Splat Hair Color

What Splat Hair Color does

Splat Hair Color is a privately held, US-based at-home hair color brand headquartered in Corona, California, founded in 2003 and operating as a subsidiary of parent company Developlus. The company designs, manufactures (Made in USA), and sells a portfolio of 112+ products spanning semi-permanent, demi-permanent, and permanent bold hair dyes plus bleach kits, color care lines, and specialty items — including the ColorShine line with proprietary Hyaluronic Amino+ Bonded Technology, the Midnight no-bleach-needed collection for brunettes, and blue-powder lightening bleach with anti-yellow tone technology. The product set is vegan, cruelty-free, gluten-free, sulfate-free, paraben-free, ammonia-free, and PPD-free on a self-attested basis.

Splat goes to market primarily via its own Shopify-based DTC storefront at splathaircolor.com (the exclusive channel for limited-edition collaborations such as the Batman x Splat line with Warner Bros. Discovery), supplemented by mass-market retail distribution through Walmart and Dollar General and online marketplace listings. Pricing is tiered from $5.00 single packettes to $23.98 combination kits, with flagship complete kits and Midnight kits at $12.99 and premium demi-permanent SKUs (e.g., Glossy Sauce) at $17.99; all sales are one-time transactions with free domestic shipping on orders over $35 and no subscription model advertised.

The brand's marketing is anchored by an active social presence across Instagram, TikTok, Pinterest, Facebook, and YouTube, a Splat Squad blog and tutorial library, an email/newsletter acquisition loop, influencer and creator partnerships, and a values-led event program (2026 Pride campaign with the LA LGBT Center, including the LA Pride Parade and Youth Prom sponsorship). An AI-powered Virtual Try-On tool, licensed from Perfect Corp., supports shade selection at the bottom of the DTC funnel. The customer base is consumer end-users — primarily Gen Z and Millennial individuals seeking affordable, salon-quality bold and vivid color for self-expression, festivals, cosplay, and at-home transformations, with no enterprise B2B customers identified.

Name

Splat Hair Color

Legal name

Splat Hair Color

Website

https://splathaircolor.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Splat Hair Color is a privately held, Corona, California-based brand that designs, manufactures, and sells at-home bold and vivid hair dyes — semi-permanent, demi-permanent, and permanent — direct-to-consumer and through Walmart and Dollar General, serving Gen Z and Millennial consumers seeking affordable, salon-quality color self-expression.

Ownership category

akta.pro rank

Product category

At-Home Hair Color Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Hair Color & Bleaching (CRABABAD)

akta.pro secondary industries

Haircare & Hair Color Distribution (CRAOAEAE), Conditioners & Hair Masks (CRABABAB)

Keywords

• Vivid hair dye
• At-home hair color
• Semi-permanent color
• Demi-permanent color
• Hair bleach kits

Headquarters

HQ city

Corona

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct-to-Consumer Hair Color Product Sales: Splat generates revenue primarily through the direct sale of hair color products via its e-commerce storefront splathaircolor.com, selling individual products, complete kits, and bundled collections at various price points ranging from $5.00 to $23.98 for combination kits. Products are sold in one-time purchase transactions with no subscription model currently advertised.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Splat Hair Color manufactures and sells at-home vivid hair color products, including semi-permanent complete kits with bleach, demi-permanent ColorShine shades, Double Lift permanent color for dark hair, and the Midnight no-bleach line for brunettes. The offering also encompasses hair bleach kits, temporary hair dye (chalks, 10-wash colors, one-wash products), Color Melts gradient kits, Ombre kits, Singles packettes, the Naturals vegan line, Glossy Sauce clear gloss, and after-color care (ColorLock, Deep Reconstructor, color-depositing masques), all sold direct-to-consumer through splathaircolor.com and mass-market retail.

