The Tiger Hotel

What The Tiger Hotel does

The Tiger Hotel, doing business as voco The Tiger Hotel, is a single-property upscale boutique hotel located at 23 South 8th Street in downtown Columbia, Missouri. Built in 1928 and listed on the National Registry of Historic Places (nominated 1979), the property operates eight distinct room categories ranging from Standard King to Presidential Suite, three integrated food and beverage venues (Glenn's Cafe since 1939, Vault speakeasy bar, and Twain Missouri BBQ & Taproom), and a Grand Ballroom accommodating up to 200 seated guests for weddings and corporate events. In December 2020 the property affiliated with IHG Hotels and Resorts under the new voco brand, becoming the fourth voco property in North America and the only one in Missouri, which provided global distribution through IHG.com and integration with the IHG One Rewards loyalty program.

Underlying technology is limited to standard hospitality systems: a property management system, booking platforms (IHG.com, direct website, phone), and point-of-sale for F&B outlets; the company explicitly reports no proprietary technology, no APIs or SDKs, and no AI capabilities. The hotel's market position rests on its historic Roaring Twenties architecture, the iconic rooftop neon Tiger sign, and centrality adjacent to the University of Missouri and the MKT Trail, with seven state parks within a 15-minute drive.

The business model derives revenue from three streams: overnight guest room bookings (primarily through IHG's global platform at dynamic rates referencing around $203.00), food and beverage sales across three venues with room service from 8:00am to 11:00pm, and event services for weddings, corporate meetings, and social celebrations with in-house catering. Customers span leisure travelers, business and corporate travelers (segmented as primary), wedding parties, university visitors, and the local Columbia community. Pricing is quote-based and not publicly disclosed, with value-added packaging such as Early Check-In and corporate preferred rates. The property is privately held, employs 101-250 staff, and operates within IHG's franchise and distribution system with no disclosed funding rounds or M&A activity.

Name

The Tiger Hotel

Legal name

The Tiger Hotel

Website

https://thetigerhotel.com

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

101–250 employees

Short description

The Tiger Hotel is an upscale boutique hotel in downtown Columbia, Missouri, operating eight room categories, three on-site dining venues, and event services under the IHG voco brand, serving leisure, business, and wedding customers since 1928.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Full-Service Restaurants (722511)

SIC

Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industry

Hotel & Resort Restaurants (THAFACAH)

Keywords

• Boutique hotel services
• Hotel accommodations
• Event venues
• Food and beverage
• Hospitality services

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Guest Room Bookings: Revenue from overnight accommodations across various room types including Standard King, Standard Double Queen, King Suite, Junior Suite, Garden Suite, Executive Junior Suite, Executive Suite, and Presidential Suite. Bookings processed through IHG and direct website channels.
2. Food and Beverage: Revenue from three on-site dining venues: Glenn's Cafe (Cajun-Creole/American cuisine), Twain Missouri BBQ & Taproom, and Vault speakeasy bar. Room service available daily 8:00am-11:00pm.
3. Event Services: Revenue from hosting weddings, corporate meetings, and social celebrations. Grand Ballroom accommodates up to 200 seated guests. Includes in-house catering services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Tiger Hotel operates as an upscale boutique hotel in downtown Columbia, Missouri, offering overnight accommodations across multiple room categories (Standard King through Presidential Suite), three on-site food and beverage venues (Glenn's Café, Vault speakeasy bar, and Twain Missouri BBQ & Taproom), and full-service event hosting in a Grand Ballroom accommodating up to 200 seated guests for weddings and corporate meetings. The property functions as a franchise under the IHG voco brand, providing guests access to the IHG One Rewards loyalty program and global booking infrastructure.

Product overview

voco The Tiger Hotel operates as a single-property upscale boutique hotel with multiple integrated food and beverage venues. The property offers 8 distinct room categories ranging from Standard King to Presidential Suite, three on-site dining/drink venues (Glenn's Café since 1939, Vault speakeasy bar, and Twain Missouri BBQ & Taproom), comprehensive event services including a Grand Ballroom for up to 200 guests, and standard hospitality amenities including valet parking, EV charging, and 24-hour business center. The hotel joined IHG's voco™ brand in December 2020.

