, and chemical injection systems directly competing with Hagie's PowrSpray, ExactApply, and ExactInject technologies. Now part of CNH, it competes both as a technology supplier and integrated sprayer platform.
• TeeJet Technologies: TeeJet manufactures spray nozzles, controllers, and boom components used across the agricultural spraying industry, directly competing with Hagie's ExactApply and ExactInject systems in the precision application component market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hagiemfg
• Facebookfacebook.com/hagiemfg
• LinkedInlinkedin.com/company/hagie-manufacturing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hagie Manufacturing Co.