Salon Grafix

What Salon Grafix does

Salon Grafix is a US-based private hair care brand operating under Sodalis USA, LLC (parent also owns Zest, Coast, Vo5, SGX, and LA Looks), headquartered in Westport, Connecticut. Founded in the mid-1980s when the company pivoted from fragrances to hair care via its flagship Salon Grafix Shaping Hair Spray, the brand sells a portfolio of mass-market hair styling and care products including the Shaping and Freezing hairspray lines, the High Beams sub-brand of temporary spray-on hair color (spanning natural and fashion shades that wash out with one shampoo), and the Hair iQ line (Nourishing Shampoo, Revitalizing Conditioner, Protecting Leave-in Treatment, and Repairing Hair Mask) which features Bond Building Technology, hyaluronic acid, biotin, hibiscus extract, organic quinoa, a Vitamineral Boost blend, and organic baobab.

The product portfolio targets individual consumers — men and women seeking professional-quality styling, root coverage, fashion color experimentation, and hair maintenance — across both color-treated and natural hair types. Formulation differentiators cited by the company include gluten-free and phthalate-free formulations, color-safe chemistry, cruelty-free (not tested on animals) positioning, and the Bond Building Technology featured in the Repairing Hair Mask. Pricing is not publicly disclosed; unit pricing is set at the discretion of retail partners.

The company generates revenue through one-time retail sales of its hair care products, distributed through major US channel partners (Amazon, Walmart, Walgreens, CVS, Rite Aid, Meijer), its own e-commerce site at salongrafix.com, and an apparent dedicated presence in the Middle East & North Africa region via the Hair iQ line. The go-to-motion is entirely channel-partner-led, with brand marketing supported through organic Instagram presence and Amazon marketplace listings. The firm reports 11-50 employees and has no public funding history beyond a 2010 transaction involving CID Capital and InvestMichigan.

Name

Salon Grafix

Legal name

Sodalis USA, LLC

Website

https://salongrafix.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Salon Grafix is a US-based private hair care brand under Sodalis USA, LLC, selling hairsprays, High Beams temporary hair colors, and the Hair iQ shampoo/conditioner/treatment line through major retailers including Amazon, Walmart, Walgreens, CVS, Rite Aid, and Meijer, with a dedicated Hair iQ presence in the Middle East & North Africa.

Ownership category

akta.pro rank

Product category

Hair Care Products

NAICS

Toilet Preparation Manufacturing (325620)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional Hair Styling & Finishing (CRABALAC)

akta.pro secondary industries

Professional Hair Color (CRABALAA), Hair Fragrance & Finishing (Mists, Shine, Anti-frizz) (CRABABAM), Conditioners & Hair Masks (CRABABAB)

Keywords

• Hair care products
• Hair styling sprays
• Temporary hair color
• Hair treatments
• Professional hair care

Headquarters

HQ city

Stamford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D, Others

Revenue model

1. Hair Care Products Sales: Salon Grafix generates revenue through the sale of professional hair care products including hairsprays, temporary hair colors, shampoos, conditioners, and hair treatments through retail distribution channels

Go-to-market motion1 record

Distribution channels7 records

Marketing channels3 records

Core offering

Salon Grafix manufactures and sells hair care products including Shaping and Freezing hairsprays (scented and unscented variants), the High Beams line of temporary spray-on hair color in both natural shades and bold fashion colors, and the Hair iQ line comprising shampoo, conditioner, leave-in treatment, and hair mask products. The brand targets individual consumers seeking salon-quality styling and color products.

Product overview

Salon Grafix is a hair care brand owned by Sodalis USA, LLC, offering a diversified portfolio of professional hair styling and care products. The product lineup centers on three main categories: (1) Hairspray products including the Shaping line (with Scented, Unscented, and Extra variants) providing flexible to super hold, and the Freezing line (Scented and Unscented) offering Mega Hold for dramatic styles; (2) High Beams temporary hair color sprays available in both natural hair colors (Black, Brown, Blonde, Auburn, Burgundy, Gold, Silver, Copper, Brown Black, Darkest Warm Brown) and fashion colors (Punky Purple, Headbangin Blue, Popstar Pink, Rockstar Red, Wicked White) that wash out with one shampoo; and (3) Hair iQ line for Middle East & North Africa featuring Nourishing Shampoo, Revitalizing Conditioner, Protecting Leave-in Treatment, and Repairing Hair Mask with Bond Building Technology. The company has been making hair spray products for 30 years, with the Shaping Hair Spray being the flagship product since the mid-1980s.

Differentiator

Problem solved

Functional benefit

Brands

• High Beams: Temporary spray-on hair color products available in multiple shades including natural colors (Black, Brown, Blonde, Auburn, Burgundy, Silver, Gold) and fashion colors (Rockstar Red, Headbangin Blue, Popstar Pink, Punky Purple, Wicked White)

Products and services

• Shaping Hair Spray
• Freezing Hair Spray
• High Beams Spray-On Hair Color
• High Beams Fashion Color
• Hair iQ Nourishing Shampoo
• Hair iQ Revitalizing Conditioner
• Hair iQ Protecting Leave-in Treatment
• Hair iQ Repairing Hair Mask

Quantifiable outcome

• Products are safe for color-treated hair
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• TRESemmé: Mass-market hair styling and care brand owned by Unilever, sold through the same Walmart/CVS/Walgreens retailers as Salon Grafix. Direct overlap in hairspray, shampoo, and conditioner categories at similar price points.
• Garnier Fructis: L'Oreal-owned mass haircare brand spanning shampoo, conditioner, treatments, and styling. Competes head-to-head with Salon Grafix on the same mass and drugstore shelves, often with substantially higher marketing spend.
• Pantene: P&G's flagship mass-market haircare brand with full coverage of shampoo, conditioner, treatment, and styling categories. Shares Salon Grafix's retail distribution and increasingly its bond-repair / treatment narrative.
• Suave: Heritage mass-market hair care brand owned by Unilever, distributed through Walmart and drug chains. Competes directly with Salon Grafix in the value-tier hairspray and shampoo segments.

Direct peers

• VO5: Sister brand to Salon Grafix under Sodalis USA, LLC; value-tier shampoo, conditioner, and styling portfolio. Closest direct peer given shared ownership, shared distribution, and overlapping mass-retail customer base.
• Splat Hair Color: Specialist in bold, expressive, and temporary/semi-permanent hair color including spray-on formats. Direct competitor to Salon Grafix's High Beams sub-brand in the fashion-color and root-concealment niches.
• LA Looks: Another Sodalis USA brand specializing in hair styling gels and sprays at the mass tier. Most direct peer for Salon Grafix's hairspray business — same parent, same retailers, same target demographic.

Emerging players

• Color Oops: Color-treatment brand distributed through mass and drug retailers. Relevant adjacent peer in the at-home hair color category that competes for the same retailer shelf space as High Beams.
• Kenra Professional: Professional-grade hairsprays, styling, and care products sold in salons and increasingly online. Comparable hairspray portfolio and bond-care treatment positioning to Salon Grafix's Shaping/Freezing and Hair iQ lines.
• SexyHair: Henkel-owned styling brand with a strong hairspray and finishing-spray portfolio. Comparable Shaping/Freezing hairspray positioning and overlapping target consumer (styling-conscious, drugstore-and-salon shoppers).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/salon_grafix/?hl=en
• Xx.com/SalonGrafix
• Facebookfacebook.com/salongrafix
• LinkedInlinkedin.com/company/salon-grafix

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salon Grafix