Byggmakker

What Byggmakker does

Byggmakker Handel AS is Norway's leading building materials retail chain, operating a hybrid network of over 89 company-owned and member-owned outlets spanning the entire country from Stavanger to Kirkenes. The business serves a dual customer base: the proffmarked (professional / B2B) comprising construction companies, contractors, and tradespeople, and the forbrukermarked (consumer / B2C) comprising homeowners and DIY enthusiasts. Revenue of approximately 6 billion NOK is generated primarily through retail sales of building materials, lumber, tools, paint, hardware, doors, windows, and flooring via physical stores, the byggmakker.no consumer e-commerce site, the BM Portal professional procurement platform, and Proffit.

The company's core technology platform spans three layers: a consumer-facing storefront with content/inspiration features and price-match guarantee; a professional procurement portal (BM Portal) offering project management, Kalkulation tools, and integration with calculation software like SmartKalk; and BM Scan, a first-of-its-kind mobile self-service scanning and payment solution developed with technology partner EG. Professional customers additionally access a comprehensive PROFF services bundle covering technical calculations, drawings, building permits, prefabricated building elements (PROFF Byggsystemer), crane truck and helicopter logistics (helicopter capacity up to 1,100 kg), and construction site solutions (PROFF Byggeplass) including supply containers and crew wagons.

Byggmakker operates a sales-led, dual-segment go-to-market model. For professionals, the company deploys dedicated proffselgere (professional sales representatives), the BM Portal, and tailored logistics to construction sites — exemplified by a ~1 billion NOK agreement with OBOS Block Watne and a 750 million NOK extended partnership with NESO. For consumers, marketing emphasizes in-store advice, the Fiks Ferdig service connecting customers with vetted craftsmen, content/guides, price matching, and gift cards. The company is wholly owned by Finnish Kesko Group (since 2005) and operates within Kesko Norge's building and technical trade division alongside electro-wholesaler Onninen. Corporate headcount is 251-500, with store-level teams averaging 10-11 employees per location.

Name

Byggmakker

Legal name

Byggmakker Handel AS

Website

https://byggmakker.no

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

251–500 employees

Short description

Byggmakker is Norway's leading building materials retail chain, operating over 89 outlets nationwide plus dual e-commerce platforms (BM Portal for professionals, byggmakker.no for consumers) and serving both construction professionals and DIY homeowners with ~6 billion NOK in annual revenue.

Ownership category

akta.pro rank

Product category

Building Materials Retail

NAICS

Home Centers (444110), Building Material and Garden Equipment and Supplies Dealers (444), Building Material and Supplies Dealers (4441), Paint and Wallpaper Retailers (44412)

SIC

Wholesale-Lumber & Other Construction Materials (5030), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Construction, Home Improvement & Building Materials Marketplaces (CRAFABAO)

akta.pro secondary industry

Construction Materials & Building Supplies Marketplaces (CRAFAHAB)

Keywords

• Building materials retail
• Lumber and timber supply
• Professional construction supply
• DIY home improvement
• Construction site logistics

Headquarters

HQ city

Skedsmokorset

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail product sales (building materials, lumber, tools, paint, doors, windows, flooring): Byggmakker generates the majority of its revenue through the sale of physical building materials, lumber, tools, paint, hardware, doors, windows, flooring, and related products through its network of retail stores and e-commerce platforms. The company operates as a hybrid model combining owned stores and member-owned stores under the Byggmakker chain brand. Revenue flows from both the proffmarked (professional B2B) and consumer B2C segments.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Byggmakker sells building materials, lumber, tools, paint, hardware, doors, windows, and flooring through a nationwide network of over 89 retail stores and e-commerce platforms (byggmakker.no, BM Portal, Proffit). The company serves both the professional construction market (proffmarked) and consumer DIY market (forbrukermarked), offering PROFF technical, logistics, and site services to professionals and the Fiks Ferdig craftsman-matching service to consumers. Digital tools include the BM Portal e-procurement platform and the BM Scan mobile self-checkout solution.

