Bauhaus
Bauhaus is a Swedish DIY and home improvement retail chain operating physical warehouse stores (varuhus) and an e-commerce platform (bauhaus.se), serving private consumers and professional contractors with a broad assortment of building materials, tools, garden machinery, and home renovation products.
- Company typePrivate
- Founded1960
- HeadquartersStockholm, Sweden
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Bauhaus does
Bauhaus is a Swedish DIY and home improvement retail chain, the Swedish branch of the larger European Bauhaus group originally founded in 1960. The business operates through both a network of physical warehouse stores (varuhus) and an e-commerce platform at bauhaus.se, with its headquarters at Enköpingsvägen 41 in Järfälla. Its core assortment spans building materials, paints, doors, windows, flooring, wallpaper, tools, and a deep garden-machinery catalog including lawn mowers, hedge trimmers, chain saws, grass trimmers, leaf blowers, pole pruners, scarifiers, cultivators, snow blowers, compost shredders, mini excavators, and an expanding range of connected robot lawn mowers from brands such as Navimow (Segway), Sunseeker, Anthbot, and Scheppach.
The company serves two primary customer segments: a private DIY consumer base undertaking home improvement, renovation, and gardening projects, and a secondary professional-contractor and small-business segment requiring construction materials and tools. Bauhaus distributes a multi-brand portfolio (Bosch, Gardena, Ryobi, Makita, Stiga, AL-KO, Fiskars, Scheppach, Black+Decker, etc.) under a low-price guarantee and price-led positioning, reinforced by consumer-friendly policies such as a 60-day open purchase, a 5-year warranty on power tools, and a plant guarantee. Revenue mechanics are predominantly transactional retail: pay-as-you-go product sales via warehouse and online channels, paid assembly and installation services (Montageservice) for items such as robot mowers and garden buildings, equipment rental, and a paid-tier loyalty program (BAUHAUS Premium). Online orders above a 4,000 SEK threshold qualify for free shipping, indicating basket-size incentives as part of the channel strategy.
The legal entity operates as Bauhaus & Co KB, a private (non-listed) Swedish partnership, with no disclosed funding rounds, M&A activity, or institutional investors. No revenue, ARR, or GMV figures are publicly disclosed; customer-facing scale signals include 100,361+ cited satisfied customers and 184,639+ cited successful deliveries. While third-party AI-equipped products in the assortment reference VisionFence computer vision, V-SLAM navigation, and smart-home integrations (Alexa, Google Home), Bauhaus itself functions as the retailer/distributor of these technologies rather than as an AI developer. Its competitive positioning rests on omni-channel reach, category breadth, brand heritage, and price competitiveness within the Swedish DIY market.
Bauhaus firmographics
Firmographics- Name
- Bauhaus
- Legal name
- Bauhaus & Co KB
- Website
- https://bauhaus.se
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Bauhaus is a Swedish DIY and home improvement retail chain operating physical warehouse stores (varuhus) and an e-commerce platform (bauhaus.se), serving private consumers and professional contractors with a broad assortment of building materials, tools, garden machinery, and home renovation products.
- Ownership category
- akta.pro rank
Bauhaus industry classification
Industry- Product category
- Home Improvement Retail
- NAICS
- Building Material and Garden Equipment and Supplies Dealers (444), Building Material and Supplies Dealers (4441), Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Retail-Lumber & Other Building Materials Dealers (5211)
- akta.pro primary industry
- Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA)
- akta.pro secondary industry
- Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG)
Keywords
Where Bauhaus is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Bauhaus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free shipping threshold for online orders |
Distribution channels3 records
Marketing channels2 records
Bauhaus product offering
Product offeringCore offering
Bauhaus (Sweden) operates a DIY and home improvement retail chain, selling building materials, garden machinery (including autonomous robot lawn mowers), power tools, paint, bathroom, kitchen, doors, windows, flooring, and wallpaper products through physical warehouse stores (varuhus) and an e-commerce platform. The retailer supplements its product sales with services such as professional assembly/installation (Montageservice), a customer loyalty program (BAUHAUS Premium), and rental of equipment.