Differentiator

Problem solved

Functional benefit

Brands

• Glenn's Café: On-site dining venue serving Cajun-Creole and American cuisine since 1939, with a Wine Spectator Award of Excellence. Offers Midwest and Delta-inspired dishes with French roots.
• Vault
• Twain

Products and services

• voco The Tiger Hotel An upscale boutique hotel in Columbia, Missouri, combining modern comfort with historic 1928 Roaring Twenties charm. Located below the famous neon Tiger sign in downtown Columbia, the property features contemporary guest rooms with complimentary Wi-Fi, premium bed linens, soaker tubs, and separate showers. The hotel operates under the IHG voco brand with access to the IHG One Rewards loyalty program.
• Glenn's Café On-site restaurant serving Cajun-Creole and American cuisine, featuring an award-winning wine selection with Wine Spectator Award of Excellence and 24 wines by the glass served via Wine Keeper nitrogen system. Signature dishes include Shrimp Creole, Fresh Oysters, and slow-cooked seasoned prime rib. Open to hotel guests and walk-in diners.
• Vault Speakeasy Bar

Quantifiable outcome

• Grand Ballroom capacity: up to 200 seated guests
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• IHG Hotels and ResortscoreChannel Partner/ Reseller/ Distributor · 1 December 2020In December 2020, The Tiger Hotel joined IHG Hotels and Resorts as one of four voco hotels in North America. The transition provided brand consistency while maintaining historical charm. IHG provides global distribution through IHG.com and IHG One Rewards loyalty program.
• VaultcoreStrategic or Co-development PartnerAward-winning speakeasy bar located on the lower level of the hotel, known for its award-winning cocktails. Features the famous Dirty Money cocktail.
• Twain Missouri BBQ and TaproomcoreStrategic or Co-development PartnerMissouri BBQ and Taproom named for Mark Twain, featuring all Missouri-sourced spirits, beer, and wine. House smoked meats made fresh daily with scratch sides. Named for Missouri's most famous son.
• Glenn's CafecoreStrategic or Co-development PartnerDining tradition since 1939 serving Cajun-Creole and American cuisine. Wine Spectator Award of Excellence recipient. Located within The Tiger Hotel since its early days.
• Love IncminorOthersCommunity charity partnership for The Tiger Gives Back event. Raised $83,000 to fight poverty through the annual family-fun event held on 8th Street.
• Food Bank for Central and Northeast MissouriminorOthersCharity beneficiary of COMO Restaurant Week event. The food bank distributes more than 1 million pounds of food every couple of weeks.
• Wilder Coffee HouseminorOthersExternal coffee venue linked on the hotel's dining page, expanding the beverage options available to guests.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Hotel Indigo St. Louis Downtown: An IHG-affiliated boutique-style brand operating in Missouri. Comparable through IHG distribution, upscale boutique positioning, and focus on local character — though Indigo serves a broader portfolio of properties versus Tiger's single-asset focus.
• Kimpton Hotels & Restaurants: A boutique-focused hotel brand owned by IHG with strong F&B integration and event capabilities. Comparable business model of combining upscale boutique lodging with destination dining and group/event services.

Direct peers

• 21c Museum Hotel: A boutique hotel concept combining historic properties with on-site dining, art programming, and event spaces in mid-size U.S. cities. Comparable heritage-driven boutique model with integrated F&B and event revenue.
• The Broadway Columbia – a DoubleTree by Hilton: A comparable upscale downtown Columbia, MO hotel adjacent to the University of Missouri, operating under a major international brand franchise. Direct competitor for the same leisure, business, and event demand in the immediate Columbia market.
• The Elms Hotel & Spa: A historic full-service boutique hotel in Missouri that similarly combines historic architecture, multiple F&B outlets, and event space. Comparable operating model and Midwest regional positioning.
• voco St. Louis – Union Station: Another voco-branded boutique-style hotel in the IHG portfolio operating in Missouri. Directly comparable because it shares the same voco franchise system, brand standards, and IHG One Rewards distribution that The Tiger Hotel leverages.

Regional players

• The Hotel Hershey: A historic full-service resort-style hotel with multiple on-site dining venues and substantial event/ballroom capacity. Comparable operating model combining historic character, multiple F&B outlets, and large-scale event hosting.
• Hotel & Event Venues in Columbia, MO (Wyndham, Marriott, Hilton properties): Other branded hotel properties (Wyndham, Marriott, Hilton brands) operating in Columbia, MO competing for the same transient, group, and event demand that Tiger serves in the local market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vocoTheTigerHotel
• Instagraminstagram.com/vocothetigerhotel
• LinkedInlinkedin.com/company/the-tiger-hotel

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Tiger Hotel