Product overview

Byggmakker operates as Norway's leading building materials retail chain offering a unified product and service ecosystem. The core offering spans physical building materials (lumber, tools, paint, flooring, doors, windows) through both consumer e-commerce (byggmakker.no) and professional platforms (BM Portalen), supported by a comprehensive PROFF service suite. Professional customers access specialized offerings including Technical Services (calculations, permits, drawings), PROFF Byggsystemer (prefabricated building elements, precut lumber, roof trusses), PROFF Delivery (logistics with crane trucks, time-specific deliveries), and PROFF Byggeplass (construction site containers, crew wagons). The Fiks Ferdig service connects customers with vetted craftsmen for renovation projects. BM Scan represents the company's digital innovation, enabling mobile self-checkout for pro customers. The portfolio also includes gift cards and specialized transport services including helicopter delivery for remote construction sites.

Differentiator

Problem solved

Functional benefit

Products and services

• Byggmakker Retail Stores (Byggmakker varehus) Physical retail network of more than 89 Byggmakker varehus across Norway (Stavanger to Kirkenes) selling building materials, lumber, tools, paint, hardware, doors, windows, flooring, and more, combining company-owned and member-owned formats with knowledgeable staff for both consumers and professionals.
• byggmakker.no E-commerce Consumer-facing online store at byggmakker.no offering the full Byggmakker product range with home delivery (2–5 business days), in-store pickup, store-level stock availability, product reviews, and a Prismatch price-match guarantee.
• BM Portal (BM Portalen) Professional e-commerce and project management portal (imarket.no) for customers affiliated with stores in the legacy Byggmakker Handel network, with product search, partial-delivery setup, projects, shopping lists, quote generation, Kalkulation import of building material price files, purchase history, and product documentation.
• Proffit Professional e-commerce and project management platform (smart.holte.no) for customers affiliated with legacy Byggmakker CF stores, providing procurement and project tools.
• PROFF Services Comprehensive professional service suite covering PROFF Tekniske Tjenester (calculations, drawings, permits, documentation), PROFF Delivery (logistics, crane trucks, time-slot delivery), PROFF Byggeplass (construction site containers, crew wagons, scaffolding/machine rental), PROFF Oversikt (e-commerce overview), PROFF Byggsystemer (prefabricated elements, precut lumber, roof trusses), and PROFF Miljø og Bærekraft (sustainability consultation).
• PROFF Byggsystemer (Prefabricated Building Systems) Prefabricated building solutions including wall, roof, and floor elements in various completion stages, millimeter-accurate precut lumber with marking, and prefabricated roof trusses, designed to reduce construction time, cost, and material waste for professional builders.
• PROFF Tekniske Tjenester (Technical Services) Technical services for construction professionals including cost estimation, quantity calculations, drawings (building applications, facades, plans), permits processing, construction calculations, energy calculations, and 15-year documentation storage via BM-portalen, Byggdok, and Boligmappa.
• PROFF Byggeplass (Construction Site Solutions) Construction site services for professionals including supply containers (standard, saw, light variants), tool cabinets with lifting hooks and wheels, crew wagons as mobile offices/brakies, and waste management services, in addition to a national Ramirent discount for scaffolding and machine rental.
• Fiks Ferdig (Done Fixed) Service that connects consumers with vetted craftsmen for small and large projects, including free inspection, project assistance, building permit applications, terrace, roofing, doors, windows, flooring, fireplaces/stoves, energy consulting, and general renovation.
• PROFF Transport / Delivery Services Specialized transportation and delivery services for professional customers including trailer loans, home delivery, crane truck delivery to site, time-slot delivery, same/next-day urgent van dispatch, and helicopter transport for hard-to-reach construction sites (helicopter capacity up to 1,100 kg per lift, ~20 tons per hour).
• Byggmakker Gift Cards (Gavekort) Gift cards available for purchase at Byggmakker stores in any denomination, with digital versions distributed via igive.no; cards can be reloaded and used at any Byggmakker location nationwide.
• BM Scan Mobile Self-Service Solution Self-service mobile scanning and payment solution for professional customers, enabling on-site scan-and-pay of building materials from a mobile phone, currently in pilot at selected Byggmakker locations.