Product overview
BAUHAUS is a Swedish DIY and home improvement retail chain offering a comprehensive range of products through physical warehouse stores (varuhus) and online platform (bauhaus.se). The core product portfolio centers on garden machinery including robot lawn mowers (Navimow, Sunseeker, Anthbot, Scheppach brands), traditional lawn mowers (electric, battery, and gasoline from Bosch, Gardena, Ryobi, Makita), hedge trimmers, chain saws, grass trimmers, leaf blowers, cultivators, snow blowers, scarifiers, and mini excavators. The assortment extends to building materials, paint, tools, outdoor furniture, storage sheds, and garden structures. BAUHAUS differentiates through services including professional assembly/installation (Montageservice) for products like robot lawn mowers and garden buildings, a loyalty program (BAUHAUS Premium), and a bargain corner section (Fyndhörna). The company positions itself as a specialist retailer (fackhandel) with competitive pricing, operating through warehouse-format stores and e-commerce.
Differentiator
Problem solved
Functional benefit
Products and services
- Navimow Segway I220 Lidar Pro Robot Lawn Mower (Robotgr\u00e4sklippare) Advanced autonomous robot lawn mower for lawns up to 2,000 m\u00b2 with Efls Lidar+ navigation combining LiDAR, NRTK satellite positioning, and AI-powered VisionFence camera for wire-free, perimeter-wire-free autonomous operation. Supports multi-zone management and slopes up to 55%.
- Navimow Segway X420 Robot Lawn Mower (Robotgr\u00e4sklippare) High-performance autonomous robot lawn mower for large lawns up to 2,000 m\u00b2 with 4WD capable of handling slopes up to 84%, 360-degree VisionFence navigation, and 43 cm cutting width.
- Sunseeker V1 Robot Lawn Mower (Robotgr\u00e4sklippare) with Garage Wireless robot lawn mower for smaller lawns up to 300 m\u00b2 using AI-based V-SLAM camera navigation without perimeter wire; includes garage. Identifies 160+ object types for boundary and obstacle detection.
- Lawn Mowers (Gr\u00e4sklippare) Electric, battery, and gasoline-powered lawn mowers from brands including Bosch, Gardena, Ryobi, Makita, Stiga, Black+Decker, and Scheppach for various lawn sizes.
- Hedge Trimmers (H\u00e4cksaxar) Battery, electric, and gasoline hedge trimmers from brands including Bosch, Gardena, Ryobi, Makita, and Stiga for various hedge sizes.
- Chain Saws (Motors\u00e5gar) Electric and battery-powered chain saws from Scheppach, Ryobi, Makita, Stiga, and Oregon for cutting wood and vegetation.
- Grass Trimmers (Gr\u00e4strimmer) Electric and battery-powered grass trimmers from Bosch, Gardena, Ryobi, Makita, and others for trimming grass edges.
- Leaf Blowers (L\u00f6vbl\u00e5sare) Electric and battery-powered leaf blowers from Ryobi, Bosch, Makita, and other brands for clearing leaves and debris.
- Snow Blowers (Sn\u00f6slungor) Electric and gasoline-powered snow blowers from AL-KO, Ryobi, Skil, and Scheppach for snow removal.
- Mini Excavators (Gr\u00e4vmaskiner) Mini excavators from Scheppach for excavation and construction tasks.
- Montageservice (Assembly and Installation Service) Professional installation and assembly service offered for various products including robot lawn mowers, garden sheds, and outdoor structures at fixed prices.
- BAUHAUS Premium Kundklubb (Customer Loyalty Program) Customer loyalty program (Kundklubben) offering deals, service benefits, and inspiration to members for an ongoing relationship with Bauhaus.