Product overview

Splat Hair Color is a vivid hair color brand offering a comprehensive portfolio of at-home hair coloring products. The core offering includes Semi-Permanent Complete Kits with Bleach (featuring shades like Blue Envy, Pink Fetish, Purple Desire, Lusty Lavender, Sinful Silver), Demi-Permanent ColorShine line with Hyaluronic Amino+ Bonded Technology, Double Lift Permanent Hair Dye for dark hair, and the Midnight no-bleach-needed collection for brunettes. Supporting products include Hair Bleach Kits, Temporary Hair Dye (including 10-wash and hair chalks), Color Melts for gradient effects, Singles (individual packettes), Ombre Kits, Naturals Collection, and Color Care products (Color Lock, Deep Reconstructor, Conditioning Masques). The portfolio also includes a Glossy Sauce clear gloss and limited-edition collaborations like Batman x Splat. A Virtual Try-On feature powered by Perfect Corp. enables AI-based color preview. All products are vegan, cruelty-free, and made in the USA with sustainable practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Semi-Permanent Hair Color Kits Complete at-home hair dye kits with bleach (bleach, developer, color, shampoo, conditioner) delivering vivid, long-lasting semi-permanent color across shades like Blue Envy, Pink Fetish, Purple Desire, Lusty Lavender, Sinful Silver, Neon Green, and Luscious Raspberries for individual consumers seeking bold self-expression.
• Demi-Permanent Hair Color (ColorShine) Demi-permanent hair color collection featuring ColorShine line with Hyaluronic Amino+ Bonded Technology for glossy, dimensional color while supporting hair health; includes shades Smoky Plum, Red Velvet Latte, Cinnamon Copper, Smoked Mocha, Black Coffee, Blue Noir, and Bold Espresso.
• Double Lift Permanent Hair Dye Permanent hair color kits engineered for dark hair that lift and deposit bold color in one step, including Violet Vibes, Rhythm and Blues, Iconic Red, Envy Me, and Plum Siren shades for brunette consumers seeking permanent vivid results.
• Midnight Hair Dye (No Bleach Needed) Semi-permanent hair color line specifically formulated for brunettes that deposits bold, vivid color without pre-lightening bleach, including shades such as Midnight Amethyst, Midnight Violet, Midnight Tanzanite, Midnight Scarlet, Midnight Onyx, Midnight Pink Sapphire, Midnight Black Cherry, Midnight Amber, Midnight Magenta, Midnight Ruby, Midnight Jade, Midnight Azure, and Midnight Plum.
• Hair Bleach Kits Lightening Bleach and Brilliant Bleach kits for pre-color hair preparation; Lightening Bleach uses anti-yellow blue powder to lift 3–5 levels in 30 minutes and includes shampoo and conditioner for pH balance.
• Temporary Hair Dye Low-commitment temporary hair color range including one-wash hair chalks (Purple Pixies, Pink Hearts, Sun Kissed, Midnight Blue, Silver Moon, Dusty Rose, Mint Candy), 10-wash semi-permanent shades (Violet Vixen, Blue By You, Novel Teal, Peach Fuzz, Infrared), and single-wash products (Vivid Velvet, Piercing Pink, Mango Mash, Impulsive Indigo).
• Color Melts Multi-color hair dye kits combining two semi-permanent shades for gradient and blending effects, including Milk Chocolate & Purple Plum, Dark Chocolate & Strawberry, and Milk Chocolate & Mixed Berries collections.
• Singles (Single Packettes) Individual single-use semi-permanent liquid hair color packettes sold separately at $5.00, enabling low-cost experimentation and mix-and-match purchasing across shades such as Purple Desire, Pink Fetish, Orange Fireballs, Aqua Blue, Blue Envy, Lusty Lavender, Neon Green, and others.
• Batman x Splat Limited-Edition Collaboration Limited-edition Batman collaboration with Warner Bros. Discovery featuring five exclusive kits inspired by DC Super-Villains (Poison Ivy, Catwoman, The Joker, Harley Quinn), each including two bold hair color kits, an exclusive Gotham City Sirens comic variant, and a Funko POP! figure; sold exclusively through splathaircolor.com.
• Color Care Products After-color hair care line including Color Lock Conditioner, Color Lock Cleanser, Color Lock Bundle, Deep Reconstructor Conditioner, and color-depositing conditioning masques in Purple, Crystal Clear, Teal, and Fuchsia variants designed to extend and maintain color-treated hair.
• Glossy Sauce Demi-Permanent Clear Gloss Trademarked demi-permanent clear hair gloss product within the ColorShine line that adds shine and glossiness to hair and refreshes tone between color applications.
• Ombre Hair Dye Kits Complete at-home kits with bleach and two semi-permanent colors designed for ombre and gradient hair coloring effects, including the Ombre Ocean combination and similar multi-shade pairings.
• Naturals Collection Vegan semi-permanent hair dyes designed for natural-looking results in Purple, Teal, Pink, Blue, and Dark Silver shades for consumers seeking subtler everyday vivid color.

Quantifiable outcome

• Color lasts up to 30 washes
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship and minor.

• Los Angeles LGBT CenterflagshipStrategic or Co-development Partner · 10 June 2026Splat partnered with the Los Angeles LGBT Center as part of its 2026 Pride campaign 'Every Shade Tells a Story.' The partnership supports LGBTQ+ youth through the Center's Youth Prom on June 4th, with Splat providing product donations and a charitable contribution. Splat also participated in the LA Pride Parade on June 14th, 2026. This aligns with Splat's ethos of 'Fearlessly in Color' and self-expression through hair color.
• Warner Bros. Discovery Global Consumer ProductsflagshipGTM or Marketing Partner · 11 November 2025Splat launched a limited-edition Batman collaboration featuring five exclusive kits inspired by DC Super-Villains (Poison Ivy, Catwoman, The Joker, Harley Quinn). Each kit includes two bold hair color kits, an exclusive Gotham City Sirens comic variant, and a Funko POP! figure. The collaboration is exclusive to splathaircolor.com with no restocking planned. Steven Barnes, COO of Developlus (Splat's parent company), highlighted the collaboration as an extension of their long-term partnership with Warner Bros. Discovery.
• Feeding AmericaminorStrategic or Co-development PartnerSplat and its parent company Developlus are active in local and national charities including Feeding America, supporting food security causes.
• The Pink AgendaminorStrategic or Co-development PartnerSplat and its parent company Developlus support The Pink Agenda, a charitable organization.
• The Hollyrod FoundationminorStrategic or Co-development PartnerSplat and its parent company Developlus support The Hollyrod Foundation, which provides healing and hope to individuals impacted by disease and hardship.
• To Write Love on Her ArmsminorStrategic or Co-development PartnerSplat and its parent company Developlus support To Write Love on Her Arms, a nonprofit focused on mental health and suicide prevention.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCnAPDKwYK7SCwrtSI2-YNBg
• Facebookfacebook.com/splathaircolor
• Instagraminstagram.com/splathairdye
• TikToktiktok.com/@splathairdye
• Pinterestpinterest.com/splat_hairdye
• Xx.com/splathaircolor
• LinkedInlinkedin.com/company/splat-rebellious-hair-color

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Splat Hair Color