Quantifiable outcome

• Revenue of approximately 6 billion NOK annually from operations across Norway
• +6 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

15 partnerships are on record, tiered core and minor.

• OBOS Block Watne EntreprenørcoreStrategic or Co-development Partner · 1 January 2024Byggmakker entered a three-year agreement (with option for an additional three years) with OBOS Block Watne Entreprenør for the supply of building materials to construction projects across Norway. The agreement has a potential value of nearly 1 billion NOK. A key differentiator is a tailored logistics solution developed in collaboration with OBOS Block Watne and third-party logistics, ensuring consolidated deliveries to construction sites, reducing transport costs, CO₂ emissions, and improving project flow. Deliveries are already underway.
• Viken-Gruppen AScoreStrategic or Co-development Partner · 1 January 2024Byggmakker Handel AS and Viken-Gruppen AS signed a strategic partnership agreement to jointly identify and develop profitable collaboration areas. Viken-Gruppen offers comprehensive solutions from plot to finished building. As a result, the parties entered a national product agreement with ABChus for the supply of building materials with an annual value of approximately 30 million NOK.
• NESO (Nordnorske Entreprenørers Serviceorganisasjon SA)coreStrategic or Co-development Partner · 1 January 2024NESO and Byggmakker signed an extended three-year cooperation agreement with an expected turnover of 750 million NOK. NESO is the largest organization for the construction industry in Northern Norway and Trøndelag. The agreement includes favorable terms for kitchen products in addition to standard building material supply, leveraging Byggmakker's strong geographic presence especially in Trøndelag and Nordland.
• Lindehus AScoreStrategic or Co-development Partner · 1 January 2024Byggmakker and Lindehus (a newly started residential chain based in Hamar) entered a partnership agreement where Byggmakker supplies building materials to Lindehus's dealers for both the ROT (renovation) market and component deliveries for new construction building kits. The agreement runs through 2026 with an option for extension to 2028.
• SirkenminorStrategic or Co-development Partner · 1 January 2024Byggmakker partnered with Sirken, a circular economy company operating an reuse container at Byggmakker Tiller in Trondheim. Professional customers can deposit usable surplus building materials which Sirken resells through a self-service checkout system. The collaboration aims to increase reuse of surplus materials and reduce waste.
• TørnminorStrategic or Co-development Partner · 1 January 2024Byggmakker partnered with Tørn — described as 'the Finn.no for building materials' — to deliver surplus materials to Tørn's reuse service, which resells them at favorable prices. This is part of Byggmakker's circular economy initiative.
• Rockwool (ROCKCYCLE program)minorStrategic or Co-development Partner · 1 January 2024Byggmakker participates in Rockwool's ROCKCYCLE program — a scheme for returning off-cut and used stone wool insulation for recycling back into Rockwool's production. This circular economy initiative helps reduce construction waste.
• RamirentminorChannel Partner/ Reseller/ Distributor · 1 January 2024Byggmakker has a nationwide discount agreement with Ramirent, Norway's equipment rental company, that proff (professional) customers can benefit from. The agreement covers scaffolding and machine rental for construction sites.
• RENASminorOthers · 1 January 2024Byggmakker is a member of RENAS, Norway's nationwide collection and treatment scheme for electrical waste. As a member, Byggmakker fulfills its producer and importer responsibility by ensuring collection and environmentally sound treatment of discarded products.
• Grønt Punkt NorgeminorOthers · 1 January 2024Byggmakker is a member of Grønt Punkt Norge, which administers producer responsibility schemes for packaging. Grønt Punkt ensures that packaging from households and businesses is recycled, and Byggmakker pays fees that go entirely to packaging recycling.