Companies that use Bauhaus
Customer profileSegments2 records
Ideal customer profiles2 records
Bauhaus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability11 records
Bauhaus partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Bauhaus competitors and assessment
Company assessmentDirect peers
- Jula AB: Swedish home improvement and DIY chain operating physical warehouse stores and online sales of tools, garden equipment, and building materials — direct competitor to Bauhaus with the same product breadth and customer segments in Sweden.
- Byggmax AB: Swedish low-price DIY and building materials retailer serving DIY consumers and small contractors. Competes head-on with Bauhaus on building materials, tools, and garden equipment in the Swedish market.
- Clas Ohlson: Swedish-origin multi-category retailer selling tools, hardware, home, and garden products via stores and e-commerce across the Nordics. Comparable assortment, customer base and omnichannel model to Bauhaus's DIY focus.
- HORNBACH Baumarkt: German large-format DIY retailer with operations in Sweden (and other European markets) selling building materials, garden equipment and workshop tools. Direct cross-border competitor with very similar warehouse-store concept and assortment.
- Beijer Byggmaterial: Swedish trade-focused building materials dealer with a network of retail yards. Comparable to Bauhaus's professional/contractor segment and to its lumber, hardware and building-supplies assortment.
- Plantagen AB: Nordic garden centre chain selling plants, garden machinery, tools, and outdoor living products. Comparable to the garden-equipment portion of Bauhaus's assortment and to its DIY/outdoor customer base.
- Skånska Byggvaror: Swedish retailer of building materials, doors, windows, and timber with both physical yards and an e-commerce store. Direct overlap with Bauhaus's lumber/building-materials assortment and trade-customer focus.
Broad incumbents
- Bauhaus AG: Parent German DIY chain that operates the broader Bauhaus European group of warehouse stores. The Swedish subsidiary shares brand, assortment and procurement, making the parent the most relevant broader-incumbent comparison.
- Kingfisher plc: UK-listed home improvement group with banners such as Screwfix, Brico Dépôt, and Castorama across Europe. Comparable big-box DIY and trade-customer model, serving as a broader-incumbent benchmark for Bauhaus's wholesale-retail model.
Regional players
- Kesko / K-Rauta: Finnish/Nordic DIY chain operating building- and home-improvement stores across Finland and the Baltics. Comparable assortment of tools, building materials, and garden equipment, though primarily active outside Sweden.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Bauhaus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bauhaus leadership team
Management profileNumber of profiles
Bauhaus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bauhaus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bauhaus
What does Bauhaus do?
Bauhaus (Sweden) operates a DIY and home improvement retail chain, selling building materials, garden machinery (including autonomous robot lawn mowers), power tools, paint, bathroom, kitchen, doors, windows, flooring, and wallpaper products through physical warehouse stores (varuhus) and an e-commerce platform. The retailer supplements its product sales with services such as professional assembly/installation (Montageservice), a customer loyalty program (BAUHAUS Premium), and rental of equipment.
Is Bauhaus a public or private company?
Bauhaus is a private company. It is classified as unknown and is currently operating.
When was Bauhaus founded?
Bauhaus was founded in 1960. It employs 1,001 to 5,000 people.
Where is Bauhaus based?
Bauhaus is headquartered in Stockholm, Sweden, in the Europe region.
Who are Bauhaus's main competitors?
Direct peers on record are Jula AB, Byggmax AB, Clas Ohlson, HORNBACH Baumarkt, Beijer Byggmaterial, Plantagen AB and Skånska Byggvaror. Broad incumbents are Bauhaus AG and Kingfisher plc. Kesko / K-Rauta is listed as a regional player.
Does Bauhaus have an API?
No public API is recorded for Bauhaus.
What industry is Bauhaus in?
Bauhaus's product category is Home Improvement Retail. Its primary akta.pro industry code is CRAIAIAA, Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers), with a secondary code of CRAIADAG, Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers). Its NAICS code is 444 and its SIC code is 5211.