• RutereturminorOthers · 1 January 2024Byggmakker is a member of Ruteretur, Norway's only approved return scheme for PCB-containing insulated glass units. Membership ensures a nationwide and cost-effective return arrangement for discarded units, fulfilling Byggmakker's producer responsibility under waste regulations.
• Handelens MiljøfondminorOthers · 1 January 2024Byggmakker joined Handelens Miljøfond (Trade's Environmental Fund) from 1 May, contributing 1 krone per plastic bag to the fund's work reducing Norway's plastic bag consumption, removing plastic pollution, and increasing plastic recycling. The building industry accounts for 45% of all plastic use in Norway annually.
• Etisk Handel Norge (Ethical Trade Norway)minorOthers · 1 January 2024Byggmakker is a member of Etisk Handel Norge, a multi-stakeholder initiative and the Nordic region's largest resource center for sustainable business practice. Membership commits Byggmakker to working systematically to ensure decent working and environmental conditions in its supply chain.
• iSekk (Norsk Gjenvinning)minorStrategic or Co-development Partner · 1 January 2024Byggmakker offers iSekk bags for sale in its stores in the largest cities in Norway, supporting documented and correct waste handling. The company has also entered agreements with contractors in selected projects contributing to waste reduction through reuse of surplus materials.
• OnninencoreStrategic or Co-development Partner · 1 January 2005Onninen is one of the Nordic region's leading electro-wholesalers and is owned by Kesko alongside Byggmakker. Together, Byggmakker and Onninen form the building and technical trade division in Norway under Kesko. Hans Joachim Motzfeldt serves as environmental and sustainability manager for both Byggmakker and Onninen.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Maxbo: One of Norway's largest building materials chains, owned by Optimera (Saint-Gobain). Competes head-on with Byggmakker across professional builders and DIY consumers in Norway with similar nationwide store coverage and pro-segment services.
• Optimera: Norwegian building materials distributor and retailer operating the Maxbo chain as part of Saint-Gobain Distribution. Directly comparable in product range, trade focus and Norwegian market footprint to Byggmakker Handel.
• Mestergruppen (XL Bygg): Norwegian building materials group running the XL Bygg franchise chain and Proff-oriented services. Closely matches Byggmakker's hybrid member/dealer model with strong pro-segment focus in Norway.
• Stark Group: Leading Nordic building materials distributor (Denmark-led, pan-Nordic). Highly comparable business model focused on professional customers across the Nordics, with similar scale of operations to Byggmakker.
• Jula: Nordic DIY and home improvement chain with Norwegian operations. Overlaps with Byggmakker's forbrukermarked (consumer) segment, including tools, paint and basic building materials, although Jula skews more to walk-in DIY trade.
• Dahl (Ahlsell Norway): Nordic technical wholesale group (formerly Ahlsell, rebranded Dahl in Norway). Adjacent to Byggmakker's pro-segment with HVAC, plumbing and electrical technical supply, increasingly blending with traditional building materials distribution.

Broad incumbents

• Bauhaus: European big-box DIY and home improvement chain with Norwegian stores. Competes for consumer (B2C) building materials and tools spend but with a less professional-trade orientation than Byggmakker.
• Hornbach: European DIY/home improvement chain with Norwegian operations. Comparable to the B2C side of Byggmakker but does not match the depth of Byggmakker's PROFF service offering for trade customers.
• Saint-Gobain Distribution: Global building products group whose Norwegian arm (Optimera/Maxbo) competes directly with Byggmakker. At the parent level it offers portfolio breadth (including manufacturing) that exceeds Byggmakker's pure retailer/merchant scope.

Others

• Kesko: Parent company of Byggmakker and operator of K-Rauta/Onninen in Finland. Relevant as a strategic shareholder and ultimate funder of Byggmakker's expansion and sustainability roadmap rather than as a market competitor in Norway.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/byggmakker
• Facebookfacebook.com/byggmakker
• LinkedInlinkedin.com/company/byggmakker
• Instagraminstagram.com/byggmakker

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Byggmakker